Concepts of workflow

Concepts of workflow

Automation Integration Management of the process

John Birkenshaw

Pira International Ltd.

[email protected]


The evolving printing and publishing industries

Change from: Manufacturing focus to customer-centric service Print product to multiple media and communication

services Independent service providers to alliances Independent service providers to consolidated one-

stop-shop customer service provision Mass production to mass customisation Hard copy interchange and storage to digital data

interchange and storage Proprietary non-interfaceable systems to open and

integrated copy flow and admin data flows

Artis ts /photographers

Authors

Editor ial proc es s

P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

P re-pres s &Im pos itionP roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow

Advertis ing d ig ital w orkflow

CIP 4/J D F m etadata

P roduc tion order proc es s ing and ac c ounting

P ublis her 's s ales proc es s

P ublis her 's pre-produc tion data


Authors


P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

P re-pres s &Im pos ition

T eles alese-CRM

Clas s AdsD is play Ads

P roduc tion M anagem ent D ata (W I & S F D C)

D igital w orkflow







Authors


P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

P roduc tionM IS

P roduc tions c hedules and

job s tatus


T eles alese-CRM


P roduc tionAc c ounting

s ys tem

P ro d u c t io nO rd e r p ro c e s s in g


D igital w orkflow







Authors


P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

D igital pr in ting

F inis h ing

D is patc h

PD

F

P roduc tionM IS


job s tatus

P rin t queuem anager


T eles alese-CRM



s ys tem



D igital w orkflow







Authors


P re-pres ss ys tem

P age m akeup

CT P

Litho pr in ting

F inis h ing

D is patc h

D igital pr in ting

F inis h ing

D is patc h

PD

F

P roduc tionM IS CIP 4/J D F

F iling s ys tem


job s tatus



T eles alese-CRM



s ys tem



D igital w orkflow






D igital As s etM anagem ent

s ys temP D F v1.3+

andM etadata


Authors


P re-pres ss ys tem

P age m akeup

P re -w e b s y s t e mS c re e n

la y o u t / t e m p la t ed e s ig n

CT P

Litho pr in ting

F inis h ing

D is patc h

D igital pr in ting

F inis h ing

D is patc h

W eb s erver

W eb brow s erReader

PD

F

HT

ML

X M L

X M L X M L

P D F


F iling s ys tem


job s tatus

e-book reader

P D F



T eles alese-CRM



s ys tem



D igital w orkflow







s ys temP D F v1.3+

andM etadata


Authors


P re-pres ss ys tem

P age m akeup

P re -w e b s y s t e mS c re e n

la y o u t / t e m p la t ed e s ig n

CT P

Litho pr in ting

F inis h ing

D is patc h

D igital pr in ting

F inis h ing

D is patc h

W eb s erver

W eb brow s erReader

PD

F

HT

ML

X M L

X M L X M L

P D F


F iling s ys tem

P ublis h ingM IS


job s tatus

e-book reader

P D F



T eles alese-CRM



s ys tem

P ublis h ingAc c ounting

s ys tem

P ublis h ingP urc has ing


O r d e r p r o c e s s in gD is t r ib u t io n

Sa le s a n a ly s i s

P r e - p r o d u c t io n d a t aSa le s f o r e c a s t in gW arehous e

s toc k c ontro l


D igital w orkflow







Building blocksMIS Management information systems

administration processing and analysis/production efficiency E-commerce systems

Customer relationship management systemsDigital workflow management systems

content processing, PPML

DAM Digital Asset Management content and metadata storage

XML, PDF, JPEG, JPEG2000 content structures

CIP3/CIP4/JDF, MPEG7 metadata processing


MIS development areas Customer relationship management – to improve

customer service, manage sales and reduce cost of sales E-commerce – providing customers with Internet access to

MIS hosted web-site for suite of functions Estimating – need for expert system approach to automate

estimating and accept JDF data as input Scheduling – Constraint based optimisation to enable

scheduling in real time JDF: Job Definition Format – to automate administrative

processes, enhance production efficiency, provide status reporting and cost savings

Open systems adoption, a non-proprietary approach, industry-standard databases, web browsers, Internet communication protocols and JDF


Customer relationship management

A customer databaseEnables 1:1 marketing – a “personal” approachProvides a systematic record of ALL customer

interactionsSomething a print company can useSomething a print company’s customers can

use= an opportunity to sell personalised and

customised print

Cus tom er Relations hipM anagem ent S ys tem


s ys temP D F v1.3+

andM etadata

M anual D es ign/P age As s em bly

O n-the-f ly pageas s em bly


CT P

Litho pr in ting

F in is h ing

D igital pr in tingpers onalis ation

Im pos ition

P rin t Q ueuem anager

D igital pr in ting

F in is h ing

D is patc h

P re-w eb s ys temS c reen layout &tem plate des ign

W eb, W AP orEm ails erver

W eb brow s er

C UST O M ERS

Pe rsonalise d follow-upbrochure

Pe rsonalise d follow-upbrochure with customise d

conte ntPe rsonalise d and customise d-conte nt

pre se nte d v ia browse r, WAP, e mail


Digital workflow management systemsAutomation of pre-press processesAn interface with customersIntegration of processes

Colour management Format conversion RGB/CMYK conversion Pre-flight DAM Imposition Proofing RIPping Queue management


Digital Asset Management

Automation of content storage/retrieval, conversion, rights management

interfaces editorial processes with production processes

will typically store XML, PDF, JPEG, JPEG2000


Turning workflow upside down

“Archive” was the final repository - the end of the workflow

Author


P age as s em bly

Im pos ition

P latem aking

P rin tingARCHIVE

P D F form at

Correc tion c yc le

HT M L c ode

W eb s erver

W eb brow s er


Turning workflow upside down

“Archive” was the final repository - the end of the workflow

“Database” is now the centre of activity the source of multiple versions for

multiple media

Author


P age as s em bly(D T P )

Im pos ition

P latem aking

P rin tingARCHIVE

P D F form at

Correc tion c yc le

HT M L c ode

W eb s erver

W eb brow s er

Authors(S ty les heets or X M Lc ode - M S W ord 11 )

Editor ial proc es sX M L c ode

CO N T EN T D AT ABAS EX M L or P D F v1.3???

P age As s em bly

Im pos ition andRIP

P D F f ilec reation

Im pos ition &P latem aking

Conventionalpr in ting

D igital pr in ting

W eb s erver

W eb brow s er

Correc tion c yc le


File formats suited to DAM

XML - encodes user-definable structurePDF - encodes typography, page layout (and

optionally structure) JPEG - continuous tone images (RGB,

compressed) JPEG2000 - continuous tone images

50% of size of JPEGs supports CMYK, RGB, ICC profiles multi-resolution capability XML based metadata (inc. IPR rights)

PDFG eneral doc um ent

in terc hange

PDF/XS pec if ic pre-pres sdata in terc hange

PDF/X -1 :1999Blind exc hangeCM YK c olour

des c r ip tion

PDF/X -2N on-blind exc hanges(requires s upporting

data & dis c us s ion

PDF/X -3Colour m anaged data(RG B, CIELab , ICCprofiles and CM YK)

PDF/X -1 :2001

PDF/X -1a :2001P rohibits O P I and f ile

enc ryption(S im pler to us e)

PDF


What is XML?

XML=eXtensible Markup Language Universal format for structured documents Extensible=infinitely adaptable Universal=applicable to all documents Structured=all useful documents have

structure

XML Schema specify the structure of documents and datatypes of each element Encode metadata about a document


Common applications

Publishing Multi-purposing, multi-media, archiving

Document authoring and editingElectronic commerce transaction processingData transferControl and data acquisition (JDF)MPEG-7 (multi-media metadata)PPML (personalised Print Markup Language)


Impact of JDF

An XML based metadata format incorporating all admin and technical information about a job

Provides a mechanism to control, monitor, and provide communication between all processes in print production from job submission to delivery

A universal message format Good foundation for non-proprietary Internet based

e-commerce systems Incorporates JMF (Job Message Format) for real

time job status reporting Enables automation of production system setup Automation of estimating


JDF data flows

Cus tom er data

P r in t Com panyM IS

P roduc tionEquipm ent

P re-pres ss ys tem s

D elivery

P D F Copy data

J obS pec if ic ations

Quo

tatio

n/O

rder

pla

cem

ent

J ob D eliveryInform ation

Mac

hine

setu

p da

taJob status

information

M ac hine s etupdata

Sto

ck le

vels

Job

Sta

tus

Info

rmat

ion

Content c reation P roduc tc onc eption

F inis hing

P rin ting

P latem aking

Im pos ition

C o lo u r m a n a g e m e n tT r a c k in g

e t c

P re-f light

P D F


D AM

W orksins truc tions

P roduc tion p lan

(Expert s ys tem )Es tim ating

J D F

T ec hnic als pec if ic ation

Adm inis trativedetails

W arehous e

D is patc h/D is tr ibution

M ac hine s etupdata

D is patc hinform ation

Invoic ing

Cus tom er

J M F

Job

Sta

tus


Overall workflow management

The “missing” functionPlanning, scheduling, monitoring the whole

workflowLive status reportingPro-active notification of departure from planSome contenders:

Agfa Delano Fuji Valiano Open Text Livelink MetaCommunications VirtualTicket


Conclusion:Key workflow conceptsWorkflow is an all-embracing subject

Copy data, admin data, metadata Impacts on the complete process and supply chain

Automated workflows bring versatility, efficiency and speed

Effective workflows require process integration and intercommunication Non-proprietary and open Need to be standards based e.g. XML, PDF, JDF

Necessary response to customer/market changeNecessary to survive in increasingly competitive market

[email protected]

Pira International Ltd

mailto:[email protected]





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Concepts of workflow