Eye contact – making the audience feel connected with the character and engaged with the poster.

An isolated image which takes up the whole poster – making it the main focus which is conventional for the genre and links all the products together

A bold and eye – catching font to grab the audiences attention

Information about the film and blocking bill – to intrigue the audience and fulfil the purpose of form

A snappy/catchy slogan to attract the audience

The use of the colours red, grey, black and white to connote death and danger. This would encourage the audience to watch the film.

Slogan to interest the audience and encourage them to watch the film.

Logos to show the production companies and other information to the audience

Low-key lighting used to make the font and the image stand out – may signify danger which foreshadows the trailer

Make-up and blood used to help set the mood for the poster and may foreshadow what happens in the trailer.

Slogan to interest the audience and encourage them to watch the film.

Eye contact from the character – making the audience feel connected with the character and engaged with the poster. Creepy to suggest the nature of the film.

Low-key lighting used to make the font and the image stand out – may signify danger which foreshadows the trailer. Creates a mood within the poster suggesting something sinister about the film.

Information about the film and blocking bill – to intrigue the audience and fulfil the purpose of form

An isolated image which takes up the whole poster – making it the main focus which is conventional for the genre and links all the products together

The use of the colours red, grey, black and white to connote death and danger. This would encourage the audience to watch the film.

A snappy/catchy slogan to attract the audience

Logos to show the production companies and other information to the audience

A bold and eye – catching font to grab the audiences attention. The backwards letter may signify that there is something backwards about the film. This may encourage the audience to watch the film to see what happens.

Bolder and bigger fonts to suggest importance of information

Date release and price to make the magazine look conventional and similar to real magazines – it would also appeal to the audience as it contains relevant information.

Conventional coverlines to appeal to the audiences interests and again highlight the genre to them.

Route of the eye makes it easier for the audience to follow and allows it to look more professional

Interviews, reviews and exclusives appeal to the audience and influence them to buy the magazine

Red, white, black and grey colouring follow the correct connotations of the genre and appeal to the audience

Low-key lighting is used to emphasise the genre to the audience – making it easily recognisable and allows the important features to stand out

Eye contact within the image allows the audience to feel connect with magazine and the character

Bold font to signify importance of information and to catch the audiences eye.

A title to attract the target audience and appeal to them

Route of the eye makes it easier for the audience to follow and achieves an ordered layout.

Interviews, reviews and exclusives appeal to the audience and influence them to buy the magazine

Eye contact within the image allows the audience to feel connect with magazine and the character

Low-key lighting is used to emphasise the genre to the audience – making it easily recognisable and allows the important features to stand out

Red, white, black and yellow colouring stand out and follow the correct connotations of the genre which appeal to the audience

Conventional coverlines to appeal to the audiences interests and again highlight the genre to them.

Date release and price to make the magazine appeal to the audience as it contains relevant information.

A title to attract the target audience and appeal to them – relating to the genre

Bold font to signify importance of information and to catch the audiences eye.

Blood and costumes related to genre to appeal to the target audience