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3 O V E R V I E W
4 A B O U T S T K
5 C A PA B I L I T I E S
6 PA S T AC T I VAT I O N S
7 S P E C I A L O C C A S I O N S
8 P R I VAT E D I N N E R S
9 F I L M
1 0 R E D C A R P E T
1 1 M U S I C
1 2 S P O R T S
1 3 M E N U E X A M P L E S
1 4 P R E S S
1 4 S O C I A L M E D I A
1 4 S U M M A R Y
1 5 C O N TA C T
C O N T E N T S
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STK OFF-SITE SPECIAL EVENTS PROVIDES OFF-PREMISE CATERING AND EXPERIENCE SERVICES FOR SMALL-TO-LARGE SCALE EVENTS OFFERING A
MODERN, ARTFUL APPROACH TO VARIOUS CUISINES. WITH A VIBE-DRIVEN DINING EXPERIENCE UNLIKE ANYTHING YOU’VE SEEN BEFORE, STK OFF-SITE
SPECIAL EVENTS PAIRS CREATIVE CULINARY CREATIONS WITH A
HIGH-ENERGY ATMOSPHERE.
WE BELIEVE THE DINING EXPERIENCE SHOULD INCLUDE MORE THAN JUST
DELICIOUS FOOD; IT SHOULD ALSO BE LIVELY AND ENERGETIC, DELIVERING
A COMPELLING CATERING EXPERIENCE GUESTS WON’T EASILY FORGET.
O V E R V I E W
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STK IS A GLOBALLY RECOGNIZED RESTAURANT BRAND
THAT ARTFULLY BLENDS THE MODERN STEAKHOUSE & CHIC LOUNGE. KNOWN FOR ITS CONTEMPORARY TAKE
ON CLASSIC AMERICAN CUISINE, AND EMPHASIS ON AN
ENERGETIC, VIBE-DINING EXPERIENCE; STK OFFERS A
DYNAMIC, FINE DINING EXPERIENCE WITH THE SUPERIOR
QUALITY OF A TRADITIONAL STEAKHOUSE.
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STK OFF-SITE SPECIAL EVENTS IS ABLE TO ACCOMMODATE
ALL TYPES OF EVENT NEEDS, FROM INTIMATE SEATED DINNERS TO PASSED TRAY FOOD SERVICE TO LARGE
BUFFET-STYLE BRUNCHES, LUNCHES OR DINNERS.
WE CAN PLAN YOUR EVENT FROM THE GROUND UP AND
TAKE CARE OF ALL ASPECTS FROM FURNITURE TO FOOD,
OR WE CAN SEAMLESSLY INTEGRATE WITH AN
EXISTING EVENT PLAN TO PROVIDE FOOD OR
BEVERAGE FOR YOUR GUESTS.
C A PA B I L I T I E S
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We have provided unique, restaurant-quality cuisine at many major cultural events in both the US and Europe. We’re well-versed in what it takes to make a memorable experience that stands out amongst the crowd.
Past activations both on & off-site include: Vogue Magazine Brunch, Mariah Carey Walk of Fame Reception, Private Dinners, Sony Pictures Classics Oscar Gala, SXSW Film Festival, Creative Coalition Gala, Tribeca Film Festival, Coachella, STK Rooftop Concert Series, Super Bowl, ESPY Artists & Athletes Charity Gala.
PAST ACTIVATIONS
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VOGUE MAGAZINEBRUNCH
Private, intimate poolside brunch for a select group of bloggers and models staying at the Vogue private house during Coachella. Provided passed brunch drinks to guests as they arrived, and transitioned to a seated meal.
MARIAH CAREYWALK OF FAME RECEPTION
Exclusive invite-only event at a private residence in Malibu for Mariah Carey and her close friends and family in celebration of her receipt of a star on the Hollywood Walk of Fame. Provided a three-course seated dinner for the fashionable fête.
SPECIALOCCASIONS
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MALIBU HOUSE
We hosted several private events – from daytime brunches to nighttime beachfront soirees – at a stunning mansion on the Malibu shoreline. Highlights included a swank birthday party for actress Ashley Tisdale, a celebration for HBO’s ‘Ballers’ which included the cast and producers, an elegant seated dinner for the young Hollywood elite with JustJared, and special birthday parties for celebrity stylist Johnny Wujeck as well as starlet Madison Pettis.
Guestlists spanned from 15 – 30people, and offerings ranged from sit-down brunches and dinners to cocktail receptions with tray passed light bites.
PRIVATEDINNERS
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SXSW F IL M FEST IVAL
During SXSW Film Festival, we hosted both private, invite-only cocktail receptions and seated intimate dinners for the cast and producers of the films premiering during the festival. We have been involved with events at SXSW since 2014.
SONY PICTURES CLASSICS OSCAR GALA
A private, invite-only seated dinner for Sony Pictures Classics and its Oscar nominated films, actors, and actresses held at STK Los Angeles. We have been working with Sony Pictures Classics for this exclusive Oscars dinner since 2014.
FILM
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TRIBECA F ILM FESTIVAL
For the first weekend of the Tribeca Film Festival in NYC, we hosted both cocktail receptions and seated three-course dinners for the casts and producers of various film premieres. Additionally, during the daytime we hosted press junkets and celebrity interviews at STK in the chic Meatpacking District.
CREATIVE COALITIONGALA
During White House Correspondents Weekend in Washington, DC, we hosted the Creative Coalition for a luxe gala event celebrating its talented members. The 120-guest event featured a red carpet, step and repeat, cocktail hour, and a seated dinner. STK has hosted this event since 2015.
RED CARPET
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ROOFTOP CONCERT SERIESFor two summers, STK has been hosting various outdoor rooftop concert series in conjunction with label and media partners. In 2016, STK partnered with Rolling Stone to provide the platform and culinary component for their “RS x Lunazul” summer concert series. Artists play with the sunset as a backdrop at STK Rooftop for music industry insiders and influencers. Guests indulge in an array of tray-passed bites and specialty cocktails throughout the evening.
COACHELLAWe have been doing events at Coachella since 2012. In previous years, STK has been involved with Neon Carnival, as well as in 2015 catering NYLON’s Midnight Garden party and Sunday Funday brunch. During Coachella 2016, STK provided guests at Back of House events with intimate, invite-only family style seated dinners in Palm Springs, CA. Steps away from the Main Stage of Coachella, the STK culinary team provided an escape for VIP guests in the oasis of a private Palm Springs residence.
MUSIC
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ESPY ARTISTS & ATHLETES CHARITY GALAArtists & Athletes hold its annual ESPY’S
charity event with STK every year. The event
has a guest list of 250 actors, actresses,
athletes and entertainers who come out in
support of their choice charities. We provide
passed hors d’oeuvres and a premium
bar for the evening.
SUPER BOWLFor the past three years we’ve provided
the food for DIRECTV’s star-studded parties, offering pop-up full-service catering in cities such as Phoenix, AZ and New York City. Most recently we traveled to San Francisco, where STK was the exclusive caterer for the invite-only, DIRECTV and PepsiCo. events, held over three days. Guest lists for the parties – Super Thursday Night, PepsiCo. Friday Night Live, and DIRECTV Super Saturday Night - ranged from 12,000 - 15,000 people for each nighttime soiree.
SPORTS
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Our goal is to find harmonious partners with the STK brand that can provide value to our guests. At the same time, we provide exposure to a demographic of men in their late 30s and up, women in their 20s and up, and both sexes in their 50s and older who want to dine out and have the option of relaxing in
the same place after a meal.
W H O A R E O U R C U S T O M E R S ?
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PA S T PA R T N E R S
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TA R G E T E D N E W S L E T T E R S
Audience of over 1 Million With High Click-Through Rate
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S O C I A L M E D I A F O O T P R I N T
74.8KNATIONAL
16KNATIONAL
65.7KNATIONAL
AUDIENCE STATISTICSAGE DEMOGRAPHICS
18-24: 10% | 25-34: 46 | 35-44: 30% | 45-54: 9% | 55+: 5%
GENDER DEMOGRAPHICSMALE: 38% | FEMALE: 62%
IMPRESSIONS & REACHYEARLY REACH (Based on current metrics)
FACEBOOK: 40M | INSTAGRAM: 14M
YEARLY IMPRESSIONS (Based on current metrics)
FACEBOOK: 50M | INSTAGRAM: 23M
POSTING FREQUENCYFACEBOOK: 4X WEEKLY | INSTAGRAM: 2-3X WEEKLY
TWITTER: 10X WEEKLY | LINKEDIN: 2X WEEKLY
AD PERFORMANCEBOOSTED ADS | BOOSTED EVENTS
SPONSORED STORIES | PAGE L IKE CAMPAIGNSRETARGETING CAMPAIGNS
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P R E S S C O V E R A G E
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S P O N S O R S H I PO V E R V I E W
W H AT I S T H E VA LU E O F A PA R T N E R S H I P ?
P L AT I N U M 100k
G O L D 75k
S I LV E R 50k
B R O N Z E 25k
CO P P E R 10k
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C O P P E R1 0 k S P O N S O R S H I P L E V E L
S P O N S O R B E N E F I T S :
L O G O O N A L L V I R T U A L P R O M O M AT E R I A L S
D E S I G N AT E D S I G N I N E V E N T
P R O M O I N S E R T S F O R S WA G B A G
R E C O G N I T I O N O N S O C I A L M E D I A C H A N N E L S
(pre/during/post event)
R E C O G N I T I O N O N S P O N S O R L O O P AT E V E N T
I N C L U S I O N I N P R E S S R E L E A S E
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B R O N Z E2 5 k S P O N S O R S H I P L E V E L
S P O N S O R B E N E F I T S :S I G N A G E T H R O U G H O U T E V E N T
P R O M O I N S E R T S F O R S WA G B A G
O N - S I T E P R O D U C T P L A C E M E N T
I N T E R A C T I V E S TAT I O N D U R I N G E V E N T
R E C O G N I T I O N O N S O C I A L M E D I A C H A N N E L S
(pre/during/post event)
S O C I A L M E D I A I N F L U E N C E R P O S T
2 X R E C O G N I T I O N O N S P O N S O R L O O P AT E V E N T
I N C L U S I O N I N P R E S S R E L E A S E
G U A R A N T E E D P R E S S P L A C E M E N T S
I N C L U S I O N I N T O G B O U N C E B A C K E B L A S T
(post event)
1 0 C O M P T I C K E T S T O E V E N T
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S I LV E R5 0 k S P O N S O R S H I P L E V E L
S P O N S O R B E N E F I T S :L O G O O N A L L V I R T U A L P R O M O M AT E R I A L S
S I G N A G E T H R O U G H O U T E V E N T
P R O M O I N S E R T S F O R S WA G B A G
O N - S I T E P R O D U C T P L A C E M E N T
I N T E R A C T I V E S TAT I O N D U R I N G E V E N T
R E C O G N I T I O N O N S O C I A L M E D I A C H A N N E L S
(pre/during/post event)
S O C I A L M E D I A I N F L U E N C E R P O S T
2 X R E C O G N I T I O N O N S P O N S O R L O O P AT E V E N T
I N C L U S I O N I N P R E S S R E L E A S E
G U A R A N T E E D P R E S S P L A C E M E N T S
I N C L U S I O N I N T O G B O U N C E B A C K E B L A S T P O S T E V E N T
O N E TA R G E T E D N E W S L E T T E R T O T H E S T K D ATA B A S E
1 5 C O M P T I C K E T S T O E V E N T
C E L E B R I T Y P H O T O W I T H P R O D U C T
I N C L U S I O N I N M E D I A K I T S
D ATA C O L L E C T I O N
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G O L D7 5 k S P O N S O R S H I P L E V E L
S P O N S O R B E N E F I T S :E XC L U S I V E P R O D U C T S P O N S O R
L O G O I N C L U S I O Nstep & repeat | event signage & materials | invitation & menu
S O C I A L M E D I A I N C L U S I O Npre/during/post event | on-site product placement
C U S T O M O N - S I T E B R A N D E D A C T I VAT I O N
E M A I L + D I G I TA L C A M PA I G Ntwo targeted newsletters to STK database
inclusion in tog bounce back eblast (post event)
M E D I A C O V E R A G Epress release inclusion
guaranteed press placementsdedicated pr team to assist with all press outreach
table & branding at eventvip hospitality package
influencer amplification through stk networkinclusion as a presenting sponsor for 4 signature events
inclusion in dinner series – 2 eventsinclusion in mixology classes in venue – 2 events
celebrity photo with productinclusion in media kits
data collection40 comp tickets to event
22
P L AT I N U M1 0 0 k S P O N S O R S H I P L E V E L
S P O N S O R B E N E F I T S :E XC L U S I V E P R O D U C T S P O N S O R
L O G O I N C L U S I O Nstep & repeat | event signage & materials | invitation & menu
S O C I A L M E D I A I N C L U S I O Npre/during/post event | on-site product placement
C U S T O M O N - S I T E B R A N D E D A C T I VAT I O N
E M A I L + D I G I TA L C A M PA I G Ntwo targeted newsletters to STK database
inclusion in tog bounce back eblast (post event)
M E D I A C O V E R A G Epress release inclusion
guaranteed press placementsdedicated pr team to assist with all press outreach
table & branding at eventvip hospitality package
influencer amplification through stk networkinclusion as a presenting sponsor for 4 signature events
inclusion in dinner series – 2 eventsinclusion in mixology classes in venue – 2 events
celebrity photo with productinclusion in media kits
data collection40 comp tickets to event
23
FOR BOOKING, SPONSORSHIP, ORPARTNERSHIP OPPORTUNIT IES ,
PLEASE CONTACT:
C E L E S T E F I E R R [email protected]
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