Connecting, Informing & Inspiring Today’s Higher Education ......Today, every institutional ecosystem is bolstered by a ... editors, marketing support personnel and service representatives

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Connecting, Informing & InspiringToday’s Higher Education Marketer

Our portfolio of targeted marketing digital products and services can provide you the qualified lead your sales channel needs and wants—everyday!

Dear Marketing Executive;

At eCampus News, our mission is to provide the editorial, marketingand resource content that both educators and the education industryneed to thrive in today’s quickly changing higher education landscape.Not too long ago, technology was considered a novelty best left up tothe basement-dwellers (otherwise known as the IT department) oncampus. Today, every institutional ecosystem is bolstered by a technological component or tech-inspired redesign.

eCampus News is a guide to what investments are currently payingoff for colleges and universities, what innovations show promise, andwhich trends are on the near horizon that warrant attention for over200,000 of our readers. (Just read some of our industry accolades on theright). With our industry experience and campus connections, our online and digital resource platform can help you generate qualifiedleads for your sales channel.

The enclosed media kit describes the many products and services weoffer our blue ribbon list of clients. Look it over and see how we canhelp you develop a targeted marketing program that provides customqualified leads to you each and every week. Our staff of experiencededitors, marketing support personnel and service representatives ishere to help you design and execute targeted sales lead programs thatimprove your bottom line. With our rich data base of over 300,000higher education readers, I am sure we can develop a custom programfor you that provides the leads you need to meet your company goals.

Please call us today to see how we can help you.

Meris Stansbury, Managing Editor

MEDIA KIT WELCOME

7920 Norfolk Ave, Ste 900, Bethesda, MD 20814 301-913-0115 x131 eSchoolMedia.com 2

Industry Accolades“I’m the communications director forHarvard’s Vice Provost for Advances inLearning, which oversees HarvardX(one of the founding groups of onlinelearning portal edX) that creates andsupports MOOCs and online learningmore generally. We are always readingeCampus News’ coverage on highereducation.”

– Esten Perez, communications director for Harvard’s Vice Provost for Advances in Learning

“eCampus News provides me withtimely information critical to my ongoing efforts to build and maintainan exceptional technology environmentwithin my R1 library. Their news storiesprovide great insight and resources formany of the programs and initiativesthat we embark on.”

–Salwa Ismail, head of the Department of Library Information Technology at the

Georgetown University Library

“eCampus News provides relevant,thoughtful insights on the ever-evolvingarena of higher education and technology.”

– Alana Dunagan, higher education research fellow, the Clayton Christensen Institute for

Disruptive Innovation

“Technology is helping to remake theeducation landscape and eCampusNews is there to help make sense of it all with smart analysis and thoughtfulreporting; a must-read for decision-makers on every college campus.”

– Mike Lesczinski, Excelsior College’s chief communications officer

MEDIA KIT CONTENT


Our Quality Content Gives YouAccess to Over 200,000 HigherEducation Decision MakersWe are offered exclusive interviews, like these from edX’s MIT,

Silicon Valley’s EdCast, and national security firm Ground Labs:

• edX universities say ‘NO’ to mediocre online learning

• Silicon Valley invests in micro-learning

• 10 steps to protect against higher ed “hacktivism”

We are in partnerships with leading IT businesses and higher-ed

think-tanks, like Optimal Partners and The Christensen Institute:

• 5 key points to consider when developing a mobile app

for university students

• Should all endowments by on trial?

We often pair leading technology vendors with big-name institutions:

• Biggest cloud challenge? Hint: It’s not the technology

We have one-of-a-kind connections to cutting-edge developers

and contacts in government:

• Can technology help curb sexual assault on campus?

We curate using our industry knowledge to produce resources

cited at national conferences, like this one at EDUCAUSE:

• 5 massive MOOC lessons learned by colleges and universities

We cultivate industry connections, yielding multiple

first-to-publish rights on breaking research:

• 5 ways higher ed’s social media use has changed from 2015 to 2016

• CIOs: 5 campus IT priorities for 2016 and beyond

Twitter Posts & Social Buzz

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STRATEGY

MEDIA KIT STRATEGY

CONNECTING our partners

INFORMING the ed-tech industry

Reach top higher education decision makers and thought leaders

with custom content through our highly targeted campaigns.

We are the leading source of news, information,

and innovation in the ed-tech market.

Whether you are looking for branding, thought leadership, custom content creation,

lead generation or lead nurturing we will meet your unique marketing needs

Giving You Access to the Decision Makers in Higher EducatoneCampus News is the leading source of news, information & innovation in the ed-tech market

7920 Norfolk Ave, Ste 900, Bethesda, MD 20814 301-913-0115 x131 eSchoolMedia.com

We deliver integrated and targeted marketing programs,

while achieving better returns on your marketing investment.

INSPIRING education marketers

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Content Syndication

Education Resource Centers

Webinars

Editorial Webinars

Tele-nurturing Services

Whitepapers & Case Studies

Point of View & Voices from the Field

Infographics

Surveys

Special Reports

Contest & Award Programs

Website Banners

eNewsletter Sponsorships

eMail Direct Marketing

Publication on Demand

Native Advertising Initiative

Your content delivered into the hands of the right decision makers

Creation of thought leadership content to enhance your brand and drive leads

Connect with your target audience and

drive response

MEDIA KIT MARKETING SERVICES

Lead & DemandGeneration

Custom Content Strategy

Branding & Awareness

Enhance Your Marketing Initiatives 3 Ways


MEDIA KIT


CONTENT SYNDICATION/LEAD GENERATIONLeverage your organization’s marketingefforts with sponsored content marketing assets like custom white papers or case studies for maximum impact while generating qualified leadswith eCampus News. Your assets will behosted on the eCampus News websitewhere elite buyers and top educationtechnology decision makers will haveaccess to your exclusive content 24/7.

EDUCATOR RESOURCECENTER (ERC)Increase your ROI with our most powerful custom online marketingtool—a custom ERC. eCampus News will develop a targeted partner microsite on eCampus News for your organization that will not only resonatewith higher education technology decision makers but will also bring youhighly qualified leads. Highlighting yourproducts, services and capabilities withan ERC provides these decision makersyour unique solutions right at their fingertips.

Lead & Demand Generation Connect with decision makers to generate & nurture quality leads for your sales channels

CONTENT PIPELINE MARKETING & TELE-QUALIFICATION NEW!Let eCampus News help your sales teamhit their target and achieve their goalswith our new Content Pipeline Marketingprogram. We will take your most valuedleads and tele-qualify and nurture them—helping convert prospects into sales opportunities. It’s time for your lead generation to evolve. Take leads to thenext level with eCampus News today!

WEBINARSAn eCampus News webinar is a powerfultool that allows you to communicateyour message and establish a thoughtleadership perspective while connectingdirectly to higher education technologydecision makers. With our webinars thesponsor may select the topic and provide unique and informative contentfor thepresentation, including an interactive Q & A. We also offer a unique turnkey webinaroption to help our clients reach their desired audience.

CONTACT US

Stephanie CiotolaEducation Marketing [email protected]

Lee CallowaySales/Finance Administrator301.913.0115 [email protected]

MEDIA KIT


CUSTOM WHITE PAPERLet the eCampus News expert editorialteam create a unique and strategic content marketing piece for your organization. Custom product messagingsurrounding your technology solution(s)will target and connect you with thehigher education industry and ed-techdecision makers.

CUSTOM CASE STUDYLooking for a strategic content market-ing piece to help boost awareness andspread your product messaging tohigher education technology decisionmakers? The editorial staff at eCampusNews will collaborate with you and youred-tech customers to create a successstory highlighting your product.

INFOGRAPHIC Share your marketing message with acontent-rich and visually compelling infographic. Our eCampus News designteam will take your custom data and artfully create a piece that is engagingand thought provoking. This infographic will fuel your brand message while connecting you to higher ed-tech decision makers. Then our lead genera-tion activities will help establish your company as an industry thought leader.

TOP 10 REPORT NEW!Connect and engage top ed-tech decision makers with solution orientedMarketing. Choose a solution and let the eCampus News editorial team create your Top X List to provide a series of tips or steps that help your targets solve a problem or guide them in the decision-making process. This uniqueTop X List will also aid in boosting yourSEO strategy.

VOICES FROM THE FIELDAn exclusive Voices from the Field report features insight from top highereducation IT and administrative leadersin a series of five unique questions. TheeCampus News editorial team, in collaboration with your team, identifiesfive questions for in-depth responses.

THE ED-TECH POINT OF VIEWThe eCampus News Ed-Tech Point ofView offers a platform in which to showcase one of your company executives as a thought leader within the higher education market. A customreport will be created in collaborationwith the eCampus News editorial staff toset this tone and communicate the challenges facing our industry today.

Custom Content Strategy Partner with eCampus News to inspire, create & syndicate unique content to generate leads

CUSTOM RESEARCH SURVEY Partner with eCampus News to deploy an exclusive industry survey. Your organization will gain invaluable insightfrom our engaged audience of Higher Ed-tech professionals to determine attitudes and reactions, measure customer satisfaction, gauge opinionsabout current initiatives and much more.Our education marketing team will buildthe survey instrument around your topicof choice to help inform you with valu-able industry statistics and feedback foryour next product launch, marketingcampaign or sales initiative.

SPECIAL REPORTSThe eCampus News award-winning editorial staff prepares each special report to assist readers in making betterpurchasing decisions throughout the entire year. We pair your organization’simportant marketing message with original editorial, so your special reportshowcases your unique story to the higher ed-tech decision makers thatmatter most.

CONTACT US



MEDIA KIT


PRINT PUBLICATION ON DEMAND Reach top key higher education decision makers and elite ed-tech buyers whenadvertising in our print and digital editionof eCampus News, the leading source ofed-tech news nationwide.

ROS BANNERSReach your target higher education audience and drive response with a banner campaign on eCampus News.Higher ed-tech decision makers turn toeCampus News for the most up-to-datetechnology news, industry trends, research, analysis, and much more. Increase visibility and engage these topdecision makers by positioning yourbrand while driving traffic to your organization’s website.

HIGH IMPACT BANNERSEngage and connect with your audienceby running high impact banner ads witheCampus News on the eCampus Newswebsite. This cutting-edge technologywill help distribute your marketing message to higher education technologydecision makers and drive traffic to your organization’s website.

eNEWSLETTER SPONSORSHIPDeliver your message directly to the inboxes of higher education administrators and decision makers—the eCampus News daily and weeklyenewsletters—a “must-have ”resource ineducation today! As a sponsor your marketing message will gain even moreimpact and authority by appearingalongside the high value editorial content produced by our award-winningeditorial team.

Branding & AwarenessConnect with your target audience & drive response for lead generation

SPOTLIGHT eMAILIncrease your ROI with an exclusiveeCampus Spotlight email. Partner witheCampus News to deploy a strategic editorial Spotlight eDM for your organization.

EXCLUSIVE PARTNER EMAILDIRECT MARKETING (EDM)Partner with eCampus News and boostsales with an exclusive email marketingmessage. Target ed-tech decision makers using this direct marketing approach while significantly increasingtraffic to your website.

NATIVE ADVERTISING INITIATIVE NEW!Your content, labeled as Sponsored Content, seamlessly integrates with editorial content on the eCampus Newswebsite. You provide article level content with call to action prompts,graphics, videos, infographics, etc. and we promote that content to our audience of decision makers and stake-holders online, in our eNewsletters, andthrough other traffic driving initiatives.You spent hours developing content - let it be promoted and absorbed.

Recent research indicates the following:

* 25% more decision makers view native ad placements compared withtraditional branding ads

* Decision makers looked at native ads2% more than editorial content andspent the same time viewing

* Native ads registered 18% higher liftin purchase intent than banner ads

CONTACT US



MEDIA KIT


30% POLICY/TOP LEVEL EXECUTIVE/ MANAGER Titles Include: Academic Officer, Chancellor/President/CEO/

Provost, Chief Development & Planning, Director Branch

Campus, Vice President, Policy/Top Level Executives & Mgr,

Federal & State Official, State School Official

READERSHIP PROFILEYour #1 Choice for Selling to Higher Education Decision Makers!

28% IT DIRECTOR / MANAGER Titles Include: CIO, CTO, Library/Media Director/Mgr,

MIS & IT Director/Mgr

21% DEAN/ INSTRUCTIONAL/FACULTYTitles Include: Dean, Administrative Dean, Faculty

Department Chair, Instructional & Curriculum Director

1% OTHER JOB TITLES NOT LISTED ABOVE Titles Include: Non-Educator, Parent, Vendor,

College/University Student, Other

72,100+ Unique Monthly Visitors*

349,700+Page Views Monthly*

*Alexa Ranking February 2017

20% ADMINISTRATION/ADMINISTRATIVE MANAGEMENTTitles Include: Administration & Operations, Admissions

& Registrar, Business Administrator, Financial & Funding

Director/Mgr, Safety & Security Director

*Alexa Ranking February 2017

NewslettersNEWSLETTER FREQUENCY 300 X 250

EXCLUSIVE eMAIL SPONSORSHIP 1X $4,500

eCampus News TODAY 5X / WEEK $2,500

REINVENTING HIGHER ED 1X / WEEK $2,500

IT CAMPUS LEADERSHIP 1X / WEEK $2,500

SPOTLIGHT eMAIL 1X $5,000

BannersROS BANNERS CPM

300 X 250 $45

728 X 90 $55

970 X 90 $65

HIGH IMPACT BANNERS CPM BANNER SPECS

INTERSTITIAL $150 640 X 480

BILLBOARD $120 970 X 250

HALF PAGE $120 300 X 600

FILE TYPES*: Static (GIF or JPEG), Animated GIF, Flash (all versions), HTML 5.ANIMATION: 3 loops max MAX FILE SIZE: 200KB for HTML 5,50KB for all other file types

*A standard .GIF or .JPG ad must accompany any rich media ad submitted for those who cannot accept rich media ads.

Banner Specifications

Webinars250 guaranteed leads $15,000

Native Advertising InitiativeRATE: $5,000 PER MONTH

SPECS: Your content. Average length of articlelevel content is 750 words

Rates

CONTACT US



MEDIA KIT


Content Syndication/Lead Generation/CustomRates

Leverage your company's custom education assets or have our

editorial department produce customized assets to generate leads.

(See our list of programs on pages 5 and 6)

Guaranteed lead pricing from $45 CPL to $100 CPL

depending on program.

Programs include:

• Content Syndication

• Custom Case studies

• Online Education Resource Centers

(microsites inside eSchool News)

• Custom Reports

• Custom White Papers

• Custom Infographics

• Custom List articles

• Ed Tech Point of View Report

• Voice from the Field Report

• Special Online Reports

• Custom Research Reports

• Top 10 List Report

CONTACT US



MEDIA KIT


MEDIA KIT


Print Publication On Demand

eCampus News now offers exclusive sponsorship opportunities of

our printed publication in 2017. If you need a brand awareness

program that gives you exclusive advertising rights within an

entire issue for impact and credibility, this is the best opportunity

for your company.

Your exclusive sponsorship opportunity includes five powerful,

exclusive marketing opportunities:

1. Exclusive representation throughout the issue with no

other advertisers

2. Front cover logo stating that this publication is sponsored

by your company

3. Four (4) inside full page ads (Can include four 1-page ads,

two 2-page articles written by your content team,

or a 4-page whitepaper)

4. Back page ad position in the publication

5. A print run of 10,000 circulation to your specific titles

selected from our subscription file plus an additional

100,000 digital distribution and placement on our

website for an entire year.

Engage education decision makers with an Exclusive sponsorship of an entire issue of eCampus News!

PRICE: $25,000 PER ISSUE

DEADLINE: 30 Days prior to publication date.

ISSUE DATES

January / February / March April / May / June

July / August / September October / November / December

Bonus Distribution: You tell us how many extra copies your team wants for your own marketing initiatives and we will over print the issue for just $1.00 per copy.

2017 eCampus News Editorial CalendarMEDIA KIT


Leadership and ITTL: Trends for 2017

Students and AdminThe must-have technologies/tech-supported innovations forevery 2017 course

J AN UARY 2017 F EBRUARY 2017 MARCH 2017

APR I L 2017 MAY 2017 J U N E 2017

J U LY 2017 AU G UST 2017 S EPTEM BER 2017

Leadership and ITsIT: This isn't your dad's HED IT job:The skills and qualificationsneeded to be an IT superstar attoday's institution

Students and AdminHow to give students a "real-world" education by harnessingtech opportunities

Leadership and ITTL: What does "diversity" look likeat your campus and why is it critical for innovation?

Students and AdminWhat does a student's digitallearning experience look like?then vs. now vs. 5 years from now

Leadership and ITIT: The AR/VR tools and bestpractices guide

Students and AdminTech-supported student servicesconsidered musts for every campus

Leadership and ITTL: Characteristics of a future-proofed institution: What technologies; staffing; learning designs do you believe will takeyou into the future?

Students and AdminTools and tips for online fundraising

Leadership and ITIT: For goodness sake, stopsending emails! More efficient/effective ways to harness technology for campus security

Students and AdminLeveraging data and AI for next-gen admissions

Leadership and ITIT: Developing IT-supportedstrategies and software that trackstudent engagement for success

Students and AdminWhat does IoT mean for facultyand student learning?

Leadership and ITIT: Accessibility as the new UXmust-have: How to make yourweb presence complaint

Students and AdminIs CBE really working? Studentsweigh in on their experience

Leadership and ITTL: How do you determine whichlearning trends are worth sustaining?

Students and AdminPairing tech with the liberal arts: bestpractices and tools most touted

Leadership and ITIT: The next wave of student indentity managment challengesand how to solve them

Students and AdminMachine Learning 101: What doesthis mean for student learning?How can you prepare for the future now?

Leadership and ITIT: Data labs: What are they andshould you invest in one? ORSteps to implementing a data lab

Students and AdminHottest 2018 careers to plug intoyour curriculum now, and thetech needed to do it

Leadership and ITTL: What does "student success"mean at your institution? (GPA;progression over time; non-transfer; grad?) And how doyou measure it?

Students and AdminLooking back at 2017: The year inHED-tech

O CTO BER 2017 N O V EM BER 2017 D EC EM BER 2017

Publication On Demand Issues — See previous page for details!

Agile Education Marketing

Sample ways to targetJob Title

Subjects Taught

Grades Taught

Geography

eRate Funding

Title I Funding

Per Pupil Instructional Expenditures

1:1 Programs

EMAIL

E A R L Y C H I L D H O O D • K - 1 2 • H I G H E R E D U C A T I O N

DIRECT MAIL

264,625 K-12 district personnel

3.5 million K-12 school personnel

137,404 K-12 charter school personnel

476,220 Private & Catholic school personnel

394,568 early childhood personnel

2 million higher ed personnel

3.6 million educators-at-home

Agile has more than 200 SELECTIONS for precise targeting

The most accurate, comprehensive source for education data

w w w . a g i l e - e d . c o m • 8 6 6 . 7 8 3 . 0 2 1 4

Go inside schools without leaving your officeEdIntel is the first service that delivers deep market insight

into what’s actually happening in districts and schools across

the country. From who’s using which LMS or SIS to teaching

strategies like 1:1, project based learning and flipped

classrooms, only EdIntel provides you with actionable

information about the districts you’re selling to.

3.6 million K-12 school personnel

189,148 K-12 district personnel

292,687 early childhood personnel

1.3 million higher ed personnel

e S c h o o l N e w s D a t a P a r t n e r

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MEDIAKIT

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Connecting, Informing & InspiringToday’s Higher Education Marketer

CONTACT US


Tracy AndersonMedia Sales Coordinator301.913.0115 [email protected]


Documents

Connecting, Informing & Inspiring Today’s Higher Education ......Today, every institutional ecosystem is bolstered by a ... editors, marketing support personnel and service representatives