Content Generation Strategy

Team 8

• Take Stock of who you are – inventory of your content

• Set goals – business goals, benchmark and metrics

• Research– Audience– Online market– Keyword search– Social listening

• Editorial plan: (Content Calendar – next slides)– Applying the tone and voice of the brand to the content– Consistent message– Editorial calendar-showcases the big picture and details

of each marketing event• Content Creation – slideshows, blogposts, videos,

photos etc. Draft a creative brief to the creator• Content Distribution and promotion• Results management

THANK YOU