Connecting Retail Journeys

1 Copyright 2014 FUJITSU

Human Centric Innovation

Fujitsu Forum 2014

ICM Munich 19th – 20th November

2 Copyright 2014 FUJITSU

Connecting Retail Journeys

Sarah Kellett Associate Director, Client Engagement & Consulting UK&I, Fujitsu,

CEO and Founder, GDR Creative Intelligence

Kate Ancketill

3 COMMERCIAL IN CONFIDENCE

of 400 Global Companies surveyed say market conditions are forcing companies to re-invent themselves… few think that they have the skills to do it.

Is this a familiar picture?

Source: WhatIf innovation


believe their company is over reliant on fading revenue streams and many believe that their business model will be unsustainable within 3 years.




Companies have focussed on efficiency and cost, the organisational structure is limited by disconnection.




How can you take unfair advantage of new technologies ?

Physical branches still provide the best means to offer your brand

experience, use all the customer data you can glean, from whatever

source, to drive real business insight.





Which experiments today will meet short term economic needs AND offer substantial long term contributions?





Provide customers with all of the tools needed to make an informed purchase decision - many use 6 channels - take payment anywhere.



GDR CREATIVE INTELLIGENCE


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Create the conditions for experimentation across

your whole business

Making it happen

Get a champion at the top


Focus on what will drive the best outcomes for your business strategy

Making it happen

Don’t “fix” what already works


Making it happen


Learn as you go from your successes and failures

Making it happen

Don’t give up

Documents

Connecting Retail Journeys