May 11, 2018

CONFERENCE CALL

1Q18 RESULTS

AGENDA 1Q18

1. RESULTS

2. OPERATIONAL HIGHLIGHTS

4. Q&A SESSION

2

MARKETPLACE GMV (R$)

1,440 MM

+86.5%

MARKETPLACE (% of Total GMV)

46.4%

+15.5 p.p.

TOTAL GMV (R$)

3,103 MM

+24.1%

B2W ENTREGA (# Sellers)

+7.7k

# SELLERS

+12.1k

1. RESULTS 1Q18

3

+2,400

+2,800

MARKET SHARE

26.5%

+2.8 p.p.

4

1. CASH GENERATION (CONSUMPTION)

Reduction of R$ 669 MM in cash consumption in 1Q18.

¹Disregarding the positive effects of the Capital Increase

1Q151Q14 1Q16 1Q18

~R$ 669 MM¹

4

1Q17

5

1Q18

LTM

46.4% participation of Total GMV in 1Q18 (+15.5 p.p. vs 1Q17).

GMV of R$ 1.4 billion in 1Q18 (+86.5%).

2,603

5,201

1Q17

LTM

Marketplace GMV (R$ MM)Marketplace GMV (R$ MM) Marketplace Participation (%)

+2.0x

2. EVOLUTION OF THE MARKETPLACE

1Q17

816

2Q17

772

1,149

3Q17

1,796

4Q17

B2W Marketplace connected more than 2,400 sellers in 1Q18.

5

1,440

1Q18

30.9%¹29.6%

35.7%

42.8%

46.4%

¹Reestated to reflect the accounting changes.

6

B2W Marketplace held the 2018 Seller Day. The event was attended by

sellers, suppliers and strategic partners.

1,500 participants 12h event 4 simultaneous stages

Launch of services for Fulfillment and Buy Box Split

2. SELLER DAY 2018

7

2. FULFILLMENT

TRANSPORT CUSTOMER SERVICE

B2W Entrega

STORAGE SORTATION PACKINGSALE

Sellers

B2W Digital made available the 105.000 m² DC in Itapevi São Paulo for

fulfillment services: storage + last mile.

+

No Fulfillment cost for the

sellers through the end of 2018!

B2W Fulfillment

2. RAPID EVOLUTION OF B2W ENTREGA

8

% Base Sellers

32.1%

Mar/17 (Launch)

Mar/18

# Sellers

Dec/17

Sep/17

Jun/17

2,500

63.6%7,700

23.3%1,400

3.0%150

50.5%4,900

2. B2W ENTREGA: DROP OFF IN STORE

9

New order picking model for Sellers of the Marketplace, who can post

their products at Lojas Americanas.

Fulfillment

Storage + Delivery

Pick Up

Withdrawal

Seller DC

Drop Off

OPTION 1

DROP OFF STORE (NEW)

Direct Hubs

OPTION 3OPTION 2

OPTION 4:

2. LET’S: O2O – ONLINE TO OFFLINE

10

Click &

Collect

Clients

Improved delivery

and freight terms

Expansion of

delivery area

Free shipping and

immediate withdrawal

Ease of searching for

items online/offline

LASA and B2W

Greater Flow in

stores and sites

Capturing new

customers

Lower shipping cost

Increase in delivery

capillarity

Store as

a

Seller

Drop Off

In StoreAssortment

Diversification Higher Sales

More Convenience

¹ According to Reclame Aqui: Last 12 months / Base 04/28/2018.

² Considers the sites Pontofrio.com, Casasbahia.com, Extra,com, Walmart.com and Magazineluiza.com.

³ Considers the Marketplace operations of Pontofrio.com, Casasbahia.com, Extra,com, Walmart.com and Mercado Livre.

Average grade¹ 5.07.0

Solution index¹ 78%87%

Would buy again¹

54%71%

COMPETITORS

57%

48%

4.76.0

82%

60%

3P³1P²3P1P

2. CUSTOMER SERVICE

11

B2W continues to be recognized for the highest customer

service.

2. SOFT LAUNCH OF AME DIGITAL

The digital payment account that will revolutionize the

way people relate to money.

Shop on

Americanas.com

with CashBack

Digital

payment

account

Payments with QR

CodeTransfer and receipt

of funds1 2 3 4

12

The Digital Platform

that connects People,

Businesses, Products

and Services.

13

1Q18 Earnings Call

and Webcast

Investor Relationsri.b2w.digital

ri@b2wdigital.com

Telephone: +55 (21) 2206-6000