Embed Size (px)
Citation preview
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
ConsumerGoodsExecutiveSummitOracleInsightDrivenFrontOfficeSolutions
ScottMeyersCXIndustrySolutionManagerGlobalIndustrySolutionsGroup(GISG)Retail&ConsumerGoods
GibBassettBigDataIndustrySolutionManagerGlobalIndustrySolutionsGroup(GISG)Retail&ConsumerGoods
OracleConfidential– Internal/Restricted/HighlyRestricted
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
FrontOfficeSolutionOverviewforConsumerGoodsOutlineforDiscussion
SummaryofFrontOfficeDisruption
WhatIfVideo
RolePlayConversation
OverviewofOracleSolutionsandSupportedUseCases
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
Globalization
Complexity
DataProliferation
Pace-of-Change
ConnectedConsumer
TrendsDrivingDisruptioninConsumerIndustries
“CPGisfastapproaching atippingpoint.Asconsumersembracenewexperiences,theirhabits shift.Evolvingpurchasebehaviors inonecategorysoontransfertoothers,drivingthosesegmentstowardstheirowntippingpoint.”- BostonConsultingGroup
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
OracleIndustrySolutionsforConsumerGoods
SenseandRespond
PlatformasaServiceandInfrastructureasaService
UnifiedModern CloudFoundation
SocialNetwork Mobile Analytics,Dashboards&BigData Integrations
Sales Marketing SupplyChain InformationTechnology
RetailandConsumerInsights
CompleteCXforConsumerGoods
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
OracleVisionforDigitalConsumerExpereince
Engage Empower
TailoredOffersandPromotionsattheRightTime,DriveLoyaltyand
Advocacy
Proactive,PersonalizedAcrossChannels&
MaximizeServicesValueforConsumers
Connect
Deliver
Analyze
AnalyzeProfilestoAnticipateNeeds&
DeliverTailored,Timely&RelevantInformation
Acquire
PersonalizeDialogAcrossDigital&SocialChannelstoUnknown
Consumers
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
OracleConsumerExperienceUseCasesandBenefitsBusinessBenefitSolutionUseCases
• ImprovecustomerdataenrichedwithDigitalProfile• Exploitdigitalmarketingchannelstoattractnewcustomers• Optimizeadspendacrossplatforms
• DigitalCustomerAcquisition• Data-drivenPersonalizationforMarketing
Acquire
• SelfService&Support• EffectiveNewProductLaunch
• Improvecustomersatisfaction• Increaseself-servicesuccess• Improveserviceproductivity• Increasenewproductsuccess
Serve
• Increasetraffic,numberofinteractionsandimpressions• Increaseconversionrate• Increasecrosscategorypenetration• Increasecustomerlifetimevalue• Driveloyaltyandbrandadvocacy
• SocialDrivenConversion• CustomerLifecycleMarketing• Cross-ChannelRapidRetargeting
Engage
• Providecustomercentricviewonproductsandservices• MeasuretruecampaignROIwithdeepanalyticsacrosssocialanddigitalchannels
• Consumer360• CommercialAccount360• VoiceofCustomerAnalytics
Analyze
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
Whatifyoucould:IntegrateandEnableNewAnalyticsMoveBeyondReportingtoAdvancedAnalytics
• Leveragealldatasourcesavailabletotheenterprise(structuredandunstructured,internalandexternal)
• Obtainacompleteandactionableviewofyourconsumer
• Supporttheentireconsumerjourneywithanintegratedcross-functionaldataandanalyticsfoundation
• Improvebusinessperformanceacrosstheenterprise
SenseandRespondRetailandConsumerInsightsCXforConsumerGoods
BusinessDriversCreate Demand Fulfill Demand Retain/GrowDemand
Increase contentrelevance,MarketingROIandbrandvalue
Improvesales,marginsandchannelperformance
Developgreatersatisfaction,loyaltyandreferral
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
RetailandConsumerInsightsUseCasesWhatareyourprioritiesandchallenges?
OracleConfidential– Internal/Restricted/HighlyRestricted
FulfillDemand
RetainandGrowDemand
CreateDemand
AdvertisingAudience Insights
Customer360Insights
MarketingMixInsights
ContentPersonalizationInsights
ProductLaunchInsights
Promotional Insights
StoreExecutionInsights
SupplyChainInsights
MarketBasketInsights
CustomerRetentionandUpsell/CrossSellInsights
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.| OracleConfidential– Internal/Restricted/HighlyRestricted
MeetJaneA40-yearold,marriedandlivinginthesuburbsofPhoenix,Arizona.
Planningadinnerpartywithherhusband,Steve.
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
JaneisplanningtohostadinnerforfriendswithherhusbandSteve
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.| OracleConfidential- Restricted
Video
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
Understands
yourvaluesLikes
yourpromise
yourinspirationShares
yourproductsSelects
yourcontent
Requests
12
Copyright©2015, Oracleand/oritsaffiliates.Allrightsreserved.|
ForAdditionalInformation
OracleConfidential– Internal/Restricted/HighlyRestricted
ScottMeyers- [email protected]
GibBassett- [email protected]
LookusuponLinkedIn
