COMPUTER APPLICATIONS TO BUSINESS ||

By Sana Asad

Grade Composition

• Assignments 5%

• Tests & Quizes 10%

• Project & Presentation 10%

• Midterm 30%

• Final 45%

Note: 59% is Fail!

Course Outline

•Introduction to E-Commerce•E-commerce business models and

concepts•The Internet and WWW•Building an E-Commerce Website•Security and Encryption•Web Payment Systems•Web Marketing Concepts•Web Marketing Communications•Auction, Portals and Communities•Integrated Approach- application based

CHAPTER # 1

INTRODUCTION TO E-COMMERCE

What is e commerce?

•E-commerce is buying and selling goods and services over the Internet.

•By the help of the flexibility offered by computer networks and the availability of the Internet , E-commerce develops on traditional commerce.

•E-commerce creates new opportunities for performing profitable activities online.

E-Commerce Transaction

E-commerce vs. E-business• E‐Commerce : Use of Internet and Web to

transact business Digitally enabled commercial transactions

betweenand among organizations and individuals.• E‐business: Digital enablement of transactions

andprocesses within a firm, involving information

systems under firm’s control. Does not include commercial transactions involving an exchange of value across organizational boundaries.

Unique Features of E-commerceTechnology•Ubiquity• Global reach• Universal standards• Information richness• Interactivity• Information density•Personalization/customization• Social technology

Types of E-commerce

Classified by market relationship• Business‐to‐Consumer (B2C)• Business‐to‐Business (B2B)• Consumer‐to‐Consumer (C2C)

Classified by technology used• Peer‐to‐Peer (P2P)• Mobile commerce (M‐commerce)

The Internet• Worldwide network of

computer networks built on common standards

• Created in late 1960s• Services include the Web, e‐

mail, file transfers, etc.• Can measure growth by

looking at number of Internet hosts with domain names

• Provides services such as e-mail, document transfer, newsgroups, shopping, research, instant messaging, music, video, and news.

Business Uses Of Internet These services and capabilities are a core part

of a successful e-commerce program. They are either parts of a value chain or are included as supporting activities:

• Buying and selling products and services • Providing customer service • Communicating within organizations • Collaborating with others • Gathering information (on competitors, and so

forth) • Providing seller support • Publishing and distributing information • Providing software update and patches

The Web

• Most popular Internet service developed in early 1990s

•Provides access to Web pages•HTML documents that may include text,

graphics, animations, music, videos•Web content has grown exponentially•Google indexes between 75 – 100 billion

pages

Growth of Internet & Web

Origins & Growth of E-commerce

• 1995: Beginning of e‐commerce First sales of banner advertisements• E‐commerce fastest growing form of

commerce in United States.

E-commerce: Brief History

• 1995‐2000: Innovation Key concepts developed Dot‐coms; heavy venture capital investment• 2001‐2006: Consolidation Emphasis on business‐driven approach• 2006‐Present: Reinvention Extension of technologies New models based on user‐generated

content, social networks, services

Predictions for the Future

• Technology will propagate through all commercial activity.

• Prices will rise to cover the real cost of doing business.• E‐commerce margins and profits will rise to levels more

typical of all retailers.• Cast of players will change.• Traditional Fortune 500 companies will play dominant

role.• New startup ventures will emerge with new products,

services.• Number of successful pure online stores will remain

smaller than integrated offline/online stores.• Regulatory activity worldwide will grow.• Cost of energy will have an influence.

Understanding E-commerce:Organizing Themes

• Technology: Development and

mastery of digital computing and communications technology

•Business: New technologies present businesses

with new ways of organizing production and transacting business

• Society: Intellectual property,

individual privacy, public welfare policy