Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Growing Digital Media Revenues Creating Successful Media Business by Delivering

Oracle ConfidentialCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |

Growing Digital Media RevenuesCreating Successful Media Business by Delivering aGreat Customer Experiences

CON8459Robert AmbroseMedia and Entertainment Industry DirectorOracle Industry Solutions Group

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential


Analog Modelused partners for maximum reach, with little end-customer contact

Content-Centric Digital Modelstarts with the content and looks for a mass audience across channels

Customer-Centric Digital Modelstarts with the customer and then understands what content is relevant

Media is Traditionally Content-Centric, Not Customer-Centric

contentcontent

distribution partners

15th Century onwards 1990s onwards today and future


annual potential revenue lost bymedia companies through not offering a positive customer experience27%


media and entertainment companies with no customer experience plans or active implementations55%


Connected Consumers and Devices Create New Demands

content

personalized

flexible

journey


Media Businesses Face Many New Revenue Challenges

Consumers are now in charge Declining legacy revenue

Difficulty monetizing new channels New competitive pressure

Media companies struggling with legacy structures and silos

Media companies facing growing revenue gap

Media companies failing to build robust digital business

Media companies losing digital revenue to new players


Content Is No Longer King


On a Journey to a Great Media Experience

social media

targeted marketing

anonymous browser personal content cross-device

register

payment card

target offer – basic sub

cross-sell additional product

recommend premium sub

customer service

reward loyalty

refers friend


what are the

barriers to creating

sustainable digital revenues?

barriers

Oracle ConfidentialCopyright © 2014, Oracle and/or its affiliates. All rights reserved. |


Current Media Pay Models Create Barriers for Consumers

paywall becomes barrier

every user gets the same

navigate multiple sites

offers not relevant

little up-sell and cross-sell

limited transaction types

weak integration with content

inconsistent customer journey


And are Slow, Painful and Costly to Manage and Operate

$

Complex, hand-built technical platforms are slow to evolve in the face of digital competition

Platforms are built for the old, legacy business with multiple silos and customer touch points

Platforms are expensive to operate and update, while the revenues generated are disappointing


Oracle’s approach to Media Commerce delivers content-led commerce

blending compelling, personalized content experienceswith flexible, seamless transactions to

• enable fast innovation of new media business models• maximize acquisition and retention of media customers• accelerate growth of new revenue streams


Content-Led Commerce

Targeted, context-aware contentand commerce

promotions

Seamless Customer Journeys

Social media, search, account

and subscription management

Totally-Flexible Transactions

Sophisticated sales and subscription

models

Personalized Experiences

Personal content blended with low-friction commerce

and up-sell


Innovate Your Next Creative Digital Business Model

paywall

subscriptions

sales

bundles

partners

commission

freemium content

freemium device

in-app commerce

capped

metered

rentals multi-currency

non-monetary

loyalty

rewards

gifting

pre-pay

post-pay

family accounts

multiple identities

entitlement

time

device

user

volume

B2B

B2B2C

B2C

sales model payment

up-sell balances

customers

accounts metering


CONTACT

Robert AmbroseMedia & Entertainment Industry Director

[email protected]+44 7776 170118 @rambrose

oracle.com/goto/media

blogs.oracle.com/media

twitter.com/oracle_media

www

Thank You

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 18

Safe Harbor StatementThe preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Documents

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Growing Digital Media Revenues Creating Successful Media Business by Delivering