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8 1 Consumer Behavior: Building Marketing Strategy . Hawkins,D.L.& Mothersbaugh D.L (2010) Consumer Behavior: Building Marketing Strategy, 11 th (eds), McGraw-Hill Companies Inc. Del L. Hawkins University of Oregon David L. Mothersbaugh University of Alabama Consumer Behavior: Building Marketing Strategy 11 McGraw-Hill Companies Inc. . 2010

Consumer Behavior: Building Marketing Strategysms-stou.org/pr/media/journal/article/53-1/53-1-article6.pdfHawkins,D.L.& Mothersbaugh D.L (2010) Consumer Behavior: Building Marketing

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Page 1: Consumer Behavior: Building Marketing Strategysms-stou.org/pr/media/journal/article/53-1/53-1-article6.pdfHawkins,D.L.& Mothersbaugh D.L (2010) Consumer Behavior: Building Marketing

8 1

Consumer Behavior: Building Marketing Strategy

.

Hawkins,D.L.& Mothersbaugh D.L (2010) Consumer Behavior: Building Marketing Strategy, 11th (eds), McGraw-Hill Companies Inc.

Del L. Hawkins University of Oregon David L. Mothersbaugh University of Alabama Consumer Behavior: Building Marketing Strategy

11 McGraw-Hill Companies Inc. . 2010

Page 2: Consumer Behavior: Building Marketing Strategysms-stou.org/pr/media/journal/article/53-1/53-1-article6.pdfHawkins,D.L.& Mothersbaugh D.L (2010) Consumer Behavior: Building Marketing

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4 Power Point

Text Web Site

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(Consumer Behavior; Building Strategy) Del L. Hawkins University of Oregon David L. Mothersbaugh University of Alabama

. . 1980 11

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