Copyright Publisha 2010: Publisha Presentation 1 Publisha Presentation For Publishers September 2010 Version 1.4

Copyright Publisha 2010: Publisha Presentation 1

Publisha PresentationFor PublishersSeptember 2010

Version 1.4


Publisha is a comprehensive new way to build a multi-platform publication from one browser-based content manager.

Publisha users can publish to the iPad, have an iPhone presence, a website (including mobile web) and have a dedicated articles tab within their Facebook fan page with polls, current and archived articles and other interactive content.

Publisha provides the tools to easily build a blog or publication, gain readers, and make money - free of charge!

Publisha


www.publisha.com


About us

Publisha was started in London 2009 by Stephan Bisse, Ian Howlett , Richard Hart, Chris Mottes and Anna Sjöström.

The company grew from a simple idea – allow fledgling publishers to create a publishing business across multiple platforms that makes them money and attracts readers, regardless of online expertise and financial means.

Simplicity and multi-function is the key.


Publisha AdvantagesCreate a cross platform publication

Publisha reaches readers on the platforms most integrated in their daily lives.

Rather than one static digital replica of a printed magazine, Publisha creates easy to read content that taps into the reader community across web, Facebook, iPhone and iPad. Publisha builds a blog or publication step by step without the need for plug-ins or technical expertise.

All that’s needed is text, image and video and content can spread virally.

Gain readers

We’ll submit publications to search engines and guidance is on hand to help publishers take important steps to ensure maximum reach. With direct access to millions of Facebook users, fans can comment and share articles, making it easy to grow readership exponentially.

Build a viable business

Publisha is incorporating multiple revenue streams, including publisher sold advertising, subscriptions, affiliate links and an ad serving platform that matches eager advertisers to their niche market.Publisha wants publishers to succeed, so the basic service is free of charge!


Manage your cross platform content

• Multiple platforms: Website, Facebook, iPhone, iPad, mobile • Sharing features and blog integration• Inbuilt analytics tool tracks statistics• Customized web templates

Monetization opportunities

• Monetize blogs and publications with ad campaigns. • In free model, Publisha reserves 20% of ad space for cross promotion of publications to grow overall network and for Publisha ads to cover bandwidth costs.

Free promotion

• Basic module is free to use!• Publisha gains you readers virally• Submission to search engines• Dedicated help

Publisha – Current features


Publisha today – Desktop dashboard

Platform views tracking

Articles and Issue management

Optimisation tips

Management tools


Publisha today – Article editing page

Version control

Article editing

Optionally modify tailor content for each platform

Choice of platforms

Summaries, keyword tags, publishing dates (not shown)


Publisha today – Current apps

Facebook app App tab

App – full site in Facebook

iPad/iPhone app


October 2010 release – Powerful web templates


Oct 2010 release – Sophisticated Facebook app


Oct 2010 – Branded HTML5 iApps

iPad appiPhone app


More platforms for your magazine • Further tablet compatibility including Android & Win7• Further smart phone compatibility including Android & Win7• Innovative, intuitive PDF viewer• Podcasts• Advanced integration with social media sites and blogs• Control content with account logins

More ways to monetize your magazine • Affiliate links, sponsored newsletters and subscriptions. • Aggregated ads matching advertisers to niche magazines• Content syndication and e-commerce

Publisha – Future features


Publisha’s basic service is free to use!

Costs


Publisha web page (blog): http://blog.publisha.com/Publisha Facebook app: http://apps.facebook.com/publisha/

Bodas USA web page: http://bodasusa.publisha.com/ Bodas USA Facebook app: http://apps.facebook.com/bodasusa/

Amarya web page: http://amarya.publisha.com/ Amarya Facebook app: http://apps.facebook.com/amaryamag/

Healthcare Illuminated web: http://healthcareilluminated.publisha.com/Healthcare Illuminated Facebook app: Healthcareilluminated

Take the Publisha tour and sign up athttp://www.publisha.com

Publications using Publisha


Anna Sjöström

Strategic Marketing, PR and Sales ConsultantUK mobile +44 783 771 [email protected]

Chris Mottes

Chairman of the Board & CEO Six Ravens CapitalUK mobile +44 7575 546416DK mobile. +45 31 39 24 [email protected]

We hope you’re as excited as we are!

Documents

Copyright Publisha 2010: Publisha Presentation 1 Publisha Presentation For Publishers September 2010 Version 1.4