CONFIDENTIAL AND PROPRIETARY INFORMATION OF RADIANT SYSTEMS, INC. Aloha Guest Manager Kristin Schoonover Reggie Kimble

CONFIDENTIAL AND PROPRIETARY INFORMATION OF RADIANT SYSTEMS, INC.

Aloha Guest Manager

Kristin SchoonoverReggie Kimble


Product Deployment Process

Product Conception

Beta Controlled Deployment

General Release

Development

2006 Fall 2007 May 2008 Nov 17, 2008


Aloha Guest Manager

Controlled Deployment started May 2008

Live in 60+ sites6 reseller partners5 direct clients

Controlled Deployment started May 2008

Live in 60+ sites6 reseller partners5 direct clients

Market Ready: November 17, 2008


Agenda

Overview

How to sell Aloha Guest Manager

Aloha Guest Manager features (Demo)

Product Packaging

Roadmap


What is Aloha Guest Manager?


Casual Dining

Heavy walk-in business

Focus on table management and efficient operations

Light Reservations

Fine Dining

Sophisticated reservation requirements- Tie reservation book to

table turns- Pre-assign\map

reservations to floor plan

Large party\room reservations

On-line Reservations

Good Fit (Today) Not a Good Fit (Future Prospects)

Target Prospects


Why Guest Manager

Casual dining restaurants often do half their week's business on weekend nights, and half of that again in just two hours on those nights.

Wait times at casual dining restaurants industrywide average of

How smoothly and quickly operators process their waiting patrons can make or break the financial performance of their operations.

Most guests will not complain, they just will not come back … One unhappy guest will tell at least of their friends about their bad experience.

26 percent of online diners make reservations between a period when restaurants are typically unavailable to take reservations by phone.

36 minutes

10

10 p.m. and 9 a.m.

A. 6 friends

B. 10 friends

C. 14 friends

A. Evening

B. Daytime

C. Late PM\ early AM

A. 16 minutes

B. 36 minutes

C. 58 minutes


Aloha Guest Manager:Key Features & Benefits

SEAT MORE GUESTS

INCREASE SEAT UTILIZATION

ENHANCE GUEST EXPERIENCE

INCREASE HOST EFFICICENCY

ENABLE OPERATIONAL

ANALYSIS



Reduce Turn Times - Remotely update table status

so a host knows immediately when a table is available to be sat – reduce the time tables sit empty

- Identify dirty tables quickly and initiate bus requests

- Know how long tables are sitting and target joining tables for large parties that will open at similar times … remove the guess work

- Alert managers to tables exceeding target times during check process




ENABLE OPERATIONAL

ANALYSIS

SEAT MORE GUESTS

*

* Planned Feature



Suggested Seating - Intelligent seating

suggestions that match party size to table size to maximize seating efficiency – reducing the number of empty seats

- Know when to wait for an upcoming table for a smaller party versus taking an open large table, maximizing the number of large parties that can be accommodated


SEAT MORE GUESTS


INCREASE HOST EFFICIENCY

ENABLE OPERATIONAL

ANALYSIS


Aloha Guest Manager :Key Features & Benefits

Accurate Quote Times- Reduce Walk-aways and

frustrated guests with intelligent quote times

- Filter quote for specific guest requests (area, table types, special requests)

Personalized Service- Accurately capture and respond

to guest requests- Capture guest preferences and

history. Information accessible at all customer touch points – increase repeat visits.


SEAT MORE GUESTS


ENABLE OPERATIONAL

ANALYSIS


* Planned Feature

*




SEAT MORE GUESTS


ENABLE OPERATIONAL

ANALYSIS

Eliminate manual process (reduce errors and provide more info)- Capture guests requests and

ensure compliance with these requests when seating

- Alert to guests waiting longer than quote time

- Automate server rotation to ensure fair and consistent seating load across servers. Reduce double seating servers.

INCREASE HOST EFFICIENCY (seating guests)




SEAT MORE GUESTS


ENABLE OPERATIONAL

ANALYSIS

Reduce call times and increase reservation-taking capacity- Consistent customer lookup

feature reduces time on the phone

- Reduce double entry of reservation information – reservations entered directly into system from BOH or FOH

- On-line reservations reduces load on store staff, freeing them up to focus on guest service

INCREASE HOST EFFICIENCY (seating guests)

* Planned Feature

*



Improve all aspects of guest management- Identify problem areas in

the seating cycle- Identify low performing

servers in the seating cycle- Identify repeat guests and

provide personalized service


SEAT MORE GUESTS



ENABLE OPERATIONAL

ANALYSIS


Waitlist Management Table Management In-store Reservation

Management Local Guest Tracking 3rd Party Pager integration

- HME and JTech guest pagers- HME handheld tablescout

Central Guest Tracking On-line Reservations

Aloha Guest ManagerBase Offering

Aloha Guest ManagerUpsell Offering

(Available in 2009)

Product Packaging

PRICING: Site License PRICING: TBD


Aloha Guest Manager Architecture

Backup Media

Aloha BOH Server

AGM Datastore (SQL Server Express)

Aloha Guest Manager Terminals

Aloha POS Terminals

- Check status updates

- Back-up File


System Requirements

Server XP Class machine Windows XP Pro or XPe

operating system dot NET 3.0 SQL Express SQL Management Studio 1 GB+ RAM Aloha v5.3 or higher

Terminal XP Class machine Windows XP Pro or XPe

operating system dot NET 3.0 1GB RAM


Positioning in the Sales Process

Pain points to search for in your needs assessment:- Accurately calculating wait quote

Over quote drives walk-aways Under quote drives guest frustration

- Inefficient communication of open tables Restaurant layout where host staff cannot see all tables Lag time for host staff to identify dirty and open tables

- Accurately addressing guests with specific preferences- Coordinating multiple tables for Large Parties- Take reservations in back office when book is at FOH- Repeat customers, but no way to track or identify


Positioning in the Sales Process

When linking solutions back to the prospect’s pain – only demonstrate what may have been important to the prospect- Pen and Paper

Accurate guest information\preferences over handwritten Lists Accurate quote times Remote update of table status Identify guests waiting close or over quote Identify tables exceeding expected check times

- 2nd generation Table Management buyer Latest database and platform tools POS integration

- Multi-site buyer Central guest tracking


Know Your Audience

OwnerOwner I.T. StaffI.T. StaffManagerManager Improves the

guest experience Maximize seat

utilization Organizes the

capture of guest preferences and compliance with those preferences

Identify repeat and VIP guests

Measures operational performance with integrated reports

Improves host efficiency

Accurate wait quotes

Automate server rotation

Integrated paging Assess server

performance against check times

Provides real-time operational statistics

Integrates seamlessly with Aloha POS

Provides reliable back-up process

Leverages a SQL Express database for custom reporting

Site license allows site to take reservations and call aheads in the back office


Demonstrating the Value to a Customer:Increase Revenue

Reduce Walkaways- Accurate quote time - Identify guests exceeding over quote

Increase Turns by reducing time tables sit empty- Identify dirty and clean tables quickly- Page and seat guests faster- Coordinate large parties to optimize table seating times

Maximize seat utilization to accommodate more parties

Happier guests – repeat visits- Support guest preferences- Know your guests- Reduced wait times


Aloha Guest Manager Competitive Overview

POS Providers Digital Dining Micros

Competitor Advantage Competitor Disadvantage

Open Table

Community Website Easy “up and running”

for small operators Mature Reservations Mgt.

Limited guest data from POS systems (sales avg.)

Expensive (per transaction fee)

OpenTable owns the guest data

QSR Integration with QSR Kitchen

Mature feature set

Limited integration with Aloha POS

Unstable, unproven application – not adopted by industry leaders

High TCO

Guest Bridge

Sophisticated reservations

Focus on Reservations vs. table management/heavy waitlist

Targeted Applications


Aloha Guest Manager Roadmap

Additional POS Integration- Course status for sat tables (appetizer, entrée,

dessert)- Attach guest profile to check in Aloha POS- Auto update employee info from Aloha POS

Reflect guest requests in suggested seating Handheld for managing waitlist Multiple server assignments Run Guest Manager on Aloha POS terminal Central Guest datastore in e-freqeuncy On-line reservations Reports Wait quote by area\requests Sophisticated Reservation Features (Fine Dining

Prospects)


Guest Manager Tools

Product Guide Getting Started Guide Pricing information Marketing brochures and direct

mail templates available at general release


Documents

CONFIDENTIAL AND PROPRIETARY INFORMATION OF RADIANT SYSTEMS, INC. Aloha Guest Manager Kristin Schoonover Reggie Kimble