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Connected Automobiles 2016 Market Overview Paul Gudonis, Global Network & Services Policy
ESOA
> The Connected Autom
obile
@esoa_sat www.esoa.net [email protected]@esoa_sat www.esoa.net [email protected]
@ESOA_SAT
ESOAMembers
CIS
SpaceSystems
21operators
CEOdriven
Global&Regional
Europe�Middle-East�Africa
CommonPosiEons
UnifiedAcEon
High-levelAdvocacy
SatelliteCommunicaEons
Services TV&MediaCostefficientdatatransfer
HDTV,UHDTV
Aero-ConnecEvitySafety-of-life&passenger
infotainment
BroadbandInternetAnyEme,anywhereon
land,air,sea
BorderControl24-7remotemonitoring
DisasterReliefCommunicaEonsrestoredwithinhoursofdisaster
Energy24/7remotecontrol
ofplants
MariEme,FisheriesSafety-of-life,reporEngquotas,InternetAccess
Inclusion�Security�Mobility�Safety�Cyber-resilience
@esoa_sat www.esoa.net [email protected]
LogisEcs
FleetManagement
AdvancedTracking
Collision-avoidance
Real-Emeinfo-sharing
Safety-criEcalSystems
Significant history in maritime and aviation communications Ø Voice and data for vessel and aircraft operations
Ø Airline passenger connectivity growing across industry
Relied on for mission critical communications Ø Enabling disaster response and emergency services
Fleet management, navigation and telematics Ø Commercial trucking
Ø Heavy equipment
Ø Precision agriculture
Satellite in transportation Connecting transport systems via satellite is nothing new
Regulatory drivers, operational support and infotainment
Market trends create opportunity for satellite
• Secure connectivity enables delivery of software and firmware updates over-the-air (OTA)
Safety policies drive growth of Advanced Driver Assistance Systems (ADAS)
• Satellite broadcast is a secure and cost-effective way to update vehicles everywhere
OTA updates reduce warranty and recall costs for OEMs and secure brand loyalty
• Global connectivity creates opportunities for OEMs to better manage and monetize customer relationships
OEMs redefining themselves as service companies rather than manufacturers
• Single global network and one device simplify vehicle access to deliver all OEM services
Multiple roaming agreements for global connectivity adds complexity for OEMs
• Satellite capabilities enable connectivity for the passenger and, in future autonomous vehicles, drivers directly to their device
Instant access to news, social media and other forms of “Infotainment”
OTA updates with acknowledgement - efficient and secure broadcast service to update software in TCU, ECUs, and Head Units
Enhanced Navigation - Differential corrections, GNSS Integrity Monitoring, and Anti-Spoofing support services for semi and fully autonomous driving
Telematics - increased coverage and reliability for e-Call services, Stolen Vehicle Tracking and Vehicle Telemetry
Cyber & Managed Security Services – Alternate secure channel for global certificate and key management; managed service for OEMs and Tier 1s patching latest vulnerabilities and attacks by updating firewall and IDS systems
Global coverage, broadcast efficiency, resilience and reliability
Key satellite use cases
Source: Connected Car Services Tracker, Q1 2016, SBD Automotive
Existing satellite technology enables an antenna form to fit within an existing ‘shark fin’ or to be embedded in the roof of a vehicle
Protocol stack and RF chipset for satellite capabilites can be integrated to an existing communication module to leverage Tier 1 hardware costs and manufacturing scale
OEM ROI from satellite service:
• Operational and cost efficiencies from automating updates and minimizing recalls
• Improved customer retention and increased revenue from new services, including infotainment
Satellite value proposition Complements existing terrestrial services
Global broadcast service
#THISisITS
Global broadcast services deliver common content to multiple users
Efficient and secure channel for OTA updates
Content can be customized by region
Terminals can selectively choose which broadcasts to receive
Differential corrections increase navigational accuracy to 20-50 cm
Virtually unlimited scalability for number of users receiving broadcast
Efficient, secure, scalable
Why Satellite?
Reaches beyond and complements existing terrestrial networks Global networks replace multiple roaming agreements Standardize on one device and one part number Operational efficiency for OEMs Increased security and safety for OEMs and their customers
Thank you
ESOA
> The Connected Autom
obile