CONSUMER PREFERENCE TOWARDS

MAC DONALDS

Introduction• Mc Donald is the world famous fast food

restaurant. The idea of mc Donald's was introduced by two brothers Mac (Maurice) and Dick (Richard) Mc Donald in California.

• In 1940 the restaurant was renamed as Mc Donald's Famous Barbeque.

• Mc donalds corporation was build in those times and as a result Ray kroc started expanding their business by opening franchises for mc donalds.

• McDonald started their business in India in 1996.they start their business in India's capital New Delhi. they choose a busy residential area Vasant Vihar.

• About 75 % of the menu of mcdonald’s has been indianised and specially designed to woo Indians.

• Mc donalds serve more than 47 million customers every day.

• McDonald’s has 132 restaurants in India of which 79 are in North & East India and 53 in West & South India.

West&SouthZ o n e• Gujarat• Tamil nadu• Indore• Andra pradesh

North& East Z o n e

• Delhi Punjab Haryana U.P

OBJECTIVES OF THE STUDY• To analyze consumer behaviour to words

consumption of fast food at Mac Donalds.• To study the reason for preference toward to

Mac Donalds.• To study consumer awareness.• To study various factor external or internal

which influence the preferences.

RESEARCH METHODOLOGYResearch designThe research will be carried out in the form of a survey which will be done in Bareilly.Sample designThe target population includes everyone. The sample will selected by a simple random

sampling method as it also includes openeded question and closened question.Sample sizeThe sampling unit is 50.Data collectionThis study involves data collection (primary and secondary) research.Literature reviewThe research conducted as a part of the study would include primary as well as secondary

research. Primary research would include a survey that would be conducted in Bareilly where the responses of consumer would be recorded through a designed questionnaire. As secondary research would include various aspects of brand management through internet.

Primary data are those which are collected a fresh(again but in a new or different way) and for the first time and thus happen to be original in character and known as Primary data.

• Primary Data is based on primary source of information.

• The investigator gets it in original or raw form i.e. it is not been processed earlier- coded, tabulated, classified and summarized in some form for use by someone for some purpose.

• Secondary data means that are already available that is they refer to the data, which have already been collected and analyzed by someone else for its own use and later the same data is used by a different user or person.

• It is based on secondary source of information.• The source of data is called secondary because this

data have already been collected, tabulated and presented in some form by someone else for some purpose.

• Data may be primary for one agency, may be secondary for the other and vice-versa.

Findings

• Basically 15-25 age group people prefer mc donalds because in this age group youths prefer more mc donalds.

• People prefer more mc aloo tikiee in mc donalds because it is more reasonable at price. and after mc aloo tikiee people switch to big mc burger. Least people preferred variant is mc puff.

• People prefer mc donalds in the evening because they are free from their work.

• People patronise mc donalds for delicious food and its affordable prices. and especially kids get attracted towards happy meal.

• People generally prefer mc donalds as fast food restaurant rather to go somewhere else.

• Most people attract towards taste of foods which is available at mc d because mc burgers, mc puffs and ice creams are delicious.

• The first thing strikes into mind of the customers at mc d is food quality and value of money.

• Long cues is the main problem at mc donalds.• People mostly visit mc d weekly and monthly.• People also prefer mc d due to its pleasant

and attractive environment.

Products

Burgers and wraps French fries Mc veggie Mc chicken Filet o fish Mc nuggets Veg mc muffin Veg supreme

Desserts and beverages Mc swirl Mc flurry Soft serve cone Mc shakes Cold coffee Ice tea Hot chocolate

Suggestions

A system that helps people to order online to deliver it from the nearest branch of McDonalds to person house.

Also they can include a screen for customers to see if there is any meal isn’t available in the kitchen and that will make customers more satisfied rather than wait for to long.

. Next mobile phone system, it is like your mobile have a menu of what MacDonald’s meals and you can choose your order from it and it will send your information to the nearest MacDonald’s branch and gives you the way to your nearest MacDonald’s location and you can go and pick it up.

Company should promote games on every table. Outlets should be there in colleges too.

They should come up with more variety of puff and rolls. Cheese French fries can be a good option.

Consumers likes, dislikes tastes and preferences, health etc. have to be taken into consideration.

Low fat food should be launched.A system about collecting customers feedback

and suggestions and analyzing it to make the customers more satisfied .

And it is going to be more better for customers if they found MacDonald’s table have a screen when they set their and they can choose.

• Some music to be played which should be lite and which is makes fell good and relaxed.

Thank you