Content Marketing Towards Content Customers

Ali Anani

It is a true story of a medical rep and how he solved his dilemma

The Magic Formula

How to achieve the magic formula?

Content

That

interests customer

s

Relevance Zone for both parties

Content I am offering

From a biorefinery approach

To a info refinery

approach

Biorefinery inforefinery

The salesperson started collecting raw medical

information and fractioning it in the inforefinery to suit the needs of the medical

doctors

The information in one of the newsletter helped an influencer MD to treat an acute problem

The salesperson gained the trust, positive attitude and feeling of gratitude from the MD

Customer (MD) conversion

Content Marketing is a great tool to convert a non-customer to a loyal

customer

Be content with the content

Content selling and marketing are win-win scenarios

Content Marketing

Give benefits before cost

Divide benefit Zero cost

Infinite feeling of gratitude

Time Saving

Trust Building

Mutual Respect

Positive Attitude

Regular Triggers

No Intrusion on Customer

RealizedBenefits for the customer

Content marketing removes doubt and builds trust, andBusiness will roll by

Let your mind wander a little bit.

Stretch

Walk

Jog

Run

Then, just don’t stop running!