CONTENTABOUT BASELINE VENTURES 07

ABOUT KNIGHT FRANK 08

CURRENT PROBLEMS FACED BYREAL ESTATE DEVELOPERS 12

THE NEED FOR BRANDED REAL ESTATE 15

BRANDED REAL ESTATE - GLOBAL PERSPECTIVE 16

BRANDED REAL ESTATE - INDIA OUTLOOK 18

CASE STUDY 20

WE BRIDGE THE GAP 24

THE TEAM 26

32

About Baseline Ventures:

Baseline Ventures is a full-service sports marketing, entertainment and a brand

licensing firm with its presence in Singapore, Mumbai, Delhi, Bangalore and Los

Angeles. Backed by global perspectives and innovative thinking, baseline engages

with global sports ,lifestyle and luxury brands to provide branded real estate solutions

to real estate developers.

The firm has always connected with sports —from training fields to the board rooms.

Incidentally, they have been consulting partners to several sports federations, teams,

players and brands that support and promote sports. Baseline Ventures aims to

leverage their expertise in brand consultancy, strategic planning, creativity and media

rights distribution to ensure maximum reach and visibility for their clients.

www.baselineventure.com

SINGAPORE MUMBAI DELHI BANGALORE LOS ANGELES

54

THERE’S A HUMAN ELEMENT INTHE WORLD OF PROPERTY THATIS TOO EASILY

OVERLOOKED.

At Knight Frank we build long-term relationships, which allow us to provide personalised, clear and

considered advice on all areas of property in all key markets. We believe personal interaction is a

crucial part of ensuring every client is matched to the property that suits their needs best – be it

commercial or residential.

Operating in locations where our clients need us to be, we provide a worldwide service that’s locally

expert and globally connected.

We believe that inspired teams naturally provide excellent and dedicated client service. Therefore,

we’ve created a workplace where opinions are respected, where everyone is invited to contribute to

the success of our business and where they’re rewarded for excellence. The result is that our people

are more motivated, ensuring your experience with us is the best that it can be

For more information, visit www.knightfrank.co.in

REAL ESTATE SERVICES

Advisory | Valuation and Consulting | Transactions (Residential, Commercial, Retail, Hospitality, Land

and Capital Markets) | Facilities Management | Project Management

AMERICAS

UNITEDKINGDOM

AFRICA

MIDDLEEAST

CONTINENTALEUROPE

LONDON (HQ)

ArgentinaBrazilCanadaChileColombiaMexicoPeruThe CaribbeanUSA

AustriaBelgiumCyprusCzech RepublicFranceGermanyIrelandItalyMonaco

NetherlandsPolandPortugalRomaniaRussiaSpainSwitzerland

BotswanaKenyaMalawiNigeriaSouth AfricaTanzaniaUgandaZambiaZimbabwe

AustraliaCambodiaChinaHong KongIndiaIndonesiaJapanMalaysiaNew ZealandSingaporeSouth KoreaTaiwanThailand

Kingdom of Saudi ArabiaUnited Arab Emirates

4,640people

163offices

14countries

1,990people

84Offices

1,040people

87offices

16countries

700people

23offices

10countries

1100people

8offices

5,190people

57offices

13countries

50people

3offices

2countries

120 years of legacy

$800 mnworldwide turnover (excluding North America)

417offices

58countries

In India since 1995

ASIAPACIFIC

AhmedabadNCRMumbaiKolkataChennaiBengaluruHyderbadPune

76

REAL ESTATE MARKET

98

CURRENT PROBLEMS FACED BY REAL ESTATE DEVELOPERS

Too many vanilla products

No differentiation

No brand re-call amongst customers

Developing trust among clients

Unable to charge a premium and low bargaining power

Unable to target the growing UHNI clientele in India

1110

THE NEED FOR BRANDED REAL ESTATE

Branded Real Estate incorporates a globally

recognised brand into the property project.

Rising wealth in India and exposure to lifestyles

in other major cities abroad are the major factors

bolstering demand for branded homes meeting the

needs of the increasing UHNI cliental in India . Currently,

India ranks third in the absolute increase in UHNI

populations after US (first) and China (second).

Globally, branded residences command 25-40 per

cent higher prices than residencies without a brand

association. In India, there’s a 25-30 per cent premium

depending upon the branding and facilities. 

1312

BRANDED REAL ESTATE GLOBAL PERSPECTIVE1 Milano Residences by Versace – Milan

2 Hotel Palazzo Versace – Australia

3 Porsche Design Tower – Miami

6 Swarovski Sparkle Towers - Dubai

5 Roberto Cavalli Club – Dubai

4 Armani Hotel and Residences – Dubai

7 Banyan Tree Residences – Kangaroo Point , Brisbane

1 2 3

4567

1514Image Source: Google Images

MUMBAI

PUNE

BENGALURU

GURGAON

NOIDA

Prestige Lakeside Habitat by Disney

Lodha’s World Towers by Aramani

Gateway Tower by Swarovski at Amanora township by Citi developers

Ballet by Maria Sharapova developed by Homestead

Michael Schumacher World Towers by Homestead

Supernova by Armani developed by Supertech

US Open Apartments - Nirmal Lifestyle

Panchshil Realty Yoo Pune by Philippe Starck

Leela Residences - Bhartiya City

Four Seasons Private Residences – Embassy One

Equinox Realty Water’s Edge by Jade Jagger

BRANDED REAL ESTATE - INDIA OUTLOOK

1716Image Source: Google Images

CASE STUDY

1918

Michael Schumacher World Towers This is the first time a real estate company in India has

leveraged on the brand value of an iconic global sports

personality—Michael Schumacherseven time world

champion Specially engineered for performance, the

aerodynamic curves of MSWT are wrapped in a 3-D

metallic ‘ribbon’ on the outer facade, reminiscent of the

race-tracks mastered by Schumacher.

The project also includes a one-of-its-kind Michael

Schumacher Museum, one of the few around the world.

Land area: 4.5 acres

Height: 100 m

Built-up area: 5 lac sq ft

Location: Gurgaon, India

Space Marveled by SwarovskiThe tie-up between Swarovski and Amanora allows

Amanora to use the brand endorsement ‘Space Marveled

by Swarovski’ to defined areas of the project, product

catalogues and promotional films for the project launch

and promotion, print advertisements/advertorials in

relation to the project launch/promotion and online

communication.

Swarovski will provide design assistance to the

developer’s appointed s appointed interior designer/

architects that will be guideline to make the best use of

the Swarovski and selected third part products in the

development. Swarovski products and selected third

party products in the development.

Land area: 400 acres

Location: Pune

Storey: 45 storey with spa, dip-pool, leisure zone at the

23-floor

Gateway Tower-1 to be the tallest tower in Pune post

construction (actual height to be revealed soon)

2120 Image Source: Google Images

With our consulting expertise and baselines’ access to global brands, we can help you partner with the right luxury brands.

Baseline has access to the top global brands in the following sectors:

LIFESTYLE BRANDS

SPORTS CELEBRITIES HOTEL / SERVICES APARTMENT

HOLLYWOOD CELEBRITIES

LUXURY BRANDS MEDIA BRANDS

2322Image Source: Google Images

THE TEAM KEY PROJECTS

SAURABH MEHROTRA, MRICSNATIONAL DIRECTOR – ADVISORY

SURYA VIR SINGHNATIONAL DIRECTOR - STRATEGIC INITIATIVES AND HOSPITALITY

TUHIN MISHRA GROUP MANAGING DIRECTOR.

VIPIN NAIR JOINT MANAGING DIRECTOR.

RAMAN GROVER CEO, SE ASIA

With over two decades of professional experience in the field of infrastructure and real estate, Saurabh currently heads the pan India Advisory business for Knight Frank. Over the years, he has successfully managed the portfolio valuations for numerous developers, corporates and private equity funds across India.

Tuhin has a rich and diversified experience in media, sports and broadcasting . He has worked with J Walter Thompson/Group M, McCann Ericsson, Time Warner, IMG and Total Sports Asia where he was the Managing Director of the Indian Sub Continent. With an extensive experience of working in Global markets including China, he brings in the important connections of fostering alliances for potential clients.

Vipin is the Joint Managing Director of the Group. He comes with fourteen years of enriched rich experience in Sports marketing, brand licensing and media. Vipin has worked with Global Sport Marketing companies like IMG, TSA (VP-India and Head Global Branded Real Estate Licensing) and the Times group (India’s largest media Group). He has been instrumental in launching the branded real estate initiative and has worked with global brands like Manchester United Club, Ferrari, US Open, Discovery Channel, CNN, Armani, Swarovski, Wimbledon, Liverpool, Chelsea among others.

Raman is a qualified Chartered Accountant. He has an excellent mix of finance and sales understanding. He has been involved as the CFO with Zee group, a multi-million media conglomerate group in India; he has also been involved with the Singapore-based, Glory Sports -a major global sports and media property.

Surya Vir Singh has over two decades of professional experience in the real estate entity, having managed the entire life cycle of large scale multidimensional and commercial projects. Surya Vir has a proven track record of leading teams across business functions such as corporate affairs, land acquisition, business development, marketing, business alliances, product development and delivery.

2524

BASELINE

KNIGHT FRANK

US Open Apartments by Nirmal Lifestyle

Maria Sharapova residences by Homestead

Gateway Towers 1 - Amanora & Swarovski tie-up

Armani residences at Supernova by Supertech

Michael Schumacher World Tower by Homestead

Holyfield gyms at Godrej Icon project Gurgaon

Image Source: Google Images

Sky Bungalows designed by Sussanne Khan at NRI city project

by RPA Group Kanpur

Disney inspired homes by Sunteck Realty

Elle Spa launched by Kanakia Developer for their upcoming

project named Paris

KNIGHT FRANK INDIA

Saurabh Mehrotra

National Director – Advisory

saurabh.mehrotra@in.knightfrank.com

+91 98192 29951

Surya Vir Singh

National Director – Strategic Initiatives

and Hospitality

suryavir.singh@in.knightfrank.com+91 98331 11155

BASELINE VENTURES

Tuhin Mishra

Group Managing Director

tuhin@baselineventure.com

+91 98114 90554

Vipin Nair

Joint Managing Director

vipin@baselineventure.com

+ 91 98336 36338

Raman Grover

CEO, SE Asia

raman@baselineventure.com

+6591519991

Disclaimer:The statements, information, data, and opinions expressed or provided herein are provided on “as is, where is” basis and clients

are required to carry out their own due diligence as may be required before signing any binding document. Knight Frank (India) Private Limited

(KFIPL) makes no warranties, expressed or implied, and hereby disclaims and negates all other warranties, including without limitation, implied

warranties or conditions of merchantability, fitness for a particular purpose, or non-infringement of intellectual property or other violation of rights

including any third party rights. Further, KFIPL does not warrant or make any representations concerning the accuracy, likely results, or reliability

of the use of the statements, information and opinions as specified herein. The statements, information and opinions expressed or provided in

this presentation / document by KFIPL are intended to be a guide with respect to the purpose for which they are intended, but in no way shall

serve as a guide with regards to validating title, due diligence (technical and financial), or any other areas specifically not included in the presen-

tation. Neither KFIPL nor any of its personnel involved accept any contractual, tortuous or other form of liability for any consequences, loss or

damages which may arise as a result of any person acting upon or using the statements, information, data or opinions in the publication in part

or full. The information herein shall be strictly confidential to the addressee, and is not to be the subject of communication or reproduction wholly

or in part. The document / presentation is based on our understanding of the requirement, applicable current real estate market conditions and

the regulatory environment that currently exists. Please note any change in anyone of the parameter stated above could impact the information

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