Connected Summer 2014

02Showcase Roundup

The Best of the Best Take a Night to Celebrate

06Feature: Time to Update Your Privacy Policy

You Do Have One, Don’t You?

08Expert Column:Business Outlook

Turning Privacy and Security Issues Into Marketing Advantage

10Expert Column:Strategic Selling

Stand Out with Your Customers and Prospects!

12Expert Column:Human Resources

Employee Handbooks: Are They Needed?

14New Members

VMA welcomes a group of creative members and firms to the fold

THE CONTENTS:

SUMMER 2014VISUAL MEDIA ALLIANCE SUMMER 2014

2014 ENTRIES IMPRESS JUDGES

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BOARD ROSTER:CHAIRMANFrank Parks, Parks Printing

1ST VICE CHAIRMANJohn Crammer, Best Label Company

IMMEDIATE PAST CHAIRMANJack Emerian, ValPrint

BOARD MEMBERS:

STAFF ROSTER:PRESIDENTDan Nelson

DIRECTOR MEMBER SERVICESJim Frey

DIRECTOR MEMBER PROGRAMSLaura Vargas

DIRECTOR EDUCATIONBarbara Silverman

DIRECTOR COMMUNICATIONSMay SuenPROGRAM ADMINISTRATORSDiane Gong, Gabrielle Disario

MEMBERSHIP SALESShannon Wolford

FINANCIAL MANAGEREmily Gotladera

ACCOUNTING SPECIALIST Maria Salita

VICE PRESIDENT INSURANCE SERVICESDavid Katz

INSURANCE CUSTOMERSERVICE REPRESENTATIVES Renee Prescott, Crystal Carlson, Lena Nelson, Sue Benavente

DIRECTOR SUPPLEMENTAL BENEFITSGreg Golin

DIRECTOR GOVERNMENT AFFAIRSGerry Bonetto

HUMAN RESOURCE SPECIALISTS Richard Lord, Doug Moore

EDITORNoel Jeffrey

ON THE COVER:Sponsors Elizabeth Gleason and Rusty Davis, Canon/Océ present the Best of Show - Design Award to Patti Mangan, Imagine That Design Studio.Frank Parks, Parks Printing

Pat BeldingBelding Associates

Chris CullenConsultantIan FlynnDirect Response ImagingArnold GreenfieldEx OfficioTrilby ParkerRosetta/Publicis Groupe

Nicki RiedelBlack & White DesignColeen SchoenheideLahlouhChris ShadixBelAire DisplaysCindy SonnenbergK/P CorporationStephen SprinkelSprinkel Media Network The 17th Annual VMA Showcase Awards was

celebrated on June 5, 2014 at the Waterfront Hotel located in historic Jack London Square in Oakland, CA. The Showcase Award is recog-nized as one of the most prestigious symbols of printing and design excellence and celebrates the best in the Northern California and Northern Nevada’s communications, printing and design industry. Winners receive Gold, Silver or Bronze recognition. Gold entries are further judged to receive the Best of Category, Grand Awards, and highest honor of them all, the Best of Show.

All Gold Award winners who entered in the print category were forwarded on to the Printing Industries of America (PIA) Premier Print Awards for the nationwide competition to compete for the coveted Benny! For more information visit www.vmashowcase.com.

VIEW THE WINNERS, PHOTOS, AND FIND OUT HOW YOU CAN ENTER NEXT YEAR AT VMASHOWCASE.COM

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Sponsors Elizabeth Gleason and Rusty Davis from Canon / Océ present the highest award of the evening, the Best of Show for Design Award to Patti Mangan, Owner and Creative Design Director of Imagine That Studio.

Sponsors: Canon / Océ

Neenah Paper

Ray Morgan Company

Spicers Paper

Marathon Solutions, Inc.

Konica Minolta

Carlson Advisors

the coveted Benny! For more information visit

Contact us to get a copy of the Awards Booklet printed by our sponsor Canon / Océ on their Océ PRISMAsync and Canon imagePRESS C7011VPS. www.oceproductionprinting.com

Contact us to get a copy of the

All Gold Award winners who entered in the print

FIND OUT HOW YOU CAN ENTER NEXT


VISUAL MEDIA ALLIANCE | CONNECTED | SUMMER 2014 3

Company Name Gold Silver Bronze

Access Pass & Design 2G

APi-marketing 1G 4S 3B

Aslan Graphics 1G

Bacchus Press 3G 1S 2B

Barlow Printing 1G 1B

Best Label Co. 1G 3S

Bug Press 1S

Collotype Labels Napa Valley 8G 1S 1B

Collotype Labels Sonoma 4G

Cornerstone Research 1G

Creative Labels 6S

DeCarolis Design & Marketing 4S 2B

Dumont Printing 2G

Fischer Group 2G 1B

Imagine That Design Studio 1G 2S

Inkworks Press 2S

Michael Osborne Design, Inc. 2G 6S

Minuteman Press of Berkeley 1S

Offi ce of State Publishing 2S

Pacifi c Standard Print 2S 3B

PRINT, Inkorporated 1G 2S

Professional Print & Mail 1G 1B

Quadco Printing 1G 2S 1B

RG Creations Inc. 2G

Scodix Inc. 1G

Solstice Press 2G 2S

Switchblade Creative Studios 1S

ValPrint 1G

Watermark Press 5G 1S

Zooka Creative 3G 9S 4B

AWARDS RECEIVED BY COMPANY

Collotype Labels Sonoma took home 4 gold awards, and won the Grand Award for Cartons & Containers. Collotype Labels Napa Valley took home 8 gold, 1 silver, and 1 bronze and won for Best of Category for Labels & Wraps: Rolled Products and Best of Category for Flexo Printing.

Kaitlin Rockway, Judith McKim and Jeff Towner, Watermark Press, took home 5 gold and 1 silver award in addition to winning the Best of Category for Digital Printing, Best of Category for Company Self Promotion, Grand Award for Foil Stamp and Grand Award for Best Example of Cross Media.

Best of Show Winner - PrintDumont Print & MailOrigami


CHECK EACH BOX AS A GUIDE:� Name correct? � Address correct? � Phone # correct? � Ad copy correct? � Offer correct, if any?

EMAIL BACK TO: [email protected]

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VISUAL MEDIA ALLIANCE | CONNECTED | SUMMER 20144

VISIT VMA.BZ FOR MORE INFORMATION AND TO REGISTER

Creative Leader Salon: How to Be A Better LeaderWed., July 23 • 2-6pm • South Beach Harbor Community Room • SFExchange ideas with Peleg Top (pelegtop.com), professional mentor and coach who offers guidance to entrepreneurs on business growth and creative solutions to overcome hurdles to be successful. VMA Member: $125 / Non-Member: $175

Lunch & Learn: Sexual Harassment & Discrimination Prevention Training with CertificationThurs., Aug. 7 • 11:30am-2:00pm • Maggiano’s Restaurant• SJAs a company owner, it’s vital to establish an effective defense to a sexual harassment and discrimination lawsuit. Join us for this fun, informative and necessary training held over lunch with VMA’s HR Consultant, Katia Acosta-Smith. VMA Member: FREE / Non-Member: $30

Designing a Responsive Website with Brian Wood9/9-12 Multiple Dates & Locations • Visit VMA.bz for DetailsCreate a responsive website quickly and easily with techniques presented by Brian Wood during this one-hour workshop. Use Adobe Edge Reflow CC, Edge Code CC, Photoshop CC, Inspect CC, and Typekit. VMA Member: FREE / Non-Member: $25-$35

Exploratorium Private Art Tour and ReceptionThurs., Sept. 18 • Starts at 6:00pm • ExploratoriumJoin VMA’s private tour examining how art and science work hand-in-hand to foster curiosity and high-level thinking and inspire your creative juices and help us understand how what we do as designers and marketers impacts others. The tour will be followed by a reception where we can relax with our peers and discuss our “explorations.” VMA Member:$35 / Non-Member: $45

Places to be. Things to do. People to see.

UPCOMING VMA EVENTS

Integrated Media SFWed., Nov. 5 • All Day • Jewish Contemporary Museum • SFIntegrated Media SF breaks beyond the boundaries in innovative marketing and business strategies through print, web, interactive, mobile, gaming, technology, publishing and marketing. A can’t miss event for business strategists, idea generators, implementers, entrepreneurs, visionaries, leaders and marketing and design professionals. Please visit iMediaSF.com for details.

VMA Baseball: SF Giants vs. LA DodgersSun., Sept. 14 11:00am Tailgate • 1:05pm GameAT&T BallparkMember $55 / Non-Member $65

VMA Golf TournamentMon., Oct. 6 11:00am-7:00pmCrystal Springs Golf CourseBurlingamePlease find additional details at VMA.bz


Watermark Tour a SuccessLaney Graphics students were provided with a comprehensive tour of Watermark Press, San Francisco, recently thanks to a bus provided by VMA. “This transit from the East Bay to San Francisco afforded us an opportunity that we could not have participated in otherwise…Our curriculum was truly enriched by this experience…Thank you very much.” Carol Squicci, Instructor.

AR Services AvailableIn a real leap into the future that is becoming the now, Think has added Augmented Reality production as a new marketing service for customers. In Connected’s Spring Edition, we welcomed Think Inc., Sacramento, as a new member but printed the wrong phone number. It should be (916)-594-0108.


Casey Adds Digital PressCasey Printing, King City, has added a new Xerox Color 1000 to its pressroom. The Color 1000 Press uses advanced xerographic imaging technology to produce beautiful full-color images on a variety of substrates and sheet sizes. It also features a fifth print unit that applies “clear ink” to amplify full-color jobs, allowing for images and text to be highlighted for visual impact, or digital watermarks applied for artistic effect or security. The Color 1000 is capable of outputting finished prints at a blazing fast 100 pages per minute, while incorporating built-in quality control sensors to ensure color quality, consistency and image accuracy. Casey has also recently updated their Prinergy and Insite PrePress systems.

curriculum was truly enriched by this experience…Thank you very much.” Carol Squicci, Instructor.

Laney students get the lowdown on platemaking (left) and pose at Watermark’s front door.

MEMBER NEWS CHANGES, ACTIVITIES

The Right Book IntroCharles Cunningham, principal at Prepress, Inc./ePressBooks, San Francisco, organized a unique event/exhibition in June at the Richmond Art Center for Berkeley Professors Joe Slusky and Chip Sullivan to promote their new book Impulse to Draw. Called a Drawing Jam Session, the event was free but space was limited to those who signed up to get a ticket. Over 100 people attended. A selection of works created at this Drawing Jam Session were put on display in the exhibition: Slusky and Sullivan: Sculpture, Drawings, and Related Antics, held later in the month at the Richmond Art Center. www.impulsetodraw.com



With perhaps only a rare exception, VMA members in California that have web-sites need to post privacy policies.* The

legalese appears on the next page. It’s easy to under-stand how any printer who collects information about customers online needs a privacy policy. Most printers offer file uploading and/or web-to-print services. To do that, at a minimum they have to collect contact infor-mation, sometimes credit card data.

Creatives collect data as well if they take visitor information before allowing downloads of newsletters, white papers or case histories, for example. In addi-tion, as of January 1 this year, all California companies’ privacy policies must also include a statement on how the site handles “Do Not Track Requests.”

How Do I Create a Privacy Policy?Your webmaster or service is the first likely source for a privacy policy that is accurate for your site. You

You Do Have One, Don’t You?

can also generate one for yourself. A Google search using “create privacy policy for website” turns up more than 10 pages of hits with a number of vendors offering to generate at least one privacy policy at no cost. There is also a clearly written “Sample Privacy Policy” posted on the Better Business Bureau in Northeast California site.

Do Not Track According to the Electronic Freedom Foundation,

Do Not Track is a mechanism for protecting online privacy that specifically addresses the challenge of pervasive online web tracking, especially as employed by behavioral advertisers using increasingly sophisti-cated tracking technologies. Do Not Track is unique in that it combines both technology (a signal transmit-ted from a user) as well as a policy framework for how companies that receive the signal should respond.

People set Do Not Track requests up in their various

BY NOEL JEFFREY

Time toUPDATEYour Privacy Policy



web browsers. If you’re using Google Chrome, here’s what the browser tells you when you check the “Do Not Track” command.

“Enabling Do Not Track means that a request will be included with a person or company’s brows-ing traffic. Any effect depends on whether a website responds to the request, and how the request is inter-preted. For example, some websites may respond to this request by showing you ads that aren’t based on other websites you’ve visited. Many websites will still collect and use your browsing data—for example to improve security, to provide content, services, ads and recommendations on their websites, and to generate reporting statistics.”

Once you determine what your website does or does not do, add that information to your existing privacy policy or include it if you are generating one for the first time.

• If your site does not respond to DNT signals, indicate this fact in the privacy policy;

• If you respond to DNT in some way, the privacy policy should disclose how you respond to this signal;

• Finally, your policy should disclose whether other parties may collect personally identifiable infor-mation about an individual consumer’s online activities over time and across different websites when a consumer uses your website or service.

Pros and ConsTracking website browsing behavior remains a controversial topic. Advertisers who do this often insist it provides visitors to their sites and to linked sites a more relevant experience. The Electronic Freedom Foundation takes a less sanguine view and supports ongoing efforts to regulate tracking.

Google’s privacy policy states, “We use the infor-mation we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content—like giving you more relevant search results and ads.”

Some prominent online social media companies, like Twitter and now Pinterest have announced that they will honor Do Not Track requests. Twitter is doing this by enabling the Do Not Track feature in the Firefox browser that enables people to opt-out of cookies that collect personal information and any third-party cookies, including those used for advertising. The Do Not Track functionality will only work if a website agrees to acknowledge it.

Pinterest, which allows users to share photographs and other media on custom “pinboards,” joined the short list of companies that also give people that option.

Pinterest is doing this by enabling the Do Not Track feature in certain Web browsers that allows people to avoid cookies that collect personal information as well as any third-party cookies, including those used for advertising.

An article in the New York Times online by Natasha Singer, notes, “Of course, browsers like Firefox from Mozilla, Safari from Apple and even an earlier version of Internet Explorer already offered this choice for people who expressed a preference.

But Microsoft is going further—by making privacy a more public issue. The new Internet Explorer 10 comes with the don’t-track-me option automatically enabled, a fact that the software makes clear. During installation, a notice will appear giving users the choice to keep that preselected don’t-track-me preference as is, or switch it off on a customization menu. It’s a radical move for a technology company, especially one like Microsoft, with an ad business of its own.”

“No one says today, when a consumer first loads a product, ‘Hey, by the way, there are some privacy choices you may want to consider,’ ” says Alex Fowler, the global privacy and policy leader at Mozilla. He believes that this may be the first time that privacy features so promi-nently in the first-run experience of a consumer software product.”

Right now, however, people who raise the do-not-track flag are making a mostly symbolic choice, having their browsers send out a preference signal. Websites that receive the signal can honor it—or simply disregard it. In California, you just have to let people know what your website is doing.

Better Business Bureau in Northeast California http://necal.bbb.org/sample-privacy/

Electronic Freedom Foundationhttps://www.eff.org

Firefoxhttp://www.mozilla.org/en-US/dnt/

New York Timeshttp://www.nytimes.com/2012/09/16/technology/in-microsofts-new-browser-the-privacy-light-is-already-on.html?pagewanted=all&_r=1&

Further Information

California Law*To quote from Chapter 390 of Assembly Bill 370, an act to amend Section 22575 of the Business and Professions Code, relating to consumers

Existing law requires an operator of a commercial Internet Web site or online service that collects personally identifiable information through the Internet about consumers residing in California who use or visit its commercial Web site or online service to conspicuously post its privacy policy on its Web site or online service and to comply with that policy. Existing law, among other things, requires that the privacy policy identify the categories of personally identifiable information that the operator collects about individual consumers who use or visit its Web site or online service and 3rd parties with whom the operator shares the information.

This bill (370) also requires an operator to disclose how it responds to “do not track” signals or other mechanisms that provide consumers a choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across different Web sites or online services. The bill would require the operator to disclose whether other parties may collect personally identifiable information when a consumer uses the operator’s Web site or service.


STORY | GERRY MICHAEL

GERRY MICHAELGerry Michael is the West Coast’s Managing Principal of Carlson Advisors, LLP, a CPA and consulting fi rm focused on serving printers and graphic arts fi rms for over 35 years. In addition to VMA, the fi rm is a member of PIA Southern California, PIA San Diego, Pacifi c Printing Industries, the Printing Industries of the Midwest, and NAPL. Gerry has worked with printers large and small for over 30 years, and is a frequent speaker at industry events and workshops, and a prolifi c contributor to various industry publications. He can be reached at [email protected].

Turning Privacy and Security Issues Into Marketing Advantage

BUSINESSOUTLOOK

The growth of social media and other web-based and email marketing campaigns have been major infl uences on the Graphic Communications (“GC”) industry in recent years, and this trend will continue. Many fi rms are combining both traditional graphic production services with these new technologies in what has come to be known as “cross-media campaigns.” Many of our clients have developed extensive capabilities to provide total “campaign development” for their traditional print customers, as well as bringing these technologies to fi rms that have never used them in the past.

But date security and privacy issues are concerns. Frequently cross-media campaigns mean that graphics fi rms gain access to their customers’ databases, which may include sensitive data. In others, GC fi rms have actually taken over certain e-commerce functions for their customers. This can be an great source of new business for fi rms engaged in this, and can allow fi rms to inject themselves quite literally into the day-to-day operations of their customers’ businesses, making it much more diffi cult for those customers to move their business based solely on things such as price. Most VMA members are well aware of this trend, and many of the industry’s leaders in cross-media marketing are located in the region covered by VMA.

We see this is a tremendous opportunity for GC fi rms, but like all opportunities there are challenges as well. One of the most important of these is the increasing level of customer concern over data security, and more

generally privacy issues…what some people are calling the “Target Stores syndrome.” Since many fi rms that are leading this trend in new value adding services are also obtaining access to the customer databases of their customers, the ability to protect this data, and preserve the privacy of these records, is becoming increasingly important. And the market is reacting to this concern.

Many clients have reported to us that their major customers are asking for assurances that the security and privacy of these digital records is adequate, and that these assurances have been reviewed by some dis-interested third party. Some customers even require certifi cation of this. Because of this, there is renewed and growing interest in a service that is provided by many CPA fi rms, addressing these concerns. This is a “Service Organization Controls,” controls, or a “SOC-2” report.

These reports are intended to meet the needs of a broad range of users that need to understand internal control at a “service organization” (such as a GC firm that provides digital services to its’ customers) as it relates to security, availability, processing integrity, confidentiality and privacy. They are performed by CPA firms and are intended for use by “…stakeholders (e.g., customers, regulators, business partners, suppliers, directors) of the service organization that have a thorough understanding of the service organization…” Simply put, SOC 2 assures clients that an organization uses systems to protect their data. It audits security, availability, process integrity, privacy and confidentiality. And it includes a certification that this is the case from the CPA firm engaged to do the work.

For GC fi rms that are engaged in these emerging technologies, the SOC-2 report provides a valuable tool when marketing services that use customer data. Far more than being “PCI compliant,” a SOC-2 report off ers a higher level of assurance to a g raphics fi rm’s customers that appropriate safeguards are in place. This can immediately provide that level of diff erentiation so often critical when marketing to large organizations.

If you are considering making these emerging technologies important parts of your business, or are already doing so, it makes sense for you to discuss the SOC-2 process with your CPA fi rm, or with a fi rm that provides such services (not all accounting fi rms do), before your customers ask for it. SOC-2 reports take time to complete, and are usually preceded by a preliminary review of the current state of compliance in these areas. So it makes sense not to wait until a major client of your fi rm, during a renewal of an annual contract, tells you this is now a “requirement” to continue to handle their digital information.

For more information on this or related services, contact Gerry Michael, CPA (206-3110-1119), or Terry Flathers, CPA (206-683-1518), of Carlson Advisors, LLP, a VMA member.



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•Lookoveryourprojectandcheckforerrors;spelling,address,telephone#’s,copyorcontent.SouthwestGraphicsisnotresponsiblefortyposorincorrectinformation.

•SignthispageandfaxitbacktoSouthwestGraphics.

•AnyChangesfromthispointforwardmaycostyouintimeandmaterials.

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[email protected]

1-800-372-7319The Way You Need It, When You Need It!

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STORY | LESLIE GROENE

LESLIE GROENELeslie Groene is one of the coaching superstars in the world of corporate sales as well as a business development trainer, executive consultant and author. Her background is in the paper and printing industries as a sales rep and sales manager. She helps her clients focus on revenue generation and profi t growth. She authored the business strategy book “Picture Yourself & the Life You Want” and is a nationally-renowned motivational speaker. To purchase her book or to contact her please go to www.GroeneConsulting.com. Here is the link to her e-newsletter, http://www.groeneconsulting.com/Newsletter/2014.03/

Stand Out with Your Customers and Prospects!

Come up with unique ways to stand out with clients and diff erent ways to reach out to prospects.

1. Strive for excellence and beyond.How can you add further value to your products and particularly your service? Adding consistent and unexpected extra value to your services will become part of your brand.

2. Show you give a damn about presentation.Make sure that every aspect of how you present yourself, from your business cards, to your website, to your social media profi le, shows care and eff ort. Show that you care about your brand, your service and the people you deal with. This manifests itself in the smallest details, more than anything else.

3. Go Where the Prospects Are.How about a trade show where your prospects might be? You may be the only one from your particular industry in attendance so you can gain access to these prospects …or at least pick up lots of leads! One of my clients attended a huge trade show where there were 1,500 exhibitors!

4. Make a Special Delivery.Many clients don’t have time for lunch these days….so how about bringing in lunch that will result in a low key way to have an eff ective meeting? You will discover that folks will come out of their offi ces to enjoy the food you bring. One of my clients has a favorite gourmet sandwich shop that he told a client all about in advance of his scheduled group presentation. He ordered their sandwiches and then picked them up prior to the meeting. It was a big hit for them and the sales rep!

5. Dress like a pro.This can be elaborated on in two ways. First, dressing like someone who is a professional in your industry in a way that you are comfortable, will make you begin to actually feel the part and improve and strengthen your own brand in the process.Second, perhaps you want to present your brand in the way you dress and present yourself. Got a favorite color that you might want to wear consistently?

6. Defi ne your core strength, and work it.Ask yourself, what do I do that I am most proud of, and revolve what you do and the way you sell yourself around that.

7. Send a handwritten note.Sending a handwritten note after your fi rst sales call or presentation will dramatically increase your chances of getting a return call. Why? Because a handwritten note increases your likeability, helps make the prospect feel good about you and encourages them to take your calls.It never ceases to amaze me at the number of emails I receive from clients and prospects thanking me for my handwritten notes. Obviously, they have an eff ect on people that yet another voice or email doesn’t.

8. Call early or late in the day. One of the ways I follow up with senior-level decision makers is to call either quite early in the morning (say around 7:30am) or late in the day (after 5pm), without leaving a message if I don’t get a person. I’ve found that, by calling at these times, the decision makers are often alone in the offi ce without a gatekeeper and therefore more likely to pick up calls themselves.

STRATEGIC SELLING




STORY | BY RICHARD C. LORD

Employee Handbooks: Are They Needed?

HUMAN RESOURCES

RICHARD C. LORDRichard Lord, VMA’s new HR consultant, is the founder and principal consultant for Solutions Human Resource Group, Fresno. Richard has extensive knowledge in the administration of human resources and employee benefi ts gained through four decades of hands-on experience. Over the course of his career he has planned and led the development of all major focus areas within Human Resources. This includes work in employee benefi ts, compensation, wage and hour administration, employee relations and recruitment. In addition, VMA members also have access to human resource assistance through Doug Moore and PIA’s Jim Kyger

Having just hired your first or second employee, a handbook for your employees doesn’t seem to be crucial. While there are many legal requirements to be met when engaging employees, having a handbook with clearly articulated policies isn’t among them. However, as you continue to grow, the need to develop and communicate clear and consistent employee policies and guidelines, easily understood by all, is increasingly essential.

Those of us with small businesses (me included) have an aversion to intrusive rules and regulations that bind and stifle our ability to act. We would prefer to manage our businesses as we see fit, avoiding the bureaucratic trappings associated with big business. Unfortunately, attempts to rely on unwritten employment policies and practices frequently leads to disagreements, lawsuits and loss of employee morale. Should there be a dispute, how do we establish what our employment policies are? How were they communicated and are they understood by our employees? More importantly, how do we document our unwritten policies to a third party, such as an unemployment insurance judge or investigators from the Departments of Labor Standards Enforcement or Fair Employment and Housing?

Handbooks are an important reference source for employees. In one, comprehensive document, they can find information regarding policies and practices including your commitment to maintain a workplace free from unlawful discrimination and harassment. They will learn about your attendance standards, hours of work, timekeeping standards and absence reporting requirements. Information on employee benefits, including qualifying conditions, is another important area to cover. Safety standards, safety training, reporting of injuries and a commitment to maintain a workplace free from violence should be included. Other topics to be covered include guidelines related to email, computer and Internet use, privacy and search issues, phone use including cell phones, confidentiality of sensitive information and conflict of interest.

Employee handbooks are an economical and effective method of communicating clear and consistent information to employees. A properly drafted handbook will avoid making commitments that you can’t keep while preserving your management rights, including your ability to maintain an employment-at-will policy. They provide valuable assistance when orientating new employees to your company. In addition to providing information on policies, it’s an opportunity to educate them about your businesses. What differentiates you from your competitors? Your handbook should include a history of your firm, information on the products or services you provide, as well as information on your corporate culture and business philosophy.

While you aren’t required to have a handbook, once provided, state law does specify the inclusion of information on equal employment, employee harassment and a commitment to maintenance of a violence free workplace among others. Handbooks are “living” documents. If they are to protect you, they must remain current and accurate. Therefore they must be reviewed at least annually and updated as needed.

VMA has developed a new sample handbook for small employers written in conversational English and available to you as a member in the HR library. This is a model template and is not intended to be implemented without further review and customization to meet your specific needs. If you have further questions or would like assistance with this, please do not hesitate to contact me directly.




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Acutrack, Inc.Acutrack provides an integrated platform called “Acutrack 2.0” that enables clients to transform ideas and content into tangible media and print products then manages inventory, warehousing, distribution and fulfillment, worldwide.We deliver the highest quality printing services from marketing collateral to complex retail packages as well as large-scale CD/DVD/Blu-Ray replication, small-scale CD/DVD/Blu-Ray duplication services, on any platform. Raj Barman (925) [email protected]

PureMatterOur process helps our clients find the very best energy in their marketing that attracts the right customers, and then keeps them there over time. We leverage technology, structure and methodology to run our business, smart thinking to drive our strategy with curiosity and humor to manifest creativity. It keeps us efficient, focused and disciplined and keeps clients coming back for more. And we have picked up numerous local, regional and national awards along the way.CourtneySmith (408) [email protected]

MetaioWith over 10 years of experience, Metaio offers the perfect Augmented Reality

solutions for companies in various fields or industries. The built-in availability to connect AR with industry-standard measurement systems or mobile devices increases the quality, efficiency and accuracy through all phases of industrial processes and accelerates the Product Lifecycle Management.Trak Lord (415) [email protected]

Elephant Ideas & DesignGood design evokes a sensory reaction. Sometimes charming, sometimes poignant; it engages the viewer, captivates the heart; it teases the senses and at times, it agitates the mind; sometimes it shocks, even repels. The message is different, but always compelling. Good design touches the heart. Good design motivates. Good design is a call to action.Philip Ting (415) [email protected]

Kresky Signs Inc. For more than 60 years, Kresky Signs has specialized in screen printing and sign fabrication. During this time, we have supplied graphics for fleet vehicles, as well as decals and aluminum signage to a nationwide base of customers. Kresky Signs was established in 1951 as a separate division of the Kresky Manufacturing Company. The Kresky Signs division was incorporated as a separate entity in 1971 and remains operating in Petaluma today.Cecelia Brown (707) [email protected]

Shoot the Moon LLCShoot the Moon is a product invention company founded in 1991 by David Small and Paul Rago. David and Paul were both toy company executives when they decided to start their own invention company. Under their guidance Shoot the Moon has developed and licensed well over 100 product lines into the marketplace accounting for roughly $2.5 Billion in retail sales. Shoot the Moon employs some of the finest electrical engineers, product designers and mechanical/animation experts in the industry. Maria Colorado (925) [email protected]

Studio Saal CorporationStudioSaal Corporation was founded by Dan Saal and provides graphic design and communication services to individuals and organizations who want their messages heard and experienced. Services Include; Visual Problem Solving, Creative Direction, Publication Design, Exhibition Design, Environmental Design, Brand Identity Design, Print Collateral Design, Web Design and UX/UI Design.Dan Saal (415)[email protected]

CohereOneJohn Lenser is the president and founder of CohereOne. For 15 years, John headed LENSER, the largest multichannel consulting agency serving the catalog industry until it was sold in 2011. CohereOne offers areas of expertise in a wide range of services




Marketing SpecialistExtensive experience in print production; project management for ad agencies and client companies including CPG, retail, tech and B2B. Major attention to detail w/ability to handle multiple projects and meet tight deadlines. Solid understanding of creative development, design and production processes. Hands-on experience in BW and 4C print production.BAY AREA – MATANANE 4077

Marketing SpecialistAccount, project management and sales within creative, corporate marketing in graphic communications. I deliver creative, revenue producing marketing and sales strategies.SAN FRANCISCO – PRIVANATH 4080

PhotographerAwesomely creative and easy-to-work with conceptual photographer living and working in San Francisco. See my work! www.thewolfgram.comSAN FRANCISCO – GUITERREZ 4070

Marketing-Advertising Sales AssociateOrganized Territory Sales Manager with 6+ years sales and account management experience. Managed accounting close, accounts payable and financial reporting for multiple clients. Effectively executed new marketing outlines based on market research data collected to reflect consumer interest on both tactical and strategic levels. Surpassed all sales goals by 25% for campaign region. Increased sales by 10% each campaign, over a two year period.EAST BAY – DREYER 4065

Web Media-Web Developer (front-end/ interface)Responsive and Engaging web design to Increase sales and sign-ups. Expressive graphic design to convey your message online and for print, productive e-commerce to grow your business.ALL NORTHERN CALIFORNIA – CONLEY 4069

facing catalogers—from merchandising and strategic planning to circulation planning and fulfillment.John Lenser (415) [email protected]

AJ ARTSAJ ArtsIn order for a book to convey meaning, it requires an interaction. Someone needs to read it, or scribble in it, add photos to it, or page through its images. Using found objects in new ways, juxtaposing fine silk book cloth with the altered pages of old books, or incorporating copper etching, I hand-craft completely functional books that are subtle stories in themselves. They are completed long after they leave my care with the photos, stories, poems, thoughts, drawings and scraps that are added by someone else. Alison Foster (408) [email protected]

Richardson Clark DesignRichardson Clark is based in Marin County’s San Anselmo, just north of San Francisco’s Golden Gate Bridge and offers design, branding and creative consulting to many familiar brands and businesses.Gretchen Clark (415) [email protected]

California Mailing SvcCalifornia Mailing Services provides a wide range of services to accommodate your company or individual needs. We strive for accuracy, quality and quick turnaround time on all mail projects. With the ever changing Postal regulations, California Mailing is here to help you with your direct mail campaigns and insure that you receive all postage discounts available.Sandie Martinez (408) [email protected]

CREATIVE PRINT

Electronic Prepress Creative, highly motivated print designer with extensive experience in fast-paced, efficient design and prepress environments seeking new design challenges. I am a team player eager to join a creative team composed of like-minded people. Experience includes corporate identity development, multiple forms of print media including direct mail pieces, brochures, data sheets, etc. EAST BAY – MIRANDA 4066

Flexo/Packaging-Specialty Press OperatorSpecialize folding: Reverse Tuck End (RTE), Straight Tuck End (STE), Tuck Top Snap Lock Bottom (TTSLB), Tuck Top Auto Bottom (TTAB), Sleeve, Tray Style Boxes, Four Corner Beers Tray with Lid, Six Corner Beers Tray, Double Glue Side Wall, Pillow Box, Straight Tuck End (STE), Counter Top Easel, Edge Locked Sleeve, pharmaceutical smaller carton and a custom folding carton.ALL NORTHERN CALIFORNIA – DEGUZMAN 4081

PRINT MANAGEMENT

Sales / Account RepresentativePrint and Promotional Products Specialist providing excellent customer service and sales support for customers purchasing custom printed collateral and promotional products. Proficient with: sourcing products, preparing accurate quotes, creating artwork per customer corporate standards and completing projects on time and within budget.EAST BAY – BAARS 4072

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Connected Summer 2014