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Copyright © Cengage Learning. All rights reserved
Evaluating Financial Statements
• Identify trends in sales, profits, borrowing, and other business variables
• Determine whether the firm is on track to meet long-term goals
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Copyright © Cengage Learning. All rights reserved
Comparing Data for Previous Accounting Periods
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Source: Adapted from the Microsoft Corporation 2007 Annual Report, www.microsoft.com, September 25, 2008.
Copyright © Cengage Learning. All rights reserved
Comparing Data with Other Firms’ Data
• Comparisons are possible because of GAAP
• Managers can get a general idea of a firm’s relative effectiveness and its standing within the industry
• Data are available from annual reports of public corporations
• Industry averages are available from Dun & Bradstreet, Standard & Poor’s, industry trade associations
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Copyright © Cengage Learning. All rights reserved
Financial Ratios
• Numbers that show the relationship between two elements of a firm’s financial statements
• Can be compared with– The firm’s own past ratios
– Ratios of competitors
– Industry averages
• Information to calculate ratios is found on a firm’s balance sheet and income statement
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Copyright © Cengage Learning. All rights reserved
Financial Ratios (cont’d)
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Copyright © Cengage Learning. All rights reserved
Financial Ratios (cont’d)
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Copyright © Cengage Learning. All rights reserved
Financial Ratios (cont’d)
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