Constructive Controversies
in Media LiteracyPier Cesare Rivoltella, CREMIT, UCSC
Bellaria, EUROMEDUC Final Congress, October 22, 2009
FrameworkProtection and educationMedia Literacy, a factor in
self-regulation?What place for education; what place for the media
industry?Digital skills vs media skillsProcess and outcomes : what
and how to evaluate ?
CitizenshipDigital Competence (EU Recommendation, December 18,
2006)From ML as a choice to ML as a competence of citizenshipMedia
Literacy is a matter of inclusion and citizenship in today's
information society. () Media literacy is today regarded as one of
the key prerequisites for an active and full citizenship in order
to prevent and diminish risks of exclusion from community life
(EU Recommendation, August 20, 2009)
Digital CompetenceSkillsCritical thinkingCreative acting
about Information Society Technologies (IST)
ISTA wider meaning than new media, including:Internet and its
applications (Social Software, )Mobiles, MP3 readers, playgames
consolesRe-newed media: TV, radio, nexspapers
MediapolisA space of appearenceA part of the social and
political arenaConvergence of discourse and action
[Silverstone, 2007]
ME: Mediapolis EducationSpace of experience for
youngstersEffective marketplace for industriesClassroom for
teachers and educators
YoungstersWhat they do with the media?Spend free-timeFoster
social relationsCreate and publish messagesTwo main aspects:They
dress the mediaThey make the mediaFrom protection to responsibility
development
IndustriesThe media as a chance: youngsters are a driver for the
marketThe media as a challenge: quality of the contents,
correctness of strategiesNeed of a new alliance between industries
and education:Self-regulationMedia educator in corporationsMedia
professionals in schoolsNew quality formats and services for
youngsters
EducatorsA gap with youngstersParents: concerned with
risksSchools:CurriculaTeachers' competencies
EvaluationEvaluation, assessmentQuality, from old to new
arenaMedia competence measurement: method and tools of New
Assessment
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