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11/15/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014 https://online.vitalsource.com/books/9781308245256/print?from=178&to=195&skip_desktop=true 1/18

Consumer Decision

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The article describes the impact of purchase involvement on the decision process, explains problem recognition and how it fits into the consumer decision process, summarizes the uncontrollable determinants of problem recognition and discusses the role of consumer problems and problem recognition in marketing strategy.

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  • 11/15/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014

    https://online.vitalsource.com/books/9781308245256/print?from=178&to=195&skip_desktop=true 1/18

  • 11/15/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014

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  • 11/15/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014

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  • 11/15/2014 Print | READER: CONSUMER BEHAVIOR FALL 2014

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