Conference Guidedownload.microsoft.com/.../APC_Conference_Guide_2014.pdf · 2018-12-05 · APC 2014 Conference Guide | APC2014 2 Agenda Overview Central Room A Central Room B Central

ConferenceGuide

#APC2014

APC 2014 Conference Guide | #APC2014 2

Agenda Overview

Central Room A Central Room B Central Room C Arena 2

Get the most out of your APC experience on this digital tool designed exclusively for APC. Manage your agenda, schedule meetings and connect with partners on the Yammer network. APC Connect aka.ms/connect2014

Tuesday 2 September

14.30 – 18.00 Registration Open

14.30 – 16.00 Expo Open – The Hub

16.00 – 18.00 APC 2014 Welcome Keynote & Microsoft Australia Partner Award Presentations

18.30 – 22.30 Welcome Dinner – Halls 3 &4, GCCEC

Wednesday 3 September


07.30 – 08.45 Women in Technology – Networking Breakfast – Central A

08.30 – 09.00 Light Breakfast (optional) – The Hub

09.00 – 10.00 Vision Keynote – Stephen Elop, Executive Vice President for Microsoft Devices Group

10.00 – 10.45 Track Keynote: Enterprise Social & Productivity – We help people get stuff done (Steven Miller, Microsoft Office Division)

10.45 – 11.15 Morning Tea – The Hub

11.15 – 12.00 Track Keynote: Mobility & Devices – Microsoft solutions for the future of business (Evan Williams, Windows Business Group)

12.00 – 13.00 Lunch – The Hub

13.00 – 13.45

Mobility & Devices Track Enterprise Social Track Partnering for Growth Track Leadership Track

Targeting the right customers with the right mobility solution

Business models that drive profit in a cloud services world

Capturing the public sector opportunity – what’s next for Microsoft CityNext?

Negotiating for success: achieving bigger deals faster (Dean Kelly, Think! Inc.)

14.00 – 14.45

Maximising mobility deals with the right solutions and apps

Maximising your profitability with Microsoft Online Services

Partnering for success in commercial accounts

The challenger sale: taking control of the customer conversation (Bruce Rasmussen, Carpe Diem)

14.45 – 15.15 Afternoon Tea – The Hub

15.15 – 16.00

How anybody can be an App GURU to help sell more devices

Work like a network – the connected social enterprise

The Cloud Partner Matrix: Which is the most profitable pill for you?

How to hire the best talent – not just the most available (Tony Ward, LinkedIn)

16.10 – 17.00 The Debate – Panel Discussion

17.00 – 18.30 The Hub Happy Hour

http://apcconnect.hubb.me/


Agenda Overview

Central Room A Central Room B Central Room C Arena 2

Thursday 4 September


07.30 – 08.45 Partnering with Hosting Service Providers – Networking Breakfast – Foyer E

08.30 – 09.00 Light Breakfast (optional) – The Hub

09.00 – 10.00 Vision Keynote - Building a profitable business in a cloud-first, mobile-first world (Philip Goldie, Partner Business & Development Director)

10.00 – 10.45 Track Keynote: Big Data – The data driven organisation (Mike Ward, Enterprise & Cloud Business Group)

10.45 – 11.15 Morning Tea – The Hub

11.15 – 12.00 Track Keynote: Cloud Platform – What can cloud platform mean for your business? The vision, the technology and the partners (Toby Bowers, Enterprise & Cloud Business Group)

12.00 – 13.00 Lunch – The Hub

13.00 – 13.45

Big Data Track Cloud Platform Track Partnering for Growth Track Leadership Track

Nevermind ”Big Data”, we’ll show you the “Big Money”

Turn hundreds-of-thousands of Windows Server 2003 instances into new revenue!

Expanding your opportunity with Dynamics Business Solutions

Are you using new marketing to soar to higher results? (Bruce Rasmussen & Melanie McKinney, Carpe Diem)

14.00 – 14.45

Expanding your productivity business with business intelligence

Five killer Azure scenarios for SMBs and the enterprise

How to grow your business with Microsoft in the SMB segment

Retaining great talent – building the organisation no one wants to leave (Grant Meyer, Aon Hewitt Talent Consulting)

14.45 – 15.15 Afternoon Tea – The Hub

15.15 – 16.00

Data platform and the cloud, the time is now

Microsoft Azure is open for business – capturing the opportunity for Linux, Oracle, SAP in the Microsoft Cloud

Enabling partners to win with devices, services and applications with the Microsoft Partner Network – Room 9

Cloud Solution Partner (CSP) program – the details

16.10 – 17.40 Closing Presentation – featuring guest speaker Jason Clarke, Minds at Work

19.00 – 23.00 Closing Party – Helm Bar


Session Details

Networking Breakfast

Following a successful inaugural WiT session at APC last year we are excited to have Adam Spencer facilitate this year’s panel. Come and hear from three inspiring women from Australia’s IT sector who will share their stories and habits for success.

Adam Spencer – journalist, radio & TV broadcaster.

Maree Adshead – CEO, Open Data Institute Queensland (ODIQ)

Andrea Della Mattea – Managing Director & Senior Vice President APAC, Insight

Grace Kerrison – Director Partner Sales, Microsoft APAC

Stephen Elop – Executive Vice President for Microsoft Devices Group, Microsoft Corporation

Track Keynotes

We help people get stuff done

Steven Miller – Business Group Lead, Microsoft Office Division, Microsoft Australia

Microsoft has a rich heritage and a unique capability around building productivity experiences and platforms. We help people get stuff done. Stuff like term papers, recipes and budgets. Stuff like chatting with friends and family across the world. Stuff like painting, writing poetry and expressing ideas. Stuff like running a Formula 1 racing team or keeping an entire city running. Productivity for us goes well beyond documents, spreadsheets and slides. We are reinventing productivity for people everywhere who are swimming in a growing sea of devices, apps, data and social networks. We are building the solutions that address the productivity of groups and entire Organisations as well as individuals by putting them at the centre of their computing experiences. This is an incredible foundation from which to grow. Your customers can leverage the power of this productivity vision, at home and at work to get more done, faster. Hear from Steven Miller, Microsoft Office Division Lead on how you can help your customers respond faster and hear some exclusive insights into this exciting vision for the future.

Hosted by Adam Spencer

Tuesday 2 September


16.0

0 –

18.0

0

Aren

a 2

Aren

a 2

Aren

a 2

Cent

ral R

oom

A

7.30

– 8

.45

9.00

– 10

.00

10.0

0 –

10.4

5

APC 2014 Welcome Keynote

Microsoft Australia Partner Award Presentation

Vision Keynote

Women in Technology

Enterprise Social Track


Session Details

Microsoft solutions for the future of business

Evan Williams – Business Group Lead, Windows Business Group, Microsoft Australia

Are you prepared to meet the rising demand for mobility in the market? Mobility and mobility investments for IT Departments is number 1 or 2 investments for businesses world wide. For your customers this means mobile devices, cloud solutions, improved security, ease of manageability, a seamless user experience, and applications to fit the needs of modern business. We will show you how Microsoft is powering the future of business. Learn about programs, and key investments that will enable you to capture new opportunities, increase revenue, and improve profitability.

Track Sessions

Targeting the right customers with the right mobility solution

Matt Furse – Device & Mobility Specialist, Microsoft Australia

Dan Pracny-Strass – Device & Mobility Specialist, Microsoft Australia

The proliferation of mobile devices, data and digitisation have created tremendous growth opportunities for Microsoft and its partners. The intersection of cloud and mobile computing is a powerful accelerator for these trends and is at the core of Microsoft’s own business transformation. In this session, you’ll learn how Microsoft’s strategy and investments are providing opportunities for partners to drive business growth and help customers transform into digital businesses. Learn about tools, resources and techniques to win against the competition in mobility scenarios. Hear an overview of the devices and mobility value proposition for industries like retail, financial services, and manufacturing.

Business models that drive profit in a cloud services world

Fiona Sims – Senior Product Marketing Manager, Office 365 Education, Microsoft Australia

Join us for this insightful panel that will spotlight several key partners who will share with you the various business models they have invested in, using O365 as a platform, to grow their business, take market share and drive profitability.

Adam Wengert – COO, Avanade

Simon Tyrell – Chief Strategy Officer, Live Tiles

Erez Yarkoni – Director of Cloud, Telstra

Scott Ward – Founder, Digital Infusions

John Munnelly – CEO, Hands-on Systems

Mobility & Devices Track




13.0

0 –

13.4

511

.15 –

12.0

0

Aren

a 2

Cent

ral R

oom

ACe

ntra

l Roo

m B


Session Details

Capturing the public sector opportunity – what’s next for Microsoft CityNext?

Michael Gration – Public Sector Director, Microsoft Australia

Desmond Russell – Industry Market Development Manager, Microsoft Australia

Last year we launched CityNext to help cities across Australia harness the power of the new era of IT innovation. Join this session to hear what’s next for CityNext and where the opportunity lies for public sector in Australia. Meet the Microsoft team that are focused on public sector customers and, more importantly, learn how to effectively partner with the team for joint success.

Negotiating for success: achieving bigger deals faster

Dean Kelly – Senior Consultant, Think! Inc.

Selling in 2014 is a challenge for many SI’s and Resellers as they face the significant changes in the IT&T market: Cloud, commoditization, shrinking product lifecycles and the whole utility computing paradigm. Many sales teams are not prepared and are bringing the “normal game” to the changed conditions. “Doing the same things, getting the same or worse results”. The result: slower deals. shrinking margins. tougher negotiations, reduced pipeline fidelity, tough growth. We reveal 3 simple concepts which can change your world… improved qualification; tighter pipeline; more accurate forecasting; stronger negotiating position; and the opportunity to still grow the deal at the close! What’s the impact? Bigger deals. Faster.

Maximising mobility deals with the right solutions and apps

Brett Gordon – Device & Mobility Specialist, Microsoft Australia

Matt Furse – Device & Mobility Specialist, Microsoft Australia

Confronted with Windows 8.1, compounded with a new 2in1 device, can be a very daunting experience to users familiar with Windows on traditional notebooks and desktops. Once these users are shown some simple ideas of how they can be more productive to improve their work life experience, adoption is accelerated. During this session we will be giving a structured approach to change management along with some tips and tricks on addressing Change Management and how to have your story stick with the end users. 45mins of no slides, only demos to help you close your deals and maximise them.

Maximising your profitability with Microsoft Online Services

Brent Combest – Worldwide Director of Cloud Sales SMB, Microsoft Corporation

It’s no myth, cloud partners are generating 1.6 times more profit and realizing 2.4 times more growth. Curious to know what the most successful partners are doing? Come hear the details behind the 5 key principals of maximising operating margin in the cloud and learn first-hand how some of the top performers are increasing profit in a sustainable way.

Leadership Track




13.0

0 –

13.4

514

.00

– 14

.45

Partnering for Growth Track

Cent

ral R

oom

CAr

ena

2Ce

ntra

l Roo

m A

Cent

ral R

oom

B


Session Details

Partnering for success in commercial accounts

John Hennessey – Corporate Accounts Director, Microsoft Australia

Steven Worrall – Enterprise and Partner Director, Microsoft Australia

Customer demands are changing in line with the key industry trends of cloud, mobility, Big Data and Social. Join this session to learn what this means specifically for our commercial customers and the data that shows where the opportunity lies in Australia. Meet the Microsoft team that are focused on commercial customers and, more importantly, learn how to effectively partner with the team for joint success.

The challenger sale: taking control of the customer conversation

Bruce Rasmussen – Managing Director, Carpe Diem Consulting

In this session we will unpack the research around how buyers really buy – and based on this we will illustrate the need for what are called “Challenger” sales behaviours. The “Relationship Builder” – which is the POOREST performing sales profile – REMOVES tension from the sale. The “Challenger” – the HIGHEST performing sales profile – INTRODUCES tension, by providing the customer with “disruptive insights” that make them realise then need to “relearn” how to run different parts of their business. In addition to outlining key Challenger theories during the session, we will show practical examples of how Microsoft Partners are researching and presenting to customers these disruptive insights – thus engaging much earlier, certainly well in advance of any competition.

How anybody can be an App GURU to help sell more devices

Emmanuele Silanesu – Windows Product & Marketing Manager, Microsoft Australia

How to develop an app in an app. f you have the skills to build a powerpoint slide and navigate an excel spreadsheet we will show you how you can turn them into a fully fledged windows 8 application which you can share with your friends or colleagues. We will have an expert on site to demonstrate the power you have with Project Siena and how you can further your skills and replicate with customers to enhance their Mobile devices.

Work like a network – the connected social enterprise

Catherine Grima – Product Marketing Manager, Office Division, Microsoft Australia

The world has become a giant network. Social media has rewired the way we connect with people and information. By tapping into the human networks that make a business tick, companies can listen to the conversations that matter most, adapt to an increasingly volatile market, and grow in ways never before possible. This session will showcase Microsoft’s integrated set of social (Yammer), collaboration (Dynamics CRM, SharePoint), and communication technologies (Lync, Skype) that enable companies to work like a network. We will show you how to lead this transformational change with your customers and highlight the areas of opportunity a partner can explore in a connected social enterprise world.

Leadership Track




14.0

0 –

14.4

5


15.15

– 16

.00

Cent

ral R

oom

CAr

ena

2Ce

ntra

l Roo

m A

Cent

ral R

oom

B


Session Details

Networking Breakfast

Building a profitable business in a cloud-first, mobile-first world

Philip Goldie – Partner Business & Development Director, Microsoft Australia

The Cloud Partner Matrix: Which is the most profitable pill for you?

Samantha Zammit – Hosting Service Provider Director, Microsoft Australia

For many partners the road to cloud is still a confusing one. There are the options around the public cloud and many have taken these up. Then there are those partners who have chosen to maintain status quo and continue to sell on-premise cloud solutions. Come to this session for more insight into how to take full advantage of the cloud opportunity by selling across all three elements of the Cloud OS vision to maximise your profitability.

How to hire the best talent – not just the most available

Tony Ward – Director of Sales, LinkedIn Australia & NZ

In the ‘Social’ age having the best talent can be the difference between being successful and your business and failing. There are almost 12 million people that work in Australia and at any one time 20% of them are actively looking for a job. The question is how do you tap into the other 80% that aren’t looking who are perhaps the best people in the market? The session will talk about how using LinkedIn can help you to get the best talent in your team nit the most available to help grow your business.

Charting new territory

Steven Kiernan – Group Editor, CRN Magazine

The roadmap that got us here might not get us where we need to go. In a discussion chaired by CRN magazine, leading partners reveal how they are evolving their businesses for the era of cloud, mobile and more.

Brian Walshe – National General Manager, End User Computing, Dimension Data

Scott Gosling – National Practice Manager, Microsoft Services, Data#3

Dave Stevens – Managing Director, Brennan IT

Nicki Bowers – Managing Director, Kloud

Graeme Strange – Managing Director, Readify

Leadership Track

The Debate

Vision Keynote



15.15

– 16

.00

16.10

– 17

.00

7.30

– 8

.45

9.00

– 10

.00


Cent

ral R

oom

CAr

ena

2Fo

yer E

Aren

a 2

Partnering opportunities with Hosting Service Providers


Session Details

Track Keynotes

The data driven organisation

Vivek Ravindran – Data Insights Lead, Microsoft APAC

Data is at the heart of the transformation in your customers. Big Data reveals new opportunities to grow the top line while machine learning will remove costs affecting the bottom line. Organizations are excited about the potential opening a new world of opportunities for you. The breath of the solutions is complex and requires a new lens to view the market but the payoff for those that lead will be huge. Make sure this revolution is brought to them by you.

What can cloud platform mean for your business? The vision, the technology and the partners

Toby Bowers – Enterprise & Cloud Business Group, Microsoft Australia

Are you evolving your business model and making the right investments to take advantage of shifting customer needs? In this session we’ll share Microsoft’s vision including some of latest technologies in action, our investments in our cloud platform, as well as best practices from partners successfully developing cloud practices to transform their businesses with the cloud.

Track Sessions

Nevermind ”Big Data”, we’ll show you the “Big Money”

Michael Girdis – Senior Solutions Specialist Sales Manager, Microsoft Australia

With all the buzz around big data, the internet of things and other technologies in pursuit of revenue you would think the world of the database is in decline. But as our competition’s gaze turns toward the latest buzzwords you can take share for yourself. From the mission critical databases that form the core of operations to the data warehouse that feeds the business insights the data infrastructure remains a field of opportunity. Come hear about the things that make the Australian market unique for database, where the opportunities lay to grow your business and what we are doing to help you get there. Learn from those out there selling, partners like yourself and industry specialists.

Turn hundreds-of-thousands of Windows Server 2003 instances into new revenue!

Wendy Smith – Product Marketing Manager, Enterprise & Cloud, Microsoft Australia

All good things must come to an end and for Windows Server 2003 it’s July 14th, 2015. This is the catalyst that opens the door to retiring legacy operating systems and modernising your customer’s IT with an infrastructure that spans on-premises and cloud, while reducing costs and simplifying management. In this session, we will discuss the current landscape of the server install base, the vast opportunities available today, and how this product milestone can accelerate your business.


11.15

– 12

.00

13.0

0 –

13.4

5

Big Data Track

Big Data Track

Cloud Platform Track


10.0

0 –

10.4

5

Aren

a 2

Cent

ral R

oom

ACe

ntra

l Roo

m B


Expanding your opportunity with Dynamics Business Solutions

Melissa Barlow – Dynamics Partner Sales Lead, Microsoft Australia

Are you an Office 365 Partner looking for the next solution opportunity to grow your business? Come to this session to learn how Dynamics Business Solutions could be the next step for you to grow your opportunities. Whether you’re looking to expand to include a new practice or connect with a partner with existing Dynamics expertise this session will help you understand where the opportunities lie and how to take the next step.

Are you using new marketing to soar to higher results?

Bruce Rasmussen – Managing Director, Carpe Diem Consulting

Melanie McKinney – Senior Consultant – Marketing & Digital Media, Carpe Diem Consulting

Are you receiving conflicting information from everyone you talk to about marketing: “You need a new website” (said the website provider), “We should do some telemarketing” (said the telemarketer), “You’ve got to rebrand” (said the graphic designer) etc. Have you been wondering why the “good old” marketing methods of buying a list, blasting and calling are no longer working and prospects are getting irritated by your efforts? There are highly successful New Marketing techniques that are vastly underused and largely unknown. Content marketing, social media and search engine optimisation are techniques talked about constantly but many business just don’t know how to integrate these new methods into their current marketing activities. So what’s the secret to this New Marketing success? Join this session to understand how you can adopt New marketing techniques to achieve better results.

Expanding your productivity business with business intelligence

Benoit Goreux – Senior Solutions Specialist Sales Manager, Microsoft Australia

As a productivity partner you are on the front lines with the customers who are looking for more insights in their business. Power BI is a new world of opportunity for you to add value for the customers you are already talking to and grow your business. An agile BI tool Power BI allows you to quickly be up and running with a solution for your customer and expand out the solution. Even those who have business intelligence expertise already can expand to a new world of opportunity with a toolset that allows for rapid and iterative development showing your impact on their business in record time. Come learn about the tools, market and how we are helping you make it real.

Five killer Azure scenarios for SMBs and the enterprise

Ibrahim Hamza – Product Marketing Manager, Enterprise & Cloud, Microsoft Australia

Respond to changing business needs with the speed, scale, and savings of Microsoft Azure. Learn how Microsoft Azure can help extend the data centre, address disaster recovery needs, and handle peak capacity. Join us as we discuss the top SMB and Enterprise scenarios that you can sell today to grow your business.


13.0

0 –

13.4

514

.00

– 14

.45

Leadership Track

Big Data Track



Cent

ral R

oom

CCe

ntra

l Roo

m A

Cent

ral R

oom

BAr

ena

2

Session Details


How to grow your business with Microsoft in the SMB segment

Brett Fraser – Partner Channel Development Manager, SMB, Microsoft Australia

Cloud is driving unprecedented growth in SMB. Is your business optimized to capture this growth? Are you taking advantage of the investments Microsoft is making in the SMB channel to accelerate your growth? In this session, understand Microsoft’s Cloud-first vision for SMB, and how you can capitalise on this industry-wide transformation by leveraging the local resources and programs run by the Microsoft SMB team.

Retaining great talent – building the organisation no one wants to leave

Grant Meyer – Consultant, Aon Hewitt Talent Consulting

Regardless of size, geography, or industry, every organisation makes significant investments in its talent. Success requires visionary leaders, exceptional talent at all levels, and the right strategies to keep that talent current, motivated, and focused. Join this session to hear practical examples and methods to attract and retain the talent within your organisation.

Data platform and the cloud, the time is now

Michael Girdis – Senior Specialist Sales Manager, Microsoft Australia

The cloud is touching every aspect of your customers IT infrastructure and business processes and data platform is at the heart of this. Innovation is occurring at a rapid pace with new areas of offerings such as our machine learning services, the Internet of Things and many new areas that are yet to hit the market. With this new infrastructure and functionality comes a world of new opportunities for you to help lead your customers. Come learn what offerings are in market now, what we see coming and how you can take advantage of this to grow your business.

Microsoft Azure is open for business – capturing the opportunity from Linux, Oracle, iOS and Android in the Microsoft Cloud

Greg Stone – CTO, Microsoft Australia

Adam Barker – Market Strategy Lead, Microsoft Australia

Cloud today enables new scenarios from connected mobile and social experiences to deep insights from big data. Azure supports a broader range of workloads than ever: from Oracle and Linux on Azure, iOS and Android applications (using .NET end to end), to Hadoop and High Performance Computing. Join us as we discuss these advanced Azure scenarios, and Microsoft’s approach to take these scenarios to market.


14.0

0 –

14.4

515

.15 –

16.0

0

Leadership Track

Big Data Track



Cent

ral R

oom

CAr

ena

2Ce

ntra

l Roo

m A

Cent

ral R

oom

B

Session Details


Enabling partners to win with devices, services and applications with the Microsoft Partner Network

Christian Longstaff – Cloud Partner Marketing Manager, Microsoft Australia

Jack Pilon – Microsoft Partner Network Manager, Microsoft Australia

Learn how your engagement and connection through the Microsoft Partner Network can enable you to address key customer needs to deliver cloud services, devices, and applications. We can help you and your business thrive in this new economy and meet customer’s needs today and into the future. We will discuss partner profitability models and how to help you make the most of the investments you have already made in your business work for you.

Cloud Solution Partner (CSP) program – the details

Steven Miller – Microsoft Office Division, Business Group Lead, Microsoft Australia

This year Microsoft will be introducing the Cloud Solution Partner (CSP) Program putting partners in a unique position to build on top of our cloud services and additional profitability opportunity. In the first launch wave we are inviting partners to propose how their unique approach in building value added services will shift and grow the market for Office 365. Join this session with Microsoft Office Division Lead Steven Miller to understand the program in depth and learn details on the selection process.

With special guests Eyenaemia – 2014 Imagine Cup winners and futurist speaker, Jason Clarke – founder of Minds at Work

You will also hear views from the Microsoft Australia Senior Leadership Team:

David Gage – Small Midmarket Solutions & Partner Director

Michael Gration – Public Sector Director

Steven Worrall – Enterprise & Partner Director

Mark Leigh – Marketing & Operations Director


15.15

– 16

.00

16.10

– 17

.40

Leadership Track

Aren

a 2

Room

9


APC 2014 Closing Presentation

Session Details


APC 2014 Closing Party

Thursday 4 September | 19.00 – 23.00 | Helm Bar | 30-34 Ferny Avenue, Surfers Paradise (next to Vibe Hotel on Gold Coast Hwy)

Security wristbands will be available for collection after the closing presentation on Thursday at GCCEC. Please wear your name badge AND wristband to ensure access to the venue.

Getting There

• Coach transfers to Helm Bar are leaving from the front entrance of GCCEC at 18.45.

• Taxis from Broadbeach to Helm Bar take approximately 10 minutes.

• Light Rail – Broadbeach North station is located outside GCCEC. Alight at Cavill Ave for Helm Bar. The journey takes 8 minutes.

Dress code – Cocktail Casual

The Hub Happy Hour

Wednesday 3 September | 17.00 – 18.30 | The Hub GCCEC

Following the last session of the day, continue your business connections in The Hub and engage with our sponsors and exhibitors over a drink and canapé.

Welcome Dinner

Tuesday 2 September | 18.30 – 22.30 | GCCEC Halls 3 & 4

Please wear your name badge for access.

Dress code – Smart Casual / Business Attire

APC Social Events


Venue & Social Networking

Gold Coast Convention and Exhibition Centre (GCCEC)2684-2690 Gold Coast Hwy, Broadbeach Queensland 4218 www.gccec.com.au Tel: +61 (0) 7 5504 4000

GCCEC is located 30 minutes’ drive from Gold Coast airport and 5-7 minutes’ walk from all APC recommended hotels.

TwitterFollow us on Twitter at @MSAU_Partner and use the hashtag: #APC2014 for all things APC

One DriveUpload your photos in our OneDrive group at http://msft.it/APC2014_Photos

APC ConnectGet the most out of your APC experience on this digital tool designed exclusively for APC. Manage your agenda, schedule meetings and connect with partners on the Yammer network. APC Connect aka.ms/connect2014

LinkedInConnect with partners on LinkedIn in the Microsoft Partner Network Australia group

Wireless Internet Access Wireless internet access is available throughout most of the Convention Centre.

To access the wireless network:

• Connect to the MicrosoftEvent wireless network name

• No login or password is needed

Ensure you use https or a secure VPN for sensitive information. Microsoft is not responsible for any damages to your computer or device, or loss of any data caused by accessing the APC wireless network, or by your inability to access it.

www.gccec.com.au

http://msft.it/APC2014_Photos

http://apcconnect.hubb.me/


Local Guide

AccommodationSofitel 81 Surf Parade, Broadbeach (07) 5592 2250

Jupiters Gold Coast Gold Coast Highway, Broadbeach Island (07) 5592 8100

TransportGold Coast Cabs 13 10 08

Airport Transfers: Con-x-ion Coaches 1300 266 946

Hughes Limousines 1300 615 165

Public Transport translink.com.au 13 12 30 ** New Gold Coast Light Rail in operation – alight at Broadbeach North for GCCEC **

Shopping CentresOasis Shopping Centre 75 Surf Parade, Broadbeach (07) 5592 3900

Pacific Fair Shopping Centre Hooker Blvd, Broadbeach (07) 5581 5100

Broadbeach CafesElk Espresso 16 Chelsea Ave (07) 5592 2887

No Name Lane 3 Oracle Boulevard (opp Bavarian Bier Café) (07) 5538 5221

Broadbeach RestaurantsRockSalt The Aria Building, Albert Ave (07) 5570 6076 Cuisine: Modern Australian Price Range: $$$$

Chiangmai Thai 2779 Gold Coast Hwy (07) 5538 2144 Cuisine: Thai Price Range: $$

Moo Moo The Wine Bar and Grill 2685 Gold Coast Hwy (07) 5539 9952 Cuisine: Steakhouse, Wine Bar Price Range: $$$$

Social Eating House and Bar 137/3 Oracle Boulevard 07 5504 5210 Cuisine: International, Tapas Price Range: $$$

O-Sushi Shop 2, Oracle North, 12 Charles Ave 07 5570 2166 Cuisine: Japanese Price Range: $$

translink.com.au


The Hub

Tuesday 2 September | 14.30 – 16.00 | Wednesday 3 September | 8.30 – 18.30 | Thursday 4 September | 8.30 – 16.00


Sponsors

Cincom Systems help businesses master complexity with Microsoft Dynamics CRM and AX.

As a Microsoft Dynamics Global ISV, Cincom Systems offer deep domain expertise in solving business issues to industries that sell, make, service and manage complex products or services and/or operate in highly regulated, contract or project-oriented environments.

Industries where Cincom Systems win include; Industrial Equipment Manufacturing, Aerospace & Defence, HVAC, High-tech & Electronics, Resources & Mining as well as Telco Services, Financial Services and Utilities.

Building on a strong ‘configuration’ background the Cincom Business Suite (CBS) extends Microsoft Dynamics to effortlessly meet the needs of complex businesses by deploying capabilities required to configure, price and quote complex products, estimate customer projects, closely control engineering change, employ mixed manufacturing styles, manage multiple projects and contracts, profitably manage aftermarket services and comply with a wide range of regulatory requirements.

cincom.com.au

Citrix is a leader in mobile workspaces, providing virtualization, mobility management, networking and cloud services to enable new ways to work better. Citrix solutions power business mobility through secure, personal workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productive. With annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million users globally.

citrix.com

Dicker Data (ASX: DDR) is an Australian owned and operated, ASX listed hardware distributor with over 36 years’ experience. Through the recent acquisition of Express Data, Dicker Data has expanded both its range and reach to better support reseller partners in growing their businesses. With a strong presence across both Australia and New Zealand, Dicker Data is positioned as the leading distributor for many tier one global brands including HP, Cisco, Microsoft, ASUS, Toshiba and many more.

Selling exclusively to over 4,000 resellers, Dicker Data prides itself on establishing and developing strong long term relationships with its customer base to help facilitate enablement and growth. Dicker Data’s customer-centric approach allows for proactive reseller engagement and the dynamic ability to shift with changing market conditions. Supporting our partners is key to our success and this core focus has resulted in Dicker Data bolstering its position as one of Australia and New Zealand’s largest IT distributors.

dickerdata.com.au

Ingram Micro is Australia’s largest distributor of technology products and is a wholly owned subsidiary of Ingram Micro Inc., a global technology and supply chain services leader to businesses around the world, servicing over 170 countries across six continents. Ingram Micro Australia delivers expertise in technology solutions, mobility, cloud, and supply chain solutions, enabling its business partners to operate efficiently and successfully in the markets they serve. Providing deep market insights and the trust and dependability that comes from decades of proven relationships, sets Ingram Micro apart and ahead. At Ingram Micro, we help business realise the promise of technology.

ingrammicro.com

www.cincom.com.au

www.cincom.com.au

http://www.citrix.com/

https://www.dickerdata.com.au/default.aspx?ReturnUrl=%2f

http://au.ingrammicro.com/


Sponsors

Founded in 2003, NewLease has grown to become the leading subscription software licensing expert in the Asian-Pacific region. NewLease has specialised in subscription software licensing models from international brands Microsoft, VMware, Citrix, Red Hat, Veeam, DataCore, McAfee, Trend Micro, Zimbra and Neverfail, and which service providers adopt and adapt to build service based IT offerings. A unique player in the field of software distribution, NewLease focuses exclusively on enabling Cloud and Managed Service Providers (MSP). NewLease’s complete focus on cloud licensing creates a powerful combination of company culture and core competencies.

newlease.com.au

Telstra is Australia’s leading telecommunications and information services company, offering a full range of communications services and competing in all telecommunications markets. In Australia we provide 15.8 million mobile services, 7.7 million fixed voice services and 2.8 million retail fixed broadband services.

We believe the more connected people are, the more opportunities they have. That’s why we help create a brilliant connected future for everyone, every day. That’s why we build technology and content solutions that are simple and easy to use, including Australia’s largest and fastest national mobile network.

Together, we can offer a wide range of solutions with our breadth of products and services. Visit the Telstra stand to understand how to broaden your ICT solution set with Telstra.

telstra.com.au

Veeam® enables the Always-On Business™ by providing solutions that deliver Availability for the Modern Data Center™, which provides recovery time and point objectives (RTPO™) of less than 15 minutes for the majority of applications and data. Veeam recognizes the challenges in keeping a business up and running at all times and addresses them with solutions that provide high-speed recovery, data loss avoidance, verified protection, risk mitigation and complete visibility. Veeam Backup & Replication™ leverages technologies that enable the modern data center, including VMware vSphere, Microsoft Hyper-V, NetApp storage, and HP 3PAR StoreServ and StoreVirtual Storage, to help organizations meet RTPOs, save time, mitigate risks, and dramatically reduce capital and operational costs. Veeam Management Pack™ extends Microsoft System Center monitoring to enterprise vSphere environments and also offers monitoring, reporting and capacity planning for the Veeam Backup & Replication infrastructure.

veeam.com

Synnex Australia is the nation’s leading ICT distributor servicing Australia’s broad Small to Medium Business demographic, as well commanding a significant percentage of retail distribution market-share. The combination of efficient logistics coupled with highly skilled staff has galvanized our position as leaders in ICT Distribution.

Synnex distributes a range of products from leading vendors, hardware and software alike, with a focus on delivering best in class solutions backed by outstanding customer service and after sales support.

Synnex has been a Microsoft Partner for over 13 years; distributing OEM, FPP, Hardware and Gaming, with Volume Licensing being the latest addition to the portfolio.

Founded in 1998, Synnex Australia is a division of Synnex Technology International Corporation, Asia Pacific’s largest ICT distributor and ranked third largest worldwide.

synnex.com.au

newlease.com.au

telstra.com.au

http://www.veeam.com/

https://www.synnex.com.au/

www.synnex.com.au


Exhibitors

ClickDimensions is the top-rated, Microsoft certified email marketing and marketing automation solution for Microsoft Dynamics CRM. ClickDimensions empowers marketers to generate and qualify high-quality leads while enabling sales to prioritize the best opportunities. Providing email marketing, web tracking, lead scoring, form capture, nurture marketing and more, ClickDimensions allows organizations to discover who is interested in their products, quantify their level of interest, and take the appropriate actions.

clickdimensions.com

Autotask Corporation helps IT organizations worldwide work smarter with a complete, cloud-based IT business management platform that enables efficiency, accountability and access to the metrics that drive intelligent business decisions. With built-in best practices and workflow automation, Autotask speeds time to revenue while continually improving service delivery. Autotask is available in seven languages and used in over 70 countries. Headquartered in New York, Autotask has offices in Beijing, London, Munich and Sydney.

autotask.com

AudioCodes designs, develops and sells advanced Voice-over-IP (VoIP), converged VoIP and Data networking products and communications applications for Service Providers and Enterprises. AudioCodes is a VoIP technology market leader focused on converged VoIP & data communications and its products are deployed globally in Broadband, Mobile, Cable, and Enterprise networks. AudioCodes’ products and solutions include IP Phones, Microsoft LYNC, Office 365, Session Border Controllers (SBC), Media Gateways, Multi-Service Business Routers (MSBR), Residential Gateways, Media Servers, mobile communications solutions, value added applications and professional services. AudioCodes High Definition (HD) VoIP technologies and products provide enhanced intelligibility and a better end user communication experience in emerging voice communications.

audiocodes.com

CyTrack, a Gold certified Microsoft ISV, is a 100% Australian owned software developer of Cloud or on premise Multi-Channel Contact Centre Solutions, based in the Gold Coast. Formed in 1995 , CyTrack products are distributed in over 32 countries globally. We are a platform independent solution that works on both VoiP and software based telephony as well as traditional and on premise platforms. Our products are modular and range from call reporting business intelligence, voice recording, CRM telephony integration, to high end Contact Centre. We also provide comprehensive API’s and tools to enable telephony integration to our partners and clients custom solutions.

cytrack.com

Established in 1998, CRN is a central source of news and business insight for IT resellers, systems integrators, managed service providers, IT solutions companies, distributors and vendors. We have multiple touch points across the IT channel, including print, online, awards, mobile media, roundtables and our annual CRN Fast50. We provide a free daily news service covering the Australian IT channel. CRN is an internationally respected brand with a strong local focus on the issues that matter most to the Australian channel.

crn.com.au/signup

http://www.clickdimensions.com/

http://www.clickdimensions.com

http://www.autotask.com/

http://www.audiocodes.com/

http://www.cytrack.com/

www.crn.com.au/signup


Exhibitors

Insentra is a truly collaborative IT services partner delivering a range of specialised professional and managed services to the IT channel. We select and focus on attaining knowledge and skills in solutions that will best empower the channel. Our partner-centric business model provides our partners and their clients with access to industry expertise and accountable outcomes.

Our email archive migration knowledge and experience combined with a comprehensive portfolio of toolsets, makes Insentra peerless in the delivery of email archive migrations to Office365. Facilitating reliable and resilient cloud transformations Insentra also assist organisations with their transition to Microsoft Azure and the orchestration of workload migrations.

insentra.com.au

GFI MAX helps IT Support Companies and MSPs grow monthly revenues from existing customers, attract new customers with affordable, high-value, easy-to-use services and deliver proactive, cost efficient services to grow an IT business profitably. GFI MAX provides a range of integrated software solutions built specifically for IT Support Companies and MSPs that are fast to implement, low effort to manage and fully brandable, so your customers see their value. The GFI MAX platform enables MSPs to provide managed antivirus, managed online backup, remote support, email security, automated monitoring, patch management, asset tracking, alerting and viewing and reporting all from a single dashboard.

gfimax.com

Enghouse Interactive is a leader in delivering Multi-Channel Contact Centre and Business Process Automation functionality. More than 4,500 customers rely on Enghouse Interactive’s customer contact solutions to improve the end-user experience, increase productivity and deliver operational efficiency.

Enghouse Interaction Communications Centre (formerly Zeacom Communications Centre) for Lync enables contact centres, help desks and customer service centres to efficiently manage large numbers of inquiries by phone, email, chat or SMS, and increase productivity by automating repetitive business processes.

Enghouse Interactive is a member of the Microsoft Partner Network with Gold competencies in Application Development, Application Integration and Communications.

enghouse.com

Dell Software makes it easy to securely manage and protect applications, systems, devices and data to help organisations of all sizes fully deliver on the promise of technology. Our simple yet powerful software – combined with Dell hardware and services – provide scalable, integrated solutions to drive value and accelerate results. Whether it’s Windows infrastructure, the cloud and mobile computing, or networks, databases and business intelligence, we dramatically reduce complexity and risk to unlock the power of IT.

software.dell.com

http://insentra.com.au/

http://www.gfimax.com/

http://www.enghouse.com/

www.software.dell.com

http://software.dell.com/


Exhibitors

As Australia’s largest vendor and carrier neutral data centre provider, NEXTDC is the largest independent provider of colocation services in Australia. Boasting world-class facilities across Australia’s major growth markets, our best of breed data centres allow organisations to host critical IT infrastructure and selectively source services through our dynamic national ecosystem.

A dedicated cloud enabler, our data centre’s provide first-class security, connectivity, cooling and high density power and are accompanied with real-time monitoring and remote control via our award-winning portal, ONEDC®. Adopting a ‘channel first’ model, at NEXTDC we are committed to providing world class solutions and an unrivalled level of service and support to the ICT community.

nextdc.com

Parallels® is a global leader in hosting and cloud services enablement and cross-platform solutions. Parallels began operations in 2000 and has developed into a fast-growing software company with more than 1000 employees across offices in North America, Europe, Australia and Asia.

Parallels makes it easier for service providers to grow and profit from the Cloud™ with innovative service delivery software, expertise, and its partner ecosystem. More than 10,000 service providers rely on Parallels to deliver thousands of applications and cloud services to more than 10 million small and medium businesses (SMBs) in more than 130 countries. The company’s customers and partners include traditional Web hosters, communication service providers, value added resellers (VARs), distributors, and website designers.

parallels.com

Mimecast is a leader in enterprise cloud services for the protection and management of corporate human generated data. The company’s email security and cloud archiving services are built on Mimecast’s world-leading secure cloud platform and optimized for Microsoft Exchange and Office 365. Founded in 2003, the company has over 10,000 customers, nearly 3 million users and works with over 800 channel partners worldwide. Mimecast has offices in Europe, North America, Africa and Australia.

mimecast.com

Imation’s IronKey mobile security solutions protect sensitive data and include PC on a Stick workspaces for Windows To Go, hardware encrypted USB drives for secure storage, and centralised device management solutions.

IronKey Workspace is an IT manageable, fully functional Windows To Go ‘PC on a Stick’ solution for secure, remote working. Bootable from a USB flash drive, its anytime, anywhere secure access to corporate applications and data is ideal for mobile workers and enabling secure BYOD strategies.

IronKey is the mobile security portfolio of Imation Corp. and is available in Australia via distribution (WhiteGold Solutions, www.whitegold.com.au) and resellers.

ironkey.com

https://www.nextdc.com/

http://www.parallels.com/au/

http://www.mimecast.com/

www.mimecast.com

www.whitegold.com.au

http://www.ironkey.com/en-US/


Exhibitors

Founded in 2002, Secunia is the leading provider of IT security solutions that help businesses and private individuals globally manage and control vulnerability threats and risks across their networks and endpoints. Secunia’s proven, complementary portfolio aids businesses in their handling of complex IT security risks and compliance requirements across industries and sectors – a key component in corporate risk management assessment, strategy, and implementation. Secunia plays an important role in the IT security ecosystem, and is the preferred supplier for enterprises and government agencies worldwide, counting Fortune 500 and Global 2000 businesses among its customer base.

secunia.com

PwC is one of Australia’s leading professional services firms, bringing the power of our global network of firms to help Australian businesses, not-for-profit organisations and governments assess their performance and improve the way they work. PwC’s Technology Consulting Services offers our customers market leading business enablement technology services focusing on strategy, enterprise architecture, and infrastructure services. These are underpinned by an enhanced Global Enterprise Cloud Service focusing on the orchestration of new IT delivery models based on our business enablement strategies, cloud architecture solutions, and Cloud Migration and IT simplification services.

pwc.com.au

Plantronics is a global leader in audio communications, and delivers the broadest UC portfolio of devices that are optimized for Microsoft Lync, bringing simplicity, crystal clear audio, and rich functionality. At Plantronics, we create technology so innovative, the technology disappears and all that’s left is communication. There is a device solution for every configuration, every work style and every user – mobile professional, executive, remote worker, and office worker. Plantronics devices are designed for how people work today, with the heritage of over 50 years of commitment and obsession to innovate relentlessly and deliver perfect sound – in the name of communications.

plantronics.com.au

Polycom helps organisations unleash the power of human collaboration. More than 400,000 companies and institutions worldwide defy distance with secure video, voice and content solutions from Polycom to increase productivity, speed time to market, provide better customer service, expand education and save lives. Polycom and its global partner ecosystem provide flexible collaboration solutions for any environment that deliver the best user experience, the broadest multi-vendor interoperability and unmatched investment protection. Visit our website or connect with us on Twitter, Facebook, and LinkedIn to learn more.

polycom.com.au

http://secunia.com/

http://www.pwc.com.au/

http://www.plantronics.com/au/

http://www.polycom.com.au/


Coffee Carts & Pod Exhibitors

Pod Exhibitors

Water Bottle Sponsor Microsoft Payment Solutions

www.synnex.com.au


MAPA 2014

Application Development Partner of the Year• Breeze• CyTrack• Object Consulting• Readify

Business Intelligence Partner of the Year• BizData• Breeze• Ignia

CityNext Partner of the Year• Artis Group• NEC Australia• OST

Cloud Solutions Partner of the Year• Breeze• Kloud• nSynergy

Collaboration and Content Partner of the Year• Kloud• nSynergy• OBS

Communications Partner of the Year• Generation-e• Nexon • Telstra

Customer Relationship Management (CRM) Partner of the Year• OBS• SMS MT• Velrada

Data Platform Partner of the Year• Bizdata• UXC Red Rock Consulting• WARDY IT Solutions

Datacentre Partner of the Year• Data#3 Limited• Ensyst• Technology Effect

Devices and Deployment Partner of the Year• Data#3 Limited• Dilignet• ZettaServe

Distributor Partner of the Year• Dicker Data• Ingram Micro• NewLease

Education Partner of the Year• Data#3 Limited• Kloud• nSynergy

Your time to shine...Now in its seventh year, the MAPAs continue to grow in stature, offering an unrivalled platform on which to showcase Partner solutions that make a real difference.

The finalists of the Microsoft Australia Partner Awards (MAPA) are:


MAPA 2014

Enterprise Resource Planning (ERP) Partner of the Year• Hands-on Systems• Sable Systems• UXC Eclipse Pty Ltd

Hardware Partner of the Year• Acer• Leader Computers Pty Ltd• Lenovo

Health Partner of the Year• Breeze• Generation-e• Ocean Informatics

Hosting Partner of the Year• Brennan IT • iiNet• Nexon

Learning Partner of the Year• DDLS• New Horizon Learning Centre• Saxons

Small Business Partner of the Year• Leap Consulting• Ozbizweb Group• Xcentral

Software Asset Management (SAM) Partner of the Year• Dimension Data• Software Optimisation Services• SoftwareONE

Configuration is only the beginning…

Cincom offers advanced Microsoft

Dynamics AX and CRM solutions

designed for businesses that SELL,

MAKE, SERVICE and MANAGE

complex products and services.

Visit the Cincom stand to

learn how we can help you master

complexity with Microsoft Dynamics.

www.CinCom.Com.au

It’s time to empower the original mobile device:

You.

Virtualisation, Mobility, Networking. Only Citrix securely delivers everything you need for a mobile workspace wherever you go.

Learn more at citrix.com

New ways to work better.

Visit the Citrix Booth at Stand 2

W I T H

I N T O

WIN AN XBOX ONE DAILY PLUS THE CHANCE TO

WIN A SURFACE PRO 3. SEE YOU AT STAND #1!

Experience is the difference... www.dickerdata.com.au | [email protected] | 1800 688 586

Proud sponsors of APC 2014

All things CloudLet us help you DO MORE with Microsoft

Documents

Conference Guidedownload.microsoft.com/.../APC_Conference_Guide_2014.pdf · 2018-12-05 · APC 2014 Conference Guide | APC2014 2 Agenda Overview Central Room A Central Room B Central