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Sergio EstradaFernando PadillaDavid TisocQuote of the study
Quantitative ResearchBACKGROUNDOur consultant as part of a
monitoring plan for a new product launch sausage study used a
personal interview. Thus, the study would provide information about
consumer preferences sausage, what the target audience searches in
that category, etc.
STUDY OBJECTIVESSTUDY OBJECTIVESKnowing what brand of sausages
are the most preferred by consumers and why.
Define the preferred consumer packaging.
Define the price that would be available to pay for the
product.
STUDY METHODOLOGYTechnical research
The technique employed is that of personal interviews (surveys)
to apply to students between 18-30 years of NSE A, B, C
Information collection tool
A structured and standardized questionnaire was used, with
questions of options closed, open and semi-open answers
STUDY METHODOLOGYStudy population
Men and women, 18 to 30years, NSE's A, B, C
Students, bachelors.
Cities: Modern Lima
QUOTEASALARIADOSnumber of respondents60Investment
(S/.)15,000.00TOTAL15,000.00
Qualitative ResearchBACKGROUNDOur consultant as part of a scheme
to monitor the launch of a new sausage, a qualitative study that
focused on the implementation of several focus group were used.
Thus, the study would provide information about consumer
preferences sausages (sausages), intrinsic information, perceived
attributes, brand value, perceptions and attitudes of the target
consumer.
STUDY OBJECTIVESKnowing what brand of sausages are the most
preferred by the consumer.
Discover what attributes gives the target consumer to the
product and the brand.
Discovering that value gives the consumer target the product and
the brand.
Discovering that perceptions and attitudes aims consumer about
the product and brand.
STUDY METHODOLOGYtype of studyqualitative
exploratoryTECHNICALGroup dynamics by mini focus groups(4 or 5
persons)TargetMen and women, 18-30 years NSE's A, B, C.COMPOSITION
OF GROUPSTo meet the objectives and needs of information provided
04 mini groups with the following
characteristics:NNSEGneroEdadCaractersticas1A,B,CMen18-24Men
students2A,B,CWomen18-24Women students3A,B,CMen24-30Men
students4A,B,CWomen24-30Women students
How do we select respondents?Sample Selection MethodologyThe
technique employed is a non-probability sample design.Socioeconomic
status will be estimated based on the sum of the scores on a number
of predetermined variables. It will only invited those
corresponding to the required characteristics and are not engaged,
they and their close relatives, any activity related
research.Recruitment methodThe recruitment process will be done via
phone, inviting potential consumers.
To ensure confidentiality of research participants and
correspond to the study population, a tab-filter to potential
participants apply before being invited to the
sessions.resultsAnalysis of results
The analysis is carried out jointly by the moderator of the
session, and the researchers conducting the study. A report of
findings to be presented include:
Executive Summary.Objectives and Methodology.Comprehensive
analysis including diagrams and illustrations to facilitate reading
and understanding of the study.
Sustaining results
One support and presentation of research results as part of the
service is performed.
Schedule & InvestmentActivity4 FGDesign guide inquiry3
daysRecruitment4 daysFocus Groups4 daysAnalysis of results5
daysDelivery report1 dayThe investment required for this
qualitative study is in relation to the amount of focus group to be
undertaken. In this case will be 4 so that the study will cost S /.
15000 (3500 each focus group and 1000 other expenses)
QUOTEASALARIADOSnumber of respondents60Investment
(S/.)15,000.00TOTAL15,000.00
