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Components of an Effective Networking Program. Presented by Captain James Ridley New York Wing/NER Public Affairs Officer. net·work·ing A supportive system of sharing information and services among individuals and groups having a common interest. Networking. Internal External. - PowerPoint PPT Presentation
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Components of an Components of an Effective Networking Effective Networking Program Program
Presented by Captain James RidleyPresented by Captain James Ridley
New York Wing/NER Public Affairs New York Wing/NER Public Affairs OfficerOfficer
net·work·ingnet·work·ing A A supportive supportive system of sharing information and system of sharing information and services among individuals and services among individuals and groups having a common interest.groups having a common interest.
NetworkingNetworking
InternalInternal ExternalExternal
Internal NetworkingInternal Networking
Squadron, Group, Wing or Region Squadron, Group, Wing or Region Staff OfficersStaff Officers
CommandersCommanders CadetsCadets Other PAOs within Group, Wing or Other PAOs within Group, Wing or
RegionRegion National Public AffairsNational Public Affairs
Staff Officers, Staff Officers, Commanders & CadetsCommanders & Cadets Excellent source for events being Excellent source for events being
plannedplanned Access to event details and direct Access to event details and direct
quote sourcesquote sources Enables the PAO to promote the Enables the PAO to promote the
best events internally and best events internally and externallyexternally
Friendly sources to question and Friendly sources to question and pitch ideas topitch ideas to
PAOsPAOs
Best practicesBest practices Sharing of ideas, methods and Sharing of ideas, methods and
stylesstyles Collaborative effortsCollaborative efforts WorkshopsWorkshops Group, Wing or Region Group, Wing or Region
Newsletters & WebsitesNewsletters & Websites
National Public Affairs National Public Affairs OfficeOffice ““The Source” They’re here to helpThe Source” They’re here to help National PA UpdatesNational PA Updates Annual PAO AcademyAnnual PAO Academy Best PracticesBest Practices Online NewsOnline News Volunteer MagazineVolunteer Magazine
External NetworkingExternal Networking
Local town/county news publicationsLocal town/county news publications Major local news publicationsMajor local news publications Local TV & Radio StationsLocal TV & Radio Stations Local politicians press secretariesLocal politicians press secretaries College Radio StationsCollege Radio Stations College Professors (Radio & TV)College Professors (Radio & TV) High School & Technical SchoolsHigh School & Technical Schools Base Public Affairs DepartmentsBase Public Affairs Departments Authors – Aviation, E/S, Community Authors – Aviation, E/S, Community
ServiceService
Location, Location, Location, Location, LocationLocation
Tools of Effective Tools of Effective NetworkingNetworking Press KitsPress Kits Business CardsBusiness Cards Internet/WebsiteInternet/Website Examples of workExamples of work Know your audienceKnow your audience Media databaseMedia database
eMail, Fax, Phone and mailingeMail, Fax, Phone and mailingaddressaddress
Quality of submissionsQuality of submissions Relationships (Don’t be afraid to drop a name Relationships (Don’t be afraid to drop a name
or two)or two)
PersistencePersistence
Don’t give upDon’t give up Submit articles in a timely fashion Submit articles in a timely fashion
on a consistent basison a consistent basis Mainstream media is toughMainstream media is tough Research, research and more Research, research and more
researchresearch Patience pays off…eventuallyPatience pays off…eventually
Build CredibilityBuild Credibility
ExamplesExamples
TV Kids NewsTV Kids News NER SARCOMPNER SARCOMP
The RepublicanThe RepublicanABC & NBCABC & NBC
SAR Mission-LIG, Summer 2007SAR Mission-LIG, Summer 2007NewsdayNewsday
News 12 TVNews 12 TVHampton WeeklyHampton Weekly
LI Press, Suffolk Life, Neighborhood LI Press, Suffolk Life, Neighborhood NewsNews
When Opportunity When Opportunity KnocksKnocks
Networking Made It Networking Made It PossiblePossible National PA & NYWg PAONational PA & NYWg PAO PA Specialist, Westover ARB, MAPA Specialist, Westover ARB, MA Editor, Editor, Suffolk LifeSuffolk Life Newspaper Newspaper Kids-Day Editor, Kids-Day Editor, Newsday Newsday Captain Darren Cioffi, CAPCaptain Darren Cioffi, CAP
SummarySummary
Internal & External NetworkingInternal & External Networking Professional attitude, appearance Professional attitude, appearance
and workand work Utilize multiple sourcesUtilize multiple sources Be persistent but not “pushy”Be persistent but not “pushy”
Questions?Questions?