WHAT YOU CAN LEARN FROM BUSINESSES

THAT ADVERTISE ON NAIRALAND

BUYADS NIGERIA

WhyAdvertise onNairaland?

1. Top 10 most visited site in Nigeria2. Cheap adverts - with ads spaces as low as N2,000/wk

But what do others get wrong?

A lot of thingsBut our focus is on their banners.

We will show you a couple of case studies that you canlearn from by showing you where they got it right andwhere they got it wrong.

Auction Export Company1.

What can you learn?

PROS

CONS

Ads color looks good.The offering is simple and straightforward.

The offering could have been written inorange rather than red.The car image would have done well as a Toyota and not a Lamborghini which 98% of Nairalanders or Nigerians admire but won't drive or purchase.

Custodian Alliance Company

This is an Insurance firm that is offering a LifeInsurance package for married couples in Nigeria

2.

What can you learn?

PROS

CONS

They stuck to their brand color.The background is okay - nothing fancy.

There were 6 different fonts in this banner.The colour combination is awful.The CTA is badly designed and wrongly placed.The product offering could have been written better than it was.

CV WIZARD

A firm that helps you cross check your Cv's before you submit them tocompanies. Their banner is simple and straightforward. No logo. Samefonts.

3.

What can you learn?

PROS

CONS

Color combination is way better.Use of male image in a suit shows theyunderstand their target audience.

The male model could be better - looks too old.The words to the left should be shifted a bit.The entire copy could be re-written so the users understand it clearly."Get expert help at CV Wizards" could be re-written as "Let's review your CV" or "Review your CV for XX amount."

Mobile Data Company

This company sells shared data for individuals and companies.This could be a life saver, if you are an on extremely tightbudget. Its a great service and delivery is often fast too.

4.

What can you learn?

PROS

CONS

Background color is very gentle on the eyes.Background colour and the data prices andvalue are a bit similar.The validity period in red goes well with thered logo of Airtel.

The SIM card images took a huge chunk of space.The images could have been arranged side to side rather than top to bottom.Some part of the copy are not important - "works on all devices", "500MB=N500"

FCMB

FCMB has been running a campaign about how they can use everychallenge you face to present an opportunity to help you. A campaign topromote its online banking system actually. It seems to be generating a lotof buzz.

5.

What can you learn?

PROS

CONS

The use of color is very professional.The offering is simple enough.

This offering is not clear. Is it a seminar, a team of sales professionals?The CTA is more confusing than the offering. "Let's help you take it"? Take what?Remove the logo and you have a banner that seems not to say anything

Flirchi

Flirchi is a dating site in Nigeria. Its gone through a lot oftransformation and it seems to be getting better in terms of acquisitionof users but its processes is still a turn off for most females that Ispoke with.

6.

What can you learn?

PROS

CONS

Use of a female image.The color of the logo is soothing and gentle aswith the complexion of the model.The offering is straightforward also "Get aGirlfriend now"

They should have used different images in their collage rather than the same one.The offering could have been in a deeper color so it stands out more.The copy could be better: "Get" for "Meet"; "Girlfriend" for "Lady" etc.

IS THAT ALL?

YES

ThankYou

Learn more about BuyAds:www.buyads.com.ng

Visit the blog:blog.buyads.com.ng

Bukola Awodumila

Head of Client Acquisition

bukola@buyads.com.ng