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CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
A STUDY ON CONSUMER PREFERENCE OF TVS MOTORCYCLEWITH SPECIAL REFERENCE TO MURUGESAN MOTORS,
PERIYAKULAM TALUK2008
INTRODUCTION OF THE STUDY
Marketing is societal process by which individuals and groups obtain what
they need and want through creating offering and freely exchanging products and
services of value with others. Marketing managements as they are and science of
choosing target market and getting keeping and growing customers through
creating, delivering and communicating superior customer value.
Markets can be classified in May ways, namely local market, national
market and international market. Marketing is a process by means of which goods
and services can be exchanged. On the other hand marketing is a wider and more
comprehensive term. It includes the whole process of distribution. Marketing is
the business process by which products are matched with the market and through
which transfer of ownership is affected.
Marketing has changed dramatically, evolving from the old fashioned
concept of simply providing the goods and making it available for consumer to be
day’s highly competitive marketing strategies.
What is Customer
• A customer is not dependent on us. .. We are dependent on him..
• A Customer is not an interruption of our work. He is her purpose if it we
are not doing a favour by giving us the opportunity to do so.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
• A customer is not someone to argue or match with. Nobody ever won an
argument with a customer.
• A customer is a person who brings us his wants it is our job to handle them
profitably to him and to ourselves.
To day more companies are recognizing the importance of satisfying and
retaining customer. Satisfied customer constitute the company’s relationship
capital. If the company were to be sold, the acquiring company would have to
pay not only for the plant and equipment and the brand name, but also for the
delivered customer base, namely the number and value of the customer who
would do business with the new firm.
Advantage of the consumer
Brand goods are generally of good quality because brand owners try to
maintain quality in order to secure stronger market position.
Since branded goods are produced on mass scale are readily available the
customer not face and hard ship in purchasing the products.
Prices of branded goods are uniform thought out the country.
Brand
A brand is name, term symbol or design to identify the goods or service
and to differentials them those of the competitions. A brand identifies the
products for a buyer.
Brand name
A brand name consists of words, letter and 10% numbers which may be
vocalized and refers to products.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Brand equity
Brand equity is what marketing is all about and maintains it is probably the
most important task for any company.
It is identity that includes al the assets that you build around a product to
convert it into a head brand. After all the customer buys brands products.
Brand image
Every brand image is partially designed formal product image the product
image relates to the fundamental aims and satisfied with the consumers find in a
particulars product. Brand image and product image must conform to each other
in the long run.
Brand preference
Brand preference means liking at one brand rather than another. In other
words, brand preference is “ The prior right, favored position, better liking given
to a particular brand of product.
Consumer behavior
According to Webster, “ buyer behavior is all phychological, social and
physical behavior of potential customer as they became aware of evaluate
purchase consumer and tell other people about products and services.
Buyer behavior emphasis that this behavior is both individual process and
group processes. If follows the buyer from awarness through to post purchase
evaluation. It includes communication purchasing, and consumption behavior.
Consumer behavior helps as to under stand the purchase behavior and preference
of different consumers.
Manufactures and service companies who brand their products must choose
which brand names to use. Four strategies are available.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Individual names.
Blanket family names.
Separate family names for all products.
Corporate name combined with individual product names.
Once a company decides on its brands name strategy it faces the task of
choosing a specific brand name. The company could choose the name of a
person location quality, lifestyle or an artificial name. companies need to
periodically audit their brands strengths and weaknesses companies will
occasionally discover hat it may have to reposition the brand because of
changing customer preference or new competitors.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
INTRODUCTION OF THE INDUSTRYHISTORY
The Britannica Encyclopaedia describes a motorcycle as a bicycle or tricycle
propelled by an internal-combustion engine (or, less often, by an electric engine).
The motors on minibikes, scooters, and mopeds, or motorized velocipedes, are
usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in
displacement; the multiple-cylinder motorcycles have displacements of more
than 1,300 cubic cm.
The automobile was the reply to the 19th-century dream of self-propelling the
horse-drawn carriage. Similarly, the invention of the motorcycle created the
self-propelled bicycle. The first commercial design was a three-wheeler built by
Edward Butler in Great Britain in 1884. This employed a horizontal single-
cylinder gasoline engine mounted between two steerable front wheels and
connected by a drive chain to the rear wheel.
The 1900s saw the conversion of many bicycles, or pedal cycles by adding
small, centrally mounted spark ignition engines. There was then felt the need for
reliable constructions. This led to road trial tests and competition between
manufacturers. Tourist Trophy (TT) races were held on the Isle of Man in 1907
as reliability or endurance races. Such were the proving ground for many new
ideas from early two-stroke-cycle designs to supercharged, multivalve engines
mounted on aerodynamic, carbon-fibre reinforced bodywork.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
INVENTION OF TWO WHEELERS
The invention of the first two-wheeler is a much-debated issue. "Who
invented the first motorcycle?" may seem like a simple question, but the answer is
quite complicated.
Two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with front
and rear wheels of the same size, with a pedal crank mechanism to drive the rear
wheel. Those bicycles, in turn descended from high-wheel bicycles. The high-
wheelers descended from an early type of pushbike, without pedals, propelled by
the rider's feet pushing against the ground. These appeared around 1800, used
iron-banded wagon wheels, and were called "bone-crushers," both for their
jarring ride, and their tendency to toss their riders.
Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz
Corporation) is credited with building the first motorcycle in 1885, one wheel in
the front and one in the back, although it had a smaller spring-loaded outrigger
wheel on each side. It was constructed mostly of wood, the wheels were of the
iron-banded wooden-spoked wagon-type, it definitely had a "bone-crusher"
chassis!
This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may
have had a spray-type carburetor. (Wilhelm Maybach, Daimler's assistant, was
working on the invention of the spray carburetor at the time). If two wheels with
steam propulsion can be called a motorcycle, then the first one may have been
American.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
One such machine was demonstrated at fairs and circuses in the eastern US
in 1867. This was built by one Sylvester Howard Roper of Roxbury,
Massachusetts. There is an existing example of a Roper machine, dated 1869. A
charcoal-fired two-cylinder engine, whose connecting rods directly drive a crank
on the rear wheel, powers it. This machine predates the invention of the safety
bicycle by many years, so its chassis is also based on the "bone-crusher" bike.
ORIGIN OF MOTOR-SCOOTERS
Edward Butler, an Englishman, built the first motor tricycle in 1884. The first
gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler, of
Bad Cannstatt, Germany, in 1885. The first practical engines and motorcycles
were designed by the French and Belgians, followed by British, German, Italian,
and American makers.
The popularity of the vehicle grew, especially after 1910. During World War I
the motorcycle was used by all branches of the armed forces in Europe,
principally for dispatching. After the war it enjoyed a sport vogue until the
Great Depression began in 1929. After World War II a revival of interest in
motorcycles lasted into the late 20th century, with the vehicle being used for
high-speed touring and sport competitions.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
The practice of attaching auxiliary engines to bicycles in western Europe and
parts of the United States led to the development during the 1950s of a new type
of light motorcycle, the moped. Originating in Germany as a 50-cubic-
centimeter machine with simple controls and low initial cost, it was largely free
of licensing and insurance regulations except in Great Britain.
The more sophisticated motor scooter originated in Italy soon after World War
II, led by manufacture of a 125-cubic-centimeter model. Despite strong
competition from West Germany, France, Austria, and Britain, the Italian
scooters maintained the lead in the diminishing market. The scooter has small
wheels from 20 to 36 cm (8 to 14 inches) in diameter, and the rider sits inside
the frame. Power units are placed low and close to the rear wheel, which is
driven by bevel gearing or chain. Capacities vary from 50 to 225 cubic cm, and
four-speed gearing is common.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
INITIAL HIT
Most of the development during this earliest of eras
concentrated on three and four-wheeled designs, since it was complex enough to
get the machines running without having to worry about them falling over. The
next really notable two-wheeler was the Millet of 1892. It used a 5-cylinder
engine built as the hub of its rear wheel. The cylinders rotated with the wheel, and
its crankshaft constituted the rear axle.
The first really successful production two-wheeler though, was the Hildebrand &
Wolfmueller, patented in Munich in 1894. It had a step-through frame, with its
fuel tank mounted on the downtube. The engine was a parallel twin, mounted low
on the frame, with its cylinders going fore-and-aft. The connecting rods
connected directly to a crank on the rear axle, and instead of using heavy
flywheels for energy storage between cylinder-firing, it used a pair of stout elastic
bands, one on each side outboard of the cylinders, to help out on the compression
strokes. It was water-cooled, and had a water tank/radiator built into the top of the
rear fender.
In 1895, the French firm of DeDion-Buton built an engine that was to make the
mass production and common use of motorcycles possible. It was a small, light,
high revving four-stroke single, and used battery-and-coil ignition, doing away
with the troublesome hot-tube. Bore and stroke figures of 50mm by 70mm gave a
displacement of 138cc. A total loss lubrication system was employed to drip oil
into the crankcase through a metering valve, which then sloshed around to
lubricate and cool components before dumping it on the ground via a breather.
DeDion-Buton used this 1/2 horsepower powerplant in roadgoing trikes, but the
engine was copied and used by everybody, including Indian and Harley-Davidson
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
in the U.S. Although a gentleman named Pennington built some machines around
1895 (it's uncertain whether any of them actually ran), the first US production
motorcycle was the Orient-Aster, built by the Metz Company in Waltham,
Massachusetts in 1898. It used an Aster engine that was a French-built copy of
the DeDion-Buton, and predated Indian (1901) by three years, and Harley-
Davidson (1902) by four.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
PROFILE OF THE COMPANY
TVS Group
TVS group was established in 1911 as a bus service in Madurai by Late
Shri. TVS Sundram Iyangar. After some years of services they started automobile
company with limited capital TVS motors is a gusty performer. It is declared a
splendid result for quality for the financial year 2002. It is the first year post
separation with Suzuki but the company just surprised its critics though its
excellent performance.
DEVELOPMENT AND IMPACT
Name changed to TVS motor
After the exit of Suzuki from the joint venture, selling its 25.97% stake at
Rs.15 per share to sundaram claylon, the board in November decided to change
the name of the company to TVS motors Ltd.
Early end to licensing agreement
In December 2001, TVS sought an early end to its licensing agreement
with Suzuki by giving the mandatory 120 days prior notice. Accordingly the
licensing agreement has came to an end in April. TVS can now launch products
under its own brand name .
Victory with victory
In the end at 2001,the company had launched indigenously developed
110cc bike the victor in the executive segment. Priced at around 41,200. (ex-
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
show room Chennai) the company had invested to 70 crosses on the project and
has been amply rewarded. The products has been a huge hit given its high
mileage and competitive pricing coupled with a higher cc engine for its class.
TVS motors opening a plant in Indonesia
TVS motors is considering opening up a manufacturing plant in the south
eastern asian country of Indonesia and they would be finalizing the plans within a
month itself. They are planning to start production with in 15 months and the
estimated investment is expected to be in the region of USD 50 million.
The company would be launching a series of motor cycles in the
Indonesian market to compliments sales in the local industry. Some of the
variants of their popular models like victor and start are expected to make entry in
to the Indonesian market.
TVS motors plans to sell more than a million bikes this year and want to
capture at least 15% of the market share in the Indian sector.
The motor bike market grew by around 20% last year through TVS itself
saw a 5% drop in sales figures. Much of it can be blamed on the entry of the
Honda as an independent unit in the market.
The company’s latest product centra trough technically quite advance has
failed to generate any fire on the sales chart. They are also planning to enter the
three – wheeler market next year with a planed investment of around Rs.100
Crores for a plant at mysore.
Sachin to promote TVS
TVS has roped in Sachin Tendulkar as the brand ambassador. The contract
entered for an undisclosed sum would be for a period of three years. The
company would be spending 50 crores on building the TVS brand as a whole
rather than spending on advertising on products.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
To end royalty payment
TVS will no longer have to pay royalty to Suzuki on its motor cycles after
the end of the licensing agreement.
To increase research and development
The company will be increasing its research and development from 1.8% of
sales to 3.6% of sales in the next year.
To invest 200 crores for expansion
The company has announced plans to invest Rs.200 crores to increase the
capacity up to 1.2 million unit a year no meet the increasing demand for its motor
cycles.
In the export front TVS motor company recorded its highest ever exports of
11,008 units in august 2006, at a growth of 71% compared to the same period last
year.
Achievement of TVS motor company
TVS motor company records 28% growth in motor cycles.
TVS motors company report turn over of Rs.939.62 crores record 26%
growth.
TVS motor company sales up by 23%
TVS bike sales up by 53%
Market Launches of TVS group
India’s first 2 seater 50cc moped, TVS 50 in August 1980.
Introduced 100cc indo – Japanese motorcycle in September 1984
Introduced first indigenous scooter (Sub – 100 cc variomatic scooters),
TVS scooty in June 1994.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
First catalytic converter enabled motor cycles, the 110 cc shogun in
December 1996.
Launched India’s first 5 speed motor cycle the shaolin in October 1997.
Launched TVS victor, 4 stoke 110 cc motor cycle, in august 2001. India’s
first indigenously designed and manufactured motor cycle.
Launched TVS centra in January 2004, a world class 4 stoke 100 cc motor
cycle with the revolutionary VT-I engines for best in-class mileage
Introduced TVS star in September 2004, a 100 cc motor cycle with is ideal
for rough terrain
Acknowledged by the Japanese for quality
TVS motor company have been awarded the prestigious and converted
Deming prize, institute by jose. (Japanese union of scientists and
engineers).
TVS motors was also awarded the prestigious TPM excellence award first
category by Japanese institute of plant maintenance, rated as the bench
mark in TPM excellence in India.
Asian network for quality award 2004
TVS Scooty Pep won the prestigious out standing design excellence award
from business world and national institute of design.
Star of asia award to Mr. Venu Srivasan , CMD TVS motor company by
business week international.
Venu srinivasan, chairman and managing director, TVS motor company
was honoured with doctorate in science by university of warwick united
kingdom.
Present condition of the company
Largest and automotive components groups in India.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Diversified in to customer durable, computer peripherals and two wheelers.
Largest automotive components manufacturing group in India.
Joint venture with world leaders.
Sales turnover of Rs. 75000 crores.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
IMPORTANCE OF THE STUDY
In this competitive modern age, where different qualities and types of
goods exist, branching is of special importance in the business world branding not
only gives separate identify and easy recognition of the product but also creates a
special brand preference. Consumer are aware of and prefer particular brand
when it is available for purchase.
The competition among the bike makers is growing day-to-day. The Indian
auto industry is also subject to tremendous, changes, with the opening up to the
domestic corporation to meet challenges vehicle productivity, entrance market
orientation loyalty. For knowing consumer taste and preferences, consumer
oriented survey place an important role in the entire market.
In modern day, vehicle is a necessary one from every family to keep the
prestige of holding them in the society.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
OBJECTIVES OF THE STUDY
Primary objectives
To find out the factors behind the customer preference for TVS two
wheelers.
Secondary objectives
1. To know the awarness about TVS vehicles among the vehicles users.
2. To find out the opinion of the respondents regarding TVS vehicles, like
cost price, mileage, maintenance cost and gear opinion of their vehicles.
3. To study the importance criteria the consumer looks for the product
performance.
4. To analyze the service rendered and level of consumer satisfaction through
delivery process.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
RESEARCH METHODOLOGY
Meaning of research
Research is common parlance refers to a search for knowledge. Once can
also define research as a scientific and systematic search for pertinent information
on a specific topic. In fact research is an art of science investigation.
Definition
The advances learners dictionary of current English lays down the meaning
of research as “ a careful investigation or inquiry through search for new facts in
any branch of knowledge.
REDMAN and MORY define research as “a systematical effort to gain
new knowledge”.
Research design
The research design is the determination and statement of general research
approach of strategy adopted for the particular product. It is the heart of the
planning which the design adheres to the research objected which will ensure that
the needs will be served.
Descriptive adoptive has been followed in the study as it is invested to
produce accurate descriptive of various relevant to the decision faced without
demonstrating that some relationship exist with in variable. It is used to measure
the behavior variables of people of subject who are under the study.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Area of the study
The area of the study is TVS two wheeler vehicles users in coimbatore city.
Methods of data collection
A questionnaire used as data collection pool the researcher interviews the
respondents. Respondents in the questionnaire filled information.
Primary data
The primary data has been collected by conducting direct interview using
structured questionnaire.
Secondary data
The secondary data are collected from books, journals, company records
internet.
Analysis
Analysis is done on the basis of sample percentage and statistical analysis.
Sampling technique
There are two sampling techniques. They are probability sampling non
probability sampling. In this study the research had adopted convenient sampling.
Sampling size
Sampling size taken from the study is 130 respondents.
Statistical tools used
1. simple Percentage Analysis
2. Chi –Square test.
3.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
1. Simple Percentage Analysis
The percentage method is used for comparing certain feature. The collected
data represented in the from of tables and graphs in order to give effective
visualization of comparison made.
Actual population
Sample Percentage = X 100
Sample size
2. Chi – Square Analysis test
It is useful to determine the sign can’t relationship between the two
variables
The formula is used for chi-square test.
chi-square = (o-e)2
e
where, o Observed frequency
e Expected frequency
Expected frequency is calculated as follows
Row total X column total
Expected value =
Grand total
Degree of freedom = (r-1) X(c-1)
Where,
R - Number of rows
C - Number of columns.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
LIMITATIONS OF THE STUDY
1. This study is limited to Coimbatore city and therefore the findings of the
study cannot it be extended to other areas.
2. The samples have been collected from the limited number of respondents.
3. Time achieve is considered inadequate to conduct such survey.
4. The result of the study may not be generalized to all.
5. Some of the respondents were non co-operative.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.1
TABLE SHOWING AGE GROUP OF THE RESPONDENTS
Age No. of respondents %20-30
30-40
40-50
50-60
55
36
25
14
42
28
19
11Total 130 100
Interpretation
The above table show that 42%of the respondents are between the
age group of 20-30, 28% of the respondents between the age 30-40, 19% of
the respondents between the age 40-50, 11% of the respondents between
the age 50-60.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -1
REGARDING THE AGE GROUP OF THE RESPONDENTS
0
5
10
15
20
25
30
35
40
45
Perc
enta
ge
Particulars
20-3030-4040-5050-60
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.2
TABLE SHOWING THE OCCUPATION OF THE RESPONDENTS
occupation No. of respondents
%
Private employee
Government employee
Business man
Students
others
75
15
20
10
10
58
11
15
8
8Total 130 100
Interpretation
From the above table it can be analysis that above 58% of the
respondents are occupied in private employee, 15% of the respondents are
business man, 11% of the respondents are government employees, , 8% of
the respondents students,8% of the respondents others.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 2.
CHART REGARDING THE OCCUPATION OF THE
RESPONDENTS
0
10
20
30
40
50
60
Perc
enta
ge
Particulars
Private employeeGovernment employeeBusiness manStudentsOthers
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.3
TABLE SHOWING THE NUMBER OF FAMILY MEMBERS
Family members No. of respondents %1-2
2-4
4-6
6 and above
10
65
50
5
8
50
38
4Total 130 100
Interpretation
The above table shows that 50% of the respondents have a 2-3
family members using the vehicle. 38% of the respondents have a 4-6
family members, 8% of the respondents have a 1-2 family members using
the vehicle, 4% of the respondents have a 6 and above family members.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO- 3
CHART REGARDING THE NUMBER OF FAMILY MEMBERS
0
10
20
30
40
50
60
Particulars
Perc
enta
ge 1to22to44to66 and above
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.4
TABLE SHOWING THE MONTHLY INCOME OF THE RESPONDENTS.
Income No. of respondents %3000-5000
5001-7000
7001-9000
9000 above
44
37
27
22
34
28
21
17Total 130 100
Interpretation
The above table shown that 34% of the respondents have a monthly
income up to 3000-5000, 28% of the respondents have a monthly income
5001-7000, 21% of respondents have a monthly income 7001-9000. 17%
of the respondents have a monthly income 9000 above.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 4
CHART REGARDING THE MONTHLY INCOME OF THE
RESPONDENTS
0 10 20 30 40
Parti
cula
rs
Percentage
9000 above 7001-90005001-70003000-5000
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.5
TABLE SHOWING THE MOST PREFERRED MODEL IN TVS BY THE
RESPONDENTS
Particulars No. of respondents %TVS MAX R100
TVS victor
TVS star city
TVS apache
51
34
28
17
39
26
22
13
Interpretation
The above table shows that 39% of the respondents prefer TVS
MAX R100, 26% of the respondents prefer TVS victor, 22% of the
respondents prefer TVS star city , 13% of the respondents prefer TVS
apache.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO – 5
CHART REGARDING THE MOST PREFERRED MODEL IN TVS
BY THE RESPONDENTS
0
5
10
15
20
25
30
35
40
Perc
enta
ge
Particulars
TVS MAX R100 TVS victorTVS star city TVS apache
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.6
TABLE SHOWING THE MODE OF PURCHASE BY THE
RESPONDENTS
Particulars No. of respondents
%
Loan
Cash
91
39
70
30
Total 130 100
Interpretation
The above table shows that 70% of the respondents have resorted to
loan, 30% of the respondents have resorted to cash.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 6
CHART REGARDING MODE OF PURCHASE BY THE
RESPONDENTS.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.7
TABLE SHOWING THE MILEAGE PERFORMANCE OF THE
VEHICLE USED BY THE RESPONDENTS.
Particulars No. of respondents
%
50-60
60-70
70-80
80 and above
59
38
20
13
45
29
16
10Total 130 100
Interpretation
The above table shows that about 45% of the respondents are getting
a mileage of above 50-60 kilometers, 29% of the respondents are a getting
a mileage of 60-70, 16% of the respondents are getting a mileage of 70-80,
10% of the respondents are getting a mileage 80 and above.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 7
CHART REGARDING THE MILEAGE PERFORMANCE OF THE VEHICLE USED BY THE RESPONDENTS
0
5
10
15
20
25
30
35
40
45
Perc
enta
ge
Particulars
50-6060-7070-8080 and above
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.8
TABLE SHOWING THE TYPE OF MEDIA PREFERRED BY THE
RESPONDENTS.
Particular No of respondents
%
Television
Newspaper
Magazine
Banners
58
38
20
14
45
29
15
11Total 130 100
Interpretation
The above table shows that about 45% of the respondents have seen
the TVS vehicles is advertisement on Television. 29% of the respondents
have seen through newspaper. 15% of the respondents have seen through
magazine. 11% of the respondents have seen through banners.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO – 8
CHART REGARDING THE TYPE OF MEDIA PREFERRED BY THE
RESPONDENTS
0
5
10
15
20
25
30
35
40
45
Perc
enta
ge
Particulars
TelevisionNewspaperMagazineBanners
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.9
TABLE SHOWING THE MAINTENANCE COST BY THE
RESPONDENTS PER MONTH.
Particulars No. of respondents %1000
2000
3000
4000 and above
78
32
12
8
60
25
9
6Total 130 100
Interpretation
The above table indicated that about 60% of the respondents are
incurring maintenance cost of Rs. 1000, 25% of the respondents are
incurring maintenance cost of Rs.2000, 9% of the respondents are incurring
maintenance cost of Rs. 3000, 6% of the respondents are incurring
maintenance cost 4000 and above.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 9
CHART REGARDING THE MAINTENANCE COST BY THE
RESPONDENTS PER MONTH
0
10
20
30
40
50
60
70
Particulars
Perc
enta
ge
1000
2000
3000
4000 and above
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.10
TABLE SHOWING THE PURPOSE OF THE VEHICLE USED BY THE
RESPONDENTS.
Particulars No. of respondents
%
Official
Personal
55
75
42
58
Total 130 100
Interpretation
The above table shows that 58% of the respondents are using the
vehicle for personnel use. 42% of the respondents are using the vehicle for
official use.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 10
CHART REGARDING THE PURPOSE OF THE VEHICLE USED BY
THE RESPONDENTS
0
10
20
30
40
50
60
Perc
enta
ge
Particulars
OfficialPersonal
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.11
TABLE SHOWING THE USAGE OF THE VEHICLE BY THE
RESPONDENTS.
Particulars No. of respondents
%
0-1 years
1-2 years
2-3 years
3 years & above
17
26
36
51
13
20
28
39Total 130 100
Interpretation
The above table shows that 39% of the respondents are using the
vehicle for 3 years and above, 28% of the respondents are using 2-3 years,
20% of the respondents are using 1-2 years, 13% of the respondents are
using below 1 year.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 11
CHART REGARDING THE USAGE OF THE VEHICLE BY THE
RESPONDENTS IN YEARS .
0
5
10
15
20
25
30
35
40
Perc
enta
ge
Particulars
0-1 years1-2 years2-3 years3 years & above
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.12
TABLE SHOWING GEAR OPINION OF THE RESPONDENTS.
Particulars No. of respondents
%
Excellent
Good
Modification
Poor
26
69
25
10
20
53
19
8Total 130 100
Interpretation
The above table shows that 53% of the respondents opinion about
the gear system is good. 20% of the respondents opinion was excellent,
19% of the respondents opinion was modification, 8% of the respondents
opinion was poor.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -12
CHART REGARDING GEAR OPINION OF THE RESPONDENTS
20
53
198
Excellent Good Modification Poor
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.13
TABLE SHOWING REASON FOR PURCHASE OF THE MODEL
Particulars No. of respondents
%
Comfort
Style
Mileage
Advertisement
60
28
37
5
46
22
28
4Total 130 100
Interpretation
The above table shows that 46% of the respondents feel that comport
is the reason for purchase model, 28% of the respondents feel that mileage,
22% of the respondents feel that style, 4% of the respondents feel that
advertisement.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -13
CHART REGARDING THE REASON FOR PURCHASE OF THE MODEL
0
5
10
15
20
25
30
35
40
45
50
Perc
enta
ge
Particulars
Comfort Style Mileage Advertisement
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.14
TABLE SHOWING THE COST OF VEHICLE
Particulars No. of respondents
%
High
Moderate
Low
37
66
27
28
51
21Total 130 100
Interpretation
The above table indicates that 51% of the respondents feel that
moderate the cost of vehicle. 28% of the respondents feel that high, 21% of
the respondents feel that low.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -14
CHART REGARDING COST OF THE VEHICLE
0
10
20
30
40
50
60
Perc
enta
ge
Particulars
High Moderate Low
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.15
TABLE SHOWING THE WARRANTY PERIOD
Particulars No. of respondents
%
Yes
No
112
18
86
14
Total 130 100
Interpretation
The above table we can inter that about 86% of the respondents are
feeling that the warranty period is helpful, 14% of the respondents are
feeling that did not get the warranty period.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 15
CHART REGARDING THE WARRANTY PERIOD
86
14
Yes No
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.16
TABLE SHOWING THE USING THE VEHICLE FOR HOW MANY
HOUR A DAY
Particulars No. of respondents
%
0-1 hour
1-2 hour
2-3 hour
more than 3 hours
12
28
55
35
9
22
42
27Total 130 100
Interpretation
The above table shows that 42% of the respondents are using the
vehicle for a day 2-3 hours, 27% of the respondents are using the vehicle
for a day more than 3 hours, 22% of the respondents are using the vehicle
for a day 1-2 hours, 9% of the respondents are using the vehicle below 1
hours per day.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 16
CHART REGARDING USING THE VEHICLE FOR HOW MANY HOUR A
DAY
0
5
10
15
20
25
30
35
40
45
Perc
enta
ge
Particulars
0-1 hour1-2 hour2-3 hourmore than 3 hours
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.17
TABLE SHOWING SPARE PARTS AVAILABILITY WITH THE LOCAL
DEALERS
Particulars No. of respondents
%
satisfied
dissatisfied
105
25
81
19
Total 130 100
Interpretation
The above the table shows that 81% of the respondents are satisfied
with the spare parts availability with the local dealers 25% of the
respondent are dissatisfied.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -17
CHART REGARDING THE SPARE PARTS AVAILABILITY WITH THE
LOCAL DEALERS
0
10
20
30
40
50
60
70
80
90
Perc
enta
ge
Particulars
satisfieddissatisfied
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.18
TABLE SHOWING THE LEVEL OF SATISFACTION OF THE
RESPONDENT WITH AFTER SALES AND SERVICE.
Particulars No. of respondents %Highly satisfied
satisfied
Dis-satisfied
Highly dis-satisfied
73
39
11
7
56
30
9
5Total 130 100
Interpretation
The above table shows that 56% of the respondents are highly
satisfied with the after sales and service, 30% of the respondents are
satisfied, 9% of the respondents are dis satisfied, 5% of the respondents
highly dis satisfied.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -18
CHART REGARDING THE LEVEL OF SATISFACTION OF THE
RESPONDENT WITH AFTER SALES AND SERVICE.
0
10
20
30
40
50
60
Highly satisfiedSatisfiedDissatisfiedHighly dissatisfied
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.19
TABLE SHOWING PROBLEM FACED BY THE RESPONDENTS.
Particulars No. of respondents
%
Starting trouble
Pick up
Mileage problem
Battery problem
26
75
35
0
15
58
27
0Total 130 100
Interpretation
The above table shows that 58% respondents faced pick up problem,
27% of the respondents faced mileage problem, 15% of the respondents
faced starting trouble problem.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 19
CHART REGARDING THE PROBLEM FACED BY THE RESPONDENTS
0
10
20
30
40
50
60
70
Partcular
Starting troublePick upMileage problemBattery problem
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.20
TABLE SHOWING THE RESPONDENTS OPINION ABOUT LONG
RIDING OF THE VEHICLE
Particulars No. of respondents %Wonderful
Excellent
Good
Poor
15
28
66
21
11
22
51
16Total 130 100
Interpretation
The above table shows that 51% of the respondents are long riding is
good, 22% of the respondents are long riding is excellent, 16% of the
respondents are long riding is poor, 11% of the respondents are long riding
is wonderful.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 20
CHART REGARDING THE RESPONDENTS OPINION ABOUT THE
LONG RIDING OF THIS VEHICLE
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
0
10
20
30
40
50
60
Perc
enta
ge
Particulars
WonderfulExcellentGoodPoor
TABLE NO. 21
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE SHOWING THE RESPONDENTS PLAN FOR CHANGING
THEIR VEHICLES
Particulars No. of respondents %
Yes
No
40
90
31
69
Total 130 100
Interpretation
The above table shows that 69% of the respondents have no idea to
change the vehicle. 31% of the respondents says to change the vehicle.
CHART NO - 21
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART REGARDING THE RESPONDENTS PLAN FOR CHANGING
THEIR VEHICLES
YesNo
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO. 22
TABLE SHOWING THE RESPONDENTS ALTERNATIVE
PREFERENCE
Particulars No. of respondents %Honda
Hero Honda
Bajaj
yamaha
5
65
40
20
4
50
30
16Total 130 100
Interpretation
The above table shows that 50% of the respondents alternative
preference of the vehicle is Hero honda, 30% of the respondents alternative
preference of the vehicle is Bajaj, 16% of the Respondents alternative
preference of the vehicle is Yamaha, 4% of the respondents alternative
preference of the vehicle is Honda.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO-22
CHART REGARDING THE RESPONDENTS ALTERNATIVE
PREFERENCE
0
5
10
15
20
25
30
35
40
45
50
Perc
enta
ge
Particulars
HondaHero Honda Bajaj yamaha
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO. 23
TABLE SHOWING OVERALL PERFORMANCE OF THE VEHICLE
USED BY THE RESPONDENTS
Interpretation
The above table shows that 46% of the respondents feet that they are
highly satisfied with the overall performance.24% of the respondents feet
that satisfied, 20% of the respondents feet that moderate, 10% of the
respondents feel that they dis-satisfied.
Particulars No. of respondents
%
Highly satisfied
Satisfied
Moderate
Dissatisfied
60
31
26
13
46
24
20
10Total 130 100
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -23
CHART REGARDING THE OVERALL PERFORMANCE OF THE
VEHICLE USED BY THE RESPONDENTS
0
5
10
15
20
25
30
35
40
45
50
Particulars
Highly satisfiedSatisfiedModerateDissatisfied
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHI - SQUIRE ANALYSIS
TEST - 1RELATIONSHIP BETWEEN AGE AND TYPES OF MODEL
Age group
Types of modelTVS
MAX R100
TVSVictor
TVSStar city
TVSApache
Total
20-3030-4040-5050-60
241287
161062
71263
8522
55362514
Total 51 34 28 17 130
Null hypothesis (Ho)
There is no significant relationship between age and types of model.
Alternative hypothesis
There is significant difference between age and types of model
chi-square test (x2)=E(O-E)2/E
whenO = observed frequencyE = Expected frequency
Expected frequency is calculated as follows:
Row Total x Column TotalE= ______________________ Grand total
Degree of freedom : (r-1) x (c-1)where :
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
R – Number of Rows
C – Number of Columns
We can calculate value of chi-square test
Group O E (O-E) (O-E)2 (O-E)2E
20-30 age groupMax R 100
VictorStar cityApache
30-40 age groupMax R 100
VictorStar cityApache
40-50 age groupMax R 100
VictorStar cityApache
50-60 age groupMax R 100
VictorStar cityApache
241678
1210122
8665
7232
2214127
14985
10653
5432
22-51
-214-3
-2012
2-200
44251
41169
4014
4400
0.18180.28572.08330.1428
0.28570.4111
21.8
0.40
0.21.3333
0.8100
10.6237
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
The calculate the Vale of (X2) = E (O-E) / E
Therefore the degree of freedom = (r-1) (c-1)
= (4-1) (4- 1)
= (3) (3)
= 9
The table value of X2 is 9 degree of freedom at 5% level of significance is the
table value showing chi-square analysis
Calculated Value x2 10.6237Degree of freedom 9Level of significant 5%Table Value 16.919Result Accept
Conclusion:Since the calculated value is less than the table value and hypothesis is
proved so there is no significant relationship between age and types of model. All
the age group of people are satisfied regarding prefer the all the model of
vehicles.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TEST - 2
RELATIONSHIP BETWEEN LEVEL OF INCOME AND MODE OF PURCHASE.
Income
level (per month)
Mode of purchaseLoan Cash Total
3000-50005001-70007001-90009001 and
above
35241715
913107
44372722
Total 91 39 130
Null hypothesis (Ho)
There is no significant relationship between level of income and mode of
purchase.
Alternative hypothesis
There is significant difference between level of income and mode of
purchase.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
We can calculate value of chi-square test
Group O E (O-E) (O-E)2 (O-E)2E
3000 - 5000LoanCash
5001 - 7000LoanCash
7001 - 9000LoanCash
9000 and aboveLoanCash
359
2413
1710
157
3113
2611
198
157
4-4
-22
-22
00
1616
44
44
00
0.51611.2300
0.15380.3636
0.21050.5000
00
2.974
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
The calculate the Value of (X2) = E (O-E) / E
Therefore the degree of freedom = (r-1) (c-1)
= (2-1) (4- 1)
= (1) (3)
= 3
The table value of X2 is 9 degree of freedom at 5% level of significance is the
table value showing chi-square analysis
Calculated Value X2 2.974Degree of freedom 3Level of significant 5%Table Value 7.81Result Accept
CONCLUSION
Since the calculated value is less than the table value and our hypothesis is
proved. So there is no significant relationship between income level and mode of
purchase. All the income level people are satisfied regarding mode of purchase.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
FINDINGS
42% of the respondents are between the age group of 30-40.
58% of the respondents are occupied in private employee.
50% of the respondents have a family members 2-4.
34% of the respondents have a monthly income up to 3000-5000.
39% of the respondents prefer TVS Max R 100.
56% of the respondents have resorted to loan
45% of the respondents are getting a mileage 50-60.
45% of the respondents have seen the TVS Vehicles advertisement on
Television.
60% of the respondents are incurring maintenance cost of Rs. 1000.
75% of the respondents are using the vehicle for personnel use.
39% of the respondents are using the vehicle for 3 years and above.
53% of the respondents feel good for the gear system.
66% of the respondents feel that the cost of changed for the vehicle is
moderate.
86% of the respondents are feeling that the warranty period is helpful.
46% of the respondents feel that comfort is the reason for purchasing the
model.
42% of the respondents are using the vehicle for a day 2-3 years.
81% of the respondents are satisfied with the spare parts availability.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
56% of the respondents people are highly satisfied with after sales service
offered by the company.
58% of the respondents are facing problem while pick-up.
51% of the respondents are long riding is good.
69% of the respondents have no idea to changing the vehicle.
50% of the respondents alternative preference of vehicle alternative preference
of vehicle is hero Honda.
46% of the respondents feel that they are highly satisfied by the overall
performance of the vehicle.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
SUGGESTIONS
1. The company should maintain the awareness among TVS vehicle users.
2. The company should have maintain the long riding and maintenance cost.
It reduce the cost and increase the mileage and pick-up.
3. The company should provide alternative media message.
4. Spare part should be made available of reasonable price.
5. Provide more stylish and comfortable the TVS vehicle.
6. Produce the vehicle at international standard and average technology.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CONCLUSION
This study was conducts in Coimbatore city with a broad objective of
consumer preference of two wheelers in TVS vehicle for this purpose. 130
customers were selected and obtained the various responses based on the
questionnaire method.
The data was collected and consolidated using simple percentage method,
and chi-square analysis, Graphic and charts, tables were used for
representation to achieve the objective of the study.
By and large it was found that most of the consumers are choose on TVS
vehicles because of its low maintenance cost, good model and good long
riding etc. It’s maintained in awareness of the vehicles and improving the
satisfaction level and advertisement.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
BIBLIOGRAPHY
BOOKS
1. BALU.V,Dr(2001) : “MARKETING RESEARCH OF CONSUMER
BEHAVIOUR”2nd EDITION, SRI
VENKADESWARAN BUBLICATIONS.
2.KOTHARI. C.R (2003) : “RESEARCH METHODOLOGY” 2nd EDITION,
WISHAWAV PRAKASHAN.
3.PHILIP KOTLER(2003) : “MARKETING MANAGEMENT”
MILLENNIUM EDITION PRENTICE TALL OF
INDIA PRIVATE LIMITED, 2001 10th EDITION.
4.PILLAI .R.S.N
AND
BHAGAVATHY : “MODERN MARKETING”
2nd EDITION SULTHAN CHAND
AND SONS.
WEB SITE:
www.tvsmotors.com
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
A STUDY ON CUSTOMER PREFERENCE OF TWO WHEELERS IN TVS
VEHICLE WITH SPECIAL REFERENCE TO PERIYAKULAM (TK)
QUESTIONARIE
1. Name :
2. Address :
3. Age
a). 20-30 b) 30 – 40 c) 40-50 d) 50-60.
4. Occupation
a. Private employee
b. Government employee
c. Business man
d. Students
e. Others.
5. Number of family members:
a) 1-2 b) 2-4 c) 4-6 d) 6 and above
6. Family income (Per month)
a) 3000 – 5000 b) 5001 – 7000 c) 7001 – 9000 d) 9000 and above
7. Which you preferred in TVS bike model
a) TVS MAX R100 b) TVS Victor c) TVS Star city
d) TVS Apache.
8. State the mode of purchase:
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
a) Loan b) Cash c) Credit d) Hypothecation
9. What is the mileage?
a) 50- 60 b) 60-70 c) 70-80 d) 80 and above
10. What is the media in which you have seen the advertisement of TVS (any
mode)
a) Television b) Newspaper c) Magazine d) Banners
11. What is the maintenance cost (Per month)
a) 1000 b) 2000 c) 3000 d) 4000 and above.
12. For what purpose the vehicle is used?
a) Official b) Personal
13 How long you owned the vehicle
a) 0- 1 year b) 1-2 year c)2-3 year d) 3 year and above
14. What is your opinion about the gear system?
a) Excellent b) Good c) Modification d) Poor
15. State the reason for purchasing the mode?
a) Comfort b) Style c) Mileage d) Advertisement
16. What do you feel about the cost of the vehicle?
a) High b) Moderate c) Low.
17. Did you get any warranty period?
a) Yes b) No
18. If you use Bike, how many hours a day?
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
a) 0-1 hours b) 1-2 hours c) 2-3 hours d) More than 3 hours.
19. Are you satisfied with the spare parts available with local dealer?
a) Satisfied b) Dissatisfied
20. Are you satisfied with after sales and service?
a) Highly satisfied b) Satisfied c) Highly dissatisfied d) Dis-satisfied.
21. What problem you come across while using the vehicle?
a) Starting trouble b) Pick up c) Mileage problem d) Battery problem.
22. What is your opinion about the long riding of this vehicle?
a) Wonderful b) Excellent c) Good d) Poor
23. Do you have any idea to change the vehicle?
a) Yes b) No.
24. If yes, mention the brand
a) Honda b) Hero Honda c) Bajaj d) Yamaha
25. How do you feel about the overall performance of this vehicle?
a) Highly satisfied b) Satisfied c) Moderate d) Dis-satisfied.