Conference Agenda · Guidelines -Exhibits must not extend beyond the boundaries of the booth. --Each person working at the booth must be a paid registrant for the 2013 MOCIAL Conference

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Conference Agenda

TUES., Sept. 24

REGISTRATION11:30 a.m. – 6:30 p.m.

LUNCH & INDUSTRY UPDATE12:30 – 1:15 p.m.

Michael P. KerchevalPresident & Chief Executive OfficerInternational Council of Shopping CentersNew York, NY

technology for shopping center marketing

mobile + social + local

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KEYNOTE PRESENTATION1:15 – 2:15 p.m.

Lessons Learned from Atlantic Station: How to Re-energize the Asset When North American Properties (NAP) purchased Atlantic Station on New Year’s Eve 2010, the five-year-old mixed-use development was suffering. The property had developed a reputation as a hangout, sales were declining and local real estate bloggers placed Atlantic Station on their official “Death Watch” list. Despite the challenges, NAP saw potential. Atlantic Station is located at the city’s most visible intersection of two major highways and in the heart of Atlanta’s thriving Midtown community. Atlantic Station has 1.5 million square feet of retail as the centerpiece of its 138-acre mixed-use community. NAP made a strategic decision to transform Atlantic Station into a walkable, experiential retail development that would resonate with more than 145,000 young, affluent, educated in-town residents living within walking distance of the property. NAP was prepared to swiftly and aggressively reclaim the property but needed to ensure plans were on target and would make a difference to neighbors and community stakeholders. In the process, NAP sought to build goodwill in the community by asking, and responding to, residents’ desires. NAP knew that traditional media would simply create a one-way conversation, offering no means for capturing feedback or engagement, and was certainly not the medium of choice for the target audience. It needed to gather feedback and determined quickly that social media was the “ace of spades,” affording the most effective way to reach the tech-savvy, creative class living in the Midtown neighborhoods. Social media would allow NAP the opportunity to have a two-way conversation. With a strong digital plan and extensive online toolbox, the property collected thousands of user responses on the future of Atlantic Station and built an army of supporters. The team has forged meaningful relationships with guests and organizations and continues to deepen those partnerships. Social media also played a significant role in the amazing turnaround of Atlantic Station. Retailers are posting significant sales increases and outperforming stores in their respective regions, indicating a shift in public perception.

GUEST SPEAKER:

Mark ToroManaging PartnerNorth American PropertiesAtlanta, GA

TUES., Sept. 24

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TUES., Sept. 24GENERAL SESSION2:30 – 3:30 p.m.

New Rules for Consumer Engagement in the SoLoMo RevolutionIn the “New Rules for Consumer Engagement” workshop, the audience will learn about The Coca-Cola Company’s framework for consumer engagement in today’s dynamic digital landscape. The key principal of this framework is that it is no longer about the placement of messages, but about the movement of stories simultaneously across multiple screens. The speaker will share numerous examples of how Coca-Cola is leveraging today’s social/mobile/multiple screens space to engage in storytelling and inspire consumers to do Coca-Cola’s marketing for it. Additionally, the speaker will showcase examples from other brands and key retailers. The five key takeaways of this workshop are as follows: 1) Today, marketing happens in real time and with or without your marketing department’s involvement; 2) There’s a new global network, the consumers’ network; 3) Share-worthy content shared in an integrated fashion is king; 4) Innovation in content and delivery is expected and rewarded; 5) Today’s savvy marketers can inspire consumers to do their marketing for them.

GUEST SPEAKER:

Scott RyanVice President, National Specialty Retail Coca-Cola North America GroupAtlanta, GA

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POWER SESSIONS

iTechLoungeYOU WILL HAvE THE OPPORTUNITY TO ATTEND THREE 30-mINUTE SESSIONS It’s time to think more broadly about how digital platforms support marketing strategies. The iTechLounge is a place where social, digital and mobile converge. Whether you are taking your first steps into creating an online marketing strategy, interested in emerging trends or looking for ways to integrate digital platforms…this is the place to meet!

3:30 – 4:00 p.m.

The Importance of Video in Retail Real Estate SPEAKER:

Diana S. PodaskiMarketing & Social Media ManagerLinear Retail PropertiesBurlington, MA

4:00 – 4:30 p.m.

The Changing Face of FacebookSPEAKER:

Lisa WietingDirector, Social MediaCOHNDenver, CO

4:30 – 5:00 p.m.

Taking your Social Strategy to the Next Level SPEAKER:

Angela Sweeney, SCMD Vice President, Corporate Marketing & CommunicationsThe Peterson CompaniesFairfax, VA

TUES., Sept. 24

RECEPTION5:00 – 6:30 p.m.

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WED., Sept. 25

REGISTRATION8:30 a.m. – 3:30 p.m.

BREAKfAST8:30 – 9:00 a.m.

POWER SESSIONS

iTechLoungeYOU WILL HAvE THE OPPORTUNITY TO ATTEND TWO 30-mINUTE SESSIONS Please refer to description on page 3.

9:00 – 9:30 a.m.

A Picture Worth a Thousand Words–Trends and Resources to Enhance Your Social Media Through MultimediaSPEAKER:

Stephanie Orton LynchDirector of Public RelationsDelucchi+Washington, D.C.

9:30 – 10:00 a.m.

Email Strategy: The Tried and True Digital TacticSPEAKER:

Lisa WietingDirector, Social MediaCOHNDenver, CO

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WED., Sept. 25GENERAL SESSION10:15 – 11:15 a.m.

Boomers in the Digital AgeAARP has been blazing trails in the digital world with its social media team, blog and online presence for years now. Find out what senior social media advisor Alejandra Owens learned along the way about boomers and the digital space and a shocking revelation about Gen Xers.

GUEST SPEAKER:

Alejandra S. OwensManaging Editor AARP, Blog, Social Communications AdvisorAARPWashington, DC

GENERAL SESSION11:30 a.m. – 12:30 p.m.

Get Optimized!From social media to search engine optimization to public relations, learn how to conduct an audit of your digital footprint and optimize your shopping center in the online environment. Valuable insights will be offered on the hottest new strategies to convert online users to on-site shoppers.

GUEST SPEAKER:

Stephanie Orton LynchDirector of Public RelationsDelucchi+Washington, DC

LUNCH SERvED12:30 – 1:30 p.m.

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WED., Sept. 25POWER SESSIONS

iTechLoungeYOU WILL HAvE THE OPPORTUNITY TO ATTEND FOUR 30-mINUTE SESSIONS Please refer to description on page 3.

12:30 – 1:00 p.m.

Virtual Reality: Digital/Social Case Studies from the Retail IndustrySPEAKER:

Lisa WietingDirector, Social MediaCOHN, Denver, CO

1:00 – 1:30 p.m.

Emerging Technology in Commercial Real EstateSPEAKER:

Alex MarksonCEO, Property CapsuleBaltimore, MD

1:30 – 2:00 p.m.

Evolution of Social Advertising: Content=AdsSPEAKER:


2:00 – 2:30 p.m.

Demo: Creating Social AdsSPEAKER:


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WED., Sept. 25GENERAL SESSION2:15 – 3:30 p.m.

Nice Finishes FirstBest-selling author, entrepreneur and global corporate speaker Peter Shankman has one simple philosophy that rules his life: “Be nice to people.” In his latest book, “Nice Companies Finish First: Why Cutthroat Management is Over—and Collaboration Is In,” Peter explains how companies that focus on customer service, employee retention and simply “being nice” actually generate up to 30 percent more revenue, profits and sales than companies that still believe in the “kill your young” mentalities of the 1970s and ’80s. In Peter’s new exciting and humorous keynote, “Nice Finishes First,” he’ll explore the multiple ways that creating a “nice” company is more profitable – not only for the company, but for employees, shareholders and customers as a whole. He’ll offer several real-life examples, featuring companies you encounter every day, showing how slight top-down changes produce real revenue growth, and will give you a minimum of six actions you can implement in your company right now to start seeing immediate growth. See what Peter has already taught NASA, NAPO, Sprint, American Express, Hyundai, The US Department of Defense, Saudi Aramco, FOX Entertainment and hundreds more companies: It all starts with being nice.

GUEST SPEAKER:

Peter ShankmanPresidentThe Geek Factory, Inc.New York, NY

mEETING ADJOURNS3:30 p.m.

MOCIAL Branding & Program Created by

HOW TO REGISTER:FAX: +1 732 694 1800 (credit card registrations only)

ONLINE: MOCIAL www.icsc.org/MOCIAL (credit card registrations only) NOI+ www.icsc.org/NOI (credit card registrations only)

MAIL: ICSC PO Box 26958 New York, NY 10087-6958

REGISTRATION FEES: Advance On-Site by Sept 19 after Sept 19

Member*: $ 375 $ 515Non-Member: $ 550 $ 745Student**: $ 50 $ 50

MOCIAL+NOI COMBO COMBO Member: $ 600 $ 690COMBO Non-Member: $ 800 $970COMBO Student $ 100 $ 100

*To qualify for a member fee, each registrant must be a member or an affiliate member of ICSC. To become an ICSC member, call ICSC Member Services at +1 646 728 3800.

**Registrants must be ICSC student members to qualify for the student rate.

DEADLINE:To qualify for the Early Bird rate you must be registered by April 12, 2013.

To qualify for the Advance rate you must be registered by September 19, 2013.

SPECIAL NEEDS:Anyone desiring an auxiliary aid for this meeting should notify Ester Vivona at +1 646 728 3647 no later than August 5, 2013.

HOTEL RESERVATIONS:A block of rooms has been reserved at:JW Marriott1331 Pennsylvania AvenueWashington, DC 20004

Rate: $279 Single/Double OccupancyCut-off Date: September 9, 2013

We invite you visit www.icsc.org/MOCIAL and click on “Book Hotel” under Quick Links on the right side of the page. There you can access the latest hotel availability and the electronic form to reserve your room(s). We would be happy to answer any of your questions during our office hours of Monday – Friday 8:00 am to 5:30 pm EST at +1 888 ICSC TVL (427 2885) ext. 2, or internationally at +1 585 442 8900 ext. 4.

AIRFARE SAVINGS:The ICSC Travel Desk has secured special airline and car discounts for attendees. For current prices and availability, please contact us at +1 888 ICSC TVL (427 2885) or +1 585 442 8856 from 8:00 am to 5:30 pm EST, Monday through Friday.

CONTINUING EDUCATION CREDITS:ICSC Professional DevelopmentICSC Certified professionals earn 1 credit (A3) towards certification renewal for attending MOCIAL.

CANCELLATIONS:All cancellations will be subject to a $25 cancellation fee. No refunds will be given for cancellations received after August 26, 2013. All requests for refunds must be received by ICSC in writing.

I authorize ICSC and its members to send me announcements via mail, fax and phone about ICSC’s and ICSC members’ programs and services that may be of interest to me or my colleagues. I also consent to receipt of notices from ICSC in electronic form. In addition, I hereby consent to having the Hotel provide, and authorize ICSC and/or its representative(s) to receive, any reservation information I provide to the Hotel.

For more information, log onto www.icsc.org/MOCIAL

______________________________________________________________________________________________________________________________________Contact Name Company name (that you would like listed in Program Directory and on sign)

______________________________________________________________________________________________________________________________________Address

______________________________________________________________________________________________________________________________________City State/Province Zip/Postal Code

__(______)________________________________________________ __(______)___________________________________________________________________Telephone Fax

______________________________________________________________________________________________________________________________________E-mail 2013SMC

METHOD OF PAYMENT Check made payable to ICSC enclosed for $____________ MasterCard Visa AMEX Discover $____________

______________________________________________________________________________________________________________________________________Name (as it appears on credit card) Signature

______________________________________________________________________________________________________________________________________Credit Card Number (include all digits) Expiration date (month/year)

REGISTRATION FORM

Guidelines - Exhibits must not extend beyond the boundaries of

the booth. - Each person working at the booth must be a paid

registrant for the 2013 MOCIAL Conference. - All guidelines are subject to regulations of venue

and ICSC.

Deadline In order to be listed in the Program Directory, ICSC must receive your booth request by September 2, 2013.

Availability - Booths are confirmed on a first-come, first-served

basis. - Sending in this Request Form does not guarantee a

booth will be reserved for you. - Applications cannot be processed without payment. - ICSC cannot guarantee that you will not be placed

near a competitor.

Notification If you do not receive a letter regarding the status of your request within a week of sending it please contact Peter Bordes at +1 646 728 3634 or [email protected].

Cancellations Notify ICSC immediately if you must cancel. All booth deposits/payments are nonrefundable and nontransferable.

Contact Peter BordesTel: +1 646 728 3634 Fax:+1 732 694 1806 E-mail: [email protected]

† Name must be submitted by September 2, 2013 to be listed in Program Directory.

*Separate meeting registration is required for each staff member.

DEAL MAKING EXHIBIT FORM \ iTECH LOUNGEExhibit Packages: $390 INCLUDES

- 1 6’ Skirted Table - 2 Chairs- 1 Trash Can- Company Sign- Company name and logo, to be listed in the Program

Directory- 150 word company description High-profile company

logo recognition on MOCIAL Conference-related communications:

- Online on ICSC 2013 MOCIAL Conference event site- High-profile company logo on “Welcome” PowerPoint

presentation shown at the beginning of the program- Exhibitor Ribbon- Once space is confirmed, exhibitor’s kit outlining

additional furniture and exhibitor services will be available at www.icsc.org.

$440 INCLUDES

- 1 Conference Pass- 1 6’ Skirted Table - 2 Chairs- 1 Trash Can- Company Sign- Company name and logo to be listed in the Program

Directory- 150 word company description to be list in the

Program Directory- Online on ICSC 2013 MOCIAL Conference event site- High-profile company logo recognition on MOCIAL

Conference-related communications:- High-profile company logo on “Welcome” PowerPoint

presentation shown at the beginning and during the lunch presentation

- Exhibitor Ribbon- Once space is confirmed, exhibitor’s kit outlining


$495 INCLUDES

- 1 Conference Pass- 2 Highboys Tables (round)- 4 Chairs- 1 Trash Can- Company Sign- Company name and logo, to be listed in the Program

Directory - 150 word company description to be listed on the

Program Directory- Online on ICSC 2013 MOCIAL Conference event site- High-profile company logo recognition on MOCIAL

Conference-related communications:- High-profile company logo on “Welcome” PowerPoint

presentation shown at the beginning and during the lunch presentation

- Exhibitor Ribbon- Once space is confirmed, exhibitor’s kit outlining



______________________________________________________________________________________________________________________________________Address


__(______)________________________________________________ __(______)___________________________________________________________________Telephone Fax

______________________________________________________________________________________________________________________________________E-mail 2013SMC




SPONSORSHIP OPPORTUNITIESWi-Fi . . . . . . . . . . . . . . . . . . . . $ 3,000

Sponsorship . . . . . . . . . . . . . . . . . . . . . . $ 7,500


______________________________________________________________________________________________________________________________________Address


__(______)________________________________________________ __(______)___________________________________________________________________Telephone Fax

______________________________________________________________________________________________________________________________________E-mail 2013SMC




Get everyone connected as the official MOCIAL Conference Wi-Fi sponsor.

Benefits Include:- Two (2) Complimentary Conference Registrations- Company name logo on all printed marketing material- Company logo on email blasts to ICSC membership- Company logo on ICSC conference website with hyperlink- Company logo on signage displayed in #iTechLounge- Company logo on signage displayed at Registration- Company logo to loop onscreen during select functions- Company logo printed in Program Directory- Company description printed in Program Directory (150 words)- Verbal recognition from podium- Display table (6ft.) for your company’s materials- Sponsor ribbon for all registered attendees

Benefits Include:- Sponsor of the Twitter feed. Company logo will appear on the bottom of the feed that

will be hosted on plasma screens in the #iTechLounge.

- Guest blogging opportunity. Sponsor can contribute one written blog entry per day, as well as any show related vlog (video blog) or vodcasts (video podcasts) over a period of a few days leading up to the event and an entry post-event. During site traffic from http://blog.icsc.org to twitter.com/sponsorname or any of your social media platforms.

- Conference Event Mobile App Sponsor - 640x72 and 72 dpi ad unit will appear on all pages associated with the Conference Event pages – attendee, program and exhibitor searches.

- ICSC social media platforms can be used to invite people to stop by Sponsor(s)

booth(s) to take a picture at the booth, and have them post it through Instagram, Twitter, Facebook or a combination of social platforms.

- Call outs on ICSC’s social media platforms telling people to stop by the #iTechLounges.

- Company logo recognition on all event-related communications -Online (on event page and member emails) with hyperlink -Pre-event printed materials -Onsite signage and printed materials

*Pending production deadline dates

Platinum Sponsor . . . $ 2,000As the sponsor you will receive the following benefits:- Verbal recognition from podium - Reserved table set aside at event for sponsor to

include brochures/marketing/press releases- Company logo on all publicity material including

electronic and hard copy on: -Pre event printed materials* including: -Targeted Email blasts to ICSC membership -Logo on event website with hyperlink -On Site Signage

- Company logo posted to MOCIAL’s meeting s page on ICSC’s website

- Company logo to loop during select event functions- Platinum Sponsor Ribbon

Gold Sponsor . . . . . . . $ 1,000As the sponsor you will receive the following benefits:- Company logo on all publicity material including

electronic and hard copy on: -Pre event printed materials* -Targeted Email blasts to ICSC membership -Logo on event website with hyperlink -On Site Signage

- Company logo to loop during select event functions

- Gold Sponsor Ribbon

*Pending production deadline dates

Maximum of 4 sponsors

DEADLINESponsorship must be received by Monday, September 9, 2013, to be recognized in the registration materials and at the reception.

Sign up nows by returning this completed form along with:

- Your payment by credit card or check made out to ICSC.

- Payment must accompany the Sponsorship Form.- Your company logo (.jpeg, .tif or .eps format) to

[email protected]

ICSC Sponsor ContactsRita MalekTel: +1 646 728 3539, Fax: +1 732 694 1740E-mail: [email protected]

Ester VivonaTel: +1 646 728 3647, E-mail: [email protected]

Documents

Conference Agenda · Guidelines -Exhibits must not extend beyond the boundaries of the booth. --Each person working at the booth must be a paid registrant for the 2013 MOCIAL Conference