-
8/11/2019 Competitive Analysis- All Day Breakfast Restaurant
1/3
COMPETITIVE ANALYSIS
Competitors Background Target Market, Location,
Budget per head
Promotional
Activities:
Assesment
EARLY BIRD
Breakfast Club
EARLY BIRD Breakfast Club is an all-day breakfast
restaurant that embraces the belief that by inspiring
people to have beautiful breakfast, one can be
happier everyday.
The resto even goes to the extent of opening 24
hours on Friday and Saturday to provide recovery
food after a good night out (especially for the
people coming from URBN BAR).
The secret of the Early Bird Breakfast Club is the Yinand Yang
Chef Tandem of Matthew and Matthew --
Chef Matthew Lim, a Filipino-Chinese chef
specializing in Filipino Breakfast and Chef Matthew
Hornsby-Bates, a British chef specializing in Western
European Breakfast.
Yuppies, Students
Age: 15-35
Gender: M and F
Location: Metro Manila
Class: ABC
Address: Unit C, Ground Floor,
Fort Pointe 2 Bldg., The Fort
Complex, 28th Street, Bonifacio
Global City
Budget per head: 500
Blogs, Public
Relations.
- Good place for
meeting but not
recommended.
- Nice interior
design
- The place is
located beside the
bar. People can goat their resto after
the fun in bars.
MAPLE: All
Day Breakfast
MAPLE is the high-end All-Day Breakfast
restaurant by the Pancake House group with its
flagship store in San Antonio Plaza.
Yuppies and Adult
Age: 19 Up
Gender: M and F
Location: Metro Manila
Class: ABC
Address: 2nd Level San
Antonio Plaza, Mckinley
Road, Forbes Park, Makati
City
Budget per head: 500
Blogs, PR,
Publicity - Nice ambience and
interior design.
- Located in a High
end area.
- The food is not so
delicious.
-
8/11/2019 Competitive Analysis- All Day Breakfast Restaurant
2/3
Malcolm's Deli
Malcom's Deli is a charming little place in
ground floor of the Fairways Tower at The Fort.
The wooden interiors give it a nice, Old
European "Tavern" vibe, that to me, would be
a great place to start their customersday.
Yuppies and Adult
Age: 19 Up
Gender: M and F
Location: Metro Manila
Class: ABC
Address: Ground Level,
Fairways Tower
5th Ave. corner McKinley
Road, Bonifacio Global City,
Taguig
Metro Manila, Philippines
Budget per head: 500
Social Media,
Blogs Promotion - Has free wifi
- Nice Location
- Recommended
place for meeting
- The food are
delicious
Caf 17771 Cafe 1771 revamped their breakfast menu in
2011 to cater to all tastes and palatesfrom
breakfast sandwiches to Filipino favorites to
universal habits.
Taking their cue from New York-style brunches,
this cozy eatery supports a great menu with a
quirky-chic ambience that inspires
conversation and relaxation all day long.
The sandwiches are an art here, but it's the
delicate way they handle eggs that makes the
difference: their scrambled is dreamily fluffy,their poached is
deliciously creamy, their
sunny-side up doesn't crisp on the edges.
That flawless formula makes sure that this is a
type of restaurant that makes you wish you can
eat breakfast all day longand you can at Cafe
1771.
Yuppies and Up
Age: 19 Up
Gender: M and F
Location: Metro Manila
Class: ABC
Address: El Pueblo, Ortigas
Center, Pasig City
Budget per head: 500
Social Media,
Blogs Promotion -
Nice interior
design
- Good place
- Nice foods
-
8/11/2019 Competitive Analysis- All Day Breakfast Restaurant
3/3
Allys All Day
Breakfast
Place
Where the sun always shines. Ranked 8th inSpot.ph's 12 Breakfast
Places to Start Your DayRight (June 2013).
The sun greets you brightly when you enter Ally's All-day
Breakfast Place. No, really. A light fixture shaped
like a grinning sun angled at eye level is the f irstthing
that'll catch your gaze in this yellow-and-orangespace. More than
the framed inspirational messageson the wall, more than the
Precious Moments-esquefigures illustrated on the tiled tables, even
more thanthe mouthwatering assortment of cupcakes andtruffles on
the counter.
Student and Yuppies
Age: 15-35
Gender: M and F
Location: Metro Manila
Class: C
Address: 50 Malingap Street,
Sikatuna Village
1101 Quezon City, Philippines
Budget: 200-300
Social Media,
Blogs Promotion
- Recommended for
students and for a
those who have
tight budget
-
Delicious foods
- Located in the
Restaurant haven
of Quezon City
