Cooperative Business Models, Sustainable Innovation and ...youth.ecoope.eu/wp-content/uploads/2018/06/P5... · • Improve knowledge and supply chain management efficiencies • Decrease

Cooperative Business Models, Sustainable Innovation and the Digital

EconomyDr.CynthiaGiagnocavo

UniversityofAlmeríaCátedra COEXPHAL-UALHorticulture,CooperativeStudiesandSustainableDevelopment

Co-operative entrepreneurship: a tool for a sustainable, viable future Co-funded by the European UnionSantander International Event // 21 & 22 June // 2018

Santander International Event // 21 & 22 June 2018

Cátedra COEXPHAL-UAL/ICA CCR

R+D+i needs oflocalagricultural community

Multidisciplinary – search for innovation solutions totechnical,social,business/economic andenvironmental issues

Establish research networks andclusters


Different types of innovation, change and transition - use and impact of data

Let´sbeginwithAlmería:Clusterofsmallholder,familyfarming,intensivegreenhouses


Conditions in 1960s

ExistingAgro-Industrial-TechCluster:

• 15.000FamilyFarmers/2ha.mid-techgreenhouses• 80ProducerOrganizations(variousbusinessmodels,coops,hybrid,Ltd.,S.A.T.s)

• Employmentfor40.000/150nationalities• 250auxiliarybusinesses/375exporters/50+TransportCompanies• Euro2.194millionturnover,Euro2.000millionauxiliarybusiness• 75%exports/40productvarieties/2.4milliontons• 100%offarmscertified/90%integratedpestmanagement/10%organicproduction+

• Cooperativefinance/R+D+i


Transformation based on credit and agricultural cooperatives

complex KNOWLEDGENETWORKSAND RISKMANAGEMENT;innovationandexperiments;technology; institutionbuilding; datacreation/gathering/management;transition;organisational/institutionalabilitytocreatevalue(forwhom?)

DATAflows...

Willbeequallyimportantascapitalandmaterialflows.,thankstoICTs...Butwith13,500farmers,70Cooperatives,SMEs,etc?


What is next? Impact/Value of Big Data/digitisation?

• Focuson processes ofinnovation,where andhowis value added?• Networks,relations andcollaborations.• How doSMEs reach economies ofscale throughbig data,inboth capacity to innovate andtheeconomic power to doso?Does scale stillmatter?• How does it change the business model?


Transition in concept of business model

• Businessmodeldesignisundertransition:fromcompany-specificbusiness/propertybasedmodelstowardsnetworkedandmorecomprehensiveecosystembusinessmodels.

• Differentsupplyandvaluechainswillcompete– dependsonstrengthof“ecosystem”notjustonindividualfirms(Porter).

• Changeoffocus:fromviewingtheIOT/dataprimarilyasatechnologyplatformtoviewingitasabusinessecosystem

• Competitiveadvantageswilltakeplacebetweenbusinessmodels,andnotjustbetweenproducts,services,andtechnologies.


Perspective of product, production, value?


Sequential Focus?



Netchain (Lazzarini,Chaddad,Cook,etal,2001)


Dataownedbythosethatcreateit?Data sharingandOpendata?Shouldweconsiderdatacooperatives?Cooperativesarealready“networked”systemsthatfunctiononvaluecreation:reducetransactioncosts,facilitateknowledgetransfer,exchangeofresources..Data “silos”don´taddvalue-datacooppotentialforaddingvalueveryhighValuechainstovaluenetworksinthecontextofecosystemsThevaluediffersfordifferentstakeholders

Controlandownership/networkedsystems

ECONOMIC IMPACT

• Bettercoordinationofcurrentlyatomised30,000hectaresofmid-techplasticMediterraneangreenhouses

• Improveknowledgeandsupplychainmanagementefficiencies

• Decreaseininputsenergy,fertiliser andwateruse(e.g.costofinputs)

• Decreaseinfoodwaste

• Increaseproductionandturnoverfromcurrentlevelof3millionormoretonsand2billionEuros

• Increaseexportpriceandvolume

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SOCIAL/ENVIRONMENTALIMPACT

• ResiliencyforfamilyfarmingmodelandSMEs

• Reductionofpesticidesuseandimprovedwaterandenergyuseefficiencies

• Reductionofundergroundwatercontamination

• Reductionoffoodwaste(plannedproduction/improvedhandlingandtransport,etc.).

• Supplychainactorswithbetterandmorecompleteinformationandraiseconsumerawarenessoffoodqualityandtraceability

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Coordination logic-an honest look…


Research needed-change of logic?

• Impactofdigitization• Inter-organizacional relations• Economicrelationsandmarketincentives•Coordinationmechanisms

Dr. CynthiaGiagnocavo

Cátedra Coexphal-UAL

Horticulture,CooperativeStudiesandSustainableDevelopmentDepartmentofEconomicsandBusiness,

UniversityofAlmería

LaCañadadeSanUrbanos/n,04120Almería,Spain

[email protected]

THANKYOU

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THANKS! // ¡GRACIAS!

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Cooperative Business Models, Sustainable Innovation and ...youth.ecoope.eu/wp-content/uploads/2018/06/P5... · • Improve knowledge and supply chain management efficiencies • Decrease