Upload
hume
View
35
Download
1
Tags:
Embed Size (px)
DESCRIPTION
un8ty harnesses the power of telethons with 21 st Century technology uniting celebrities and crowds to more efficiently and transparently provide financial aid for all social causes. Contact: Steven Yamin 310.477.4100 syamin@ un8ty.com. New World of Fundraising. Digital Dream Suite™. - PowerPoint PPT Presentation
Citation preview
1
un8ty harnesses the power of telethons with 21st Century technology uniting celebrities and crowds to more efficiently and transparently provide financial aid for all social causes.
Contact:Steven Yamin310.477.4100 [email protected]
2
New World of Fundraising
3
Digital Dream Suite™
• One to one celebrity video chat• One to many celebrity video chat• Customizable celebrity audio messaging
• Unique celebrity endorsed rewards
Harnessing the power of telethons with 21st Century TechnologyMake a Donation, have Facetime with a Celebrity
$429,375 total raised
1875 donations averaging $75 each*Calculation based on Fundly average donations per campaign
50 celeb rewards averaging $750 each
50 general rewards for $25 each
$250,000 raised via celeb chats 5 celebs doing 20 chats each at $2,500
$37,500 raised via celeb rewards
$140,625 direct donations
$1,250 raised via general rewards
42,494,068 total Social Media reach
Digital Dream Suite™ Digital Dream Suite™
Live Event Broadcasting
• Live event broadcasting has the ability to set-up and broadcast virtually any location in the world including festivals, concerts, galas, award shows and sporting events.
• Exponentially raise more money by increasing celebrity event participation with onsite video chats.
• Easy for celebrities to participate before, during and after the event in a comfortable, upscale setting.
• Celebrities can participate in live events without being present at event location.• Increase value for corporate sponsors.• Increase global awareness through live social media feeds.• Expand event participation globally to donors who are physically unable to attend.
6
Celebrity Experiences
Reward-Based OnlyCrowdfunding
Donation-Based Only Crowdfunding
Competitive Position
Old World Inefficiencies
7
Red Carpets
Fundraising Galas
AuctionsTelethonsBenefit Concerts
Relays and Walks
High Effort, Low Reward
8
America: A Tribute to Heroes - September 11th Fund 2001 - $200 Million
Hope for Haiti Now: A Global Benefit for Earthquake Relief 2010 - $61 Million
Stand Up To Cancer 2008 - $100 Million | 2010 - $80 Million | 2012 - $81 Million
Old World Telethons: Takes Money to Make Money
Source: http://en.wikipedia.org/wiki/America:_A_Tribute_to_Heroes
Source: http://en.wikipedia.org/wiki/Hope_for_Haiti_Now:_A_Global_Benefit_for_Earthquake_Relief
Sources: http://www.huffingtonpost.com/2012/09/06/stand-up-to-cancer-quotes_n_1861427.html | http://www.enstarz.com/articles/6427/20120910/celebrities-help-raise-81-million-stand-up.htm
9
Snapshot
Harnessing the power of telethons with 21st Century Technology
• Real time one-on-one video chats with celebrities in exchange for donations to various charities, social causes and social entrepreneurs, recreates the telethon experience on a global level.
• A donations-based and reward-based crowd funding platform with our own unique rewards, the Digital Dream Suite™. The Digital Dream Suite is the “best of breed” celebrity fundraising tool, comprised of real-time video chats, raffles, and unequaled celebrity experiences.
• The creation of monetizable social media content from un8ty’s various video chats, that can be linked to Facebook, YouTube and a myriad of locations throughout the web.
• A viral marketing machine that elevates the social media reach of celebrities to fans while, simultaneously, encouraging fans to extend that reach throughout their own networks.
• Strengthening and fostering relationships between individual donors and charities.• Providing the one-stop fundraising solution for all non-profits, social causes and social
entrepreneurs.
10
Private Lunch with Warren Buffett - $3,456,789The auction benefits the Glide Foundation, which helps the homeless in San Francisco. Buffett has raised more than $11.5 million for the group in 13 past auctions.
Backstage with Bono - $212,000 The lucky winner got to meet rock's reigning King of Ireland after watching U2 play from VIP seats, as well as snag Bono's signature Gretsch Irish Falcon guitar, signed and personalized by the superstar. The auction benefited J/P HRO, Happy Hearts Fund and Artists for Peace in Justice.
Lunch with Michael Bloomberg - $185,000The Big Apple's billionaire mayor noshed with the top bidder in a benefit auction for the Humane Society. The tab for lunch with Hizzoner: $185,000.
New World of Fundraising
Private Tennis Lesson with Rafael Nadal - $100,000A private tennis lesson with French Open Champion Rafael Nadal to benefit theRafael Nadal Foundation.
Sources: http://www.looktothestars.org/news/9507-charitybuzz-coms-top-2012-celebrity-charity-auctions | http://money.cnn.com/2012/06/09/investing/buffett-auction-lunch/index.htm
2012 Top Celebrity Auctions Items
11
New World of Crowdfunding
In 2011, almost 1.5 BILLION wasraised in funds through CrowdfundingPlatforms.
There were over 1.1 MILLIONsuccessful fundraising campaigns utilizing Crowdfunding Platforms.
Source: crowdsourcing.org - Crowdfunding Industry Report May 2012
12
2009 2010 2011
328.9
460.4
675.71.6
15.7
61.5
519.9% CAGR Reward-Based
43.3% CAGR Do-nation-Based
New World of CrowdfundingThe reward-based and donation-based crowdfunding
market is growing at the rate of 49.35% CAGR.
49.35% CAGR
Source: Massolution
Growth in Funds Raised by CategoryMillions of dollars
13
How we set ourselves apart for Charities: • New fundraising experience with the latest in social networking, software and modern
technology including the un8ty Digital Dream Suite™• Multiple potential revenue streams including Crowdfunding, Corporate Sponsorships, Paid
Advertising and Charity Raffles
What we do differently for Donors:• Only charitable fundraising platform that offers one-to-one video conferencing• Video sharing and social media capabilities allowing the giver to share their experience
Totally being mindful of celebrities:• Location-agnostic (Effectively raise money from the comfort of one’s home, movie-set trailer or
while on holiday)• Less intrusive, the ability to do more with less. Maximum return with minimal effort
Why it’s for Socially Responsible Businesses and Corporations:• Real time analytics with fundraising results that are easy to analyze and quantify• Creates positive brand opportunities by aligning with charities and allows companies to be
socially responsible• Increases value by aligning with celebrities
We even thought about the Social Entrepreneur:• Provide Fiscal Sponsorships through the un8ty Foundation
The un8ty Differentiator
14
Competitive Solutionun8ty Crowdrise Fundly Indiegogo Network for Good Razoo
Pricing
Base Percentage Rate Taken by Company 4% 5% 4.9% 4% 3% 2.9%
Processing Fee 3% credit card fee
$1 fee donations under $25; $2.50 fee donations $25+
3% credit card fee
25% non-profit discount;3% credit card fee
$199 setup$49.95/month
none
Tools
Video Conferencing, Editing & Hosting ✔
Mobile Access ✔ ✔ ✔
Customizable fundraising pages ✔ ✔ ✔ ✔ ✔ ✔
Customer Relationship Management (CRM) ✔ ✔ ✔ ✔
Rewards
Celebrity Video Chat Reward Option ✔
Customizable Digital Dream Suite™ (rewards) ✔ ✔
Donation-Based (DB) or Rewards-Based (RB) DB & RB DB DB DB & RB DB DB & RB
Social Media and Community
Location Agnostic ✔ ✔ ✔ ✔ ✔ ✔
Transparency of Funds ✔
Integrated with Facebook and Twitter ✔ ✔ ✔ ✔ ✔
Other
Designed for Non-Profit Use Only ✔ ✔ ✔ ✔ ✔
Fiscal Sponsorships ✔
Multiple revenue streams including Corporate Sponsorships, Paid Advertising, and Charity Raffles
✔
Social Media Marketing though Celebrities ✔
15
Cash Flow Forecast
Financials 2013 2014 2015 2016 2017
Funds Raised for Charities $7,253,962 $73,477,837 $192,942,847 $422,193,576 $788,825,543
Gross Revenue $520,768 $5,772,237 $15,350,693 $35,577,944 $69,345,029
Cost of Goods Sold $45,228 $131,836 $234,261 $409,121 $617,555
Operating Expenses $966,735 $2,605,958 $3,975,476 $5,103,218 $6,279,012
Net Profits $(491,195) $3,034,443 $11,140,957 $30,065,604 $62,448,461
Number of Users 2,345,439 20,170,706 47,536,891 97,729,437 143,179,644
16
• Common Stock• $700,000 Round for 28% equity fully diluted• Post Money Valuation: $2,500,000• 4 – 7x EBITDA Historic Acquisition Multiple
• ROI of between 28.4 – 329.5x (Based on ± 30% EBITDA)
Terms & Valuation
17
Use of Funds - 2013
$304,76
9
$131,205
$30,096 $35,280
$465,38
5
Development & Production
Marketing
Legal
Sales
Administrative
18
Jeff Hoffman CEO• Founder and CEO in the Priceline.com family of companies• Recently appointed by President Obama to serve on the Administration's new
Office of Entrepreneurship and Innovation• CEO of uBid.com and a member of the Entrepreneur Hall of Fame
Steven D. Yamin Founder & President• Founder and CEO of Conscience Entertainment Group LLC• Fifteen years in philanthropy with extensive knowledge of celebrity fundraising• Founder of Conscience Cocktails Networking Group
Glenn Weisberger COO & CFO• Over twenty-five years of experience as both an attorney and Certified Public
Accountant• Executive Vice President of Enable Holdings, Inc. in charge primarily of Business
Development• Senior Vice President, Chief Financial Officer, General Counsel and Corporate
Secretary of Navio Systems, Inc.• Vice President of Business and Legal Affairs for the Universal Television and
Networks Group
Management Team
19
2012 2013 2014 2015 2016
un8ty founded and $183,000 seed money raised
Raise $850,000 in working capital
Platform Discovery Design phase completed
Build and launch un8ty platform
Form un8ty Foundation
Generate positive monthly cash flow
2,000,000 monthly platform users
Over $45,000,000 raised for charitable causes through un8ty platform
4,000,000 monthly platform users
Milestones and Timeline
Develop key relations with charities, entertainment, NBA and NFL
Marketplace & competition research
20
With high profile celebrity auction items and profitable sales, our competitors have been able to generate millions in revenues for their charity clients. The following chart is our competition’s projected revenue raised for charity clients compared with Giving Star.
Exit Strategy
Strategic Buyer• High growth company attractive to a strategic buyer in the crowdfunding
industry wanting to add a strong non-profit brand (Kickstarter, Indiegogo) • An Internet brand wanting to enter the non-profit crowdfunding space
(Google, Facebook)
Leverage Buy Out• Recent interest in crowdfunding from big private equity firms either as a
stand alone acquisition or an add-on
IPO• Long-term alternative
21
Contact:Steven Yamin310.477.4100 [email protected]
22
ADDITIONAL INFO
The un8ty Way
Scenario 2 $216,875 total Scenario 3 $2,755,000 total
Number of celebrities 5 Number of celebrities 10
Number of video chats per celebrity
15 at $1,500 Number of video chats per celebrity
20 at $10,000
Donations raised via video chat
$112,500 Donations raised via video chat
$2,000,000
Celebrity related rewards 20 at $500 min Celebrity related rewards 100 at $1,500 min
Donations raised via celeb rewards
$10,000 Donations raised via celeb rewards
$150,000
Donations raised via general rewards
$625 Donations raised via general rewards
$5,000
Direct donations $93,750 Direct donations $600,000
Total donations raised $216,875 Total donations raised $2,755,000
24
Individual Charitable Contributions
Corporations $14.55
5%Foundations
$41.67 14%
Bequests $24.41
8%
Individuals $217.79
73%
Source: Giving USA Foundation™ Giving USA 2012 Source: Giving USA Foundation™ Giving USA 2012
2011 Contributions by Source$298.42 billion
Giving by Individuals 1971 – 2011 (in billions)
25
Individuals & the Power of Technology
Source: http://philanthropy.com/article/Online-Fundraising-Makes-Gains/136125/
Growth in Online Individual Giving
26
New World of Fundraising
27
With high profile celebrity auction items and profitable sales, our competitors have been able to generate millions in revenues for their charity clients. The following chart is our competition’s projected revenue raised for charity clients compared with Giving Star.
Marketplace Dynamics
Bidding for Good ebay Giving Works Fundly Network for Good Razoo un8ty$0
$200,000,000
$400,000,000
$600,000,000
$800,000,000
$1,000,000,000
$1,200,000,000
Competitive Analysis: Projected Money Raised for Charities/Causes
2014201520162017
Company
Amou
nt R
aise
d in
Mill
ions
Viral Marketing Machine
Bruno MarsFacebook: 30,327,570Twitter: 14,992,333
Katy PerryFacebook: 50,903,627
Twitter: 31,774,629
Celebrity Draw
Peer to Peer Social Marketing
29
Competition Year Founded Funds Raised
Bidding For GoodBidding For Good is an e-commerce website where people can bid on items, events and experiences in order to benefit a charity.
2003 $172,000,000
Charity BuzzCharity Buzz allows individuals to bid on items on their website. It is auction style website, so the highest bidder wins on the event, item or experience.
2004 $60,000,000
Charity SplitsRaffle fundraisers reward charitable donations with the chance to win a desirable prize. Our online raffle fundraisers are 100% URL based allowing audiences to engage your event on PCs, smart phones and tablet devices anywhere an internet connection is available.
2005 $2,200,000
eBay Giving WorkseBay Giving Works is a special part of eBay's online marketplace, where anyone can make a positive impact in the world with the simple act of buying, selling, or donating to benefit a nonprofit organization.
2003 $285,784,000
FundlyOnline fundraising for non-profits, charities, politics, clubs, schools, teams, churches, and many other causes to quickly raise money online from friends, family, colleagues, donors, and other supporters via email, Facebook, Twitter, LinkedIn, Google, and social media networks. Fundly provides easy fundraising tools, online donation processing, a donor management system, customer support, and much more.
2009 $305,122,000
KickstarterKickstarter is a funding platform for creative projects. Everything from films, games, and music to art, design, and technology.
2009 $392,000,000
Network for GoodNetwork for Good is a website where users can donate to charities and search for volunteer opportunities.
2001 $788,000,000
RazooCharities can create an online fundraiser or build a team through Razoo. They can also create a profile for their cause, complete with images, a story and/or video.
2006 $135,000,000
Marketplace Dynamics
30
With 25 years combined experience in philanthropy and entertainment, un8ty has established the relationships and is in the positioned to align worthy causes with some of Hollywood’s biggest names.
Charities
Strategic Partners
31
Crowdfunding 101
Why Crowdfunding?We are living in a society where people share their thoughts and interests with a click of a button. One person now can have a
reach of millions. That is what crowdfunding is all about, reaching others to support a cause or idea from all across the world. Simply put, crowdfunding describes the collective effort of individuals who network and pool their money (usually via the
Internet) to support efforts initiated by other people or organizations. Crowdfunding is used in support of a wide variety of activities, including disaster relief, non-profit causes, supporting artists, political campaigns, funding startup companies, movie or free software development, inventions development and scientific research.
• Non-profits and social causes are able to reach a much broader and global audience then ever before.• Crowdfunding provides the needed power to the great ideas generated by the general public that are overlooked.• Crowdfunding allows projects of all kinds a chance to succeed.• Social sharing of great new ideas and causes is contagious – the internet is made to share. • Crowdfunding engages customers and involves them. In the modern age engaging customers is essential to growth.• Crowdfunding is cost effective for charities. Less is spent raising the funds online compared to traditional avenues such as live
events, rallies and galas. • Charities can easily track and report funding progress to donors via social media.• Some charitable campaigns that get funded by crowdfunding would have never have received funding with the old fundraising
paradigm.
32
Jeff Hoffman CEOHoffman is perhaps best known as a founder and CEO in the Priceline.com family of companies, where Jeff led the development and launch of Priceline’s consumer company. Jeff was recently appointed by President Obama to serve on the Administration's new Office of Entrepreneurship and Innovation. As part of an elite hand-picked delegation of dignitaries and US Ambassadors, Jeff is traveling to different parts of the world to teach entrepreneurship. Jeff Hoffman is the CEO of uBid.com and a member of the Entrepreneur Hall of Fame.
Steven D. Yamin PresidentMr. Yamin’s firm, Conscience Entertainment Group (CEG), partners with non-profit organizations and socially conscientious businesses to strategically campaign for causes. CEG provides an all-encompassing range of services: social media, public relations, celebrity outreach, fundraising consulting, film & content production, mobile giving, corporate partnerships and development, marketing, cause branding and merchandising, and event production. His mission for CEG has been to elevate charitable organizations’ social profiles and financial revenues by producing effective, socially conscientious campaigns and events. In 2012, Steven started Conscience Cocktails. Conscience Cocktails’ mission is to expose Angelenos to our city's wonderful charities and the people behind them by aligning with a different non-profit organization at each event and giving them have a platform to introduce their cause to a captive audience.
Glenn Weisberger COO & CFOGlenn Weisberger is a senior executive with over twenty-five years of experience as both an attorney and Certified Public Accountant. He currently provides consulting services for various business clients relating to the legal and financial matters. His most recent in-house position was as the Executive Vice President of Enable Holdings, Inc. in charge primarily of Business Development. Mr. Weisberger previous to that position was the Senior Vice President, Chief Financial Officer, General Counsel and Corporate Secretary of Navio Systems, Inc. He also works with Black Sky Entertainment, Inc., a film production company as its COO, which helped produce the theatrical motion picture Cabin Fever. Mr. Weisberger was employed by Universal Studios, Inc. from 1991 to 1999. Mr. Weisberger held numerous positions at Universal, most recently as Vice President of Business and Legal Affairs for the Universal Television and Networks Group.
Management Team (Bios)
33
Doug Abel • Financial systems designer for Sapient Corporation (now Sapient Nitro)• Opened the Sapient Milan office in Italy and within a year grew the organization from 4 people to 120
people with positive returns for investors• Over 30 years of professional experience in building systems and companies
Kent Seton• Founder of one of the largest nationwide providers preparing the paperwork for creating 501(c)(3)
nonprofit organizations• One of the foremost attorneys representing charities
Mark M. Laisure • Member of the founding team of Inktomi Corporation, a leading provider of OEM Web search and paid
Director Inclusion services• Worked with numerous ecommerce and technology startups assisting in raising hundreds of millions of
dollars in investment capital in addition to serving as CEO or Chairman of several of these ventures
Todd Krim • Founder of Give Back Hollywood Foundation• Known in the Hollywood community as the go-to person for charities wanting to connect with
celebrities as well as celebrities wanting to reach out to worthwhile causes
Board of Advisors