Corey Brinkema, President Emily Crumley, Chain of Custody ......The Mark of Responsible Forestry for Business around the World. Corey Brinkema, President. Corey Brinkema joined FSC

Forest Stewardship Council – United States

Forest Stewardship Council

FSC-certified forest in Wisconsin Courtesy of Potlatch Corporation

The Mark of Responsible Forestry for Business around the WorldCorey Brinkema, PresidentEmily Crumley, Chain of Custody Manager



FSC-certified forest in Wisconsin Courtesy of Potlatch Corporation

The Mark of Responsible Forestry for Business around the World

Corey Brinkema, PresidentCorey Brinkema joined FSC in 2007. Corey brings with him more than 20 years of experience and commitment to sustainable development. Prior to joining FSC, Corey served as Executive Director of Minnesota-based Green Institute, a regional leader in green building and clean energy. Corey was also a founder and principal of Trillium Planning & Development which focused on industrial ecology and eco-industrial development.

Emily Crumley, Chain of Custody ManagerEmily is the primary FSC-US liaison for FSC Chain of Custody (CoC) certificate holders, and is responsible for assisting companies to understand CoC policies and procedures and to maximize their benefit as a certificate holder. Emily also leads activities related to linking supply chain members to enhance market efficiencies and encourage uptake of forest management certification. Emily brings with her four years of experience with FSC through her work with the Rainforest Alliance, an FSC-accredited Certification Body, where she successfully helped hundreds of wood products companies achieve FSC CoC Certification.



The FSC grew out 1992 Earth Summit in Rio, concern about deforestation and forest degradation in ecosystems around the world, and a failure to create an intergovernmental global forest compact.

The FSC’s mission is to promote the environmentally appropriate, socially beneficial and economically viable management of the world's forests through standards development and certification.


32 million acres of natural forest destroyed each year from deforestation and degradation

Illegal logging – As much as 30% of hardwood lumber and plywood traded globally, and some 10% entering the U.S., is of suspicious origin.

The Problem:Deforestation & Degradation


The Problem: Poor forest practices in North America, too

• conservationists vs. timber enterprises(e.g., timber wars over the spotted owl)

• rapid conversion to plantations and suburban/ex-urban development

• loss of water quality, wildlife habitat and other ecosystem functions

• commercial cutting of old-growth forest

• forest-dependent economies hurt and communities marginalized


FSC was founded in 1993 as a market-based conservation tool to promote responsible forestry that benefits people, communities and nature in all working forests around the world.

The Solution:Forest Stewardship Council


Who is FSC?International association of:

•Environmental and social groups

•Timber trade and the forestry professionals

•Indigenous peoples’ organizations

•Responsible corporations

•Community forestry groups

Unique governance structure based on participation, democracy and equity

•Economic, social and environmental chambers (1/3 each)

•North and south (industrialized & developing countries)


FSC Certification

• Market-based, non-regulatory forest conservation tool

• Designed to recognize and promote environmentally and socially responsible forest management

• Third-party verification of forest management practices, chain-of-custody, and product labeling

• Proven benefits for businesses:• the opportunity to protect forest ecosystems and communities

• rewards responsible forest management in the eyes of customers, businesses and the public

• fulfills corporate social and environmental responsibility goals


1. Compliance with Laws and FSC Principles

2. Tenure and Use Rights and Responsibilities

3. Indigenous Peoples' Rights

4. Community Relations and Workers’ Rights

5. Benefits from the Forest

6. Environmental Impact

7. Management Plan

8. Monitoring and Assessment

9. Maintenance of HCV Forests

10. Plantations

FSC’s 10 Guiding Principles


Forests and people benefit• High conservation value forests are

preserved• Conversion prohibited• Rights of indigenous peoples and workers

are respected• Waterways are protected• Communities manage their forests• Wildlife habitat and species are protected• Management practices are monitored

annually• Genetically modified trees are not used• Revenues stay in country and

communities


Balance • Transparency • Impact

Certification systems are judged by stakeholders and the market by:

• The quality, rigor, and impact of their standards

• Financial independence and democratic governance• Inclusiveness and balance of standards development• Rigor by which standards are audited and enforced


What sets FSC apart?

• FSC is designed to preserve forest ecosystems with genuine social protections and economic benefits

• FSC’s diverse membership and origins

• Other certification systems’ primary aim is to minimize the negative impacts of industrial forestry

• Other certification systems’ dominated by timberland owners and forest products industries


FSC is the only system requiringperformance on all critical issues • Forest conversion• High Conservation Value Forests• Protected areas• Plantations• Chemical use• GMOs• Community benefit• Indigenous rights• Public consultation


FSC is the only forest certification endorsed by the nation’s leading environmental organizations:

System integrity and credibility


System integrity Brand integrity

Our corporate champions trust the FSC to affect real social and environmental change and are proud to participate.

http://www.potterybarn.com/index.cfm

http://www.williams-sonoma.com/index.cfm

http://en.wikipedia.org/wiki/Image:Staples.svg

http://www.scholastic.com/

http://www.kimberly-clark.com/


1. Forest managementcertification

2. Chain of custodycertification

• Voluntary, market-based tool for forest conservation

• Tracks products from forest to shelf

• Responsibly produced forest products are identified with the FSC logo.

3. Product labeling

How Does FSC Certification Work?

Introduction to the FSC


Objective: ensure that FSC-certified material is tracked through the production and distribution process

End consumers can have confidence there is a system in place to verify the source of the wood.

FSC-certified forest

paper manufacturer FSC-certified products

printer

What is Chain of Custody?


FSC-certified product origins

FSC-certified wood and pulp can originate from:

•Well-managed forests

•Post-consumer recycled content

•Combination of FSC-certified wood fiber, recycled content and other controlled sources.


100% of wood in a product comes from an FSC-certified forest


Chain of custody-certified mill

certified product

Chain of Custody – 100%


Some of the wood in a product comes from an FSC-certified forest


Chain of custody-certified mills/processors/distributers

certified product

Chain of Custody – Mixed

Controlled Wood sources


The Labels

Contains a mixture of FSC-certified material and other controlled sources

Contains 100% FSC-certified materials

Contains 100% post-consumer reclaimed material

Contains a mixture of FSC-certified material, controlled sources, and 100% post-consumer reclaimed material.


New Simplified Labels & Standard!

Going into effect in 2010


FSC Controlled Wood

Governs non-certified part of an FSC-certified product

• Legality

• Recognition of civil rights

• High conservation values

• Conversion

• GMOs


Impacts and Growth –United States and Globally


Global Impact

289 million acres15,554 CoC certificates

82 countries

Current 12/1/09


FSC CoC Growth in the U.S.

* 2,721 total FSC chain-of-custody certificates in U.S. which is currently 6 times the # of certificates of the nearest system (SFI)


US & Canada Milestones in 2009

• Family forest group certification in WI• New customers: FedEx Office, Whole Foods• New producers: HP, IP, K-C• Kimberly-Clark fiber policy & KC Professional

product launches• Strong USGBC benchmark• AbitibiBowater certification in Quebec• First-ever broad product availability for consumer


Eight out of every 10 people in the world have yet to achieve the levels of paper consumption normally associated with meeting basic literacy and communication requirements.

The Paper Sector

[source: “The Economics of Illegal Logging and Associated Trade”; OECD, Round Table on Sustainable Development, 2007.]


FSC growth in paper/print

3 15 32 75145

574

1,459

1,880

0

250

500

750

1000

1250

1500

1750

2000

1/1/1998 1/1/1999 1/1/2000 1/1/2001 1/1/2002 1/1/2003 1/1/2004 1/1/2005

Certificate Holders: Paper/Print


• FSC paper companies: 15 in 2004 1,880 today

• Availability has moved beyond critical mass, with most major product categories widely available .

• Catalogs and magazines

• Scholastic publishing

• Kimberly-Clark: 1st tissue in North America

• FedEx Office and Office Depot

• Direct mail and credit cards: e.g., HSBC

• Tetra Pak packaging

• Target’s FSC and Green-e packaging

• Walmart procurement policies

Progress in the paper marketplace


What’s Next?


Building on success• Industrial landowners, TIMOs, and other

landowners talking to us for the first time• Family forests group certification• Alliances with associations & producers

– Hardwood associations– Paper & packaging producers

• Retailer drivers: paper, furniture, DIY, other?• Continuing to secure new customers• Consumer education!


The U.S. consumer

• FSC has a highly regarded product with key stakeholder support; market share growing through corporate buyers

• US consumer recognition of FSC is low (single digits); FSC has not yet executed a consumer strategy

• FSC must successfully transition from being a business-facing symbol of compliance to a consumer-facing symbol of environmental & social responsibility

• Multiple, independent market research studies are very encouraging, especially given low awareness

• Primary benefits statements, brand “language”, consumer-friendly website, print and web advertising


How you can help and get involved

• Recognize real differences in certification systems and what’s at stake

• Break down internal barriers• Make commitments to increasing the use of FSC-

certified fiber• Support and encourage FSC forest certification,

particularly with family forests• Work with us on consumer education


Let’s talk about how we can help you.


FSC-certified forest -Nova Scotia. © Jeff Amos 2006. Prints available through TREES Gallery www.treesgallery.com

FSC-US

[email protected]

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Corey Brinkema, President Emily Crumley, Chain of Custody ......The Mark of Responsible Forestry for Business around the World. Corey Brinkema, President. Corey Brinkema joined FSC