Compulsory Briefing Session

4 October 2013

Branding and Promotional Materials

Agenda

1. Welcome

2. Introduction of RAF members

3. Circulation of Attendance Register

4. Presentation by RAF :

a. Procurement

b. Marketing & Communication

c. Scope of Work/Specification

5. Q & A

6. Closing

Bid Details

Background

1. The RAF has an integrated Marketing and Communication Strategy

2. All RAF stakeholders play an important role in referring affected

accident victims directly to RAF for assistance

3. Corporate gifts and promotional materials play an important role in

relationship building

4. Promotional materials allow communities to build a relationship with

the brand through personal interaction with employees and brand

recall

5. Positive brand touch points are critical in building sustainable

relationships between RAF brand and all its stakeholders and

communities

Scope of WorkThe successful bidder must:

1.Provide contemporary and modern branding and promotional materials

2.Demonstrate variety in terms of product mix – wide range of products

3.Indicate whether their supply base – RSA or international

4.Comply with 5 – 7 days turn-around time after brief from RAF

5.Indicate if their branding capacity (printing) is in-house and/or external

6.Provide at least 3 contactable references where they have provided

similar services

7.Furnish proof of highest volume they once handled, provide client

details

8.Outline approval processes with their clients

Compliance Issues

1. Document check list in the bid document

2. No telephonic communication

3. Only email communication up to the 8th of October 2013

4. Complete in full and sign the bid document

5. All supporting documents (where applicable) must be submitted

6. Bid closing date and time must be observed

NB. Bidders may be disqualified for non-compliance, should applicable

documents not be submitted

Mandatory Requirements

1. The bidder must confirm that they have read and understood

the terms and conditions set out in the bid document, which

terms and conditions the bidder accepts, in the event that the

RAF awards the contract to the bidder pursuant to this bid

2. Failure by the successful bidder to conclude a contract within

30 days following the issuing by the Fund of the award letter

to the successful bidder, will result in the bid being deemed to

be non-responsive which will then entitle the RAF to consider

other responsive bids and award the tender to another bidder

or bidders

Evaluation Criteria

1. Price = 90 points

2. BBBEE = 10 points

3. Technical and Functional:

3.1 Demonstrate ability to provide a variety of products = 20 points

3.2 Branding capacity:

3.2.1 In-house = 15 points

3.2.2 Outsourced = 5 points

4. Proposal on relevant materials, list top ten items, lead times = 20

pints

5. Proof of past experience – supplying branding and promotional

materials, attach 3 samples = 20 points

6. Indicate supply base:

6.1 Local (RSA) = 15 points

6.2 International (import) = 5 points

Disqualification

1. All bidders who score less than 75% on functionality will not be

considered for further evaluation on Price and BBBEE

2. Failure to submit valid and original tax clearance certificate

Response Format

Bid response format to be strictly adhered to for easy reference

1.Indexing

2.Supporting documents

3.Annextures

4.Business profile

5.Binding documents !!!!!

6.Each JV/consortium partner/party to submit all required documents

Questions

?

THANK YOU