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Conference Networking Rituals
PROGRAM
Sarah Koszyk, MA, RDN @sarahkoszyk
Shannon Gomes, Good Food PR @goodfoodgomes
Alyssa Haberman, RDNSutter Health, USF Dons
Stacey Dunn-Emke, MS, RDN@NutritionJobs
Leveraging our Dietetic Careers
https://www.eatrightstore.org/cpe-opportunities/recorded-webinars/dietetic-career-hack-the-complete-networking-and-resume-guide
Conference Networking Rituals
PROGRAM
Sarah Koszyk, MA, RDN @sarahkoszyk
Shannon Gomes, Good Food PR @goodfoodgomes
Alyssa Haberman, RDNSutter Health, USF Dons
Stacey Dunn-Emke, MS, RDNNutritionJobs
Learning Objectives
● Sarah - Identify 3 outcomes of conference networking equating to a positive return-on-investment
● Shannon - Identify 5 areas of dietetic expertise Brands seek for alignment
● Alyssa - Identify 3 strategies for networking with purpose by planning
● Stacey - Identify 3 Networking Readiness Rituals
● Learning Codes: 1010, 1070, 7070
Expert Networking
Rituals with
Sarah Koszyk, MA, RDN @sarahkoszyk
Networking Rituals
Plan your Return on Investment
Plan your Return on Investment● Strategize - How to wisely use your
money spent attending FNCE
● Create master schedule
● Focus on networking at events rather than sessions
Sarah Koszyk, MA, RDN
Networking Rituals
Plan your Return on Investment
Master ScheduleSunday: October 27
11am - 11:30am-1:30pm Resume Review @ Pennsylvania Convention Center, Hall E, Foyer (200 Level)
11am-2pm company @ Philadelphia Marriott 1201 Market St
12pm-1:15pm with company @ 44 South 17th St.
2:00pm-2:30pm Bob’s Red Mill Booth #343 with Liz Mead
2:30pm-3:30pm NE Member Focus at Life Extension Booth @ Philadelphia Convention Center Booth #713
5pm-6:30pm CA Strawberries, CA Walnuts, & Caulipower @ Harper’s Garden on 31 s 18th St.
6-8:30pm LEAP Meet & Greet @ City Tap House on 2 Logan Square
Sarah Koszyk, MA, RDN
Networking Rituals
Maintaining Relationships with Follow Up
Maintaining Relationships with Follow Up● Strategies for making an impact
with follow up
● Immediate strategies○ Email within 1 week
● Long term strategies○ Stay connected
Sarah Koszyk, MA, RDN
Brand Networking
Rituals with
Shannon Gomes of Good Food PR @goodfoodgomes
NETWORKING WITH BRANDS AT FNCE
A BIT OF BACKGROUND �Introduction
�Background
�Clients
R.D. PARTNERS THAT I’VE WORKED WITH
FOOD BRANDS NEED YOUR EXPERTISE!
Translating scientific research into
consumer-friendly language
Blog posts Recipe development
Social mediaInstagram,
Facebook & Twitter
R.D. counsel Copy for E-Newsletters
Speaking engagements Videos
TV and Radio segments Farm Tours
TIPS ON NETWORKING WITH BRANDSAT FNCE
Spend time doing your research before attending FNCE. Are there target/dream brands attending that you’d like to work with?
Find out which brands from your area will be at FNCE, research who head of marketing is (LinkedIn), introduce yourself at booth.
Attend any events you are invited to while at FNCE (breakfast, dinners, cocktail parties, etc.). Don’t be shy – introduce yourself, hand out business cards, express interest in working with that brand.
Follow up with target brands upon your return home. Stay in close touch, keep them updated on what you are doing and what you can offer them.
Expert Networking
Rituals with
Alyssa Haberman, RDN
Networking Rituals
PLANNING with PURPOSE
Planning with Purpose
● Planning ahead - why you're going and what you're going to do at FNCE
● Always look presentable and WEAR COMFORTABLE SHOES.
● Have a strategy before you attend● Don't go to lectures if you have no interest in
the topic.
● Lectures are long and detailed. Spend your
time wisely.
● Take notes and have some questions ready for
the presenter after the lectures you attend -->
Be purposeful in your questions
Alyssa Haberman, RDN
Networking Rituals
MAKING CONNECTIONS
Making Connections
● Network at lectures, breakout sessions, mixers, and receptions
● MAKE CONNECTIONS! ● Get phone numbers, emails, or connect via
social media --> Follow up with those connections after FNCE and stay in touch
● Attend the Expo with thought and purpose ● Don't take everything just because it’s free!
Carrying all that swag around and having to travel back with it can take a toll.
● Have fun and explore the city FNCE is held in ● Learning and connecting with peers and
mentors is fun, but take some time to attend some city tours, DPG events, and site seeing on your own. Alyssa Haberman, RDN
READINESS MINDSET as a Networking Ritual
Stacey Dunn-Emke, MS, RDN NutritionJobs
How to?
NETWORKING RITUALS
Stacey Dunn-Emke, MS, RDN NutritionJobs
READINESS MINDSET as a Networking Ritual
IDENTIFY YOUR OUTCOMES OR GOALS
1. Find new job2. Get new clients3. Find an ideal collaborator4. Meet an inspiring dietitian5. Meet someone who does what you DO
and learn new ways to approach your job
6. Meet someone who does what you WANT to do and learn how to do it for yourself
7. Get your name known8. Promote your work9. Enjoy your time together with people Stacey Dunn-Emke, MS, RDN
NutritionJobs
READINESS MINDSET as a Networking Ritual
READINESS HOW-TO
1. Make a list of people you want to connect with prior to the conference
- Organize your thoughts and visualize your conversations
- Aligned with your Goals
- Start the Spreadsheet
Stacey Dunn-Emke, MS, RDN NutritionJobs
READINESS MINDSET as a Networking Ritual
Stacey Dunn-Emke, MS, RDN NutritionJobs
READINESS MINDSET as a Networking Ritual
Stacey Dunn-Emke, MS, RDN NutritionJobs
READINESS MINDSET as a Networking Ritual
Stacey Dunn-Emke, MS, RDN NutritionJobs
READINESS MINDSET as a Networking Ritual
Stacey Dunn-Emke, MS, RDN NutritionJobs
Expo and Events > New Product Spotlight
READINESS MINDSET as a Networking Ritual
Stacey Dunn-Emke, MS, RDN NutritionJobs
READINESS MINDSET as a Networking Ritual
Stacey Dunn-Emke, MS, RDN NutritionJobs
READINESS MINDSET
READINESS MINDSET HOW-TO
1. Make a list of people you want to connect with prior to the conference
- Organize your thoughts and visualize your conversations
- Aligned with Your Goals- Start the Spreadsheet
2. Business Cards3. Elevator Pitch/es
- In a session- During a Practice Group
Meeting- In the Elevator!- EXPO Aisles- Breaks
Stacey Dunn-Emke, MS, RDN NutritionJobs
NETWORKING Pre-GOALS
My READINESS RITUAL MINDSET Goals
1.
2.
3.
Stacey Dunn-Emke, MS, RDN NutritionJobs
OFFERMINDSET as a Networking Ritual
ELEVATOR PITCH with an OFFER in Mind
1. What can I do to help you?
2. What can I do to promote you?
3. What can I do to make your career better?
4. Who can I connect you with?
Stacey Dunn-Emke, MS, RDN NutritionJobs
OFFERMINDSET as a Networking Ritual
ELEVATOR PITCH How-To
Oh hello there! My name is _______________________
I’m at/with ________________________________________
where I do/provide/knowledgeable about _______
_____________________________________________________
I’m interested in learning/getting: _______________
_____________________________________________________
Tell me what you are up to?Maybe we could collaborate ________________________________________ Stacey Dunn-Emke, MS, RDN
NutritionJobs
READINESS MINDSET as a Networking Ritual
FOLLOW UP
1. Another Spreadsheet2. Social Media - commenting,
tagging, DM3. Casual email follow ups
“It was really fun...will look forward to seeing you in 2020!”
4. Important email follow ups“Thank you for spending the time… Here is the name of the… Please join me as a Featured Guest on my Blog, Podcast, Video...I want to work for you…” Stacey Dunn-Emke, MS, RDN
NutritionJobs
Getting mentally prepared to talk to a
bunch of people!
Listen well to what others say
Mixers, workshops, and dinners
Order businesses cards, organize my calendar, and get plenty of sleep.
I have no idea! That’s why I’m attending.
Talk to at least 2 people. Exchange information. Follow-up within 2 days
with an email. Make additional connections to stay connected with
those 2 people.
Hold my drink in my left hand, so my right hand is warm to shake... mingle, chit chat,
connect over something so basic as geography connections, light humor, mention
what I do.. hand over my business card
No ritual, just lead with intention to connect
with no expectations!
I don't have a ritual - but open to learn!
“
“
At FNCE in Philly
Sarah and
Stacey
Join
CAND-Bay Area District
at FNCE 2019
Attending FNCE this year? Come meet
up with us!MONDAY, OCTOBER 28, 6-8 PM
Join fellow BADA members for drinks and small bites at The Continental Midtown on Monday, 10/28 at 6:00 PM. The Continental Midtown is a short 15 min walk
from the convention center.
The Continental Midtown1801 Chestnut Street, Philadelphia, PA 19103
Beverage and food options available for purchase.
Contact: Kristal Shelden (BADA President-Elect)
RSVP via link in email
