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Copyright © MMXIII. The Brooks Group. All rights reserved. | www.thebrooksgroup.com
Copyright © MMXIV. The Brooks Group. All rights reserved. | TheBrooksGroup.com
Presented by Jeb Brooks
May 20, 2014
7 Ways to Grab & Keep Your Sales Training Participants’ Attention!
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Why are sales audiences “different”?
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Sniff’n out a fake.
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1. Openness
2. Consistency
3. Credibility
You Need to Deserve Trust• If you’re guarded, you appear
to be hiding something. People aren’t willing to trust someone who’s hiding something.
• By providing consistent follow-through on your commitments, you prove to others that your word is strong.
• Do you have “extrinsic credibility” and/or “intrinsic credibility?”
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Respect Them
1. Honor Experience.
2. Learn from Them.
3. Peer-to-Peer.
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Be D
irect
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Case
Stu
die
s
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Exp
erie
nces
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Tim
ing
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Dis
trac
tions
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Why are sales audiences “different”?
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Thank You!
Jeb Brooks
@JebBrooks
The Brooks Group
800.633.7762
www.brooksgroup.com
