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Particulars Page No.Introduction 01
Purpose of the Study 01
Background of the study 01
Literature Review 02
Methodology of this study 02-03
A brief history of Nestle 04
Marketing Strategy of Nescafe 05
Marketing Mix of Nescafe 06-08
The Advertising tools used for Nescafe 08-09
Snapshots of prevalent advertising of Nescafe 10-11
Analysis of tools to measure consumer perception 12-15
Key Findings regarding statistical analysis 16
Recommendations regarding IMC tools of Nescafe 17
Conclusion 18
Table of Content
