Use this checklist to avoid random acts of content

CONTENT ASSESSMENT CHECKLIST

What is your storyline for this campaign?To be compelling, campaigns must tell a story

Is this topic unique to your company?Or is it like every other vendor’s content? You want to separate yourself from the nosy, crowded market to be seen as a thought leader.

Is this idea/ content on topic?Does this content fit neatly into the story you are telling?

Is this content helpful to your target?

Content has replaced your advertising as the tool to gain share of voice – but content has not become your advertising. Content must still be valuable, relevant and useful to your target audience

Is there a logical next step that you can provide?Does this piece of content have legs? Does it help the user move further on in their unique buyer journey?

If you said yes to all of the above, then go ahead and invest in the content

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