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2011/SOM1/HRDWG/034 Agenda Item: CBN 5

Completion Report - HRD 01/2008T IPR Strategies for Emerging Enterprises – Capacity Building for

Successful Entry to Global Supply Chain

Purpose: Information Submitted by: Japan

33rd Human Resources Development Working Group Meeting

Washington, D.C., United States7-11 March 2011

Project Completion Report

To HRD-WG & CBN

Project profile

Project number & title : HRD 01/2008T - IPR Strategies for Emerging Enterprises – Capacity Building for Successful Entry to Global Supply Chain

Time period covered in report:

July 2009 through December 2010 Date submitted: March 3, 2011

Committee / WG / Fora: Human Resources Development Working Group (HRD-WG)

Project Overseer Name / Organization / Economy:

Mr. Akatsu Koichiro, Managing Director, Institute for International Studies and Training (IIST), Japan

Project report and reflection

1. Project description: In 3-4 sentences, describe the project and its main objectives.

The project objectives were to prepare entrepreneurs and managers in emerging enterprises to appreciate and utilize their own intellectual assets to strengthen their capacity in the global economy by: a) Identifying key issues for IPR protection in the emerging industries/economies. b) Developing capacity building programs and their training materials targeting business management

and policy makers in the emerging industries and economies for strengthening their strategic approaches to IPR protection.

c) Preparing management training and other relevant capacity building institutions to implement the programs in their respective economies and regions in the form of pilot testing the program.

2. Activities for Meeting the objectives: The objectives were achieved through the following activities and some adjustments were incorporated for maximum results:

a) Organized an experts’ workshop to identify issues and develop framework for capacity building in September 2009.

b) Ten cases were developed, based on agreed framework from September 2009 through July 2010. (Less number of cases was developed due to unavailability of case writers. Case reviews and revisions took longer than originally planned. However, experts collaborated throughout the process to make the cases more relevant and user-friendly.)

c) One pilot training program was successfully carried out in September 2011. (3 months delay as a result of extended case editing and finalization work.)

d) Finalization of cases and materials: and writing a synthesis paper from September to November, 2010.

e) Publication of a case book: in November 2010, as planned.

3. Project evaluation:

Attached are feedbacks from the pilot seminar participants involved in the project. They all agreed that the cases developed are extremely relevant and easy to understand. Practical nature of the training program was also highly appreciated by the participants. More in-depth program and materials covering other issues appear to be in great demand. The use of cases and discussion mode of program delivery were also found very effective for practitioner-participants. The experts/trainers were appreciated the program as being very practical and at the same time bring the most out of APEC’s diversity. The experts were keen to replicate the program in their respective economies.

4. Key findings:

a) The simple framework of intellectual asst management is extremely powerful to make the entrepreneurs

realize their importance and strategic use of them. b) Appreciation and protection of own intellectual assets lead the entrepreneurs to appreciate other

people’s intellectual assets. c) Different orientations between the western, more legalistic approaches to negotiation and more

relationship based approaches in Asia became apparent in the discussion, which proved to be a great value of conducting this project under APEC for both participants and for expert trainers.

5. Next steps:

The experts involved in the case writing and trial seminar strongly suggested to replicate the seminars in other parts of APEC economies. A number of institutions and experts in the management development fields, including business school networks, expressed interest in translating the cases into their own languages and use the materials and program design for their courses.

APEC HRD in collaboration with IPEG and SME WG can help disseminate the project outputs and further expand the scope and coverage of issues in the future. With this in mind, consultation with IPEG and SME WG will be made in the future.

6. Feedback for the Secretariat:

The APEC travel budget approval process, particularly securing air ticket estimates and approval, takes a great deal of time and efforts on the part of the participating experts and project managers. Often in the approval process, opportunities to avail of the lower fares can be lost. It would be appreciated if the process can be simplified, such as to leave the decision to the overseer within the budget and APEC guidelines, rather than APEC Secretariat approving each and every airfare quotation.

7. Participant information: Please provide details, where applicable. Insert rows as needed.

Economy # male # female Details

Canada 1 1 Participated as experts in course design workshop, case development and pilot training

China 2 Participated as experts in course design workshop, case development

Hong Kong, China 1 1 Participated as experts in course design workshop and case development

Indonesia 1 Participated as an expert in course design workshop, case development and pilot training

Japan 5 2 Participated as experts in course design workshop, case development and pilot training

Malaysia 1 Participated an expert in case development

New Zealand 1 1 Participated as experts in course design workshop, case development and pilot training

Philippines 3 5 Participated as experts in course design workshop, case development and pilot training

Philippines 19 13 Pilot seminar participants (entrepreneurs, government, NGO and academics)

Chinese Taipei 1 Participated as an expert in course design workshop, case development and pilot training

8. Outputs: Please provide details, where applicable. Change headings or insert rows as needed.

# planned # actual Details

# of workshops 2 2 Initial Kick off workshop in Okinawa, Japan and Final Wrap-up after pilot seminar in Manila.

# of publications distributed 300 200 The remaining copies will be distributed at HRD WG, IPEG and SME meetings

# of cases developed 15 10 Useful frameworks and program design was also added to the case book in its synthesis.

# of trial seminar held 1 1 Seminar participated by 36 entrepreneurs, government officials and academia in Manila

Other:

Strong network of professionals who can contribute to Intellectual Asset Management promotion

Other relevant information

Links to any relevant websites or online material (e.g. reports, resources created) APEC site: http://publications.apec.org/publication-detail.php?pub_id=1101 APEC HRD Wiki : http://hrd.apec.org/index.php/Strategic_Intellectual_Asset_Management_for_Emerging_Enterprises

Results of participant feedback or other project evaluation (See attachment)

Attachment . Participants Evaluation

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Project Completion ReportProject Completion ReportIPR Strategies for Emerging Enterprises IPR Strategies for Emerging Enterprises -- Toward Successful Entry to Global Supply Chain Toward Successful Entry to Global Supply Chain ––

March 8, 2011Washington, D.C, USA

Etsu InabaOverseer’s Office

Institute for International Studies and TrainingJapan

Project BackgroundProject Background

Importance of IP protection and enforcement to secure supply chains against counterfeit and pirated goods in the global economy

Enforcement of IP is a key component to building knowledge-based economies, spurring innovation and facilitating the growth of creative industries, SMEs.

Necessity to increase capacity building efforts to helpNecessity to increase capacity building efforts to help implement the IP strategies

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StrategyStrategy

Awareness of Importance of IP

Enhance Competitiveness

Strategic Useof IP

Enter Global Supply chain

Scope of the ProjectScope of the ProjectIntellectual CapitalIntellectual Capital

Intellectual Assets:People’s knowledge and skills, Work processes, p g , p ,Corporate culture, Alliances, Partnerships, Relationships with stakeholders

Intellectual Properties:Brands, Trade secrets, Supplier lists, Customer data base

Intellectual PropertyIntellectual Property Rights:Patents, Utility model rights, Copyrights, Trademarks

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Capacity Building CoverageCapacity Building Coverage

To raise awareness of various intellectual assets related opportunitiespp

To identify issues of utilizing intellectual related assets

To develop capacity (and skills) to manage intellectual assets related key factors in organization

To bring intellectual asset management into a mainstream of entrepreneur and executive development

BeneficiariesBeneficiaries

a) Management & entrepreneurs of the enterprises in emerging economies, especially SMEs to prepareemerging economies, especially SMEs to prepare for successful entry to global supply chain

b) Trainers & educators, leaders in capacity building, as well as government officials charged with IP protection

c) Consultants & financiers who are assessing the business potentials

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DeliverablesDeliverables

The end results of the project:

To develop curriculum and cases, issues of using IP as a strategic thrust

To pilot test the curriculum and cases

To disseminate the outputs through APEC To disseminate the outputs through APEC website, so that the educational institutions will utilize them

Activities CompletedActivities Completed

1. A kick-off experts’ workshop to identify relevant issues and develop preliminary curriculum (Sep. 2009)

2. Writing, developing and testing management cases (Sep. 2009 to July 2010)

3. Designing a pilot training program (July/Aug. 2010)

4. Pilot testing the program and cases (Sept. 2010)

5. Preparing a synthesis paper and publishing a case book (Oct. – Nov. 2010)

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Framework UsedFramework Used

Categories Meaning Examples

Human Capital Valuable knowledge Work experienceHuman Capital Valuable knowledge assets held in the heads of the enterprise’s staff and available

Work experience

Motivation

Teamwork

Relational Capital

Value-creating relationships

Supplier

Shareholders

Regulatory agencies

Structural Capital

Systems and practices of the enterprise that add value and create wealth

Management system

Work manuals

Training Program ComponentsTraining Program Components

• Module 1: Identification/creation of IA

• Module 2: Protecting IA

• Module 3: Valuing and Reporting IA V g p g

• Module 4: Leveraging IA

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Expert’s Economy

Expert’s Name Company Name (Economies to be covered) Module

1 Philippines Buenaventura Canto Synthesis Paper & Program Design

2 Japan Etsu Inaba Synthesis Paper & Program Design

List of Experts & Casebook SectionsList of Experts & Casebook Sections

2 Japan Etsu Inaba Synthesis Paper & Program Design

3 Canada Charles Gastle Magna International Inc. (Canada) 2

4 China Yuan Juan Huawei Technologies Co., Ltd. (China) 1

5Hong Kong,

ChinaSo Chi-kuen

Hong Kong Institute of High Performance Computing (Hong Kong, China)

1,2,3

6 Indonesia Soegeng Priyono PT APORA INDUSA (Indonesia) 1,3,4

7 Japan Hino Shinji Tanikei (Japan) 3

8 iChen Muhammad

S ( i ) 48 MalaysiaChen Muhammad Imran

Tego Sdn., (Malaysia) 4

9 New ZealandAntonio Diaz

AndradeIcebreaker (New Zealand) 1

10 New Zealand Lee Mathias Pictor Limited (New Zealand) 1,2,3

11 Chinese Taipei Liu Shang-Jyh Universal Exchange, Inc. (Chinese Taipei) 1,2

Ki k ff W k hKick-off WorkshopProgram Design and Case Development

Guidelines24 September 2009

Okinawa, Japan

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Workshop ParticipantsWorkshop Participants

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Pilot Seminar in ManilaSept. 1 and 2, 2010

Pilot Test of Course Design and CasesSeptember 1 and 2, 2010, Manila

Class discussion

Group discussion

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Enthusiastic Participants & ExpertsEnthusiastic Participants & Experts

Participants’ Feedback

Experts’ Comments:

Want to replicate the program in my economy and Latin America.Different perspectives of participants and experts wereextremely refreshing, particularly approaches to contract and negotiation. (Value of doing under APEC)Let’s have a second phase, to include brand and know-how!

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Participants’ Feedback

The Framework and tools were extremely useful.We need more of this type of programsVery practical and interesting topics

Feedback on Cases

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Feedback on Cases

Case Book on the Web

The case book as a whole orindividual cases are

APEC website:

individual cases are down-loadable on the web-site at the following addresses

http://publications.apec.org/userfiles/cover/1101-Cover_hrd_casebook_emerging.jpgAPEC HRD Wiki:http://hrd.apecwiki.org/index.php/Strategic_Intellectual_Asset_Management_for_Emerging_Enterprises

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We Hope to Build on thisWe Hope to Build on thisWe Hope to Build on this We Hope to Build on this Project in the Future.Project in the Future.Thank You for YourThank You for YourContinued Support!Continued Support!Continued Support!Continued Support!