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As people whocare, we thought

that data andvisions of dangerwould motivate

people to moveand change.

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But instead,weveBLOWNPEOPLESMINDS!

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Hmmm

what do

we do now?

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The good news is:

we dont have to guessWE KNOW WHAT WORKS

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The Research is In!

Based on thisresearch, weKNOW

what messages

DO WORK

And

DONTWORK.

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From the rightbrainhereswhat we knowbased on ourexperience andhistory.

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Americans respond to

positive visions of the future,even if they mean sacrifice.

I have a dream

We choose to go to themoon in this decade and

do the other things, notbecause they are easy, butbecause they are hard.

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From the left

brainhereswhat weknow based

on research.

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Sell Heaven Not Hell

Researchshowsthatnega.ve

messagingandimagerycausespeopletoshutdowntheyneverhear

themessageofhopeorpossibility,

andmayevendenythat

climatechangeisreal

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Tooo%en,climatesolu1onsadvocateswork

thebase(elites)whileignoringmainstreamAmericans.Andwhenwedotalktoswingvotersorencourageourbasetoreachout,typicallywelackeffec1ve,emo1onallycompellinglanguageontheseissues.-

ClimateandEnergyTruths(EcoAmerica2009)

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Wecanswitchhighconsump1on,highstress,and

highheartdiseaselifestylesforsomethingmore

desirable.Whatwillitlooklike,feellike,andbelike

ifwemanagetopullitoff?Thatisthepicturewe

needtocreate.

SelltheSizzle(Futerra2009)

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ThekeyforcleanenergysupportersistowrestthediscussionawayfrompolicymechanismsandIPCC

sta1s1csandtowardthebenefitsofclimate/energy

solu1ons.

TheLanguageofACleanEnergyEconomy

(theworddoctors,2009)

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Message More Around Human Values, Less OnData, Acronyms and Technical Terms

350ppm?Ohmygod,I

failedChemistry!

20emissions

reduc1oninCO2?

See-OYou,Too!

$Billions?No

way

26to78riskofovershoo1ng

a2Cgoal?Ummmwhats

Celsiusagain?

LULUCFemissions?

WhoisLulu?

GHGs?

2.5annuallytoreacha

goalof80below990

levels?Imjusttryingto

loseweight!

Imahorrible

personifIdont

liveinatentand

eatgrass?!?!!?

CapandTradehasbaseball

seasonstartedagain?

This is too muchIll

deal with it later.

Maybe itsnot even real!

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Messages that WORK

to Influence Americans

Whetherthescienceisrightor

not,Iwanteconomicprosperity

andahealthy,safeandsecure

futureformeandmyfamily.

And,IwantAmericatoleadthe

worldthesearethethingsthat

areimportanttome

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PLAIN SPEAKING

We know POSITIVE messages work.

We know to FOCUS on the economy/jobs, health and safety/security.

How do we USE this information to deliver a messagethat will catalyze change in America?

Answer: Through the POWER OF STORY.

CONVERGE is the story of

the good life Americans wantand the green life we need

for our prosperity, health and safety.