BUSINESS AND INDUSTRYConsumers

KEY THOUGHTS..... What are the benefits to the consumer

of a competitive market? By what means do producers advertise

their products? How susceptible are we to this

advertising? Are sport and entertainment over-

commercialised? 

JAN 2012: ‘MY MOBILE IS AN IPHONE, I WEAR NIKE TRAINERS AND I ONLY DRINK COCA COLA.’

How important are brand names to consumers?

You might consider: the techniques companies use to target

consumers what influences consumer choices the values associated with brand names.

(30 marks)

JUNE 2011: MOST MANUFACTURERS OF HI-TECH ELECTRONIC GOODS NOW HAVE OUTLETS FOR THEIR PRODUCTS IN HIGH-STREET STORES, SPECIALIST SHOPS, SUPERMARKETS AND ON THE INTERNET.

How far do you agree that competition benefits customers?

You might consider: why customers might choose to buy from

one company rather than another the long-term consequences of competition how much quality counts. (30 marks)

JUNE 2010: IN 2008 CADBURY RELAUNCHED THE 1980’S CHOCOLATE BAR, WISPA, IN RESPONSE TO AN INTERNET-BASED CAMPAIGN BY CONSUMERS.

Discuss the extent to which consumers influence or are influenced by companies marketing techniques.

You might consider: the range of product choice the techniques companies use to market

their products whether company values reflect consumer

values. (30 marks)