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Dr. Kjetil Kristensen © Kristensen Consulting 2016 COMPETITIVENESS THROUGH DIGITALIZATION From Best Practice to Next Practice – Building Sustainable Competitive Advantage RESTRICTIONS APPLY – DETAILS ON SLIDE 2 April 2016 DISSEMINATION AND USE RESTRICTIONS APPLY - DETAILS ON SLIDE 2

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Page 1: COMPETITIVENESS THROUGH DIGITALIZATIONrobotek.no/filer/dokumenter/KC_Digital_Competitiveness_SeminarHa… · A single idea, a single technology or a single organization will no longer

Dr. Kjetil Kristensen© Kristensen Consulting 2016

COMPETITIVENESS THROUGH DIGITALIZATIONFrom Best Practice to Next Practice – Building Sustainable Competitive Advantage

RESTRICTIONS APPLY – DETAILS ON SLIDE 2April 2016 D

ISSEM

INATIO

N A

ND

USE R

ESTRIC

TIO

NS A

PPLY -

DETAIL

S O

N S

LID

E 2

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Copyright and Disclaimer

CopyrightCopyright of all published material including photographs, charts, drawings and images in this document remains vested in Kristensen Consulting (KC), CBRE and third party contributors as appropriate. Neither the whole nor any part of this document shall be reproduced in any form nor used in any manner without express prior written permission and applicable acknowledgements. No trademark, copyright or other notice shall be altered or removed from any reproduction.

DisclaimerThe information in this document is provided "as is", and no guarantee or warranty is given that the information is fit for any particular purpose. Kristensen Consulting (KC) shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials subject to any liability which is mandatory due to applicable law.

© Kristensen Consulting 2016 2

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© Kristensen Consulting 2016 7

DISRUPTOR

BE DISRUPTED*

*Digital disruption: Since 2000, 52 percent of the companies in the Fortune 500 have gone bankrupt, have been acquired, or have ceased to exist, due in large part to

the disruption of traditional industry models by digital models

Constellation’s 2014 Outlook on Dominating Digital Business Disruption, Constellation Research, February 10, 2014

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All images CBRE, Kristensen Consulting, Marie Emilie Sonnois & Creative Connections unless otherwise specified

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© Kristensen Consulting 2016 9

CONSIDER THE FOLLOWING…

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Industry 4.0, 4th Industrial Revolution, Manufuture, …

© Kristensen Consulting 2016 10

Source: Christoph Roser at AllAboutLean.com - Own work, CC BY-SA 4.0

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© Kristensen Consulting 2016 11Chart: Frank Diana

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© Kristensen Consulting 2016 12Image: HP

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© Kristensen Consulting 2016 Image: The Connectivist based on Cisco data

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Image: YouTube / vbkingofvideo

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© Kristensen Consulting 2016 15

WHAT DOES THIS MEAN?

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© Kristensen Consulting 2016 16

TRENDS OPERATE AT DIFFERENT

CLOCKSPEEDS

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Image: Kusic and Kusic

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© Kristensen Consulting 2016 19Image: ESA

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© Kristensen Consulting 2016 20

WHO AREWORKINGON THIS?

…MANY!

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Arenas and Programmes - National

© Kristensen Consulting 2016 21

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Arenas and Programmes - International

© Kristensen Consulting 2016 22

ICT Innovation for Manufacturing SMEs

A research & innovation programme of € 80 billion (current prices)

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© Kristensen Consulting 2016 23

WHY IS THISRELEVANTFOR YOU?

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Some Perspectives

© Kristensen Consulting 2016 24

“The critical message (…) is that businesses must think and act differently to succeed in this new environment. A single idea, a single technology or a single organization will no longer be the key to success. High performers of the future will be those who position themselves at the center of the emerging digital ecosystems”

Pierre Nanterme (Accenture Chairman & CEO),Paul Daugherty (Accenture CTO)

Accenture Technology Vision 2015Digital Business Era: Stretch Your BoundariesACCENTURE

Source: BCG

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Technology Readiness Level (TRL)

TRL 1 – basic principles observed TRL 2 – technology concept formulated TRL 3 – experimental proof of concept TRL 4 – technology validated in lab TRL 5 – technology validated in relevant environment

(industrially relevant environment in the case of KET*) TRL 6 – technology demonstrated in relevant environment

(industrially relevant environment in the case of KET) TRL 7 – system prototype demonstration in operational

environment TRL 8 – system complete and qualified TRL 9 – actual system proven in operational environment

(competitive manufacturing in the case of KET; or in space)

© Kristensen Consulting 2016 25

Source: European Commission*KET = Key Enabling Technologies

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© Kristensen Consulting 2016 26

RECOMMENDATIONS

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Specific Tips

1. Get on the learning curve

2. Partner with others

3. Think LEAN

4. Start developing a strategy

5. Identify value chain position

6. Use the Business Model Canvas

7. Reflect on your TRL

8. Think reuse

9. Seek public R&D funding

© Kristensen Consulting 2016 27

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Specific Tips

© Kristensen Consulting 2016 28

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Kjetil Kristensen, PhD

Kristensen ConsultingSoCentral Coworking SpaceØvre Slottsgate 3N-0157 Oslo

E-post [email protected] +47 926 15 008

Blog www.collaborationperspectives.comTwitter www.twitter.com/DrKristensenSlides www.slideshare.net/drkjetilkristensenWeb www.kristensenconsulting.com