Copyright © 2020 BAMF Media, LLC. · within a span of 3 weeks to show how it helps B2B founders and executives over time and how they solve marketing pain points of B2B businesses

Copyright © 2020 BAMF Media, LLC.All rights reserved

First Edition

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CONTENTS

Introduction ..................................................................................... 13How To Use These Templates With The Outreach API .................... 21

B2B Lead Generation Outreach Connection Message Templates ...... 24Connector Message - Industry Leaders Share Learnings ............. 24Connection Messages - E-Commerce to Retail Leads ................. 24Connection Messages - LinkedIn Group Members Connect ...... 24Connection Messages - Targeted Prospects Propel Forward ........ 25Connection Messages - Top of Search Results ............................ 25Connection Messages - Local Leaders ......................................... 25Connection Messages - Mutual Connection Industry Insights ... 25Connection Messages - University Fellow Alumni ...................... 25Connection Messages - Local Industry Professional .................... 26Connection Messages - AngelList to LinkedIn ........................... 26Connection Messages - Recent Founder Outreach ..................... 26Connection Messages - Simple Industry Leaders ........................ 26

Investor Outreach Connection Message Templates ........................... 27Connector Message - Investors For My Upcoming Forbes Article ........................................................... 27Connector Message - Both Investors In Industry With Resources ............................................................ 27Connector Message - Both Investors In Industry With Cool Projects ...................................................... 27

Press Outreach Connection Message Templates ................................ 28Connector Message - Big Fan Of Your Work .............................. 28Connector Message - Industry Leading Storytellers .................... 28Connection Messages - Industry Specific Storytellers ................. 28Connection Messages - Humorous Industry Specific Connectors .................................................................... 29

1. Relevant LinkedIn Group Members ............................................. 32Stage 1: Connection Message ..................................................... 32EXAMPLE ................................................................................ 32

2. People In Your Industry ................................................................ 33Stage 1: Connection Message ..................................................... 33Stage 2: Welcome Message ......................................................... 33[EXAMPLE] .............................................................................. 34Stage 1: Connection Message ..................................................... 34Stage 2: Welcome Message ......................................................... 34

3. The White Paper Lead Magnet ..................................................... 35Stage 1: Connection Message ..................................................... 35Stage 2: Welcome Message ......................................................... 35Stage 3: Send White Paper (If positive response to Welcome Message) ................................................... 35[EXAMPLE] .............................................................................. 36Stage 1: Connection Message ..................................................... 36Stage 2: Welcome Message ......................................................... 36Stage 3: Send White Paper (If positive response to Welcome Message) ................................................... 36

4. The Case Study Lead Magnet ....................................................... 37Stage 1: Connection Message ..................................................... 37Stage 2: Welcome Message ......................................................... 37[EXAMPLE] .............................................................................. 38Stage 1: Connection Message ..................................................... 38Stage 2: Welcome Message ......................................................... 38

5. Tell Me Your Business In 5 Words ................................................ 39Stage 1: Connection Message ..................................................... 39Stage 2: Welcome Message ......................................................... 39

[EXAMPLE] .............................................................................. 40Stage 1: Connection Message ..................................................... 40Stage 2: Welcome Message ......................................................... 40

6. Innovative Industry Leaders Quick Chat ...................................... 41Stage 1: Connection Message ..................................................... 41Stage 2: Welcome Message ......................................................... 41[EXAMPLE] .............................................................................. 42Stage 1: Connection Message ..................................................... 42Stage 2: Welcome Message ......................................................... 42

7. Connect In Person At Upcoming Event ........................................ 43Stage 1: Connection Message ..................................................... 43[EXAMPLE] .............................................................................. 43Stage 1: Connection Message ..................................................... 43

8. Learn From Each Other’s Playbook Lead Magnet ......................... 44Stage 1: Connection Message ..................................................... 44Stage 2: Welcome Message ......................................................... 44[EXAMPLE] .............................................................................. 45Stage 1: Connection Message ..................................................... 45Stage 2: Welcome Message ......................................................... 45

9. Connecting To Fancy Art Collectors & Gallery Owners ............... 46Stage 1: Connection Message ..................................................... 46Stage 2: Welcome Message ......................................................... 46Stage 3 (If ‘Yes’): Follow up to ask them to join private mailing list .............................................................. 47Stage 3 (If ‘No’ ): Follow up to get a reply .................................. 47Stage 4 (If ‘No’ ): Final follow up, Offer high-end art book to get reply ........................................... 47[EXAMPLE] .............................................................................. 48Stage 1: Connection Message ..................................................... 48Stage 2: Welcome Message ......................................................... 48Stage 3 (If ‘Yes’): Follow up to ask them to join private mailing list .......................................................... 48Stage 3 (If ‘No’ ): Follow up to get a reply .................................. 49Stage 4 (If ‘No’ ): Final follow up, Offer high-end art book to get reply ........................................... 49

10. Humorous Industry Specific Case Study Lead Magnet ............... 50Stage 1: Connection Message ..................................................... 50Stage 2: Welcome Message ......................................................... 50Stage 3: If No Reply After 3 Days, Follow Up #1 ....................... 51Stage 4: If No Reply After Another 3 Days, Follow Up #2 ......... 51Stage 4 (If ‘Yes’): Manual Follow Up #1 ..................................... 51Stage 5 (If ‘Yes’): If No Reply #1, after Follow Up #1 ................. 51[EXAMPLE] .............................................................................. 52Stage 1: Connection Message ..................................................... 52Stage 2: Welcome Message ......................................................... 52Stage 3: If No Reply After 3 Days, Follow Up #1 ....................... 52Stage 4: If No Reply After Another 3 Days, Follow Up #2 ......... 52Stage 4 (If ‘Yes’): Manual Follow Up #1 ..................................... 53Stage 5 (If ‘Yes’): If No Reply #1, after Follow Up #1 ................. 53

11. Connecting To Industry Influencers For PR Campaign & Product Reviews.......................................................... 54

Stage 1: Connection Message ..................................................... 54Stage 2: Welcome Message ......................................................... 54Stage 3 (If ‘Yes’) : Follow Up Message #1, Link to Influencer Order Form .................................................. 55Stage 4 (If ‘Yes’) : Follow Up Message #2, Influencer Terms (If They Filled It Out) ..................................... 55Stage 5 (If ‘Yes’) : Follow Up Message #3, Influencer Terms (If They Agree) ................................................ 57Stage 3 (If ‘No’) : Follow Up Message #1, Convince Them Your Not Crazy ................................................ 57[EXAMPLE] .............................................................................. 58Stage 1: Connection Message ..................................................... 58Stage 2: Welcome Message ......................................................... 58Stage 3 (If ‘Yes’) : Follow Up Message #1, Link to Influencer Order Form .................................................. 59Stage 4 (If ‘Yes’) : Follow Up Message #2, Influencer Terms (If They Filled It Out) ..................................... 59Stage 5 (If ‘Yes’) : Follow Up Message #3, Influencer Terms (If They Agree) ................................................ 60

Stage 3 (If ‘No’) : Follow Up Message #1, Convince Them You’re Not Crazy .............................................. 61

12. Inviting Early-Stage Founders To Apply To Accelerator Program .................................................................... 62

Stage 1: Connection Message ..................................................... 62Stage 2: Welcome Message ......................................................... 62Stage 3 (If ‘Yes’): Follow Up Message #1 .................................... 63Stage 3 (If No Reply, After 3 Days): Follow Up Message #1 ....... 63Stage 4 (If No Reply, After Another 3 Days): Follow Up Message #2 ............................................................... 63[EXAMPLE] .............................................................................. 64Stage 1: Connection Message ..................................................... 64Stage 2: Welcome Message ......................................................... 64Stage 3 (If ‘Yes’): Follow Up Message #1 .................................... 64Stage 3 (If No Reply, After 3 Days): Follow Up Message #1 ....... 65Stage 4 (If No Reply, After Another 3 Days): Follow Up Message #2 ............................................................... 65

13. Community Building By Inviting Industry Leaders To Join Facebook Group ........................................ 66

Stage 1: Connection Message ..................................................... 66Stage 2: Welcome Message ......................................................... 66Stage 3: Follow Up Message, LinkedIn Pitch .............................. 67Stage 4: Follow Up Message #2, LinkedIn Pitch + Book A Call Link ............................................ 67[EXAMPLE] .............................................................................. 68Stage 1: Connection Message ..................................................... 68Stage 2: Welcome Message ......................................................... 68Stage 3: Follow Up Message, LinkedIn Pitch .............................. 69Stage 4: Follow Up Message #2, LinkedIn Pitch + Book A Call Link ............................................ 69

14. Industry Specific Decision Makers With A Mutual Connection ............................................................. 71

Stage 1: Connection Message ..................................................... 71Stage 2: Welcome Message ......................................................... 71[EXAMPLE] .............................................................................. 72

Stage 1: Connection Message ..................................................... 72Stage 2: Welcome Message ......................................................... 72

15. Insert Personal Assistant To Take Over Conversation .................. 73Stage 1: Current Connection Message ........................................ 73[EXAMPLES] ............................................................................ 73Stage 1: Current Connection Message ........................................ 73

16. Saw Your Post & Wanted To Reach Out ..................................... 75Stage 1: 1st Degree Connection Message .................................... 75Stage 2: Follow Up Message ....................................................... 75[EXAMPLES] ............................................................................ 76Stage 1: 1st Degree Connection Message .................................... 76Stage 2: Follow Up Message ....................................................... 77

17. Forbes 30 Under 30 Survey & Nomination Roundup ................ 78Stage 1: Connection Message ..................................................... 78Stage 2: Welcome Message ......................................................... 78[EXAMPLES] ............................................................................ 79Stage 1: Connection Message ..................................................... 79Stage 2: Welcome Message ......................................................... 79

18. Invite Thought Leaders On Your Podcast (Humorous) ............... 80Stage 1: Connection Message ..................................................... 80[EXAMPLES] ............................................................................ 80Stage 1: Connection Message ..................................................... 80

19. Industry Survey - Round-Up Post .............................................. 81Stage 1: Connection Message ..................................................... 81[EXAMPLES] ............................................................................ 82Stage 1: Connection Message ..................................................... 82

20. Funding Interview Outreach ...................................................... 83Stage 1: Connection Message ..................................................... 83Stage 2: 1st Degree Connection Message .................................... 83[EXAMPLES] ............................................................................ 84Stage 1: Connection Message ..................................................... 84Stage 2: 1st Degree Connection Message .................................... 84

21. Keep Up To Date With Growth Marketing Agencies .................. 86Stage 1: Welcome Message ......................................................... 86[EXAMPLES] ............................................................................ 86

Stage 1: Welcome Message ......................................................... 8622. Product/Website Pitch ................................................................ 87

Stage 1: Connection Message ..................................................... 87[EXAMPLES] ............................................................................ 87Stage 1: Connection Message ..................................................... 87

23. Website Follow-up...................................................................... 89Stage 1: Follow Up Message ....................................................... 89[EXAMPLES] ............................................................................ 89Stage 1: Follow Up Message ....................................................... 89

24. The Friend in Common ............................................................. 91Stage 1: Welcome Message ......................................................... 91[EXAMPLES] ............................................................................ 92Stage 1: Welcome Message ......................................................... 92

25. The Group Connection .............................................................. 93Stage 1: Welcome Message ......................................................... 93[EXAMPLES] ............................................................................ 94Stage 1: Welcome Message ......................................................... 94

26. The Short and Sweet ................................................................... 95[EXAMPLES] ............................................................................ 95

27. The Pitch Forward ...................................................................... 96[EXAMPLES] ............................................................................ 96

28. A Little Flattery .......................................................................... 97[EXAMPLES] ............................................................................ 97

29. The Basic Template ..................................................................... 99[EXAMPLES] ............................................................................ 99

30. The Phonecall Template ........................................................... 101[EXAMPLES] .......................................................................... 101

31. The Meetup Template............................................................... 103[EXAMPLES] .......................................................................... 103

32. The Conversation Template ...................................................... 104[EXAMPLES] .......................................................................... 104

33. The Fundraising Template ........................................................ 105[EXAMPLES] .......................................................................... 105

34. The Building Relationships Template ....................................... 107[EXAMPLES] .......................................................................... 107

35. The Free Trial Template ............................................................ 108[EXAMPLES] .......................................................................... 108

36. The Event Template .................................................................. 109[EXAMPLES] .......................................................................... 109

37. Straight off the bat.................................................................... 110[EXAMPLES] .......................................................................... 110

38. Are you currently happy with {Competitor}? ............................ 112[EXAMPLES] .......................................................................... 113

39. Based on a contact/company posting an article ......................... 114[EXAMPLES] .......................................................................... 115

40. Based on a contact posting a comment on an article ................. 116[EXAMPLES] .......................................................................... 117

41. New Product That Fits Your Line ............................................. 118[EXAMPLES] .......................................................................... 119

42. Something Interesting About Your Prospect ............................. 120[EXAMPLES] .......................................................................... 120

43. Flattery Plus A Question Always Works Great .......................... 121[EXAMPLES] .......................................................................... 121

44. Your Only Goal Is To Add Value .............................................. 122[EXAMPLES] .......................................................................... 123

45. A Specific Reason They Would Benefit ..................................... 124[EXAMPLES] .......................................................................... 124

46. Mutual Connection Conversation Starter ................................. 125[EXAMPLES] .......................................................................... 125

47. So Much In Common, Yet No Mutual Connections? ............... 126[EXAMPLES] .......................................................................... 126

48. The Problem Solver .................................................................. 128[EXAMPLES] .......................................................................... 129

49. The Improver ........................................................................... 130[EXAMPLES] .......................................................................... 131

50. The Informer ............................................................................ 132[EXAMPLES] .......................................................................... 132

51. The Networker ......................................................................... 133[EXAMPLES] .......................................................................... 133

52. The Keep Me In Minder ........................................................... 134[EXAMPLES] .......................................................................... 134

53. The Event Inviter ...................................................................... 136[EXAMPLES] .......................................................................... 136

Additional Sources Of Inspiration For Final Section of Templates .............................................................. 137Ready For More? ............................................................................ 138About The Author .......................................................................... 141

13

INTRODUCTION

Congratulations, you just took a HUGE step.

We’re talking “flying to the moon” kind of huge.

MASSIVE huge.

Because while you might not realize it just yet…

You might be thinking this is just another decision among many others on an ordinary day…

But the truth?

This is not an ordinary book.

No, really.

This is a game-changing resource designed to take you from wherever you are right now…

To a lofty view overlooking the Pacific ocean in Venice, California.

Well, that’s what I’m looking at right now.

It’s pretty nice, if I say so myself…

But whatever floats your boat, let’s get YOU there.

We put together The LinkedIn Outreach Bible as a one-stop source for proven LinkedIn outreach templates.

THE L INKEDIN OUTREACH B IBLE

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Irrespective of what your goals are — B2B Lead Generation, PR Hacking, Fundraising, Thought Leadership, or Community Building…

This book includes tested templates that you can use.

You’ll get our proprietary fill-in-the-blank outreach API…

But hey — it’s not really an “API” that developers can use, yet…. For now, it’s just a badass name for our BAMF Google Sheet with all the personalization merge tags that fill all 150+ pages of outreach templates in this resource.

Templates that’ll help rapidly grow your connections and crush your follow ups…

Including full message sequences.

Built on thousands of OUTREACH campaigns...

And hundreds of thousands of outreach messages sent the past three years.

These template sequences get results.

They mean business.

They’ll help you get more positive replies…

And booked meetings WITHOUT spamming or annoying people.

And help you grow faster — because this resource is all about your growth.

Look, you’re here for a reason.

Maybe you don’t know how to make the first move…

Or follow up with people.

IntroductIon

15

Maybe you’ve been doing outreach for years, so you are ready to try something new.

Whatever your situation is, you’re making the right decisions…

Because you’re clearly taking the initiative to improve.

And that’s the mark of a true leader.

Plus, it’s not just you.

A lot of people struggle with how to message their prospects.

They either come on way too strong and alienate them…

Or they approach them so passively that prospects don’t take the offer seriously.

And it’s not just small-time companies either.

We here at BAMF went through it for a time too.

Our problems stemmed from following what others were doing…

But it pained me…

I’ve never felt like the norm was good enough.

See, all these companies were making the same mistake:

They were using cold email and spamming people on LinkedIn.

And people HATE that.

It wastes so much time and effort — all of which could be better spent contacting the right people and following up with prospects who are genuinely interested.

After all, if you want your business to grow…


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You have to put in the work to talk to your customers and prospects — especially early-on.

You can’t just hope that people will keep referring you to enough new clients consistently to keep your business alive.

Like anything else, it’s bound to be something that picks up steam at first…

Before cooling off.

So if you’ve been banking on word of mouth referrals alone…

You know how it’s going to end, right?

So here was my thought process:

I needed scalable lead generation that doesn’t cost an arm or leg every month.

Something I could easily teach my team.

So, they could learn, set up, and then… just own it entirely.

Preferably something that wasn’t overly complicated, so that my team could implement it, and help our clients out with it.

Ultimately, what we came up with…

Worked.

We built out our entire outreach strategy on two rules:

1) Be authentic

2) Nurture with content

Really, just two ways of saying the same thing.

And wouldn’t you know…

IntroductIon

17

When you connect with people on a baseline level, you can build on that.

Do it right… just offer value to them without selling, and post consistent content a few times a week, and BOOM, you’re on their radar.

Keep doing it enough times, and you’re pretty much their go-to when they need whatever it is you’re offering.

You’ll be the first name that pops into their mind when they think about the problem…

And if you follow up with them, they’ll be more receptive anyway.

And it’s all because they’ll have seen you everywhere.

They’ll have been exposed to you and your content, long before there was an offer on the table.

That’s exactly what happened with us.

We’d write a couple of posts on LinkedIn every week, and they’d go viral.

People would eat it up every single time.

But not just any people…

Piping hot ready-to-close leads.

Hyper-qualified leads that were ripe for the picking.

You know who they were, right?

The same people we’d been reaching out to…

Using the same templates included in this resource.

Once they got a taste of our content, or joined our community...


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It was over.

They basically jumped for joy the second they heard about our offer.

Okay, that’s a slight exaggeration, but you get the point.

More often than not, they’d happily hop on a call and listen to what we had to say…

Sure, if you want to get those kinds of results, you’ll have to put in the effort

You’ll have to work on creating the content and personalizing your messages...

But it’s totally worth it.

And this is something YOU can replicate for yourself — without a doubt.

Especially since we’ve already done most of the hard work for you, and now you can just follow our proven templates that we’ve given you.

This is something that works for basically anyone in any industry.

We help others do it for themselves all the time.

And for those who simply lack the time to do it, we do it for them.

Once you figure out what actually works for you and your prospects on a fundamental level…

You pretty much crack the code.

The whole process becomes clear — it’s just a simple formula.

Something that you’ll learn to leverage at any point in time…

And all you need is a business that’s ready to grow.

IntroductIon

19

That’s it.

Seems too good to be true, doesn’t it?

Honestly, I thought so too when I first stumbled upon this, but the proof is in the pudding.

We built BAMF to what it is now, entirely on this strategy.

So I can’t stress this enough:

When you take the time to replicate our formula, you will get incredible results…

Regardless of your niche, market, business size, offer, or whatever else you think hinders you.

It works across the board, regardless of your audience.

So when I say you just took a massive step toward business success, I mean it.

This book and the templates that follow are your ticket to never wondering how to approach a lead ever again.

Say goodbye to the days of questioning your messaging...

Or second-guessing your strategy.

I promise that if you take these lessons to heart and apply them…

You’ll always hit that Send button with confidence.

And you’ll always know how to talk to people, no matter where they’re at in your funnel.

And now, let me leave you to it.

There’s a lot to cover.


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Stay Golden,

Houston

PS - As always, feel free to reach out to me personally with any questions via email at [email protected], or in our Facebook group.

mailto:[email protected]

https://x.bamf.co/group

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HOW TO USE THESE TEMPLATES WITH THE OUTREACH API

All you need to do is...

STEP 1: First make a copy of the LinkedIn Bible: Outreach API Sheet linked below.

• LinkedIn Bible: Outreach API

STEP 2: Fill it out the sheet using your own data and answers.

We’ve already added examples in there for every single personalization field so that it’s a walk in the park ;)

Fill in the column labeled {your_answers} that’s highlighted in blue, and DO NOT edit any of the {tag_field} names, as these correspond exactly to the fill in the blank templates in this resource.

http://x.bamf.co/114VmFs5


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STEP 3: Next, head back over to this doc, search for the best template for your use case.

You can search this document by the category that you’re looking for, such as B2B Lead Generation, PR Hacking, Fundraising, Content Creation, or Community Building.

Each of these sections have a number of templates that you can use- simply fill in the blanks (or merge tags) using your own data that you filled in the LinkedIn Bible: Outreach API Sheet.

In addition to searching by category, you can also search by use-case and keyword triggers that may help you find the right template based on the copy within each template or the additional short descriptions we’ve added for reference as well.

And again- we’ve given examples with every single template :)

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CONNECTION MESSAGE

TEMPLATES

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B2B LEAD GENERATION OUTREACH CONNECTION MESSAGE TEMPLATES

CONNECTOR MESSAGE - INDUSTRY LEADERS SHARE LEARNINGS

Hey {first_name}, I noticed you are a {your_industry} leader and wanted to reach out. Always looking to connect with pioneers in the {your_industry} space. Looking forward to learning from one another. -{my_first_name}

CONNECTION MESSAGES - E-COMMERCE TO RETAIL LEADS

Hey {first_name}, I’m growing my network with strong leaders in the {your_industry} retail space. Hope we can learn from each other. -{my_first_name}

CONNECTION MESSAGES - LINKEDIN GROUP MEMBERS CONNECT

Hey {first_name}! Found you in the {linkedin_group} group. As a forerunner in {your_industry}, I’m dedicated to flipping this industry on its head and exposing the lack of quality major products have. Let’s connect. - {my_first_name}

B2B Lead GeneratIon outreach connectIon MessaGe teMpLates

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CONNECTION MESSAGES - TARGETED PROSPECTS PROPEL FORWARD

Hey {first_name}, I like the work {company_name} is doing in tech and innovation, and wanted to connect. I am always posting valuable resources and insights to help my network propel their company forward. Thought you’d be interested. - {my_first_name}

CONNECTION MESSAGES - TOP OF SEARCH RESULTS

Hey {first_name}, your profile was top of the search results for professionals in the {your_industry} field - would love to connect and learn more about what you do at {company_name}! - {my_first_name}

CONNECTION MESSAGES - LOCAL LEADERS

Hey {first_name}, growing my network with {your_industry} leaders. At our home base here in {your_city}, we’ve found incredible creative and profitable opportunities in {your_industry_niche}. I’d love to connect and share our learnings! - {my_first_name}

CONNECTION MESSAGES - MUTUAL CONNECTION INDUSTRY INSIGHTS

Hey {first_name}, just saw your profile because of a mutual connection we have. I’m constantly posting valuable resources and insights around {your_industry_niche}. Thought you’d be interested. Let’s make it a big year. - {my_first_name}

CONNECTION MESSAGES - UNIVERSITY FELLOW ALUMNI

Hey {first_name}, as a fellow {your_university} family member, I noticed that you do some great work in {your_industry}. It’s always


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great to be connected with fellow alumni! :) {your_university_motto} - {my_first_name}

CONNECTION MESSAGES - LOCAL INDUSTRY PROFESSIONAL

Hey {first_name}, while reviewing your profile I noticed that you do some work in the local {your_industry} space. I wanted to reach out to connect with you! Best, {my_first_name}

CONNECTION MESSAGES - ANGELLIST TO LINKEDIN

Hey {first_name}! Saw your profile on AngelList and wanted to connect. I’m always posting valuable resources and insights around startups. Thought you’d be interested. -{my_first_name}

CONNECTION MESSAGES - RECENT FOUNDER OUTREACH

Hey {first_name}! I saw that you’re a recent founder. Congrats! As a founder myself, I’m always posting valuable resources and insights around startups. Thought you’d be interested. Let’s connect! -{my_first_name}

CONNECTION MESSAGES - SIMPLE INDUSTRY LEADERS

Hey {first_name}, always looking for more leaders in {your_industry} to add to my network. Would love to connect!

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INVESTOR OUTREACH CONNECTION MESSAGE TEMPLATES

CONNECTOR MESSAGE - INVESTORS FOR MY UPCOMING FORBES ARTICLE

Hey {first_name}, wanted to reach out for my upcoming Forbes article. I saw you were an investor in some incredible companies. Would love to hear about {your_article_topic}. Let’s chat. ~ {my_first_name}

CONNECTOR MESSAGE - BOTH INVESTORS IN INDUSTRY WITH RESOURCES

Hi {first_name}, saw we were both investors interested in {your_industry}, thought I’d connect. I’m always posting valuable resources and insights around startups. - {my_first_name}

CONNECTOR MESSAGE - BOTH INVESTORS IN INDUSTRY WITH COOL PROJECTS

Hey {first_name}, saw we were both investors interested in {your_industry}, thought I’d connect and see if you have any cool projects needing investment. Let’s make some big money moves. - {my_first_name}

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PRESS OUTREACH CONNECTION MESSAGE TEMPLATES

CONNECTOR MESSAGE - BIG FAN OF YOUR WORK

Hi {first_name}, big fan of the work you and your team do at {company_name}. Always looking to connect with industry leading storytellers! Cheers, {my_first_name}

CONNECTOR MESSAGE - INDUSTRY LEADING STORYTELLERS

Hi {first_name}, Always looking to connect with industry leading executives and storytellers! Cheers, {my_first_name}

CONNECTION MESSAGES - INDUSTRY SPECIFIC STORYTELLERS

Hi {first_name}, looking to connect to {your_industry} storytellers. As a {your_industry_niche} entrepreneur, I’m here to {your_humorous_mission_statement}. Let’s connect! Best, {my_first_name}

press outreach connectIon MessaGe teMpLates

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CONNECTION MESSAGES - HUMOROUS INDUSTRY SPECIFIC CONNECTORS

Hey {first_name}, always looking to expand my network with important connectors in the thriving {your_industry} world. We at {your_company_name} are {your_humorous_mission_statement}. Hope to speak soon! Absolute best, {my_first_name}

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LINKEDIN OUTREACH SEQUENCES


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1. RELEVANT LINKEDIN GROUP MEMBERS

Category: Works for any industry

Description: Community, Lead Generation

STAGE 1: CONNECTION MESSAGE

Hi {first_name},

I’m also a member of the {linkedin_relevant_search_group} Group. Just found you here! I hope we can learn from each other. - {my_first_name}

EXAMPLE

Hi Tom,

I’m also a member of the Badass Marketers and Founders (BAMF) Group. Just found you here! I hope we can learn from each other. - Houston

L InkedIn outreach sequences

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2. PEOPLE IN YOUR INDUSTRY

Category: B2B, SaaS, Mobile App

Description: Acquire Early-Adopters


Hi {first_name}, I noticed you’re also in the {your_industry} space. I would love to connect.

STAGE 2: WELCOME MESSAGE

Hi {first_name}, I’m glad we could connect!

I’m the co-founder of {my_company}. We’re an innovative {what_you_do_in_one_line}.

{your_unique_value_prop}. It can {paint_point_you_solve}. Also, during the final stage of {your_launch_stage}, we’re offering lifetime discounts for early-adopters.

Let me know if you’re interested and I’ll share the private signup link.

Thanks,

{my_first_name}


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[EXAMPLE]


Hi Tom, I noticed you’re also in the growth marketing space. I would love to connect.


Hi Tom, I’m glad we could connect!

I’m the co-founder of BAMF. We’re an innovative agency helping companies achieve massive exposure on LinkedIn.

We help businesses build their personal brand on LinkedIn and generate a crap-ton of leads in the process.. It can iron out any lead acquisition problems. Also, during the final stage of our upcoming LinkedIn Bible book launch, we’re offering lifetime discounts for early-adopters.

Let me know if you’re interested and I’ll share the private signup link.

Thanks,

Houston


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3. THE WHITE PAPER LEAD MAGNET

Category: B2B Lead Generation

Description: Lead Magnet (White Paper)


Hi {first_name}, just saw your profile so I checked out {company_name}; I have to say, love what you’re doing over there. I’d love to add you to my network. - {my_first_name}


Hi {first_name}, thank you for connecting. Excited to have another like-minded professional in my circle. Hope that we can learn from each other from here on!

Also, there’s something we worked on recently, and it’s super relevant for you and {company_name}. We’ve developed a brief white paper about {your_white_paper_topic}, especially as it relates to {prospects_pain_point}. Would you like a copy?

STAGE 3: SEND WHITE PAPER (IF POSITIVE RESPONSE TO WELCOME MESSAGE)

Awesome! Here you go: http://bit.ly/linktotheresource

http://bit.ly/linktotheresource


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Let me know your thoughts! I’d love some feedback- please feel free to send your honest opinion.

- {my_first_name}

[EXAMPLE]


Hi Tom, just saw your profile so I checked out TEDx; I have to say, love what you’re doing over there. I’d love to add you to my network. - Houston


Hi Tom, thank you for connecting. Excited to have another like-minded professional in my circle. Hope that we can learn from each other from here on!

Also, there’s something we worked on recently, and it’s super relevant for you and TEDx.

We’ve developed a brief white paper about how growth marketing solves issues at various stages of the marketing funnel, especially as it relates to ineffective marketing funnels. Would you like a copy?

STAGE 3: SEND WHITE PAPER (IF POSITIVE RESPONSE TO WELCOME MESSAGE)

Awesome! Here you go: http://bit.ly/linktotheresource

Let me know your thoughts! I’d love some feedback- please feel free to send your honest opinion.

- Houston



37

4. THE CASE STUDY LEAD MAGNET


Description: Lead Magnet (Case Study)


Hey {first_name},

My name is {first_name}, I’m the {your_job_title} of {my_company}.

I found that {company_name} holds similar characteristics to our current and past successful clients; I think our {your_two_word_product_description} may fit well with {company_name}’s needs.

Would love to connect and possibly send you a recent case study.

Is this something you’d be interested in?

Thank you,

{my_first_name}


Hi {first_name},

Thank you for connecting- grateful to have a like-mind in my network.


38

Here’s a copy of our case study:


I’d love some feedback- please feel free to send your honest opinion.

[EXAMPLE]


Hey Tom,

My name is Houston, I’m the Founder and CEO of BAMF.

I found that TEDx holds similar characteristics to our current and past successful clients; I think our growth strategies may fit well with TEDx’s needs.

I’d love to connect and possibly send you a recent case study. Would you be interested?

Thank you,

Houston


Hi Tom,

Thank you for connecting- I’m grateful to have a like-minded person in my network.

Here’s a copy of our case study:


I’d love some feedback- please feel free to send your honest opinion.




39

5. TELL ME YOUR BUSINESS IN 5 WORDS

Category: Any Industry

Description: Conversation Starter Question


Hey {first_name},

My name is {my_first_name}, I’m the CEO of {my_company}.

I’ve been running a fun question by my connections recently:

Answer without thinking- Can you tell me exactly what your {company_name}’s product is in fewer than 5 words?

The responses have been quite interesting. Hope to hear from you soon, too —

{my_first_name}


Random welcome GIF


40

[EXAMPLE]


Hey Tom,

My name is Houston, I’m the CEO of BAMF.

I’ve been running a fun question by my connections recently:

Without thinking about it more than 5-seconds- Can you tell me exactly what your TEDx’s product is in fewer than 5 words?

The responses have been quite interesting, hope to hear —

Houston


Random welcome GIF


41

6. INNOVATIVE INDUSTRY LEADERS QUICK CHAT

Category: B2B Lead Generation, Partnerships, Any Industry

Description: Industry Leaders, Quick Call


Hey {first_name},

I’m growing my network with innovative leaders in the {your_industry} space. Hope we can learn from each other. - {my_first_name}


Hi {first_name},

Thanks for connecting with me! Glad to have another innovative leader in my network.

A bit about {my_company}: we’re {your_unique_value_prop}.

Our industry partners include {your_top_three_notable_clients_or_customers}.

If you’re interested, I’d love to explore the opportunity of partnering with you and {company_name}.


42

Are you available for a quick chat?

[EXAMPLE]


Hey Tom,

I’m growing my network with innovative leaders in the growth marketing space. Hope we can learn from each other. - Houston


Hi Tom,


A bit about BAMF: We help businesses build their personal brand on LinkedIn and generate a shit-ton of leads in the process.

Our industry partners include Newchip, Pioneer & Mindvalley.

If you’re interested, I’d love to explore the opportunity of partnering with you and TEDx.

Are you available for a quick chat?


43

7. CONNECT IN PERSON AT UPCOMING EVENT

Category: B2B Lead Generation, Partnerships, Any Industry

Description: Connect In-Person At Upcoming Event


Hi {first_name},

Are you going to be at the {upcoming_event} this year in {event_location}? I’d love to connect there in-person. - {my_first_name}

[EXAMPLE]


Hi Tom,

Are you going to be at MarTech West 2020 this year in San Jose? I’d love to connect there in person. - Houston


44

8. LEARN FROM EACH OTHER’S PLAYBOOK LEAD MAGNET


Description: Industry Leaders, Lead Magnet


Hey {first_name},

I’m growing my network with innovative leaders in the {your_industry} space. Hope we can learn from each other. - {my_first_name}


Hi {first_name},


What are your current challenges at {company_name}?

I’d love to share a playbook I developed on the Top B2B Challenges and Solutions.

Would you like a copy?


45

[EXAMPLE]


Hey Tom,

I’m growing my network with innovative leaders in the growth marketing space. Hope we can learn from each other. - Houston


Hi Tom,


What are your current challenges at TEDx?

I’d love to share a playbook I developed on the Top B2B Challenges and Solutions.



46

9. CONNECTING TO FANCY ART COLLECTORS & GALLERY OWNERS

Category: Art Collectors

Description: Fine Art


Hi {first_name},

I’m growing my network with innovative leaders in the art space. Hope we can learn from each other. - {first_name}


Thanks for connecting {first_name}.

I’m interested to know what kinds of art you tend to showcase. Look forward to hearing from you soon.

In the meantime, feel free to see some of my past works: https://bit.ly/linktoyourart

Thanks,

{my_first_name}

https://bit.ly/linktoyourart



47

STAGE 3 (IF ‘YES’): FOLLOW UP TO ASK THEM TO JOIN PRIVATE MAILING LIST

Of course. Unfortunately (or fortunately, depending on which way you look at it), all of his listed works have already been sold, as has the inventory of his parallel clothing line.

However, if his work matches your artistic taste, I would love to let you know of his upcoming pieces.

Would you want to join the list to be the first to know when his latest works become available for sale/auction?

STAGE 3 (IF ‘NO’ ): FOLLOW UP TO GET A REPLY

Hi, {first_name}, p.s...he’s also launching a new fashion line with his own wearable art. Here’s a link: link

It’s almost like I should be growing up to be like him haha.

Thanks again,

{my_first_name}

STAGE 4 (IF ‘NO’ ): FINAL FOLLOW UP, OFFER HIGH-END ART BOOK TO GET REPLY

If interested, I would be more than happy to send over an art book as well.

You can likely tell I’m very proud of his work thus far.

{my_first_name}


48

[EXAMPLE]


Hi Tom,

I’m growing my network with innovative leaders in the art space. Hope we can learn from each other. - Houston


Thanks for connecting, Tom.

I’m interested to know what kinds of art you tend to showcase. Look forward to hearing from you soon.

In the meantime, feel free to see some of my past works: https://bit.ly/linktoyourart

Thanks,

Houston

STAGE 3 (IF ‘YES’): FOLLOW UP TO ASK THEM TO JOIN PRIVATE MAILING LIST

Of course. Unfortunately (or fortunately, depending on which way you look at it), all of his listed works have already been sold, as has the inventory of his parallel clothing line.

However, if his works match your artistic taste, I would love to let you know of his upcoming pieces.

Would you want to join the list to be the first to know when his latest works become available for sale/auction?




49

STAGE 3 (IF ‘NO’ ): FOLLOW UP TO GET A REPLY

Hi, Tom, p.s...he’s also launching a new fashion line with his own wearable art. Here’s a link: link

It’s almost like I should be growing up to be like him, haha.

Thanks again,

Houston

STAGE 4 (IF ‘NO’ ): FINAL FOLLOW UP, OFFER HIGH-END ART BOOK TO GET REPLY

If interested, I would be more than happy to send over an art book as well. You can likely tell I’m very proud of his work thus far.

Houston


50

10. HUMOROUS INDUSTRY SPECIFIC CASE STUDY LEAD MAGNET

Category: B2B Lead Generation, Humorous

Description: Industry Specific, Case Study


Heya {first_name}, you popped up in my feed and I gotta say — I really dig what you’re working on! I ❤ amazing businesses and interesting projects, and I wanted to follow along so I’ve always got the scoop. Let’s connect?! 🙌 - {my_first_name}


{first_name}! Thanks for connecting & welcome to the party! 🎉

I’ll say, what you’re doing at {company_name} reminds me of our {your_similar_work_for_top_client_1_&_client_2}.

We’re always {your_unique_solution_description}. I wrote a little story about what we do that’s different that I think you’ll dig.



51

STAGE 3: IF NO REPLY AFTER 3 DAYS, FOLLOW UP #1

hey {first_name}, wanted to see if you were interested in the {your_top_client_1} study I offered up last message.

Wanted to share how we went about {top_client_1_solution} and how we gave {your_top_client_1} that edge over their competitors 👀

STAGE 4: IF NO REPLY AFTER ANOTHER 3 DAYS, FOLLOW UP #2

wanted to check in and see if you saw my last message.

I know how quickly messages can fill up an inbox– I’ll get a good 150 collab requests a day.

Willing to bet you probably see the same amount, if not more 😅

STAGE 4 (IF ‘YES’): MANUAL FOLLOW UP #1

Great! http://bit.ly/linktoasset here is the link, Let me know what you think. I look forward to hearing from you!

STAGE 5 (IF ‘YES’): IF NO REPLY #1, AFTER FOLLOW UP #1

Heya! Any thoughts on the deck I sent over!?

Please, I’d love some feedback and to see if it got any of those creative juices going!

http://bit.ly/linktoasset


52

[EXAMPLE]


Heya Tom, you popped up in my feed and I gotta say — I really dig what you’re working on! I ❤ amazing businesses and interesting projects, so I wanted to follow along so I’ve always got the scoop. Let’s connect?! 🙌 - Houston


Tom! Thanks for connecting & welcome to the party! 🎉

I’ll say, what you’re doing at TEDx reminds me of our growth marketing work for Pioneer and Mindvalley.

We’re always trying to add value through our growth hacking content and growth services. I wrote a little story about what we do that’s different that I think you’ll dig.


STAGE 3: IF NO REPLY AFTER 3 DAYS, FOLLOW UP #1

Hey Tom, wanted to see if you were interested in the Pioneer study I offered up last message.

Wanted to share how we went about {top_client_1_solution} and how we gave Pioneer that edge over their competitors 👀

STAGE 4: IF NO REPLY AFTER ANOTHER 3 DAYS, FOLLOW UP #2

Wanted to check in and see if you saw my last message. I know how quickly messages can fill up an inbox– I’ll get a good 150 collab requests a day.


53

Willing to bet you probably see the same amount, if not more 😅

STAGE 4 (IF ‘YES’): MANUAL FOLLOW UP #1

Great! http://bit.ly/linktoasset here is the link, Let me know what you think. I look forward to hearing from you!

STAGE 5 (IF ‘YES’): IF NO REPLY #1, AFTER FOLLOW UP #1

Heya! Any thoughts on the deck I sent over!?

Please, I’d love some feedback and to see if it got any of those creative juices going!

http://bit.ly/linktoasset


54

11. CONNECTING TO INDUSTRY INFLUENCERS FOR PR CAMPAIGN & PRODUCT REVIEWS

Category: PR Outreach, Influencers

Description: Product Reviews, Product Giveaway


Hey {first_name}, I saw you were in the {your_Industry} space and local to {your_city} (me too!), so I wanted to reach out to share our new {your_product}.

Would love to hear your thoughts! Hope to chat soon. Cheers - {my_first_name}


Hey {first_name}, thanks for connecting! You’re Awesome! 🤗

I’m {my_first_name}, the {your_job_title} of {my_company}, we are changing the industry with {your_disruptive_mission} and making major waves having {your_most_notable_milestone} the past year.

So, what is {my_company}? It is your {your_crazy_5_word_pitch}.


55

We help {your_amazing_feature_1}, {your_amazing_feature_2}, {your_amazing_feature_3}, and provide peace of mind for {your_target_customer} looking to {pain_point_you_solve}.

I may be able to ship you a product in exchange for an honest review, social share, interview, or blog post — just let me know how you’d like to collaborate.

Would you be interested?

Hit reply and let’s chat!

{my_first_name}

PS - Check out some of our happy customers who’ve already posted videos after getting their free {your_product} on Instagram :)

https://bit.ly/linktoIGhashtagforUGC

STAGE 3 (IF ‘YES’) : FOLLOW UP MESSAGE #1, LINK TO INFLUENCER ORDER FORM

Hi {first_name}, thanks for your interest!

Please fill out our Influencer Order Request form to get your free {your_product}: https://bit.ly/linktoTypeformToOrderFreeProduct

Let us know when you’ve submitted your details, and we’ll follow up with next steps before we ship your free product.

Looking forward to speaking soon!

- {my_first_name} 👍

STAGE 4 (IF ‘YES’) : FOLLOW UP MESSAGE #2, INFLUENCER TERMS (IF THEY FILLED IT OUT)

Perfect!


https://bit.ly/linktoTypeformToOrderFreeProduct


56

And just a reminder about the product partnering before I confirm shipping, we’d love if you could do 1 quick video post for each week within a span of 3 weeks to show how it helps {{who_the-product_is_for}} your pet/pets adjust over time and how they improve mentally and physically.

Week 1 (Video 1 + Photo 1 + Story 1): Unboxing and what is your opinion on our product and how you think this can {your_solution_to_customer_pain_point}. Maybe show how {your_product_in_action}

Week 3 (Video 2 + Photo 2 + Story 2): Your final opinion on our product, who can benefit from this product, and any other benefits you see based on your experience with it over the last 3 weeks.

We’d like to ask if you could give us full rights to these posts so we can edit and/or post and promote on our own channels — we’ll tag you too, so it’s a win-win!

The caption for photos should include:

- Mention Hashtags (feel free to check out the links on Instagram too!)

- Direct link to the product page on our site- And anything awesome you might like to add!

If you have any other platforms (Facebook, Instagram, Youtube, Twitter, and Blog), please let us know! We’d love to have you post on there and spread the word, too.

Please confirm you agree to the above terms, and we’ll send your free product right away!

Cheers,

{my_first_name}


57

STAGE 5 (IF ‘YES’) : FOLLOW UP MESSAGE #3, INFLUENCER TERMS (IF THEY AGREE)

Amazing! We’re excited to partner up on this! You can expect your free {your_product} to arrive at your doorstep in two weeks or less!

We look forward to seeing your unboxing videos and other content. Please don’t hesitate to reach out if you have any questions in the meantime.

Your partner,

{my_first_name}

STAGE 3 (IF ‘NO’) : FOLLOW UP MESSAGE #1, CONVINCE THEM YOUR NOT CRAZY

Hey {first_name}, I know that a {your_product_concept} sounds pretty crazy, but it’s actually amazing and our customers - and their {your_secondary_customer_persona} - LOVE IT!

We’re truly the first product like this to market in {your_industry} — but what we’re doing is already big in {existing_early_adopter_industry} — so you can get ahead of this new trend before it goes mainstream.



Let’s chat!

{my_first_name} 🤗


58

[EXAMPLE]


Hey Tom, I saw you were in the growth marketing space and local to Venice (me too!), so I wanted to reach out to share our new BAMF LinkedIn Bible. Would love to hear your thoughts! Hope to chat soon. Cheers - Houston


Hey Tom, thanks for connecting! You’re Awesome! 🤗

I’m Houston, the Founder and CEO of BAMF, we are changing the industry with cutting-edge growth marketing and making major waves having made it to the Forbes Top 12 Innovative Founders List the past year.

So, what is BAMF? It is your outsourced growth marketing wing.

We help set and automate marketing funnels, scale up inbound and outbound lead generation, establish ROI focused marketing funnels, and provide peace of mind for businesses looking to grow fast looking to iron out any lead acquisition problems.

I may be able to ship you a free book in exchange for an honest review, social share, interview, or blog post — just let me know how you’d like to collaborate.


Hit reply and let’s chat!

Houston

PS - Check out some of our happy customers who’ve already posted videos after getting their free BAMF LinkedIn Bible on Instagram :)


59


STAGE 3 (IF ‘YES’) : FOLLOW UP MESSAGE #1, LINK TO INFLUENCER ORDER FORM

Hi Tom, thanks for your interest!

Please fill out our Influencer Order Request form to get your free BAMF LinkedIn Bible: https://bit.ly/linktoTypeformToOrderFreeProduct

Let us know when you’ve submitted your details, and we’ll follow up with the next steps before we ship your free product.

Looking forward to speaking soon!

- Houston 👍

STAGE 4 (IF ‘YES’) : FOLLOW UP MESSAGE #2, INFLUENCER TERMS (IF THEY FILLED IT OUT)

Perfect!

And just a reminder about the product partnering before I confirm shipping, we’d love if you could do 1 quick video post for each week within a span of 3 weeks to show how it helps B2B founders and executives over time and how they solve marketing pain points of B2B businesses.

Week 1 (Video 1 + Photo 1 + Story 1): Unboxing and what is your opinion on our product and how you think this can solve marketing pain points of B2B businesses. Maybe show how the book helped you generate more leads on LinkedIn?

Week 3 (Video 2 + Photo 2 + Story 2): Your final opinion on our product, who can benefit from this product, and any other benefits you see based on your experience with it over the last 3 weeks.


https://bit.ly/linktoTypeformToOrderFreeProduct


60

We’d like to ask if you could give us full rights to these posts so we can edit and/or post and promote on our own channels — we’ll tag you too, so it’s a win-win!

The caption for photos should include:

- Mention Hashtags (feel free to check out the links on Instagram too!)

- Direct link to the product page on our site- And anything awesome you might like to add!

If you have any other platforms (Facebook, Instagram, Youtube, Twitter, and Blog), please let us know! We’d love to have you post on there and spread the word, too.

Please confirm you agree to the above terms, and we’ll send your free product right away!

Cheers,

Houston

STAGE 5 (IF ‘YES’) : FOLLOW UP MESSAGE #3, INFLUENCER TERMS (IF THEY AGREE)

Amazing! We’re excited to partner up on this! You can expect your free {your_product} to arrive at your doorstep in two weeks or less!

We look forward to seeing your unboxing videos and other content.

Please don’t hesitate to reach out if you have any questions in the meantime.

Your partner,

Houston


61

STAGE 3 (IF ‘NO’) : FOLLOW UP MESSAGE #1, CONVINCE THEM YOU’RE NOT CRAZY

Hey Tom, I know that a book revealing our most well-guarded LinkedIn growth hacking secrets sounds pretty crazy, but it’s actually amazing and our customers - and their partners in the B2B space - LOVE IT!

We’re truly the first product like this to market in growth marketing — but what we’re doing is already big in the SaaS space — so you can get ahead of this new trend before it goes mainstream.



Let’s chat!

Houston 🤗


62

12. INVITING EARLY-STAGE FOUNDERS TO APPLY TO ACCELERATOR PROGRAM

Category: B2B, Accelerators, Equity Crowdfunding, Funding Platform

Description: Founder Outreach, Invite to Accelerator


Hey {first_name}, we’re interested in what you are doing at {company_name} and would love to discuss how we can help you with raising capital and if you are a fit for our accelerator.

Cheers - {my_first_name}


Thanks for connecting. Got time for a 30min call with our {venture_or_growth_or_funding} team?

Grab a slot on our calendar here: https://yoursite.com/custom-meeting-page

Let me know if you have any questions in the meantime.

{my_company} Accelerator,

https://yoursite.com/custom-meeting-page



63

{my_first_name}

PS - Feel free to skip the call and submit your accelerator application here: https://yoursite.com/custom-application-page

STAGE 3 (IF ‘YES’): FOLLOW UP MESSAGE #1

Sounds great. Feel free to grab a slot on their calendar here: https://yoursite.com/custom-meeting-page

STAGE 3 (IF NO REPLY, AFTER 3 DAYS): FOLLOW UP MESSAGE #1

Just a heads up that our next application deadlines are on the 15th of each month.

Have you had a chance to apply yet?

Here’s a link to complete your accelerator application: https://yoursite.com/custom-application-page

Let’s raise some capital together!

{my_first_name}

STAGE 4 (IF NO REPLY, AFTER ANOTHER 3 DAYS): FOLLOW UP MESSAGE #2

I guess you aren’t ready to raise funding with our accelerator… That’s okay!

We also wrote a {your_ebook_or_blog_post} with everything you need to know plus a ton of valuable resources to help you raise funding for your startup.

Would you like a {free_copy_or_link}?

https://yoursite.com/custom-application-page






64

Let me know,

{my_first_name}

[EXAMPLE]


Hey Tom, we’re interested in what you are doing at BAMF and would love to discuss how we can help you with raising capital and if you are a fit for our accelerator.

Cheers - Houston


Thanks for connecting. Got time for a 30min call with our growth team?

Grab a slot on our calendar here: https://yoursite.com/custom-meeting-page

Let me know if you have any questions in the meantime.

BAMF Accelerator,

Houston

PS - Feel free to skip the call and submit your accelerator application here: https://yoursite.com/custom-application-page

STAGE 3 (IF ‘YES’): FOLLOW UP MESSAGE #1

Sounds great. Feel free to grab a slot on their calendar here: https://yoursite.com/custom-meeting-page







65

STAGE 3 (IF NO REPLY, AFTER 3 DAYS): FOLLOW UP MESSAGE #1

Just a heads up that our next application deadlines are on the 15th of each month.

Have you had a chance to apply yet?

Here’s a link to complete your accelerator application: https://yoursite.com/custom-application-page

Let’s raise some capital together!

Houston

STAGE 4 (IF NO REPLY, AFTER ANOTHER 3 DAYS): FOLLOW UP MESSAGE #2

I guess you aren’t ready to raise funding with our accelerator… That’s okay!

We also wrote a killer growth marketing guide with everything you need to know plus a ton of valuable resources to help you raise funding for your startup.

Would you like a free copy?

Let me know,

Houston




66

13. COMMUNITY BUILDING BY INVITING INDUSTRY LEADERS TO JOIN FACEBOOK GROUP

Category: Facebook Group Invitation To Join Community

Description: Community Building, B2B Lead Generation, Event


Hi, {first_name}! I saw you’re a local Venice/LA-based founder and wanted to introduce myself and invite you to the BAMF Community, an exclusive group of bad*ss marketers and founders. We help entrepreneurs become industry influencers on LinkedIn.

Want in?


BOOM 💥 Thanks for connecting, {first_name}!

To get access to our exclusive community content and LinkedIn growth resources, please join our group on Facebook here:

https://www.facebook.com/groups/hackgrowth

See you in the group! 👆

Your Partner In Growth,



67

{my_first_name}

PS - Let me know if I can help you in any way in the meantime. 🚀

STAGE 3: FOLLOW UP MESSAGE, LINKEDIN PITCH

Hope that group has brought you some value! It’s an amazing community, so make sure you take advantage!

One of my goals is to be providing as much value as I can to all of my connections.

So, here’s one of our most recent free resources from BAMF!

https://bamf.co/linkedin-case-study

It’s an amazing run through of how we create massive viral posts on LinkedIn for our clients. Let me know what you think! 🔥

- {my_first_name}

STAGE 4: FOLLOW UP MESSAGE #2, LINKEDIN PITCH + BOOK A CALL LINK

In case you might be interested. Here’s how our LinkedIn Influencer program works:

1. We post 3x a week on your LinkedIn with value-bomb industry-specific content that positions YOU as a thought leader.

2. We connect you to 1,000-2,000 new connections per month.

3. It’s our proven process to turn our clients into BAMF LinkedIn Influencers within 90 days or less.

4. We guarantee the posts we create for you will get an average of 100k+ views per month... that’s 1M+ views per year organically on your content! Guaranteed.



68

Our pricing ranges from $3k/mo to $5k/mo.

If that sounds within your budget, I’d love to have a call to discuss next steps. Pick a time that works for you on my calendar here: https://bamf.co/linkedin-meeting

Let me know if you have any questions!

— {my_first_name}

[EXAMPLE]


Hi, Tom! I saw you’re a local Venice/LA-based founder and wanted to introduce myself and invite you to the BAMF Community, an exclusive group of bad*ss marketers and founders. We help entrepreneurs become industry influencers on LinkedIn.

Want in?


BOOM 💥 Thanks for connecting, Tom!

To get access to our exclusive community content and LinkedIn growth resources, please join our group on Facebook here:


See you in the group! 👆

Your Partner In Growth,

Houston

PS - Let me know if I can help you in any way in the meantime. 🚀



69

STAGE 3: FOLLOW UP MESSAGE, LINKEDIN PITCH

Hope that group has brought you some value! It’s an amazing community, so make sure you take advantage!

One of my goals is to be providing as much value as I can to all of my connections. So, here’s one of our most recent free resources from BAMF!


It’s an amazing run through of how we create massive viral posts on LinkedIn for our clients. Let me know what you think! 🔥

- Houston

STAGE 4: FOLLOW UP MESSAGE #2, LINKEDIN PITCH + BOOK A CALL LINK

In case you might be interested. Here’s how our LinkedIn Influencer program works:

1. We post 3x a week on your LinkedIn with value-bomb industry-specific content that positions YOU as a thought leader.

2. We connect you to 1,000-2,000 new connections per month.

3. It’s our proven process to turn our clients into BAMF LinkedIn Influencers within 90 days or less.

4. We guarantee the posts we create for you will get an average of 100k+ views per month... that’s 1M+ views per year organically on your content! Guaranteed.

Our pricing ranges from $3k/mo to $5k/mo.



70

If that sounds within your budget, I’d love to have a call to discuss next steps. Pick a time that works for you on my calendar here: https://bamf.co/linkedin-meeting

Let me know if you have any questions!

— Houston


71

14. INDUSTRY SPECIFIC DECISION MAKERS WITH A MUTUAL CONNECTION


Description: Case Study Lead Magnet, Book A Call


Hey {first_name}, just saw your profile because of a mutual connection we have and I gotta say that I love what you’re doing at {company_name}! I’d love to add you to my network. - {my_first_name}


Hey {first_name}, we recently helped a food and beverage company raise more than $200K in sales, +720% above the company’s goal.

I created a case study that shows how we did it and I believe it’s relevant for you and {company_name}. Would you like a copy?


72

[EXAMPLE]


Hey Tom, just saw your profile because of a mutual connection we have and I gotta say that I love what you’re doing at BAMF! I’d love to add you to my network. - Houston


Hey Tom, we recently helped a food and beverage company raise more than $200K in sales, +720% above the company’s goal. I created a case study that shows how we did it and I believe it’s relevant for you and BAMF.



73

15. INSERT PERSONAL ASSISTANT TO TAKE OVER CONVERSATION

This works great for lead qualification and simplifying your process for booking consistent calls through LinkedIn. Also, it is a nice “power move” and positions you as more of an executive since no truly important executive should have time to be messaging people on LinkedIn all day.

STAGE 1: CURRENT CONNECTION MESSAGE

So great to hear from you.

Hey this is Ana, {my_first_name}’s social media manager. {my_first_name} is currently laser focussed on supporting {their_current_clients} to achieve their goals, and I’d love to help you find a time to have a conversation with him.

Use this link and make sure you fill out the form to reach his calendar. See you on the other side! https://bit.ly/yourconsultationform

[EXAMPLES]

STAGE 1: CURRENT CONNECTION MESSAGE

So great to hear from you.

https://bit.ly/yourconsultationform


74

Hey this is Ana, Houston’s social media manager. Houston is currently laser focussed on supporting B2B clients to achieve their goals, and I’d love to help you find a time to have a conversation with him.

Use this link and make sure you fill out the form to reach his calendar. See you on the other side! https://bit.ly/yourconsultationform

https://bit.ly/yourconsultationform


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16. SAW YOUR POST & WANTED TO REACH OUT

STAGE 1: 1ST DEGREE CONNECTION MESSAGE

Hey {first_name}, I love following your content on LinkedIn and wanted to reach out to see if you might be interested in working with us at {my_company} to take your {pain_point_1} to a whole new level.

We work with dozens of {prospect_title}s and business leaders to help them {benefit_1} GUARANTEED.

At the same time, we setup {pain_point_2} and ensure that you are {pain_point_3} for your business.

Would you be interested in checking out our case study or having a quick call to discuss further?

Hope to hear from you {first_name}!

Stay Bad*ss,

{my_first_name}

PS - this is not an automated message, i saw your post and wanted to reach out! 👋

STAGE 2: FOLLOW UP MESSAGE

In that case, we can probably help you {pain_point_you_solve}.


76

It’s only {your_pricing} and fully {monthly_onetime}, so you don’t have much to lose!

Would be awesome to throw some new content into the mix of what you’re putting out on LinkedIn! Let me know your thoughts!

Cheers, {my_first_name}

[EXAMPLES]


Hey Tom,

I love following your content on LinkedIn and wanted to reach out to see if you might be interested in working with us at BAMF to take your LinkedIn content game to a whole new level.

We work with dozens of CMOs and business leaders to help them generate massive traction on LinkedIn GUARANTEED.

At the same time, we set up automated marketing funnels and ensure that you are generating press for your business.

Would you be interested in checking out our case study or having a quick call to discuss further?

Hope to hear from you Tom!

Stay Bad*ss,

Houston

PS - this is not an automated message, i saw your post and wanted to reach out! 👋


77


In that case, we can probably help you iron out any lead acquisition problems.

It’s only $3k/mo and fully month-to-month, so you don’t have much to lose!

Would be awesome to throw some new content into the mix of what you’re putting out on LinkedIn! Let me know your thoughts!

Cheers, Houston


78

17. FORBES 30 UNDER 30 SURVEY & NOMINATION ROUNDUP


Hey {first_name},

My name is {my_first_name}, co-founder of {my_company}. I saw you were a Forbes 30 under 30 winner and wanted to reach out for my upcoming Forbes article.

Would love to hear how being on that list has impacted your growth. Let’s chat!

-{my_first_name}


Thanks for connecting {first_name}.

I would love to hear how you think earning the title of “Forbes 30 under 30 brightest young entrepreneurs, leaders, and stars” has contributed to the success of your craft today?


79

If you’re open to a quick phone call, let’s do it! The link to my calendar is below.

Cheers,

-{my_first_name}

{meeting_link}

[EXAMPLES]


Hey Tom,

My name is Houston, co-founder of BAMF Media. I saw you were a Forbes 30 under 30 winner and wanted to reach out for my upcoming Forbes article. Would love to hear how being on that list has impacted your growth. Let’s chat! -Houston


Thanks for connecting Tom.

I would love to hear how you think earning the title of “Forbes 30 under 30 brightest young entrepreneurs, leaders, and stars” has contributed to the success of your craft today?

If you’re open to a quick phone call, let’s do it! The link to my calendar is below.

Cheers,

Houston

https://bamf.co/houston-meeting


80

18. INVITE THOUGHT LEADERS ON YOUR PODCAST (HUMOROUS)


Howdy {first_name}, we’re both CEOs - what a small world! :)

I’m {my_first_name} from {your_city} - It’s weird but I swear I didn’t ride a horse to school ~at least not more than eight times

~ In all seriousness, I’d love to have you on our {my_company} podcast; interviewing the most badass CEOs. - H

[EXAMPLES]


Howdy Tom, we’re both CEOs - what a small world! :)

I’m Houston from Dallas - It’s weird but I swear I didn’t ride a horse to school ~at least not more than eight times

~ In all seriousness, I’d love to have you on our BAMF podcast; interviewing the most badass CEOs. - H


81

19. INDUSTRY SURVEY - ROUND-UP POST


Hey {first_name}, thanks for connecting!

If I could just ask a few questions as an entrepreneur, I’d be very grateful!

I’d love to get your opinion on the current state of {your_industry_niche}.

Would you say that there is the same amount of innovation happening everywhere, or are there areas that are lagging behind the rest?

Are any of your {projects} using {your_innovation}?

What do you look for first when assessing new trends or opportunities in {your_industry}?

Are you free this week for a call? I’d really love to chat. Here is a link to my schedule - {meeting_link}

Let’s connect on a call!

Thanks for your time, I really appreciate it!

Best,

{my_first_name}


82

[EXAMPLES]


Hey Tom, thanks for connecting!

If I could just ask a few questions as an entrepreneur, I’d be very grateful!

I’d love to get your opinion on the current state of the growth marketing industry.

Would you say that there is the same amount of innovation happening everywhere, or are there areas that are lagging behind the rest?

Are any of your consulting clients using LinkedIn growth hacking?

What do you look for first when assessing new trends or opportunities in growth marketing?

Are you free this week for a call? I’d really love to chat. Here is a link to my schedule - https://bamf.co/houston-meeting

Let’s connect on a call!

Thanks for your time, I really appreciate it!

Best,

Houston


83

20. FUNDING INTERVIEW OUTREACH


Hey {first_name},

My name is {my_first_name}, {your_job_title} of {my_company}.

I saw that {company_name} raised funding this past year and wanted to reach out for one of my upcoming Forbes articles.

I’d love to hear your top piece of advice for founders raising funding in 2020. Let’s chat!

- {my_first_name}


Hey again, {first_name} -

Could you help me with a real quick, 30 second survey?

What’s the biggest frustration you’re experiencing in your company right now?


84

Reason I ask is I’m creating some more content and would like to know an area of focus for you.

A) Recruitment / Labor Shortage B) Regulations C) New TechnologyD) Other (Please explain)

So much is changing in the industry and I’m curious to know your answer.

Really appreciate your time and feedback, thank you!

[EXAMPLES]


Hey Tom,

My name is Houston, Founder of BAMF Media.

I saw that BAMF raised funding this past year and wanted to reach out for one of my upcoming Forbes articles.

I’d love to hear your top piece of advice for founders raising funding in 2019. Let’s chat!

- Houston


Hey again, Tom -

Could you help me with a real quick, 30 second survey?

What’s the biggest frustration you’re experiencing in your company right now?


85

Reason I ask is I’m creating some more content and would like to know an area of focus for you.

A) Recruitment / Labor Shortage B) Regulations C) New TechnologyD) Other (Please explain)

So much is changing in the industry and I’m curious to know your answer.

Really appreciate your time and feedback, thank you!


86

21. KEEP UP TO DATE WITH GROWTH MARKETING AGENCIES


Thanks for connecting.

I work with a lot of startups, digital agencies and write content on growth hacking. Would be great to keep in touch so that I could keep up with your posts at {my_company}.

{my_first_name}

[EXAMPLES]


Thanks for connecting.

I work with a lot of startups, digital agencies and write content on growth hacking. Would be great to keep in touch so that I could keep up with your posts at BAMF.

Houston


87

22. PRODUCT/WEBSITE PITCH


Hi {first_name},

Hope you’re well.

Just wanted to let you know that we released a new product on my site that I think would really help you out.

Please click on the link below to have a look and let me know if you have any questions.

{your_product_link}

Thanks.

{my_first_name}

[EXAMPLES]


Hi Tom,

Hope you’re well.

Just wanted to let you know that we released a new product on my site that I think would really help you out.


88

Please click on the link below to have a look and let me know if you have any questions.

https://bamf.co/books/

Thanks.

Houston


89

23. WEBSITE FOLLOW-UP


Hi {first_name},

Hope you’re doing well and your business is going great.

Just to remind you, I’m the {your_job_title} at {my_company} and we {your_customer_pain_point_&_your_solution}.

We just launched a new website I’m excited to share with you. You can find all the information on our services and case studies here: {service_case_study_link}

Also, if you’re interested in learning more about how we can help you, we have a free webinar next week that you can join here: {webinar_link}

Let me know if you have any questions and keep in touch.

{my_first_name}

[EXAMPLES]


Hi Tom,

Hope you’re doing well and your business is going great.


90

Just to remind you, I’m the Founder and CEO at BAMF and we help B2B businesses generate exposure, leads and press using LinkedIn.

We just launched a new website I’m excited to share with you. You can find all the information on our services and case studies here: https://bamf.co/services/

Also, if you’re interested in learning more about how we can help you, we have a free webinar next week that you can join here: https://www.bamf.co/linkedin

Let me know if you have any questions and keep in touch.

Houston


91

24. THE FRIEND IN COMMON

Pointing out a mutual connection can be the perfect icebreaker, since in addition to giving you context for your message it also helps you build some initial authority.


Hi {first_name},

It’s nice to “e-meet” you!

I saw that we are both connected with {mutual_connection_name}, and wanted to reach out. Seeing that you {are_in_the_same_industry_as_or_went_to_the_same_school_or_share_the_same_field_of_interest} as {mutual_connection_name}, I thought it might be nice for us to connect as well.

In fact, I also think you might be interested in some of the work I’m doing with {your_top_client_1}.

Take care, and hope to hear back from you!

{my_first_name}


92

[EXAMPLES]


Hi Tom,

It’s nice to “e-meet” you!

I saw that we are both connected with Gary Vaynerchuk, and wanted to reach out. Seeing that you share the same creation mindset as Gary Vaynerchuk, I thought it might be nice for us to connect as well.

In fact, I also think you might be interested in some of the work I’m doing with Pioneer.

Take care, and hope to hear back from you!

Houston


93

25. THE GROUP CONNECTION

A lack of a friend in common doesn’t mean you can’t establish a strong connection. Any commonality will do, including being part of the same Linkedln group.


Hi {first_name},

My name is {my_first_name} and I work for {my_company}. We’re both members of {linkedin_group} and I noticed that you had some pretty insightful comments about {something_they_commented_in_linkedin_group}.

I was interested to learn that {something_you_learned_from_their_comment}.

If you’re open to it, I’d enjoy discussing the topic further. I also think I may be able to help you out on the business end of things.

Will you be interested in setting up a 15 minute call later this week?

Thanks!

{my_first_name}


94

[EXAMPLES]


Hi Tom,

My name is Houston and I work for BAMF. We’re both members of the BAMF LinkedIn group and I noticed that you had some pretty insightful comments about growth hacking on LinkedIn.

I was interested to learn that multi-step personalized sales sequences work really well for booking calls.

If you’re open to it, I’d enjoy discussing the topic further. I also think I may be able to help you out on the business end of things.

Will you be interested in setting up a 15 minute call later this week?

Thanks!

Houston


95

26. THE SHORT AND SWEET

Shorter is often better when it comes to cold outreach. Think of your opening message as being less about making the sale, and more about making a connection that can later on lead to a sale.

Hi {first_name} — Hope you’re well!

I found your profile through {mutual_connection_mutual_group_or_mutual_school} and am interested to learn about your background in {your_industry}.

Are you available to connect either online or on the phone? — {my_first_name}

[EXAMPLES]

Hi Tom — Hope you’re well!

I found your profile through the BAMF facebook group and am interested to learn about your background in growth marketing.

Are you available to connect either online or on the phone? — Houston


96

27. THE PITCH FORWARD

Again, you’re likely not going to make the sale in this initial outreach message. But in some cases you may want to just get to the point right away.

Hi {first_name},

I’m working with {my_company} and they’ve developed a {your_short_product_description} that I think will fit in really well with what you’re doing at {company_name}.

Any interest in connecting to discuss?

Best,

{my_first_name}

[EXAMPLES]

Hi Tom,

I’m working with BAMF and they’ve developed a killer LinkedIn growth hacking process that I think will fit in really well with what you’re doing at Drift.

Any interest in connecting to discuss?

Best,

Houston


97

28. A LITTLE FLATTERY

You know what they say: a little flattery goes a long way. Show your appreciation for the work someone does, and they’re likely to respond in your favor. (Just be sure they’ve done something worthy of the call-out, otherwise it can seem disingenuous.)

Hello {first_name},

It’s a pleasure to “meet” you! I have been following your work with {company_name} for some time, and was really impressed to hear about {something_recent_or_notable_they’ve_done}.

I’ve worked with companies like {your_top_client_1} and {your_top_client_2} to bring similar projects to life, and if you’re open to it, would love to discuss.

Are you available for a quick phone call later this week?

Thank you!

{my_first_name}

[EXAMPLES]

Hello Tom,

It’s a pleasure to “meet” you! I have been following your work with Drift for some time, and was really impressed to hear about you being nominated for the Forbes 30 under 30 list.


98

I’ve worked with companies like Pioneer and TEDx to bring similar projects to life, and if you’re open to it, would love to discuss.

Are you available for a quick phone call later this week?

Thank you!

Houston


99

29. THE BASIC TEMPLATE

The trick to a successful Linkedln cold outreach message is to show your value in as few words as possible. Try out different strategies to see what works best, and make sure to follow up quickly when you do get a response.

Hi {first_name}, thanks for connecting.

I and my team have just developed {unique_product_or_service}. It can {your_customer_pain_point_&_your_solution}.

Is this something that you’d be interested in?

If you are not the right person to discuss this with, then, could you, perhaps, point me in the direction of your colleague who might be?

Looking forward to hearing from you, {first_name}!

Thanks, {my_first_name}.

[EXAMPLES]

Hi Tom, thanks for connecting.

I and my team have just developed an end-to-end book on LinkedIn growth hacking. It can help B2B businesses generate exposure, leads and press using LinkedIn.

Is this something that you’d be interested in?


100

If you are not the right person to discuss this with, then, could you, perhaps, point me in the direction of your colleague who might be?

Looking forward to hearing from you, Tom!

Thanks, Houston.


101

30. THE PHONECALL TEMPLATE


I promise I didn’t just connect with you to increase my connections on Linkedln, although that’s never a bad thing :). I run {company_name}.

I’d like to request an initial phone call for an open discussion with yourself to learn if {my_company} can fulfil some, if not all, the requirements for your business.

Are you available for a brief call this week?

If you are not the right person to discuss this with, can you point me in the direction of your colleague who will be?

Looking forward to hearing from you,

{my_first_name}!

[EXAMPLES]


I promise I didn’t just connect with you to increase my connections on Linkedln, although that’s never a bad thing :). I run BAMF.

I’d like to request an initial phone call for an open discussion with yourself to learn if BAMF can fulfil some, if not all, the requirements for your business.


102

Are you available for a brief call this week?

If you are not the right person to discuss this with, can you point me in the direction of your colleague who will be?

Looking forward to hearing from you,

Houston!


103

31. THE MEETUP TEMPLATE


I wanted to reach out just to let you know about {my_company} in case you ever need {your_objective}.

I’d love to talk over a cup of coffee.

Best,

{my_first_name}

[EXAMPLES]


I wanted to reach out just to let you know about {my_company} in case you ever need an outsourced growth marketing team.

I’d love to talk over a cup of coffee.

Best,

Houston


104

32. THE CONVERSATION TEMPLATE


I always try to know something about my connections. Are you working on anything exciting right now? I’d love to hear.

Best,

{my_first_name}

[EXAMPLES]


I always try to know something about my connections. Are you working on anything exciting right now? I’d love to hear.

Best,

Houston


105

33. THE FUNDRAISING TEMPLATE

Hi {first_name},

I hope you’re having a good week so far. My company, {my_company_and_bio} is looking for investors to embark on our journey.

After {my_company_success} we are now looking to close our first round of funding.

After looking through Linkedln, I thought I would message you to understand if this opportunity is relevant?

Please let me know and we can discuss further if you’d like to be part of an innovative project in {your_industry}.

Thanks for your time,

{my_first_name}

[EXAMPLES]

Hi Tom,

I hope you’re having a good week so far. My company, a full-stack growth marketing agency we lovingly call BAMF (Badass Marketers and Founders) is looking for investors to embark on our journey.


106

After we hit 3MN ARR last year we are now looking to close our first round of funding.

After looking through Linkedln, I thought I would message you to understand if this opportunity is relevant?

Please let me know and we can discuss further if you’d like to be part of an innovative project in growth marketing.

Thanks for your time,

Houston


107

34. THE BUILDING RELATIONSHIPS TEMPLATE

Hi {first_name},

Thanks for connecting! I look forward to building a professional relationship with you.

If there is anything the {my_company} team and I can help you with, I would love to set up a call. Please checkout our website ({your_website}) and I look forward to speaking with you soon!

Thanks!

{my_first_name}

[EXAMPLES]

Hi Tom,

Thanks for connecting! I look forward to building a professional relationship with you.

If there is anything the BAMF team and I can help you with, I would love to set up a call. Please checkout our website (https://bamf.co) and I look forward to speaking with you soon!

Thanks!

Houston

https://bamf.co


108

35. THE FREE TRIAL TEMPLATE


Is {business_solution} on the horizon for your business? If so, I would love to assist and would like to offer you a free trial at {web_link}.

I’m looking forward to hearing your thoughts!

{my_first_name}

[EXAMPLES]


Is LinkedIn growth hacking on the horizon for your business? If so, I would love to assist and would like to offer you a free trial at https://www.bamf.co/linkedin.

I’m looking forward to hearing your thoughts!

Houston


109

36. THE EVENT TEMPLATE

Hi {first_name},

I saw that we have a few connections in common and thought I’d connect.

I’m running an event at {location} on {date}, and thought it might be something that would interest you. Just wondering if you or your team are coming?

{event_link}

- {my_first_name}

[EXAMPLES]

Hi Tom,

I saw that we have a few connections in common and thought I’d connect.

I’m running an event at our BAMF coworking office in Venice on the 2nd of May, and thought it might be something that would interest you. Just wondering if you or your team are coming?

https://bamf.co/houston-meeting

- Houston


110

37. STRAIGHT OFF THE BAT

Subject line: {your_service_or_benefit} help?

Hi {first_name},

Is {service_or_benefit_you_offer_1} or {service_or_benefit_you_offer_2} a priority/challenge/issue for your business at the moment?

If so, we’ve helped the likes of {your_top_client_1}, {your_top_client_2} and {your_top_client_3} with exactly the same priority/challenge/issue.

Can we have a short email exchange first to see if we should take it any further?

Let me know?

Thanks,

{my_first_name}

[EXAMPLES]

Hi Tom,

Is lead generation or content marketing a priority/challenge/issue for your business at the moment?

If so, we’ve helped the likes of Pioneer, TEDx and Mindvalley with exactly the same priority/challenge/issue.


111

Can we have a short email exchange first to see if we should take it any further?

Let me know?

Thanks,

Houston


112

38. ARE YOU CURRENTLY HAPPY WITH {COMPETITOR}?

Subject line: Are you currently happy with {situation_or_product_or_service}?

Hi {first_name},

Are you currently happy with the way that you {situation_or_product_or_circumstance}?

We’re currently helping {your_top_client_1}, {your_top_client_2} and {your_top_client_3} with {your_two_word_product_description} and I thought we could do the same for your company too.

Our {product_name_or_service} has garnered a lot of attention in the marketplace and I think it’s something that your organisation may see an immediate value in.

Can we schedule a time to call to discuss this further?

Thanks,

{my_first_name}


113

[EXAMPLES]

Hi Tom,

Are you currently happy with the way that you position your brand for inbound leads?

We’re currently helping Pioneer, TEDx and Mindvalley with growth strategies and I thought we could do the same for your company too.

Our LinkedIn growth hacking service has garnered a lot of attention in the marketplace and I think it’s something that your organisation may see an immediate value in.

Can we schedule a time to call to discuss this further?

Thanks,

Houston


114

39. BASED ON A CONTACT/COMPANY POSTING AN ARTICLE

Subject line: Help?

Hi {first_name},

The article you shared on Linkedln yesterday was spot on and we help companies like {your_top_client_1}, {your_top_client_2} and {your_top_client_3} with a similar approach.

Do you have 5 mins to chat about it on Wednesday or Thursday afternoon this week?

Thanks,

{my_first_name}


115

[EXAMPLES]

Hi Tom,

The article you shared on Linkedln yesterday was spot on and we help companies like Pioneer, TEDx and Mindvalley with a similar approach.

Do you have 5 mins to chat about it on Wednesday or Thursday afternoon this week?

Thanks,

Houston


116

40. BASED ON A CONTACT POSTING A COMMENT ON AN ARTICLE

Subject line: Your comment was spot on

Hi {first_name},

We’re both in the same Linkedln Group- {linkedin_group} and your recent comment about {something_they_commented_in_linkedin_group} really struck a chord.

If you ‘re looking to change your system then it might be worth a chat. The likes of {your_top_three_notable_clients_or_customers} were completely unhappy with their system until we helped them.

Do you think we can have a quick 5-minute chat to find out if we can help you with this?

Thanks again,

{my_first_name}


117

[EXAMPLES]

Hi Tom,

We’re both in the same Linkedln Group- the BAMF LinkedIn group and your recent comment about growth hacking on LinkedIn really struck a chord.

If you ‘re looking to change your system then it might be worth a chat. The likes of Newchip, Pioneer & Mindvalley were completely unhappy with their system until we helped them.

Do you think we can have a quick 5-minute chat to find out if we can help you with this?

Thanks again,

Houston


118

41. NEW PRODUCT THAT FITS YOUR LINE

Subject line: New Product

Hi {first_name}, nice to “meet” you.

I’m a product developer and I’ve developed a cool product that solves the problems of {prospects_pain_point}. I think it fits in really well with the product line of {company_name}.

If you’re open to learning more, I’ll be happy to send over a Sell Sheet. Looking forward to seeing if you agree it’s a good fit for you guys.

Thanks {first_name}!

Best,

{my_first_name}


119

[EXAMPLES]

Hi Tom, nice to “meet” you.

I’m a product developer and I’ve developed a cool product that solves the problems of ineffective marketing funnels. I think it fits in really well with the product line of Drift.

If you’re open to learning more, I’ll be happy to send over a Sell Sheet. Looking forward to seeing if you agree it’s a good fit for you guys.

Thanks Tom!

Best,

Houston


120

42. SOMETHING INTERESTING ABOUT YOUR PROSPECT

Hi {first_name},

{something_that_interests_you_about_person}.

{something_specific_that_is_in_their_profile_or_the_content_they_shared}.

I’d appreciate the opportunity to connect with you on Linkedln.

{my_first_name}

[EXAMPLES]

Hi Tom,

I loved the posts you share on LinkedIn.

The honesty and authenticity really stand out.

I’d appreciate the opportunity to connect with you on Linkedln.

Houston


121

43. FLATTERY PLUS A QUESTION ALWAYS WORKS GREAT

Hi {first_name},

Thank you for connecting with me.

{compliment_on_their_profile_or_professional_background_or_accomplishment_or_their_content_etc}.

{question_about_an_initiative_in_their_company_or_something_they_shared_on_linkedin}.

{my_first_name}

[EXAMPLES]

Hi Tom,

Thank you for connecting with me.

Impressed with the mention you got on the New York Times the other day.

How’s the new funding round coming along?.

Houston


122

44. YOUR ONLY GOAL IS TO ADD VALUE

Example message (your goal is to (a) schedule an introductory call to learn more about them, (b) share some helpful insights for their business and, if there seems to be a fit, (c) schedule a longer call to have a more in-depth conversation)

Hi {first_name},

{personal_statement_or_question_based_on_their_profile_or_recent_posts} and

{a_resource_to_share_along_with_a_couple_of_relevant_stats_or_interesting_points_describing_it}.

{pertinent_statement_from_information_pulled_from_resource_and_why_it_is_helpful}.

If you want to check out {resource}, I’ll be happy to send it your way. Just let me know if it’s of interest to you.

Have a great day.

{my_first_name}


123

[EXAMPLES]

Hi Tom,

I love your videos on LinkedIn and I’d love to send over a copy of our LinkedIn Bible that delves into the details of how we generated over 100 MN views on LinkedIn.

We cover some great hacks that you can use to get way more exposure for your content.

If you want to check out our new book, I’ll be happy to send it your way. Just let me know if it’s of interest to you.

Have a great day.

Houston


124

45. A SPECIFIC REASON THEY WOULD BENEFIT

Hi {first_name},

Do you have 15-20 minutes this week to hop on a call? {what_is_in_it_for_them}.

Let me know if there’s a time that fits your schedule this week. I’d love to share some insights on {unique_product_or_service} that I think you’ll find really interesting and valuable.

{my_first_name}

[EXAMPLES]

Hi Tom,

Do you have 15-20 minutes this week to hop on a call? I’d love to show you how you can generate way more leads on LinkedIn.

Let me know if there’s a time that fits your schedule this week. I’d love to share some insights on an end-to-end book on LinkedIn growth hacking that I think you’ll find really interesting and valuable.

Houston


125

46. MUTUAL CONNECTION CONVERSATION STARTER

Hi {first_name}! I noticed we’re both connected to {name_of_mutual_friend}.

How do you know him? I also checked out your profile and saw that you and I both {common_connecting_point}.

Judging from your role at {company_name}, we might be able to help each other out.

Let me know if you’d like to connect sometime and talk shop. Take care!

[EXAMPLES]

Hi Tom! I noticed we’re both connected to Tony Robbins.

How do you know him? I also checked out your profile and saw that you and I both are into growth marketing.

Judging from your role at Drift, we might be able to help each other out.

Let me know if you’d like to connect sometime and talk shop. Take care!


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47. SO MUCH IN COMMON, YET NO MUTUAL CONNECTIONS?

Hi {first_name}! I came across your profile after seeing your post about {topic_they_posted_about}.

Interesting stuff...what’s your take on {related_topic}?

I’m trying to learn more about {your_industry} these days—I sell {business_solution} to {business_type} businesses—and it seems like everyone I talk to has a different opinion.

Care to share some wisdom with me?

P.S. - I had a friend who worked at {company_name} too back in the day. How did you like it there?

[EXAMPLES]

Hi Tom! I came across your profile after seeing your post about automated lead generation email sequences.

Interesting stuff...what’s your take on manual personalization?


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I’m trying to learn more about growth marketing these days—I sell LinkedIn growth hacking to B2B businesses—and it seems like everyone I talk to has a different opinion.

Care to share some wisdom with me?

P.S. - I had a friend who worked at Drift back in the day. How did you like it there?


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48. THE PROBLEM SOLVER

Hello {first_name},

I came across your profile and wanted to reach out because we find that {prospect_title}’s can have challenges with:

- {pain_point_1}- {pain_point_2}- {pain_point_3}

If you are concerned about any of those areas, we can probably have a productive conversation because we help fix those challenges.

Are you interested in scheduling a brief 15 minute introductory call?


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[EXAMPLES]

Hello Tom,

I came across your profile and wanted to reach out because we find that CMO’s can have challenges with:

- lead generation- automated marketing funnels- generating press

If you are concerned about any of those areas, we can probably have a productive conversation because we help fix those challenges.



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49. THE IMPROVER

Hello {first_name},

I came across your profile and wanted to reach out because we help {prospect_title}’s to:

- {benefit_1}- {benefit_2}- {benefit_3}

If you are interested in any of those areas, we can probably have a productive conversation as we help to drive those improvements.



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[EXAMPLES]

Hello Tom,

I came across your profile and wanted to reach out because we help CMO’s to:

- generate massive traction on LinkedIn- use the power of automation to establish lead gen funnels- generate viral content that gets you press, leads and job

enquiries

If you are interested in any of those areas, we can probably have a productive conversation as we help to drive those improvements.



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50. THE INFORMER

Hello {first_name},

I came across your profile and since you are a {prospect_title}, I thought you might find this article interesting:

{article_link}

{description_of_article_and_or_why_it_might_be_helpful_to_read}.

Hope you find something of value in that and great to have you as part of my network!

[EXAMPLES]

Hello Tom,

I came across your profile and since you are a CMO, I thought you might find this article interesting:

https://www.bamf.co/linkedin-views/

It details step by step how I Reached Over 100 Million Views on LinkedIn.

Hope you find something of value in that and great to have you as part of my network!


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51. THE NETWORKER

Hello {first_name},

Great to have you in my Linkedln network. But it might not work better if we don’t know much about each other.

To make my connections more meaningful, I try to spend 15 to 20 minutes with my contacts so that I can learn a little more about what they do and then share any information from my side that they would like to know.

Are you available to put a quick call?

[EXAMPLES]

Hello Tom,

Great to have you in my Linkedln network. But it might not work better if we don’t know much about each other.

To make my connections more meaningful, I try to spend 15 to 20 minutes with my contacts so that I can learn a little more about what they do and then share any information from my side that they would like to know.

Are you available to put a quick call?


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52. THE KEEP ME IN MINDER

Hello {first_name},

I see that you are a {prospect_title} so you might need help with {your_two_word_product_description} from time-to-time.

We sell that but I am not reaching out to see if you need it. You’re most likely not looking to purchase it when you get this message…

So what I would like to do is ask that you keep this message in one of your email folders as a new option for you when you are ready to purchase or make a change.

Some ways that we differ from your other options are how we have {differentiation_1}, have {differentiation_2}, and {differentiation_3}.

Let me know if you would like to schedule a brief call.

[EXAMPLES]

Hello Tom,

I see that you are a CMO so you might need help with growth strategies from time-to-time.

We sell that but I am not reaching out to see if you need it. You’re most likely not looking to purchase it when you get this message…


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So what I would like to do is ask that you keep this message in one of your email folders as a new option for you when you are ready to purchase or make a change.

Some ways that we differ from your other options are how we have complete process transparency, have weekly reporting and consultation calls, and use cutting-edge ROI focused growth strategies.

Let me know if you would like to schedule a brief call.


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53. THE EVENT INVITER

Hello {first_name},

We have an event coming up and I wanted to share an initiation with you. You can register here- https://bit.ly/linktoregister

By attending this event, you could expect to:

- {benefit_1}- {benefit_2}- {benefit_3}

We hope to see you there!

[EXAMPLES]

Hello Tom,

We have an event coming up and I wanted to share an initiation with you. You can register here- https://bamf.co/houston-meeting

By attending this event, you could expect to see how we:

- generate massive traction on LinkedIn- use the power of automation to establish lead gen funnels- generate viral content that gets you press, leads and job

enquiries

We hope to see you there!

https://bit.ly/linktoregister

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ADDITIONAL SOURCES OF INSPIRATION FOR FINAL SECTION OF TEMPLATES

• https://www.dux-soup.com/blog/tips-for-writing-direct-messages-to-your-1st-degree-connections

• https://www.hatchbuck.com/blog/cold-outreach-templates-linkedin

• https://linkedprospect.com/linkedin-message-templates-boost-sales

• https://www.mycustomer.com/selling/sales-performance/five-linkedin-inmail-prospecting-templates-to-steal

• https://neilpatel.com/blog/social-media-cold-outreach • https://anyleads.com/linkedin-inmail-templates • https://www.nutshell.com/blog/

linkedin-cold-outreach-message-prospecting-tips • https://salesscripter.com/

how-to-message-prospects-on-linkedin

http://x.bamf.co/5x6MBXT-

http://x.bamf.co/5x6MBXT-

http://x.bamf.co/bs2bkm0u

http://x.bamf.co/bs2bkm0u

http://x.bamf.co/seRdYJgL

http://x.bamf.co/seRdYJgL

http://x.bamf.co/GrKKZ6X7

http://x.bamf.co/GrKKZ6X7

http://x.bamf.co/w7eKXsnK

http://x.bamf.co/EWY8naVr

http://x.bamf.co/CEgR9R3W

http://x.bamf.co/CEgR9R3W

http://x.bamf.co/YQr6tDRo

http://x.bamf.co/YQr6tDRo

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READY FOR MORE?

This little book is just the beginning…

The full LinkedIn collection contains 5 books with more information than you can shake a stick at.

Not to mention, the full LinkedIn Influencer Academy with more than 10 hours+ of video lessons and walkthroughs along with additional resources available nowhere else…

If you’re looking for more insider tips, step-by-step instructions to blow up your LinkedIn presence and get more leads, these are the resources for you.

Click the link for your full collection of BAMF books covering all things LinkedIn… https://bamf.co/books

http://x.bamf.co/mvGxt6E1

http://x.bamf.co/7Pkf1-zd

readY For More?

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… so you can go wayyyy deeeeeeper into the ways of the force…

All step-by-step, with clear instructions and examples you can follow along with — learning how to scale up your LinkedIn has never been easier.

And if you think that’s the best we got, take a look at what the full collection offers:

• The 126-page LinkedIn Bible: Handbook: Our BAMF introduction to LinkedIn growth… This handbook is the first book that we give our new team members to hit the ground running. It’s easy to digest in a single day. It provides a solid foundation for anyone new to LinkedIn while giving enough new advanced knowledge to help even people who’ve been killing it on LinkedIn level up.

• The 534-page LinkedIn Bible (available in print only): Our Ultimate Written Linkedin Training System AND the Official Guide to Our Linkedin Influencer Academy. This book is seriously way too good to let leak out, so we only sell it in print to prevent those pesky PDF pirates from bootlegging it.

• The 215-page LinkedIn Content Bible: featuring over 42+ fill-in-the-blank posts designed to rapidly speed up your content creation. With this blueprint, you’ll know exactly what to write on LinkedIn to maximize post engagement and drive more leads on autopilot.

• The 131-page LinkedIn Outreach Bible: with over 50+ fill-in-the-blank message sequences and examples designed to help you reach out to more prospects in a fraction of the time (these are proven, done-for-you sequences).

• The 603-page LinkedIn Community Bible: with over 20+ guides created by top LinkedIn Influencers. This guide will teach you all about the tools to use, and the


140

steps to take to generate more predictable leads with your content.

• The BAMF LinkedIn Influencer Academy: with over 4 hours of premium video training, a private members only community, live Q&A sessions, and more, BAMF Academy is a full-course training system designed to supercharge your growth through proven strategies and tactics from the industry leads in growth on LinkedIn.

You can get all of this, and so much more.

To join the LinkedIn Influencer Academy, just go to https://bamf.co/academy



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ABOUT THE AUTHOR

The name’s Houston Golden.

I’m the Founder & CEO of BAMF — a company I’ve grown from $0 (yes, really) to well over $4M in revenue over a span of 3 years.

How did I do it? Well, it’s quite simple, really.

I’ve helped hundreds of business owners and executives get major traction on LinkedIn (because when they win, we win).

Our proven process has turned hundreds of unknown founders into LinkedIn Influencers, capable of churning out viral content and generating over 350M+ organic views. 🚀

Using my growth hacking mindset and drive to win has proven beyond essential to our business here at BAMF…

These days, we’re driving ROI for growing companies using cutting-edge content and growth marketing tactics. We basically turned being a “growth hacker” into a career.

No wonder we’re best known as the masterminds behind some of LinkedIn’s top influencers.

To me, LinkedIn is more than just a social media platform.

LinkedIn is unlimited potential.

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Want to grow your business or become a

LinkedIn Influencer?

Get in touch 📧 [email protected]

Schedule Free Consultation ☎ https://bamf.co/linkedin-consultation

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Copyright © 2020 BAMF Media, LLC. · within a span of 3 weeks to show how it helps B2B founders and executives over time and how they solve marketing pain points of B2B businesses