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Competitive Intelligence Competitive Intelligence for Small Businessfor Small Business
2013 20142013 2014
Dr Ahmed NassarDr Ahmed Nassar
Dr Ahmed Nassar
1 Identify the strategic information entrepreneurs need to grow their businesses
2 Detail the competitive research process
3 Identify key information tools and resources
4 Present case studies from entrepreneurship support programs
CI Scope for Small business
CI for Small BusinessesCI for Small Businesses
22
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
33
What Do Entrepreneurs Need
1048698 Access to capital1048698 Entrepreneurial culture1048698 Basic infrastructure1048698 Talented employees1048698 Peer networks1048698 Market industry and competitor information1048698 Access to markets1048698 Training in all aspects of business
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
44
Why Small Businesses Need CI
1048698 Reduce risk of making wrong decisions1048698 Get early warning of threats and challenges1048698 Uncover inaccurate assumptions1048698 Learn what they donrsquot know1048698 Understand market niches and differentiation1048698 Find potential alliances and partners1048698 Develop a strategic action plan
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
55
Value of Competitive Research Services
Most small business owners donrsquot do their own research
Lack of time Lack of money Lack of skills Business research services provide value
added research directly to the business owner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
66
Delivery of Competitive Research Services
Counselingtechnical assistance Competitive research Administrative support Expanded functions E-commerceWeb marketing analysis
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
77
Indentifying Information Needs
Business Support Info
Financial advice Legal advice Hiring or workforce assistance Management training Operationsprocess assistance Web designmarketing
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
88
Indentifying Information Needs hellip (2)
Business Research Info
Marketing lists Competitor information Customer informationdemographics Market and industry trends Best practices Experts
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar
1 Identify the strategic information entrepreneurs need to grow their businesses
2 Detail the competitive research process
3 Identify key information tools and resources
4 Present case studies from entrepreneurship support programs
CI Scope for Small business
CI for Small BusinessesCI for Small Businesses
22
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
33
What Do Entrepreneurs Need
1048698 Access to capital1048698 Entrepreneurial culture1048698 Basic infrastructure1048698 Talented employees1048698 Peer networks1048698 Market industry and competitor information1048698 Access to markets1048698 Training in all aspects of business
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
44
Why Small Businesses Need CI
1048698 Reduce risk of making wrong decisions1048698 Get early warning of threats and challenges1048698 Uncover inaccurate assumptions1048698 Learn what they donrsquot know1048698 Understand market niches and differentiation1048698 Find potential alliances and partners1048698 Develop a strategic action plan
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
55
Value of Competitive Research Services
Most small business owners donrsquot do their own research
Lack of time Lack of money Lack of skills Business research services provide value
added research directly to the business owner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
66
Delivery of Competitive Research Services
Counselingtechnical assistance Competitive research Administrative support Expanded functions E-commerceWeb marketing analysis
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
77
Indentifying Information Needs
Business Support Info
Financial advice Legal advice Hiring or workforce assistance Management training Operationsprocess assistance Web designmarketing
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
88
Indentifying Information Needs hellip (2)
Business Research Info
Marketing lists Competitor information Customer informationdemographics Market and industry trends Best practices Experts
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
33
What Do Entrepreneurs Need
1048698 Access to capital1048698 Entrepreneurial culture1048698 Basic infrastructure1048698 Talented employees1048698 Peer networks1048698 Market industry and competitor information1048698 Access to markets1048698 Training in all aspects of business
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
44
Why Small Businesses Need CI
1048698 Reduce risk of making wrong decisions1048698 Get early warning of threats and challenges1048698 Uncover inaccurate assumptions1048698 Learn what they donrsquot know1048698 Understand market niches and differentiation1048698 Find potential alliances and partners1048698 Develop a strategic action plan
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
55
Value of Competitive Research Services
Most small business owners donrsquot do their own research
Lack of time Lack of money Lack of skills Business research services provide value
added research directly to the business owner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
66
Delivery of Competitive Research Services
Counselingtechnical assistance Competitive research Administrative support Expanded functions E-commerceWeb marketing analysis
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
77
Indentifying Information Needs
Business Support Info
Financial advice Legal advice Hiring or workforce assistance Management training Operationsprocess assistance Web designmarketing
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
88
Indentifying Information Needs hellip (2)
Business Research Info
Marketing lists Competitor information Customer informationdemographics Market and industry trends Best practices Experts
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
44
Why Small Businesses Need CI
1048698 Reduce risk of making wrong decisions1048698 Get early warning of threats and challenges1048698 Uncover inaccurate assumptions1048698 Learn what they donrsquot know1048698 Understand market niches and differentiation1048698 Find potential alliances and partners1048698 Develop a strategic action plan
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
55
Value of Competitive Research Services
Most small business owners donrsquot do their own research
Lack of time Lack of money Lack of skills Business research services provide value
added research directly to the business owner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
66
Delivery of Competitive Research Services
Counselingtechnical assistance Competitive research Administrative support Expanded functions E-commerceWeb marketing analysis
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
77
Indentifying Information Needs
Business Support Info
Financial advice Legal advice Hiring or workforce assistance Management training Operationsprocess assistance Web designmarketing
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
88
Indentifying Information Needs hellip (2)
Business Research Info
Marketing lists Competitor information Customer informationdemographics Market and industry trends Best practices Experts
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
55
Value of Competitive Research Services
Most small business owners donrsquot do their own research
Lack of time Lack of money Lack of skills Business research services provide value
added research directly to the business owner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
66
Delivery of Competitive Research Services
Counselingtechnical assistance Competitive research Administrative support Expanded functions E-commerceWeb marketing analysis
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
77
Indentifying Information Needs
Business Support Info
Financial advice Legal advice Hiring or workforce assistance Management training Operationsprocess assistance Web designmarketing
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
88
Indentifying Information Needs hellip (2)
Business Research Info
Marketing lists Competitor information Customer informationdemographics Market and industry trends Best practices Experts
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
66
Delivery of Competitive Research Services
Counselingtechnical assistance Competitive research Administrative support Expanded functions E-commerceWeb marketing analysis
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
77
Indentifying Information Needs
Business Support Info
Financial advice Legal advice Hiring or workforce assistance Management training Operationsprocess assistance Web designmarketing
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
88
Indentifying Information Needs hellip (2)
Business Research Info
Marketing lists Competitor information Customer informationdemographics Market and industry trends Best practices Experts
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
77
Indentifying Information Needs
Business Support Info
Financial advice Legal advice Hiring or workforce assistance Management training Operationsprocess assistance Web designmarketing
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
88
Indentifying Information Needs hellip (2)
Business Research Info
Marketing lists Competitor information Customer informationdemographics Market and industry trends Best practices Experts
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
88
Indentifying Information Needs hellip (2)
Business Research Info
Marketing lists Competitor information Customer informationdemographics Market and industry trends Best practices Experts
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
99
Key Business Question 1Who Are My Competitors
bull Who else is in my spacebull What are their basic offerings (product service
price market strategies delivery method etc)bull With whom could I partner
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1010
Key Business Question 2Who Are My Target Customers
bull What are their characteristicsbull Do they want what I have to offerbull What will they pay for itbull In my customersrsquo eyes what differentiates me
from my competitorsbull Where can I get lists of potential customers to let
them know about my offerings
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1111
Key Business Question 3What Are the Characteristics of My Market
bullHow large is itbullIs it shrinking or growingbullWhat are the potential nichesbullWhat are the channels of distribution to get my offerings to the market
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1212
Key Business Question 4 What Are the Trends and Developments in My Industry
What are the trends and developments in my industry
bullWhat are the current trendsbullWhat are the future forecastsbullWho are the industry leaders
Companies People
bullWhat are the best practicesbullHow is technology impacting the industrybullHow do I stay up to date
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1313
Analysis amp Reporting
Focus on what answers the business ownerrsquos question - ldquoActionable Intelligencerdquo
bullIdentify key competitive insightsbullOffer recommendations and next stepsbullSummarize information and provide executive summary
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1414
Recap of Small Business Needs
Basic question
ldquoWhat market space are you in who else is there and how will you differentiate yourself to reach customersrdquo
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1515
Recap of Small Business Needs
ldquoWe need to know what we donrsquot knowrdquo
bullCompetitorsbullPotential partnersbullMarket characteristicsbullPrice pointsbullNew productinnovation opportunitiesbullKey industry experts associations publications and trade showsbullOpportunities on the Web
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar
CI EnvironmentCI Environment
CI CI EnvironmentEnvironment
CorporatCorporate e
Security Security ThreatsThreats
TechnologyTechnologyDevelopments Developments
amp Sourcesamp Sources
Political Political EconomicEconomic amp Social amp Social
ForcesForces
Markets Markets amp amp
CustomerCustomerss
Competitor Competitor CapabilitieCapabilities Plans amp s Plans amp IntentionsIntentions
Industry Industry Structure Structure amp Trendsamp Trends
1616
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar CI for Small BusinessesCI for Small Businesses
1717
Recap of Learning
bull Strategic information provides businesses with a competitive edge reduces risk tests their assumptions and leaves more money available to the business
bull Key business information needs include competitors customers market and industry intelligence
bull You can gather information from published or human sources
bull Analysis turns information into actionable intelligence
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
Dr Ahmed Nassar
1818
Thank You Very MuchThank You Very Much
CI for Small BusinessesCI for Small Businesses
