Technology is part of our daily life, and ComputerHoy.com tells
you all about it with a unique approach.
We connect technology to the average user in a way he
understands.
It has multipled by 6 the number of unique users in only 3 years
and the page views by 7.
is part of our daily life, omputerHoy.com tells you all
unique approach
by 6 the number of unique users in only 3 years
is part of our daily life, omputerHoy.com tells you all
unique approach.
by 6 the number
COMPUTERHOY.COM
INSTRUMENTAL
21%• More than 46 years old.• They are the ones who
connect the less to the Internet throughout the day.
• They are less active than the rest when it comes to Internet
usage.
• They like to play online with their smartphones, though.
• They are traditional• They wait and see what
others buy and what technological magazines say before buying a
gadget.
THESE ARE THE COMPUTER HOY
Datos extraídos de la encuesta realizada por Nicequest
partners.
PRO
25%• Average age:
40 years old• They mainly use their
smartphones to connect to Internet
• They search for information on the web
• They are regular users of social media
• They advice, rather than decide, on the technological
purchases of their family and friends.
25%TRADITIONAL
15%• Average age:
46 years old• They surf the net
from home during the evening/night hours.
• They like to read and learn about technology from the
experts.
• Print magazines are a reliable source of information for
them.
• They’re married and have several kids.
NAL ALSURFER
18%• They are less than 35 years old.• Heavy users: they visit
ComputerHoy.
com every day.• They are always connected on their
smartphone.• They use Internet for almost
everything: reading news, listening to radio, playing,
buying…
• They consider themselves self-taught and early adopters.
• They do sports and they like fashion.• They’re impulsive when
it comes to
buying• They’re very active on social networks.• They make their
friends’ technology
purchasing decisions.
