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1 Abstract number: 020-0231 Cooperatives and Agribusiness Market Risk Management in a Brazilian State Authors’ information: Vilmar Rodrigues Moreira Organization: Pontifícia Universidade Católica do Paraná Address: Rua dos Bandeirantes, 296 – casa A – 81520-630 – Curitiba – Brazil [email protected] +55-41-8829-6517 Rainer Kühl Organization: Justus-Liebig-Universität Giessen Address: Senckenberstrasse, 3 – 35390 – Giessen – Germany [email protected] +49-0641- 99-37270 Axel Freier Organization: Justus-Liebig-Universität Giessen Address: Senckenberstrasse, 3 – 35390 – Giessen – Germany [email protected] +49-0641- 99-37270 Roberto Max Protil Organization: Pontifícia Universidade Católica do Paraná Address: Rua Imaculada Conceição, 1155 – 80215-901 – Curitiba – Brazil [email protected] +55-41-3271-1250 POMS 22 nd Annual Conference Reno, Nevada, U.S.A. April 29 to May 2, 2011

Cooperatives and Agribusiness Market Risk Management in a … · 2011. 2. 18. · event) and time (EHRLICH; MORAES, 2005). Nevertheless, according to Hardaker et. al. (2007), this

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  • 1

    Abstract number: 020-0231

    Cooperatives and Agribusiness Market Risk Management in a Brazilian State

    Authors’ information:

    • Vilmar Rodrigues Moreira

    Organization: Pontifícia Universidade Católica do Paraná

    Address: Rua dos Bandeirantes, 296 – casa A – 81520-630 – Curitiba – Brazil

    [email protected]

    +55-41-8829-6517

    • Rainer Kühl

    Organization: Justus-Liebig-Universität Giessen

    Address: Senckenberstrasse, 3 – 35390 – Giessen – Germany

    [email protected]

    +49-0641- 99-37270

    • Axel Freier

    Organization: Justus-Liebig-Universität Giessen

    Address: Senckenberstrasse, 3 – 35390 – Giessen – Germany

    [email protected]

    +49-0641- 99-37270

    • Roberto Max Protil

    Organization: Pontifícia Universidade Católica do Paraná

    Address: Rua Imaculada Conceição, 1155 – 80215-901 – Curitiba – Brazil

    [email protected]

    +55-41-3271-1250

    POMS 22nd Annual Conference

    Reno, Nevada, U.S.A.

    April 29 to May 2, 2011

  • 2

    Abstract

    This article discusses the management of the agribusiness market risks, the influence of

    agribusiness cooperatives on this field, and shows an assessment of the production

    portfolio of agricultural commodities in a Brazilian State considering the risk-return

    relationship. Using the Markowitz E-V model we could outline an efficiency frontier to

    determine the necessary changes to be carried out in the State production portfolio aiming

    at building economic efficiency (defined in this article as the trade-off between risk and

    return). The article also assesses the possible influences this type of organization could

    exert on changes towards economic efficiency. Through questionnaires and interviews

    with cooperative managers, it was possible to assess the cooperatives’ willingness to

    motivate changes in their own production portfolio and in the portfolios of their

    members. We could also assess whether there are other causes that might influence

    agribusiness market risk management in the State studied. We noticed that the reasons

    influencing decisions on production preference changes are related to economic and

    rational aspects, such as cooperative strategic focus and member resistance. Other

    possible reasons related to political or social aspects, which are inherent to the

    organizational characteristics of cooperatives, do not exert significant influence on

    diversification decisions as a main management option toward market risks.

    Key-words: Agribusiness, Cooperatives, Risk Management

  • 3

    Introduction

    The competitiveness of agribusiness requires from producers a permanent revision

    in the way their activities are planned and organized including, for instance, all steps of

    production planning and the relationship with their suppliers and customers.

    Competitiveness demands an efficient coordination and organization of processes where

    free negotiation is replaced or complemented by contracts, coalitions or even by a full

    vertical integration (FAO, 2005). Rural producers, especially the small ones, must seek to

    join associations, cooperatives, coalitions or other supporting ways to strengthen them

    and thus indeed play a significant role (GUILHOTO; FURTUOSO; BARROS, 2000).

    The rural associative organizations can show several types of structure, as for instance

    cooperatives. This kind of organization can reach high levels of vertical integration.

    In Brazilian economy, cooperatives are highly representative concerning

    producing and selling agribusiness products. They absorb a large share of the farms

    production and may influence decisions on production and sales of commodities.

    Nowadays there are about 1,500 cooperatives in activity, with 880 thousand members and

    124 thousand workers. Cooperatives represent 41.53% of total agribusiness incomes and

    the businesses of their members are more profitable if compared to the national average

    of R$ 123/ha. Non-members: R$ 92/ha; members: R$ 237/ha. The participation of

    cooperatives in the production of some items is also significant: maize- 17%; coffee-

    28%; soybean- 30%; cotton-39%; milk- 40%; wheat- 62%; hogs- 32% (OCB, 2007). Due

    to such participation cooperatives play an important role in the agribusiness context, thus

    cooperatives and their particularities must not be overlooked in any study concerning

  • 4

    improvements in agribusiness management, especially those related to economic

    efficiency.

    Economic efficiency is defined in this article as the trade-off between risk and

    return, i.e., combined activities in which producers can get a maximum income with

    certain risk levels that might be considered acceptable (measured by income variability).

    Disregarding risks induces rural producers to make decisions that are not related to their

    real practices. Rural producer and cooperative goals towards achieving the best risk

    management is of special interest to all entities or people involved in agribusiness

    activities.

    However, normally, especially in Brazil, agribusiness cooperatives try to invest

    their resources considering their cooperative principles and seeking to a balance in the

    economic and social goals. Thus, one of the main challenges faced by cooperatives is to

    balance economic, social and political interests of their members (ANTONIALLI, 2000).

    Economic interest involves enterprise growth of cooperative and their members . Social

    interest is regarding to services and benefits that are expected from cooperatives by their

    members. And political interest usually creates internal disputes for power and

    representation of cooperatives before a community. The inability of cooperatives for

    balancing those interests may increase the lack of competitiveness and create complex

    managerial situations (ANTONIALLI, 2000). This issue raises relevant questions

    regarding the ability of a cooperative to survive in such globalized and competitive

    environment and, at the same time, balancing political rationality (cooperative principles)

    and economic rationality (economic efficiency).

  • 5

    Furthermore, concerning risk management, especially market risks, the

    agribusiness cooperatives do not always have access or even opportunity to use some

    instruments to cope with risks. In the Brazilian context, for instance, not all cooperatives

    (especially the smaller ones) have access to hedge options such as forward contracts or

    options, mainly due to the lack of offer of such instruments in the Brazilian financial

    market or constraints such as guarantees (MOREIRA, 2009). Moreover, the production

    diversification, which is the main strategy to deal with market risks, normally depends on

    the availability of inputs (normally from members who have production portfolios more

    specialized rather than diversified) and investments in new technologies, which usually it

    is not easily achievable due to difficulties in financing and the resistance of members

    (inertia for changes) - who are the main stakeholders of a cooperative. These risks are

    caused mainly by a path dependency among members and cooperatives.

    The objective of this study is assessing the management of agribusiness market

    risks and its practice in cooperatives. Initially, risks in agribusiness and cooperative

    enterprises are discussed. Afterwards, using the Markowitz E-V model as a tool to

    measure and assess market risks, the agricultural production portfolio of a Brazilian State

    is analyzed by generating an efficiency frontier. Some options of efficient portfolios

    were defined with this procedure. Using these portfolios, it would be possible to optimize

    the relation between risk and return and hence improving economic efficiency of the

    agribusiness in this Brazilian State (concerning to the risk-return relationship). However,

    to achieve these goals it would be necessary changes in the production levels of some

    items. Some aspects of the feasibility of these changes are discussed considering the

  • 6

    possible influence that cooperatives might exert on them. The reasons that could

    influence cooperatives in rejecting the proposed changes were also analyzed in order to

    verify whether the cooperative principles somehow might influence the agribusiness

    market risk management through diversification.

    Risks

    The risk and uncertainty concepts have been broadly used in economics theory,

    where risk and uncertainty can be distinguished from each other based on the knowledge

    of the probability of happening an event, such as receiving income or using resources.

    Risk is characterized by situations happening with known probability; on the other hand,

    uncertainty is characterized by situations where the probability of an unusual

    phenomenon cannot be foreseen. Risk can be considered as a three-dimensional concept,

    comprising: event (profit or loss), probability of happening (usually of an undesirable

    event) and time (EHRLICH; MORAES, 2005). Nevertheless, according to Hardaker et.

    al. (2007), this usual distinction between risk and uncertainty is not useful, since cases

    where probabilities are objectively known are exception rather than frequent situations.

    The authors prefer to define uncertainty as imperfect knowledge and risk as uncertain

    consequences – normally the unfavorable ones. Thus, risk is not value-free, usually

    indicating an aversion for some of their consequences. In this sense, taking risks is to

    exposure oneself to unfavorable situations. For many day-to-day decisions, risks are

    usually unimportant since the scope of possible loss is small or the probability of

    suffering that loss is judged to be low (HARDAKER et al., 2007).

  • 7

    Since every person has some incentive for his or her activity - usually a reward,

    one of the possible approaches to assess risks is to consider their closely relation to

    opportunities and this reward. A reward may be intrinsic, like the recognition from family

    and friends, or extrinsic, like profit or some earning. In most cases it is a mix of both and

    neither part should be underestimated; but nobody can survive purely from recognition. It

    does not matter whether a reward is intrinsic or extrinsic, usually it is only possible to get

    it when some opportunities emerge, which of a person can or cannot take advantage of.

    And, not less important, a person must have some degree of motivation and/or the needed

    skills in order to take advantage of these opportunities. Considering the internal and

    external aspects, we can shape a “map of opportunity” for each person differently.

    Concerning to entrepreneurs, the Figure 1 shows a map of opportunity that brings

    together aspects of opportunities, motivations and skills.

    In some cases individuals are less motivated to use new opportunities because of

    their risk aversion or satisfaction with status quo. Their awareness of opportunities, their

    skills, and motivations to pick them up are dependent on their subjective evaluation of

    their options. In the case of “motivated” but “not skilled” they may be willing to learn, or

    may organize the opportunity by using different skills that might be provided by other

    entrepreneurs in a cooperative way. The aspects of a decision will influence them not

    only once: if aspects change over time, the once made choice will be under scrutiny

    again. From this perception, there are two ways in which a once chosen opportunity may

    fail (over time or instantly):

  • 8

    a) the opportunity is not covered by the entrepreneur’s skills or motivation

    (internal aspects) (anymore);

    b) the once used opportunity is now excluded by regulations or laws, fails to

    generate profits due to increasing competition or volatility or climate change

    etc. (external aspects).

    Figure 1 - Map of opportunities

    opportunities excluded by law or lack of climatic or market conditions etc.opportunities which fail

    because of weak incentivesor motivation

    opportunities which requiretoo much ability / skill

    opportunities which passed the external aspects, the competence- and the incentive- test

    External

    aspects

    entrepreneurial ability

    entrepreneurial

    motivation

    realized opportunities

    unidentified opportunitiesunrealized opportunities

    Source: Freier (2007) and Röpke (1992)

    These two sources of failure contain different potentials to let the effective result

    drift off from the expected result. Hence, these two sources are the first main distinction

    of risk-types: “Internal” and “External”. In the context of businesses, these aspects are

    used in economic literature to differentiate “non-systematic” and “systematic” risk from

    an investor’s point of view.

  • 9

    In firms risks can happen in several areas. Usually, according to the economic

    approach, a company hopes to obtain returns from its activities in agreement with its

    utility function. Such activities results are subjected to certain events, and that is why the

    achievement of these results is sometimes uncertain. Risk can mean uncertainty about the

    expected return or the probability of undesirable losses (financial or non-financial).

    Nevertheless, although many economists defend risk management, not all the companies

    are involved in this practice in an effective way. Often, risk management is just

    concerned about credit and market risks hence merely price variability and credit analysis

    are the main company concerns (FRENKEL; HOMMEL; RUDOLF, 2000).

    Risks in agribusiness enterprises

    All agribusiness companies are exposed to some risk level. These risks might be

    of several types such as variability and uncertainty of production and price. However, the

    whole elimination of these risks is usually neither feasible nor desirable, once it might

    also limit the possibility of improved revenues. Companies had better manage the

    advantages of the risk-return relation thus not limiting the growth possibility brought

    about by risk aversion (ZEULI, 1999).

    Some risk sources, such as climatic instability and pests, are intrinsic to

    agribusiness. Other risks, as market and institutional risks, in spite of being also present

    in managerial contexts, concerning agribusiness have different status and characteristics.

    Due to the great variety of agribusiness risks sources and the inherent particularities of

    each type of rural producer, there is not a unique managerial strategy common to all

  • 10

    producers. Producers face different types of risk and need different management tools

    (USDA, 2008). Some studies show that the producer perceptions of importance and

    influence of each risk can vary a lot depending on the kind of company and operation

    region. Also, their managerial strategies to avoid and reduce risk consequences can vary

    as well (PATRICK et al.,1985; HARDWOOD et al., 1999; GOMES, 2000; POPE, 2003;

    FLATEN et al., 2005; PINOCHET-CHATEAU et al., 2005; HARDAKER et al., 2007;

    HEIDELBACH, 2007; USDA, 2008; MOREIRA, 2009).

    Frequently, in rural field economic studies assess mainly the market risks

    (FRENKEL; HOMMEL; RUDOLF, 2000), what is partly justified by the availability of

    such risk modeling and assessing methods, especially those addressed to the utility theory

    and using mathematical programming. In Brazil, besides the risk management types,

    sources and strategies aforementioned, we can also mention the lack of logistic

    infrastructure (highways, ports, etc.) as a risk source influencing the product total cost.

    Furthermore, maintaining a high tax burden and one of the highest basic interest rates in

    the world, also contributes to the existence of production, market, financial and

    institutional risks.

    Concerning agribusiness cooperatives, it is easy to verify that they operate in a

    naturally risky environment; in addition they are also exposed to high degrees of financial

    and market risks. According to Manfredo and Richards (2007), several situations

    generate those risks to cooperatives. They usually concentrate their activities in few

    commodities, and/or operate in geographically limited areas, and/or use small marketing

    channels. Most small cooperatives have a low production diversification level and usually

  • 11

    their commodities (as fruit, vegetables and horticulture) have neither options in the

    forward market nor insurance availability hence they do not have the opportunity to

    manage their risks using market instruments. A lot of cooperatives also operate in pool

    arrangements (sharing losses) where the production of their members must be sold in a

    specific time frame. Despite being interesting to cooperative members, for they do not

    have to be concerned with “market time”, such arrangements limit the possibility of

    maintaining stocks and of selling them whenever price becomes more attractive. Such

    situation might imply high levels of market risks. In addition, cooperatives usually

    operate with low profit margins, cannot have access to financing through finance market

    (stock exchange) and must provide refunds to their members. These characteristics

    demand a high leverage level from cooperatives, and consequently, they might face high

    levels of financial risks.

    Zeuli (1999) defends that the strategies for an agricultural cooperative to reduce

    risks concerning availability of raw material supplies needed to its production and to

    income variability would be, respectively, (i) geographical expansion of its members and

    (ii) product diversification according to market demands. The advantage of the first

    alternative is the possible contribution to a larger production diversification of

    cooperative through increasing number of suppliers, but likely it would imply larger

    logistical costs. The advantage of the second alternative is the possibility for decreasing

    risks, but it would be necessary larger investments and cooperative would face larger

    production costs. However, although these strategies are addressed to improving risk

    management and economic efficiency, one of the main obstacles to use them might be the

  • 12

    possible tension with some aspects of the cooperative goals. Increasing the number of

    associates (in order to guarantee production supply and to improve diversification) may

    also cause more problems of cooperative governance. Production portfolio diversification

    may cause loss of cooperative strategic focus and conflicts due to general resistance of

    members for changes.

    In the last years, some authors have been studying the ability of cooperatives cope

    with several risk types (SHAPIRO; BRORSEN, 1988; ZEULI, 1999; FERREIRA, 2002;

    MANFREDO; RICHARDS, 2007; MOREIRA, 2009). It is verified that production

    and/or activity diversification are the most accepted strategies for coping with market

    risks. However, these strategies may not be easily applied by cooperatives. These

    organizations frequently have low flexibility for changing their production portfolio; i.e.,

    flexibility for changes in cooperatives normally is less accessible than in commercial

    companies. Besides, given the variety of activities and operations that a cooperative can

    perform, different types of risks can emerge from several sources. In Brazil, for example,

    cooperatives are still considered organizations with social functions and, despite being a

    requirement for social performance, the economic performance is not usually prioritized,

    thus bringing about increased financial risks.

  • 13

    Methodology

    Initially, we carried out an analysis of the agricultural production portfolio of a

    Brazilian State – the State of Paraná - through analyzing historical production series.

    Thus for each agricultural activity chosen to be used in the model it was possible to

    assess gross margin variability (difference between price received by producer and

    estimated production costs). The time range considered in this study was from 1996 to

    2006 and gross margins were calculated monthly for each activity. The gross margin

    variability was used as a proxy for risk measurement.

    Data sources were the following: SEAB/DERAL (Paraná Agriculture and Supply

    Department/Rural Economy Department) for producer price historic series;

    DERAL(Rural Economy Department), CONAB (Supply National Company),

    AGRIANUAL (Brazilian Agriculture Yearbook) and ANUALPEC (Brazilian Livestock

    Yearbook) for production cost estimation historic series, both Yearbooks were published

    by FNP Consultoria & Agroinformativos; IPA-DI (Wholesale Price Index variation–

    Internal Availability) published by FGV (Getulio Vargas Foundation) for values

    updated; DERAL(Rural Economy Department), ANUALPEC (Brazilian Livestock

    Yearbook) and EMBRAPA (Farming-Livestock Brazilian Company) for production

    historic series.

    This study used linear programming to select the optimal combination of

    productive activities that maximizes the total agribusiness gross margin of Paraná. Mean

    gross margins were used as objective-function coefficients. Regarding restrictions and

    considering the analyzed period, ranges of minimum and maximum production levels and

  • 14

    needed area for each activity were used. For tillage activities (soybean, maize, beans,

    coffee, wheat, cane, tobacco, cassava, potato, tomato, orange and grape) the computation

    of the area needed for production took into consideration the 2006 total productivity

    (total production divided by harvest area).

    Yet, although many studies apply linear programming to solve problems of

    optimal combination of agricultural activities, this tool is inadequate without considering

    risks. Linear programming tends to produce extreme solutions (corners) or only high

    specialized solutions that normally do not describe rural producer reality in a reliable

    way. In this work, risk analysis was incorporated through the Markowitz E-V model

    (return-variance) (MARKOWITZ, 1952). This model normally is used for minimization

    in total variance of portfolios. Regarding production portfolio modeling the goal is

    minimization of total variance in historical gross margins of a given activities set. This

    variance can be estimated by: ∑∑=j k

    kjkj XXV σ , where Xj is the j-activity’s level and

    jkσ is the covariance of the j and k-activity total gross margins (when j = k, jkσ is the

    variance of the j-activity gross margin). According to this equation, which defines the

    gross margin total variance, variance can be expressed by individual gross margin

    variability of the activities and the covariance between them.

    To use the E-V model we initially carried out an analysis of the historical series to

    estimate gross margin variability of the activities (proxy for risk measurement). The gross

    margin variability was calculated through variance. The model was solved with

  • 15

    parametric techniques allowing generating the economic efficiency frontier (risk-return).

    The model and the procedures used to generate the efficient frontier are presented below:

    Minimize ∑∑=n

    j

    n

    k

    kjkj XXV σ

    Subject to ),...,1(1

    njXfn

    j

    jj =∀=∑=

    λ ; and further LP model constraints.

    Where fj is the expected gross margin of the j-activity and λ is the parametric

    coefficient. The model objective function is quadratic when j = k, and hence an algorithm

    of quadratic programming must be used to solve it. The sum of the first restriction

    represents the accumulation of the multiplication among the expected gross margins ( fj )

    and the activities’ levels ( Xj ), thus defining the expected total gross margin E (total gross

    margin). This sum must be equaled to the parameterλ . Varying λ from the possible

    minimum value for E until the maximum value found in the LP model, is found a

    sequence of solutions relating total gross margins and total variances, considering the

    restrictions imposed to the model. The minimum value for E was calculated according to

    restrictions of minimum production for each activity (smaller production level of each

    activity in the analyzed period). For each value of λ , there is a value for the gross

    margin E whose total variance V is minimum. This set of pairs defines the efficiency

    frontier, where ordinate is equal to the total gross margins and the abscissa is equal to the

    related variances (proxy for the risk) (HAZELL; NORTON, 1986).

    After building the efficiency frontier, we could verify the 2006 production

    position in terms of risk-return through assessing its relative position (production levels

    verified in that year) regarding the efficiency frontier. 2005, 2004, 2003 and 2002

  • 16

    production levels were also analyzed and the points were positioned in the risk-return

    space, thus permitting a comparison with the 2006 situation. Through the risk-return

    analysis, it was possible to assess the needed changes in agricultural production portfolio

    to achieve maximum efficiency. Thus, the changes of production preferences might

    somehow affect the operations of the Paraná’s agricultural cooperatives. Questionnaires

    and semi-structured interviews were applied to cooperative managers in order to assess

    willingness of cooperatives to further the proposed changes in their production portfolios

    and in those of their members. The results are described in the following chapter.

    Assessment of the agribusiness commodities production portfolio of Paraná

    The initial assessment was based on data comprised in the yearly report called

    “Gross Value of Paraná Agricultural Production”, which is published by DERAL (Rural

    Economy Department) belonging to SEAB (Department of Agriculture and Supply of

    Paraná). This department carries out a systematic follow-up of the State agribusiness

    production. Table 1 shows the agribusiness Production Gross Value (PGV) of Paraná in

    2005/2006 and variation in participation of each group in the last 10 years.

    The "Main Cultures" group includes, among others, main grains as soybean,

    maize, coffee, beans and wheat, besides sugar-cane, tobacco and cassava. The

    "Livestock" group includes, among others, poultry, bovine, hog and milk and egg

    production. The "Forest products" group includes production of wood log. The

    "Vegetables and Spices" group includes, among others, potato, cauliflower and tomato.

    The "Fruit Growing" group includes, among others, orange and grape. We noticed that

  • 17

    production levels have changed in the last years. This might reflect the preferences and/or

    possibilities of rural producer production. Table 2 shows the items used in the E-V model

    and their representativeness in the 2005/2006 PGV.

    Table 1 – Comparison among production gross values (PGV) of Paraná

    Groups PGV 96/97 PGV 05/06 % Variation

    (ii / i) Value (R$ mil) (i) % PR Value (R$ mil) (ii) % PR

    Main Cultures 9,982,651 48.22 10,764,126 41.76 7.83

    Livestock 7,828,407 37.81 9,940,522 38.56 26.98

    Forest Products 1,422,717 6.87 3,079,651 11.95 116.46

    Vegetables and Spices 922,092 4.45 1,285,895 4.99 39.45

    Fruit Growing 536,402 2.59 663,541 2.57 23.70

    Floriculture 10,708 0.05 45,405 0.18 324.04

    Paraná (PR) Total 20,702,977 100.00 25,779,140 100.00 24.52

    Source: Andretta (2008) Notes: PGV = Production Gross Value (PGV).

    Although the state agricultural production seems to be quite varied (509 items

    comprise the whole of PGV of the state), 70.05% of the PGV comprise only 17 items,

    thus presenting a concentration on few commodities. These items were used as variables

    in the model because they are the most representative items in agribusiness production of

    Paraná. Each agribusiness product group and subgroup developed in the state was

    represented by these items, excepting the “Forest products" group (due to the lack of

    historical price and cost records) and the group floriculture (due to the very low

    representation in the PGV). Due to the different prices collected by producers, beans was

    considered as black beans and color beans, and tobacco was considered as hangar tobacco

    and greenhouse tobacco. For these reasons, the model had 19 variables.

  • 18

    Table 2 – Variables used in the E-V model

    Groups/Subgroups PGV% Groups/Subgroups PGV%

    MAIN CULTURES 41.76 Livestock 38.56

    Summer Grains Poultry

    Soybeans 15.193 Chicken 11.031

    Maize 9.676 Other birds 3.894

    Bean 3.110 Bovines

    Coffee 1.863 Ox/cows 5.079

    Other 0.424 Other bovines 3.513

    Winter Grains Hog

    Wheat 2.101 Breed hog 3.614

    Other 0.542 Other hogs 1.143

    Other Summer Cultures Commercial Livestock

    Sugar-cane 4.883 Milk 4.961

    Tobacco 2.282 Chicken Eggs 1.673

    Cassava 1.536 Other 0.347

    Other products 0.023 Silages 1.47

    Seeds and Others 0. 126 Other Groups 1.84

    FOREST PRODUCTS 11.95 FRUIT GROWING 2.57

    VEGETABLES AND SPICES 4.99 Orange 0.663

    Potato 1.693 Grape 0.602

    Tomato 0.516 Other 1.305

    Other 2.23 FLORICULTURE 0.18

    Source: Authors and Andretta (2008)

    Notes: The items in bold type represent the cultures chosen in each production group and used

    in the model (the choice was based on the significant representation within each group);

    PGV = Production's Gross Value (PGV).

    From 1996 to 2006 there was a great variation in agricultural production levels in

    Paraná concerning the 19 items analyzed by the model. Table 3 shows the production

    levels variation of the items during the aforementioned period. Hog production historical

    series was only available from 2002 to 2006, and it was obtained from EMBRAPA (the

    Brazilian Company of Agricultural Research). Chicken, ox/cow, milk and egg historical

  • 19

    series were obtained from the ANUALPEC (Brazilian Livestock Yearbook). The other

    item production and planted area historical series were obtained from the DERAL

    (Paraná Rural Economy Department). Production level variability of some items was

    very significant, especially soybean (with increasing production until 2003), maize (with

    production breaks in 2002 and 2005), coffee (breaks in 2001 and 2005), wheat (decreased

    production between 1996 and 2000; and growth and decrease until 2006).

    Table 3 – Variation of agricultural production levels of Paraná– 1996-2006

    Items 1996-

    1997

    1997-

    1998

    1998-

    1999

    1999-

    2000

    2000-

    2001

    2001-

    2002

    2002-

    2003

    2003-

    2004

    2004-

    2005

    2005-

    2006

    Soybean 2,20 11,11 6,00 -7,12 19,83 10,87 15,19 -7,25 -6,53 -58,66

    Maize -2,29 2,36 10,61 -16,06 72,25 -22,32 46,10 -24,08 -21,83 36,84

    Black beans -4,53 -0,86 14,35 -7,98 -10,74 35,65 10,58 -4,94 -16,88 34,38

    Color beans -1,21 8,20 16,29 -15,64 -1,54 31,76 17,26 -9,14 -16,48 58,86

    Coffee 42,86 23,64 4,41 -7,04 -78,79 396,43 -15,83 26,50 -41,89 61,63

    Wheat -17,98 -7,37 -4,11 -58,60 207,18 -15,33 100,39 -2,27 -8,10 -57,03

    Sugar-cane 4,80 8,46 1,41 -14,17 17,10 3,55 16,36 -0,52 -12,93 21,59

    Hangar tobacco 23,81 -23,08 20,00 -6,25 6,67 20,83 22,41 26,76 18,89 1,87

    Greenhouse tobacco 22,22 -22,73 17,65 -5,00 10,53 19,05 20,00 26,67 21,05 2,17

    Cassava 13,82 10,23 6,32 9,66 -4,37 -4,18 -28,52 19,91 12,73 13,21

    Chicken 4,52 17,16 16,61 12,36 18,31 16,37 8,31 12,57 9,96 -0,76

    Ox/cow -7,22 1,56 -0,96 0,19 8,88 -10,46 -0,40 3,18 5,78 1,46

    Hog -5,32 -9,05 4,84 3,33

    Milk 4,36 2,85 6,15 4,29 5,06 5,03 7,86 11,86 5,18 5,80

    Eggs -23,92 4,17 8,29 0,16 3,34 7,81 28,64 3,95 -12,19 -2,67

    Potato -8,82 -11,03 4,58 5,19 -8,33 10,94 -7,59 -4,76 -8,62 10,38

    Tomato -10,00 13,33 2,94 12,38 16,95 15,22 3,14 -1,83 15,53 9,68

    Grape -3,13 96,77 4,92 7,81 15,94 -6,25 0,00 29,33 -22,68 -9,33

    Orange 44,97 27,31 25,45 5,80 -17,26 31,13 -16,16 19,88 -8,29 12,88

    Source: ANUALPEC, DERAL, EMBRAPA

    Note: Values expressed in percentages

  • 20

    There are several reasons for production level variability, such as climatic

    variation, including rain lack or excess, technological level variation, credit availability

    and producer debt level, demand and price variation, among others. Frequently, when

    agribusiness production is going through crisis concerning some cultures there is a great

    migration to other more profitable cultures. However, agricultural product prices reflect

    the balance between supply and demand, so a product showing good profitability in a

    certain moment may usually be sub-supplied considering its potential demand. In this

    case, increased supply caused by production migration may decrease prices and hence be

    unfavorable to new producers. In this context, one of the consequences of variation in

    production levels is the gross margin variability, especially because market supply

    variations influence directly the prices paid to producers. Variations of supply and

    demand (in some cases), caused by seasonal or stationary factors, are of very important to

    the analysis of agricultural price behavior (AGRIANUAL, 1998). The Table 4 shows the

    price variation of the items used in the model.

    As quoted above in the methodology section, we used linear programming to

    select the optimal combination of productive activities which maximizes the total

    agribusiness gross margin of Paraná. The gross margins were calculated monthly from

    1996 to 2006 as the difference between the price received by producer and the estimated

    production costs. The averages of gross margins were used as objective-function

    coefficients. Maize, wheat, milk and eggs showed negative average margins. Theses

    results of negative margins were likely caused by the high variation in production levels

    of maize and, by the constant growth of production levels of wheat, milk, and egg, which

  • 21

    caused an increased supply. Concerning wheat, for instance, although Brazil is not self-

    sufficient its excessive production supply usually causes commercialization problems,

    especially because the wheat production in the south area (where the state of Paraná is

    located) is not exported to the rest of the country due to high logistical costs.

    Table 4 - Variation of commodities prices of the study – 1996-2006

    Items 1996-

    1997

    1997-

    1998

    1998-

    1999

    1999-

    2000

    2000-

    2001

    2001-

    2002

    2002-

    2003

    2003-

    2004

    2004-

    2005

    2005-

    2006

    Soybean 6,37 -21,95 4,34 -7,84 8,08 23,14 -2,72 -5,68 -33,51 -8,52

    Maize -22,46 10,54 7,27 3,20 -30,99 46,74 -14,73 -9,80 -13,98 -12,61

    Black beans 34,76 45,55 -47,88 -36,32 116,16 -10,13 -22,80 -8,76 9,38 -33,02

    Color beans -29,76 81,00 -38,95 -26,28 33,19 9,94 -6,90 -27,59 17,59 -17,51

    Coffee 39,42 -18,20 -11,13 -16,04 -42,79 -11,89 18,95 11,47 19,59 -4,61

    Wheat -25,46 -6,11 12,78 -5,18 2,05 30,86 -8,89 -17,69 -25,69 8,73

    Sugar-cane 2,10 -1,46 -20,92 -3,12 15,97 -5,49 -0,39 -8,39 2,64 19,02

    Hangar tobacco -19,97 10,48 -19,18 -9,40 8,19 6,99 -3,43 2,27 -10,96 -0,97

    Greenhouse tobacco -15,38 8,01 -11,96 -13,24 -4,71 10,34 -0,03 -4,01 -1,82 -2,54

    Cassava -5,60 -13,08 23,83 7,53 -49,28 14,96 169,51 12,33 -54,95 -23,89

    Chicken -11,07 -3,36 -6,65 -3,85 -4,97 3,49 2,76 -4,28 -11,76 -13,72

    Ox/cow 0,33 4,76 6,23 1,44 -6,75 -1,95 -7,68 -5,84 -15,15 -4,16

    Hog 20,33 -14,27 1,72 -6,46 -0,28 -16,97 4,14 27,22 -12,14 -32,30

    Milk -8,34 -7,96 -6,51 4,19 -18,01 -7,06 4,83 -0,16 -3,75 -8,05

    Eggs 10,48 -5,01 -11,24 -2,14 -4,71 1,29 24,31 -15,01 -14,40 -21,87

    Potato 5,22 9,70 -43,48 7,21 48,03 -24,87 -11,06 -28,77 60,08 -11,50

    Tomato -16,20 14,27 -2,59 -12,43 -12,68 3,41 -13,06 16,31 -3,30 -20,63

    Grape -30,55 2,68 -8,27 -26,22 -13,06 7,69 -19,18 -7,81 13,81 14,00

    Orange -26,10 17,58 16,51 -11,37 13,15 26,72 -4,79 -20,45 -8,39 20,18

    Source: DERAL

    Note: Values expressed in percentages

    The maximization of the LP model showed results with significant production

    level variations of some items when compared with 2006 production levels. If we

    consider a possible level adjustment in production of some items, the gross margin

  • 22

    potential growth could be around 36%. Considering 2006 production levels, in the

    optimized model the items with favorable estimated margin (positive) showed increased

    or stable production limited by the historical maximum area (farming items) or historic

    maximum production. The items with unfavorable estimated margin (negative) had their

    production decreased, limited by historic minimum area parameters or historical

    minimum production.

    Figure 2 – Paraná agribusiness efficiency frontier – 2002 to 2006 analysis

    20062006-Efficient

    Possible maximum

    2005

    2004

    20032002

    1.700

    1.900

    2.100

    2.300

    2.500

    2.700

    2.900

    3.100

    3.300

    3.500

    2.300 2.800 3.300 3.800 4.300

    Gross M

    argins (E

    )Millions

    Total Variance (V)

    Trillions

    Efficiency Frontier

    Source: Authors

    Using historical production, the analysis stated the position of points representing

    the 2002 to 2006 production portfolios in the risk-return space, considering portfolio total

    gross margin (E) and total variance (V) for each year. This allowed comparing the

    production position of each year and the possible viable variations aiming at maximum

  • 23

    efficiency (in terms of market risks measured by the risk-return relationship). The

    analysis showed that 2006 total variance could be considerably reduced still keeping the

    same profitability level (compare the positions of “2006” and “2006-Efficient” points).

    Besides, profitability could also increase significantly with a similar risk level (compare

    the positions of “2006” and “Possible Maximum” points). Except for 2002 and 2003, the

    other years showed similar risk levels, and the 2004 total gross margin was the highest

    recorded. Year 2002 showed the best risk-return relationship, when compared to the 2006

    efficiency frontier. Therefore, in terms of risk-return, 2002 was the year showing the

    most efficient production portfolio (compared with the 2006 situation).

    Table 5 shows production portfolio of each year analyzed by the efficiency

    frontier and the possible 2006 portfolio variations aiming at economic efficiency. Except

    for milk and eggs using respectively thousands of liters and dozens as measuring units,

    the other items use tons as measuring units. According to model results if it were possible

    to consider efficient portfolio production (column 2006 E), then the real 2006 production

    (column 2006 R) would have a reduction of 37.8% in total variance (risk) with a similar

    total gross margin. On the other hand, with the possible maximum production estimated

    by the linear model (column Max. LP) with a practically stable risk level (-2.3%), the

    2006 total gross margin could reach 36%.

    The percentiles of variation indicating necessary changes in the accomplished

    2006 portfolio (2006 R) towards the efficient portfolio (2006 E), indicate a decreased

    production for items with large variability in gross margin and/or low or negative

    expected margin, considering the period from 1996 to 2006. As it was already mentioned,

  • 24

    2004, 2005 and 2006 showed similar risk levels (V), with larger total gross margin in

    2004. It would be necessary to build efficient frontiers for each year in order to identify

    needed changes in 2002-2005 portfolios which could represent a maximum efficiency in

    risk-return.

    For the most representative items of the State PGV (soybeans, chicken and

    maize), Paraná cooperatives have, respectively, high, low and medium degrees of

    production absorption from their members. Most items that according to the model

    should vary their production levels in order to improve risk-return relationship are

    significant in cooperative activities. For a scenario of risk decrease (-37.8% in the

    portfolio total variance), keeping the same total gross margin through production level

    changes, as shown in "2006 R" turning into levels indicated in "2006 E", cooperatives

    receive from their members some items which their production level should have been

    reduced, such as soybeans, maize, beans, wheat, cassava and milk. Among the items

    which their production level should have been increased, cooperatives receive the

    production of coffee, hog and potato.

    For some items that could improve the risk-return relationship, there are no

    records of production absorption by cooperatives; and among them we highlight grape

    production. For the scenario of total gross margin increase (+36.3%) keeping almost the

    same risk level (decrease of only 2.3% in the portfolio total variance) through changes in

    production levels, indicated in "2006 R" changing to levels indicated in "Max. LP",

    cooperatives receive maize, wheat and milk production (considering the items that should

    have their production reduced in this scenario). Among the items that should have their

  • 25

    production increased in both scenarios, only bovine and grape productions are not

    absorbed by cooperatives.

    Table 5 – Efficient portfolio scenarios and production evolution analysis

    2006 R 2006 E Var. Max. LP Var. 2005 2004 2003 2002

    Margins (E) 2422518 2422518 0.0% 3301308 36.3% 2334639 2746372 2568170 2508924

    Variance (V) 3895,0 2422.1 -37.8% 3807.1 -2.3% 3802,8 3851.1 4504.2 2592.7

    Soybean 9466.4 5593.6 -40.9% 10041.6 6.1% 9552.7 10219.9 11018.7 9565.9

    Maize 11697.4 8745.0 -25.2% 8745.0 -25.2% 8548.4 10934.6 14403.5 9857.5

    Black beans 344.3 265.6 -22.9% 420.1 22.0% 255.5 307.9 323.7 293.2

    Color beans 474.7 321.7 -32.2% 524.1 10.4% 299.1 358.2 394.3 335.9

    Coffee 139.4 196.2 40.7% 196.2 40.7% 86.4 148.3 117.3 139.1

    Wheat 1204.7 691.8 -42.6% 691.8 -42.6% 2804.2 3051.2 3121.5 1557.5

    Sugar-cane 34461.6 34461.6 0.0% 34461.6 0.0% 28342.4 32550.2 32721.4 28120.7

    Hangar tobacco 108.9 44.2 -59.4% 108.9 0.0% 107.2 89.7 70.5 57.6

    Greenhouse

    tobacco 46.7 46.7 0.0% 46.7 0.0% 45.9 38.4 30.2 24.7

    Cassava 3789.2 2413.6 -36.3% 4082.7 7.7% 3347.4 2968.8 2476.3 3464.0

    Chicken 2081.1 2097.1 0.8% 2097.1 0.8% 2097.1 1907.0 1694.0 1563.9

    Ox/cow 557.1 564.4 1.3% 564.4 1.3% 548.6 518.7 503.0 505.1

    Hog 403,2 432.0 7.2% 432.0 7.2% 389.6 371.6 408.8 432.0

    Milk 2665.4 1514.5 -43.2% 1514.5 -43.2% 2518.9 2394.5 2141.5 1985.3

    Eggs 3279.8 2279.7 -30.5% 2279.7 -30.5% 3370.1 3837.7 3692.5 2870.3

    Potato 585.3 637.1 8.9% 1010.3 72.6% 530.0 580.4 609.0 659.4

    Tomato 204.1 204.1 0.0% 204.1 0.0% 186.3 161.4 164.3 159.5

    Grape 67.8 101.5 49.7% 101.5 49.7% 74.9 96.7 74.9 75.1

    Orange 411.7 411.7 0.0% 411.7 0.0% 365.2 397.9 332.3 396.3

    Source: Authors

    Notes: Values in thousand; R = real production; E = efficient production (potential)

    In both scenarios assessed by this analysis, production level variation (little or

    great) would have some impact on cooperatives' activities. Hence, changes in the trade

  • 26

    commodities portfolio of cooperatives could exert some kind of influence in the

    agribusiness risk-return relationship of Paraná. Considering that cooperatives might

    motivate such changes, they could be able to help their members in decreasing the

    variability of their income, thus decreasing market risks.

    However, it is important to highlight that results regarding necessary variations to

    use the 2006 efficient portfolio consider only the economic and rational approaches due

    to application of the Markowitz model (E-V analysis). From other perspectives, such as

    the social or market strategy ones, these variations might be unfeasible. In cooperative

    context, especially in Brazil, economic rationality may conflict with political and social

    rationality (strongly present in the cooperative principles). Furthermore, great changes in

    production preferences of the analysed items could mean great investments in productive

    structure of cooperatives. Although desirable for whoever is involved in agribusiness

    activities, any movement aiming at a decreasing in variability of agribusiness income

    would influence directly rural producer safety, especially concerning the smaller ones

    that are a majority in Brazil.

    Influence of cooperatives in market risk management of agribusiness

    A questionnaire was sent to agribusiness cooperatives of Paraná in order to assess

    whether they were willing to foster the changes towards improving risk-return

    relationship proposed by the model. Afterwards, it was made interviews with managers of

    four selected cooperatives. The goal was to understand which could be the reasons

    influencing such cooperatives in not to accept the changes proposed by the model.

  • 27

    The questionnaire was sent to sixty-five cooperatives included in the OCEPAR's

    (Cooperative Organization of Parana) records. There were a total of 14 respondents

    representing a population sample of 21.5%. According to OCEPAR data (OCEPAR,

    2008) on incomes, the sample stands for 52% of cooperative revenues in the State.

    Moreover, the sample represents 33% of total cooperatives members of the State. There

    is a high absorption of member's production on the sampled cooperatives part, most of

    them absorbing over 70% of such production. The questionnaire was designed to be

    answered mainly by managers, directors, superintendents or presidents of cooperatives.

    Actually, there was a significant participation of these people who answered the

    questionnaire.

    The questionnaire included a list of reasons that could influence the cooperatives

    in not to foster or invest in the production of items analyzed by the proposed economic

    efficiency model. The main objective was to assess, from the viewpoint of particular

    characteristics of cooperative principles, whether or not the cooperatives were willing to

    foster changes in agribusiness production portfolio and, the influences that could affect

    their decision-making process. When answering the questionnaire, the respondents were

    asked not to take into consideration questions concerning to increase or maintenance of

    production of items that have already been fostered by the cooperatives. In addition, they

    were asked to consider technical and economic feasibility, cooperative absorption ability,

    and geographic expansion possibility regarding regions that are not suitable for a

    particular culture. The aforementioned hypotheses were set forth seeking to set apart the

    reasons for not fostering production investments, thus guiding the interviewers to focus

  • 28

    on the listed reasons. They should rate each reason as exerting high or low influence

    over the cooperative decision-making. The reasons and their aims are shown in Table 6.

    Table 6 – Reasons not to invest in the agribusiness items included in the risk-

    return analysis model.

    Reasons Aims

    1 – Unbalance between

    economic and social

    objectives of cooperative

    Investigating whether cooperative principles (that are reflected on social

    objectives), which normally emphasize differences between cooperatives and

    other commercial organizations, could to some extent influence decisions

    impacting on the diversification level of cooperatives and their members.

    2 – Choices are in opposition

    to cooperative principles

    Investigating whether there is some evidence that cooperative principles

    might influence decisions on fostering or investment in diversification.

    3 – It would not provide

    common welfare

    Assessing the items that would not be desirable options when seeking

    diversification. Those items would represent activities that could arouse

    resistance to invest in production on the cooperatives part.

    4 – Would not bring

    economic progress to

    cooperative members

    Assessing the agribusiness items that would arouse resistance from

    cooperatives to diversify the portfolio of cooperative member production.

    5 – Incompatibility with the

    cooperative strategic focus

    Checking the differences between the cooperative strategic focuses

    concerning their willingness to diversify.

    6 – Incompatibility with the

    cooperative production

    history

    Assessing whether past production decisions might influence on present

    decisions.

    7 – Possible resistance to

    changes on cooperative

    members part

    Assessing whether cooperative members would resist to changes regarding

    diversification proposals including the consequent alterations of production

    preferences.

    Source: Authors

    Table 7 shows, in a summarized way, the economic efficiency scenarios generated

    through the E-V analysis (presented in Table 4), comprising the items recommended for

    changes in production levels according to objectives shown in the scenarios. Table 7 also

  • 29

    includes a list of reasons which would strongly influence the decision not to invest in or

    foster the production of those items. In order to decrease the total variance of the

    agricultural production portfolio in the State of Paraná and maintain the same total gross

    margin level (scenario 2006 E), it would be necessary to increase production of coffee,

    poultry, bovine, hog, potato and grape; besides decreasing or maintaining the production

    level of the other items. To maximize the total gross margin and maintain the same risk

    level (scenario Max. PL), it would be necessary to increase production of soybeans, black

    beans, coffee, cassava, poultry, bovine, hog, potato and grape production; besides

    decreasing or maintaining production level of other items.

    Table 7 – Strongly influential scenarios and reasons

    Items Variation to

    2006 E Reasons

    Variation to

    Máx. PL Reasons

    Soybeans -40.9% 6.1% Black beans -22.9% 22.0% 3, 4, 5, 6, 7 Color beans -32.2% 10.4% 3, 4, 5, 6, 7 Coffee 40.7% 5, 6 40.7% 5, 6 Cassava -36.3% 7.7% 1, 2, 5, 6, 7 Poultry 0.8% 5, 6, 7 0.8% 5, 6, 7 Bovines 1.3% 5, 6, 7 1.3% 5, 6, 7 Hogs 7.2% 2, 4, 5, 6, 7 7.2% 2, 4, 5, 6, 7 Potato 8.9% 1, 2, 3, 5, 6, 7 72.6% 1, 2, 3, 5, 6, 7 Grape 49.7% 1, 2, 5, 6, 7 49.7% 1, 2, 5, 6, 7

    Source: Authors

    Subtitles: 1 – Unbalance between cooperative economic and social objectives; 2 – Choices are in

    opposition to cooperative principles; 3 – It would not provide common welfare; 4 – Would not

    bring economic progress to the cooperative members; 5 – Incompatibility with the cooperative

    strategic focus; 6 – Incompatibility with the cooperative production history; 7 – Possible

    resistance to changes on the cooperative member part.

    Among the reasons not to invest in or foster production, soybeans would be the

    least item influenced by them. Reasons 5 and 6 were common to all items (except

  • 30

    soybeans) in both scenarios. This means that incompatibility with cooperative strategic

    focus and production history would be the reasons mostly influencing decisions not to

    invest in or foster production.

    In the scenario of total variation reduction with the same level of total gross

    margin (scenario 2006 E), the most mentioned reasons besides 5 and 6, were reasons 2

    and 7. In this case, unbalance between economic and social objectives of cooperatives,

    and possible resistance to changes on the part of cooperative members might be the most

    influential reasons in not to invest in or foster bovine, hog, potato and grape production.

    In such scenario, coffee and grape, that would have the greatest changes in production

    levels, the common reasons in not to invest in or foster production are related to

    incompatibility with strategic focus (reason 5) and production history of cooperatives

    (reason 6).

    Concerning the total gross margin maximization with a little change in portfolio

    total variance (scenario Max. PL), black beans, coffee, potato and grapes should be the

    items with more changes in their production levels. The reasons 1 and 2, which are

    related to important characteristics that could differ cooperatives from other

    organizations, might influence decisions not to invest in or foster production of cassava,

    hog, potato and grape production. This scenario analysis highlights the indication of

    reason 7 to almost all items. Hence, concerning almost all items that could improve the

    risk-return relationship thus maximizing the total gross margin at the same risk level

    through increasing production level, the resistance of cooperative members could make

    that scenario be unfeasible.

  • 31

    Concerning all the listed items, we found evidence showing not to invest in or

    foster production each item was influenced by at least one of the reasons. The most

    frequently reasons mentioned were incompatibility with strategic focus of cooperatives

    and lack of providing opportunities for economic progress to cooperatives members.

    Nevertheless, each listed reason would exert different degrees of influence on the items.

    The reasons which most influenced the items were incompatibility with strategic focus of

    cooperatives (reason 5) and with the cooperative's historic production (reason 6), and

    possible resistance to changes on cooperative members part (reason 7). The other reasons

    showed low degree of influence.

    Furthermore, as mentioned above, semi-structured interviews with managers of

    four agro-industrial cooperatives in the State of Paraná were made in order to analyze

    how cooperatives deal with market risks, as well as managers' opinion regarding the

    efficient portfolio scenarios developed by the study. Table 8 shows the characteristics of

    the interviewed cooperatives. The interview comprised questions about practices on

    market risk management in cooperatives, general perception of the proposed two efficient

    portfolio scenarios developed through the E-V analysis and possible reasons that could

    influence the decision not to invest in or foster production, mainly emphasizing the

    commodities assessed by the model. The answers permit to assess to what extent

    cooperatives are willing to foster diversification and the reasons which could mostly

    influence the unfeasibility of this practice.

    Our investigation started by openly asking the interviewed to point out general

    reasons that could influence the decision not to invest in or foster production of the model

  • 32

    items. Most of the answers pointed out the technical restrictions as main reason. No

    answer mentioned possible inconsistence between economic and social objectives of

    cooperatives. All the respondents emphasized that if there is technical and economic

    feasibility, there is no production restriction regarding items able to bring about economic

    progress to cooperative and its members.

    Table 8 – Characteristics of the interviewed cooperatives

    Coop. Income in 2007

    (R$ mil)

    Commodities

    included in the

    model portfolio

    Respondent(s) function(s) Academic degree

    1 3,466,242.72 Soybeans, maize, coffee e wheat

    Internal Coop. Auditor Administration

    Internal Coop. Auditor Advisor

    Administration and accounting

    2 1,015,569.11 Soybeans, maize, Coffee, wheat and orange

    Commercial superintendent

    Administration

    3 590.,440.50 Soybeans, maize, Black beans, wheat, hog and milk

    General manager Agronomist

    4 206.000,00 Soybeans, maize, Black beans, wheat and bovine

    Financial director Agronomist

    Source: Authors

    Afterwards, the same group of reasons mentioned on Table 6 was shown to the

    interviewed, aiming at investigating the possible influence of items not related to

    technical feasibility, but concerning particular organizational characteristics of

    cooperatives and their economic and social objectives. The question asked to analyze the

    reasons was the following: “Is there any agribusiness item which the cooperative is not

    willing to invest in or foster production, due to the following reasons?”

    The aforementioned part of the interview allowed us a detailed analysis of the

    reasons that could influence diversification decisions. The analysis results showed that

  • 33

    the main reasons for the possible failure of proposals aiming at increasing diversification

    (as the main management answer to market risks) are related to: technical and economic

    feasibility, historical of cooperatives' production and possible resistance to changes on the

    part of cooperative members. The aforementioned results are compatible with the

    questionnaire results. According to the respondents some remarkable aspects of the

    cooperatives principles, such as social commitment and objectives, would not influence

    significantly the diversification decisions.

    Such conclusion reinforces another research on Paraná State cooperatives which

    through interviews with cooperative members concluded that economic and commercial

    aspects are the main reasons for rural producers to join a cooperative and remain there as

    a member. In other words, independently of cooperative principles, cooperatives

    prioritize the needs of their members, and those members prioritize their revenue

    maintenance and expansion rather than social development (SILVA; SALANEK FILHO,

    2009). These considerations reinforce the path dependence among cooperatives and

    members, especially related to economic rather than social aspects.

    Conclusions

    This paper shows an analysis of production portfolio of agribusiness commodities

    in the State of Paraná, some choices to improve its risk-return relationship and the

    possible influences of agricultural cooperatives in such context. Through a risk-return

    analysis carried out according to the Markowitz E-V model, we could outline an

    efficiency frontier that allowed us to develop two scenarios of efficient portfolios. In one

  • 34

    scenario would be possible to decrease the total variance (proxy for market risks) of the

    2006 portfolio. In another one, it would be possible to increase the total gross margin of

    the portfolio with an almost same risk level.

    Considering the rural producer characteristic of avoiding risks and the economic

    principles of financial value generation, it is possible to consider two basic strategies to

    increase the agribusiness activity value: increasing investment return expectations; and,

    decreasing such expectation variations (risk). Nevertheless, the aforementioned strategies

    frequently are not trivial activities. As showed in this paper, to risky activities or with low

    attractiveness gross margin it would be necessary great changes in production levels in

    order to decrease the portfolio's overall risk. Yet, according to cooperative managers such

    changes could be unfeasible due to the strategic focus of cooperatives and to the high

    degree of resistance to changes on the part of members (inertia).

    In summary, through analyzing questionnaires and interviews we inferred that the

    main reasons for the possible unfeasibility of change proposals in the portfolio aiming at

    economic efficiency in terms of risk-return are related to the strategic focus of

    cooperatives and to the cooperative members’ resistance. Reasons related to cooperative

    principles and their economic and social objectives, which effectively make cooperatives

    be different from other kind of companies, apparently do not exert much influence. This

    fact shows that cooperatives have a more rational behavior when making a decision

    rather than being influenced by cooperative principles. Thus, we can infer that

    organizational specificities of cooperatives, represented by economic and social

    principles or objectives, would not exert much influence on managerial responses

  • 35

    towards diversification as a way to improve risk-return relationship. Hence, it is possible

    to infer that possible influences of cooperative principles on market risk management

    through diversification would be insignificant in the Paraná cooperative context. The

    possible tension between political and economic rationality is not so important and does

    not have great influence on cooperative management, at least in Paraná.

    References

    AGRIANUAL. Sazonalidade na Agricultura: Ganhando com a variação dos preços.

    Agrianual 1998: Anuário da Agricultura Brasileira. São Paulo: Instituto FNP,

    1998.

    ANDRETTA, G. C. Valor Bruto da Produção Agropecuária Paranaense de 2006.

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