Conference Room (3F) Office (3F) Real Escape Room (2 & 3F)

LashSpot SF (2F) SOU…SOU Kyoto (2F) Baby, The Stars Shine Bright (2F)

Crown & Crumpet Tea Stop Cafe (1F) NEW PEOPLE Cinema (Basement) MARUQ & Party Room (Mezzanine)

N E W P E O P L E S p a c e s a n d T e n a n t s (as of January 2017)

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4

E v e n t s a t N E W P E O P L E M e z z a n i n e

MARUQ & Party Room

Northeastern Japan Earthquake Charity Events (2011)

San Francisco Bazaar Artist Village (2013)

LIZ LISA Pop-up Shop (2012) Harajuku Kawaii Shop Opening (2013)

Red Bacteria Vacuum Autograph Session (2012)

Ayumi Seto Autograph Session

Mori Chack Autograph Session

1 : B u s i n e s s O v e r v i e w

Building and Cinema Management Operations and branding of an arts and culture

multiplex in San Francisco.

Event Production Event planning and execution for J-POP

SUMMIT festival, movie premieres, conferences, receptions, etc.

Apparel Business Management International promotions, operations and sales

management for Kyoto apparel brand “SOU…SOU.”

Multilingual Content Localization Multilingual content localization with strong

focus on English and Japanese, Korean, Chinese and many more languages.

Creative Consulting Business marketing research and consulting for

Japanese companies advancing to the U.S. as well as US. companies advancing to the Japanese market.

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NEW PEOPLE is a commercial multiplex that opened in

the heart of San Francisco’s historic Japantown in 2009.

NEW PEOPLE, Inc. is a team that operates a building that

serves as a “tangible” platform for the latest Japanese

films, fashion and entertainment. The NEW PEOPLE

building has been featured in both national and local

media as a must-visit hot spot of San Francisco.

NEW PEOPLE Building

畜珂‥榎拐器

2F: Fashion & Beauty

／� SOU…SOU KYOTO San Francisco ／� Baby, The Stars Shine Bright ／� Lash Spot SF ／� Real Escape Game II

Ｎ柿‥デワッ

3F: Events ／� Real Escape Game I

Mezzanine: Fashion ／� MARUQ

1F: Cafe

／� Crown & Crumpet

Basement: Theater and Events

／� NEW PEOPLE Cinema

� Are you interested in renting the theatre? Contact Hiromi@NewPeopleWorld.com for details.

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2 : B u i l d i n g & C i n e m a O p e r a t i o n s a n d M a n a g e m e n t

B

M

1F

3F

Real Escape Game

Real Escape Game

MARUQ

NEW PEOPLE Cinema

BABY,THE STARSSHINEBRIGHT

Crown &Crumpet

LashSpot SF

SOU ・SOU SF

2F

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ワソミビΔΠビΔ【 & Ιニポ�【／ 嚇婿訟り寿砦ゃワソミビΔΠビΔ【‖号逆＼て衷絵グ垣砦〜

≧塞∞ンダツΗゾり彫牝須ェグ�メΘょ件つもワソミビΔΠビΔ【

≧閏∞メヒダヤ【首鱗黒糸資

ベ【ビ�ΘョミモΜ【ニ／ ／箆困ゃ�【ネムタΠヌり寿竜やゆみもだォSNS劇パダ

モ ゃり�【ネムタΠヌ〜ンダツΗゾょ茄つも＼蹴嚇…街嚇

りワソΠり橿橡ょ声広〜／#sousousf

http://www.sousouus.com

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3 : A p p a r e l B u s i n e s s O p e r a t i o n & M a n a g e m e n t

NEW PEOPLE is the international representative and partner of Kyoto based apparel brand SOU…SOU. NEW PEOPLE operates the San Francisco flagship store and manages SOUSOUUS.com online store for international retail and wholesale orders. Overtime, our import and export handling, inventory management, and online marketing services have enabled consistent sales growth and successfully established an international client base for SOU SOU. ＊Challenges＠ Operational difficulties for small companies to expand their brand name and business to the world. ＊Solution＠ English localization and re-branding of SOU…SOU as “Japan Made” craft clothing brand to target niche clientele in the US.

Case Study 1

Case Study 2

SOU…SOU San Francisco (2009×, NEW PEOPLE 2F) We promote “Japan Made” quality clothes at the retail store located in SF Japantown, where many tourists and locals visit.

Fashion Show at J-POP SUMMIT (2011, San Francisco) Hosted by the Foreign Ministry of Japan, we held a fashion show with special appearance of SOU…SOU’s designer Takeshi Wakabayashi and apparel modeled by “happening” San Franciscans.

US Online Store (2009×, www.SOUSOUUS.com) We launched the online store SOUSOUUS.com in 2009 targeting world customers, and have continually expanded the brand community via social media promotions.

Asobisystem is the event agency that Kyary Pamyu Pamyu belongs to, and their mission is to spread Japanese kawaii culture to the world. ＊Objective＠ To expand their brand/artists notoriety to the world ＊Solution＠ Promote their artists at J-POP SUMMIT live and fashion events, open a pop-up shop and E-commerce at a retailer inside NEW PEOPLE.

Pop-up shop at NEW PEOPLE

Selling merchandise straight from Harajuku, Tokyo.

Appearance at J-POP SUMMIT

Promoting kawaii fashion and music on stage

E-commerce Support

Strengthening E-commerce and building community

http://www.j-pop.com http://jffsf.org

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4 a : M a j o r E v e n t P r o d u c t i o n

J-POP SUMMIT is a Japanese cultural festival held every summer since 2009 in San Francisco, California. By introducing the latest in Japanese music, fashion, film, art, games, tech-innovations and food, the festival has become a landing platform for new trends from Japan. J-POP SUMMIT in 2017 will be held on Saturday, September 9th and Sunday 10th. Guests from Past Festiavls: Kyary Pamyu Pamyu, WORLD ORDER, JAM Project, Silent Siren, Wednesday Campanella, Tomomi Itano, May’n, Yoshitaka Amano, Yusuke Nakamura, Sebastian Masuda and many more!

Japan Film Festival of San Francisco is the first and the only annual Japanese film festival of the Bay Area. The film festival is also the prominent feature of the annual J-POP SUMMIT festival program. Leading directors and actors from Japan are invited to participate in local screening events. Guests from Past Festiavls: ＊Directors and Creators＠ Shunji Iwai, Miwa Nishikawa, Mitsutoshi Tanaka, Shinsuke Sato, Ryusuke Hamaguchi, Koji Morimoto ＊Actors＠ Tadanobu Asano, Takako Tokiwa, Yuki Furuwaka, Tokyo Girls Style and more

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4 b : I n d i v i d u a l E v e n t P r o d u c t i o n

NEW PEOPLE also hosts and produces many events each year in the US. We have successfully produced simulcast film premiers in over 400 cinemas nation-wide, fashion shows and pop-up shops featuring popular Harajuku brands, Japanese food awards and seminars, J-POP music concerts, as well as conferences and promotional events entrusted by the Japanese government.

Kyary Pamyu Pamyu (2013 & 2016 in SF) Kyary Pamyu Pamyu held concerts in San Francisco’s Union Square in 2013 and at The Regency Ballroom in 2016.

∋ Entertainment & Food ∋ Cultural Promotions

May’n (2014, San Francisco) May’n, the renown singer of the theme song for Macross Frontier, held a concert in San Francisco as part of her 10th anniversary world tour.

GANTZ World Premiere (2011, Hollywood) With special appearances of actors Kazunari Ninomiya and Kenichi Matsuyama, the world premiere of GANTZ took place at Grauman’s Chinese Theatre in L.A.

iichiko x Orenchi Ramen (2015, San Francisco) For the promotion for the grand opening of ramen shop “Orenchi Beyond,” iichiko, a popular shochu company, joined in collaboration.

Taste of Japan (2016, 3 cities in USA) The award event took place in San Francisco, Washington DC, and Chicago, celebrating local chefs who have contributed in promoting Japanese cuisine.

Visit Japan Festival (2013, San Francisco) An event promoting Japanese culture; arts, sake and foods, hosted a celebration with a cultural stage and food vendors in Union Square.

VOCALOID Trans-Pacific (2013, NEW PEOPLE) In promotion of the vocaloid culture that became a world-wide phenomenon, movie events and lectures were held at NEW PEOPLE.

Shokokai Japan (2015, San Francisco) Japanese promoters showcased Japan-made products at the SF Intl’ Gift Show, one of the biggest gift shows in the West Coast.

Other events: ／Silent Siren SF Concert ／HATSUNE MIKU Expo Film Festival ／iichiko Lab (Idea-thon)

Other events: ／Japan Food Festival ／Japan Expo ／Cool Japan World Trial

Research & Consulting�

Marketing & PR� Alliance�

Marketing Research & Execution Plan Development�

Creative Marketing & PR Services for

Cross-border Projects �

International Partnership Strategy

Development�

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We provide a creative consulting package that

includes marketing and PR consulting, business

strategy consulting, and creative production

services to support Japanese companies

advancing to the US market as well as US

companies to the Japanese market. With our

cross-border network and resources, our team

carefully chooses our projects and partners to

build successful and long-lasting relationships.

5 : C r e a t i v e C o n s u l t i n g

Case Studies

Sanwa Shurui (iichiko USA) Helped promote iichiko’s products and produce events at J-POP SUMMIT and at other opportunities

BLUE BOTTLE COFFEE We introduced Oakland’s third-wave coffee company Blue Bottle Coffee to Japan and opened their very first shops in Tokyo.

SCRAP USA We supported SCRAP USA with their marketing and the US debut of “Real Escape Game,” which has a big hit in the US.

DANDELION CHOCOLATE We introduced a popular craft chocolate brand from San Francisco, “DANDELION CHOCOLATE,” to Japan and opened café/retailers in three popular locations in Japan.

More Major Clients

Client

NEW PEOPLE Project Management

Translators Cross Checkers

Client

FTP

NEW PEOPLE

Option � Option �

Order Deliver

Japanese／／ Chinese／／ Korean／／／ Hindi／／ Russian／

Email

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Our localization team is fully committed to running a

well-managed project to ensure the best quality and

most efficient workflow. For the multilingual projects,

we manage the entire process including logistics and

resources and aim to serve as a one-stop destination

to save our clients from any extra hassle. Our strong

focus is on Japanese, simplified and traditional

Chinese, and Korean localizations, and we also handle

multilingual projects in Russian, European, and

Middle Eastern languages.

6 : M u l t i l i n g u a l C o n t e n t L o c a l i z a t i o n

� Languages* :

English／ ／ Spanish／ Portuguese／ French／／ German Italian／

*Contact us for other language options

� Popular Fields : Apps, Games, Books, Films, Comics, IT,

E-Commerce, Law, Business Branding and more

Workflow Delivery Options

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＊Business Overview＠ -  Building and Cinema Operations and Management -  Film Distribution and Promotions -  Film/DVD/Blu-ray Production and Marketing -  Event Production, Operations, Logistics and Promotions -  Apparel Business Operations and Management -  Multilingual Content Localization -  Design and Translation -  Creative Consulting for Local and Japanese Companies

President/CEO : Seiji Horibuchi Executive : Kenji Dohi Executive : Manami Iiboshi Established: January 1, 2011 Capital : $500,000 USA Shareholder : NEW PEOPLE World, Inc. 100%

＊HQ Location＠ 1746 Post Street, San Francisco, CA USA 94115

＊Contact＠

Tel (+1) 415.525.8603 Fax (+1) 415.525.8601 Email : info@newpeopleSF.com Website : http://www.newpeopleworld.com Profile Page : http://www.newpeopleworld.com/company-profile

／ 7 : C o m p a n y P r o f i l e

＊Seiji Horibuchi : CEO＠ Seiji Horibuchi is the founder of VIZ Media, one of the largest and most successful publishers of Japanese entertainment media in the U.S. In 1986, he launched VIZ Communications, and became President and CEO in 1997. In 2006, he was one of the Top 100 “Japanese Respected by the World” by Newsweek. In 2011, he established NEW PEOPLE Inc. ＊Major Clients＠ Shogakukan / Shueisha / Kodansha / Dentsu / Hakuhodo / NTV /

TBS / Pony Canyon / Toho / Shochiku / TOEI / GAGA Co. / Asmik

Ace / Funimation / Aniplex / VIZ Media / TOHAN Group /

ASOBISYSTEM / Hori Pro / KYODO PR / Avex Group / Aishin AW /

Kayac / Japan Foundation / Kinokuniya / iichiko USA / Takara Sake

USA / SEGA / UNIQLO / MUJI USA / SOU…SOU Kyoto / BLUE

BOTTLE COFFEE / DANDELION CHOCOLATE / Baby, The Stars

Shine Bright / Plan Do Japan (Nippon Tourist) / Mitsubishi UFJ

Research & Consulting / Global Daily / SONY Music Entertainment /

Watanabe Entertainment / Warner Music Japan / Allblue / JTB /

Consulate General of Japan in San Francisco