Competitive Analysis: An inside look at our clients

& their competitors

June of 2016

Getting to know our Clients:

• Seventh- largest United States airline (based on passenger traffic)

• One of the most popular West Coast air carriers• Type of airline: Major, low-fare, U.S. carrier• Target group: Middle class/ Upper Class frequent travers and

working business people• Headquarters are located in Seattle, Washington• Expanded significantly into several other cities such as,

Nashville and Charlotte and is looking to be flying to Costa Rica later this year

• Along with its sister airline, Horizon Air, it is owned by Alaska Air

Strengths:• 7th largest U.S. airline• Ranked highest customer satisfaction for

5 consecutive years by J.D. Power & Association

• Geographic location of Alaska, air travel is largest form of transportation

Weaknesses:• Not a member of any airline

Alliance• More regional, not a strong east

Coast/ international presence

Opportunities:• Recently acquired Virgin airlines (valued

deal at 4 billion)• Has ability to expand its California

presence as well as international• Has opportunity to build on company's

finical performance• Leverage on association with Starbucks

to provide onboard coffee

Threats:• Fluctuating demand of air travel by

economy class• Increase cost of aviation fuel• Increasing coast of training pilots,

mechanics and flight attendants

S.W.O.T ANAYSIS

Competitors: US Airways, SkyWest, JetBlue

• Americas fastest growing T.V., internet and voice company• Intersection of technology and entertainment• Target Group: Corporates, executives and urban homes• Facilitate communications that connect 24 million residential

& business customers in 41 states• Second largest cable provider in the United states• Recent transactions with Time Warner and Bright House

Networks

Strengths:• Largest growing T.V., Internet and voice

company• Leader in internet service with ~2

million residential telephone customers• 10th largest provider of landline

telephone service• High customer service with more than

16,000 employees• High Brand quality

Weaknesses:• Customer satisfaction: costly bundles

with unwanted channels have driven away customer, especially those of the younger generations

• Profitability: Merge from bankruptcy has yet to delete a full profit

Opportunities:• Newly signed deal with Time Warner

& Bright House Network will help support higher top lines and sales will create wider margins and better returns

• Charter Spectrum: 2013 announced rebranding of residential services, any continued investment into innovating its services is a positive

Threats:• Other online services such as Netflix,

Hulu and YouTube have halted cable providers recently

• Apple rumors of releasing its own customizable stream offering

• Competes with ILEC’s (incumbent local exchange carriers) – owns most of local loops and facilities in a serving area

S.W.O.T ANAYSIS

Competitors: AMC Corporation, Comcast, Cox Communication, AT&T, Verizon Fios

• Global leader in commercial real estate services with more than 16,000 professionals

• Operating in 66 countries• Executive headquarters is located in Toronto, Ontario • Global Headquarters are located in Seattle, Washington• Provide services of real estate occupiers, owners and investors

world wide.• Named one of the best places to work by Forbes Magazine in

2015• 2012- 90% of revenue Colliers International revenue was

under single ownership, result of FirstService Corporations acquisition of The Colliers Business in the United Kingdom and Ireland

S.W.O.T ANAYSIS

Strengths:• Reduced labor costs• Large global presence• Great social media and public press

footprint

Weaknesses:• Investments in research and

development • High in labor costs for the training

of professionals with advanced technology

Opportunities:• New acquisition with FirstService

Corporation in the united Kingdom and Ireland

Threats:• Rising cost of raw materials• Increase in labor costs• Difficulty keeping up with such

technology advancements

Competitors: CBRE, JLL, Cushman, Wakefield

• Essential component of global capital markets, providing credit ratings, research, tools and analysis that contribute to finical markets.

• Seek to measure the expected losses in the even of a default• Moody’s corporation is a parent company of Moody’s

Investors Service- which provides credit ratings and research covering debt instruments and securities.

• Revenue of 3.5 Billion dollars in 2015• ~10,800 employees worldwide in 36 countries• Provides 2 services: • Moody’s Investor Service• Moody’s Analytics

Strengths:• Large global presence• Large number of employed

professionals• Multiple services to offer

Weaknesses:• Large known competitors• Customer satisfaction- reported

that 90% of Moody’s credit rating revenue came from issuer fees

Opportunities:• Expand to more international

countries• Recalibrated Mexico's national

rating scale- able to make more of an impact

Threats:International economic downfalls i.e. Brazil and Thailand

Competitors: Standard & Poor’s, Fitch Group

S.W.O.T ANAYSIS

• Innovate research and development activities for the betterment of health care and fuller lives of people world wide

• Has multiple branded medicines• Known as Sepracor since 1984 up until recent name change to

Sunovion in 2010• Multi Billion dollar, top-tier pharmaceutical company• Dual head offices in Tokyo and Osaka, Japan• ~7,000 employees

Strengths:• Strong research and development

presence in the areas of CNS, Inflammation/allergy, diabetes and cardiovascular disease

• High profit ability and revenue• Skilled workforce• High growth rate

Weaknesses:• Tax structure: government

regulations• High loan rate risks• Brand portfolio- brand renaming• Investments in research

development

Opportunity:• New products and

services/research• New markets• New acquisitions• Growth rates and profitability

Threats:• Increasing research and technology

costs• External business risks globally• Price inflammation• Financial capacity

Competitors: Cephalon Incorporated, GlaxoSmithKline PLC, Sanofi

S.W.O.T ANAYSIS

• Offers comprehensive investment management capabilities that span over nearly all segments of global capital markets

• Institutional clients in more than 55 countries• Significant presence and long term track record in nearly all

sectors of the global security markets• United States: 943 billion dollars of client assets under

management• 13 offices world wide• ~210,816 employed professionals

Strengths:• High profitability and revenue• Great global footprint• Experienced business units• High growth rate

Weaknesses:• Future debt rating• Investments in research and

development• Competitive market

Opportunities:• Global markets• Income level at consistent increase• New acquisitions

Threats:• Rising cost of raw materials• Price changes• Government regulations• External global business risks• Growing competition and lower

profitability

Competitors: Black Rock, State Street, Bank of New York Mellon

S.W.O.T ANAYSIS

Getting to know our Clients Competition

• Alaska Airlines:• United States Airways• SkyWest• JetBlue

• Charter Communications:• AMC Corporation• Comcast• AT&T• COX Communication

• Collier International:• CBRE• JLL• Cushman & Wakefield

• Moody’s Financial:• Standard &Poor’s• Fitch Group

• Sunovion:• Cephalon Incorporated• GlaxoSmithKline• Sanofi

• Wellington Management: • Black Rock• State Street• Bank of New York Mellon

Competitors

United States Airways• Large push to grow inwardly: employed ~7,000 people in 2014

across global operations• Focus on “Benefits & Beyond”• Received a perfect score in the Human Rights Campaign in

2015 Corporate Index• Named one of “Best Places to Work for LGBT Equality” by

Forbes• American Airlines Group was formed in December of 2013

with closing the merger between American Airlines and US Airways group

• Promotion for traveling to Cuba and other international travel destinations for the Summer of 2016

United States Airways front page of their website (visited June 14,2016)Their large push for breaking the Cuba airway barrier

Encouraging travelers to vacation internationally

SkyWest• Partners with the worlds largest network carriers including:

United Airways and Delta Airlines• Nearly 1,900 flights daily with 209 destinations throughout

North America• Recently a big push to promote Delta Connection flights to

West Yellowstone Montana for the summer of 2016

SkyWest Press Release : http://www.skywest.com/assets/Uploads/PressReleases/WYS-Summer-Flights.pdf

JetBlue• 3.9 million customers in 2015• 40 partner airlines whom provide for more travel options:• British Airways• Cape Air• Japan Airways

• SoFly: a social space created by JetBlue to share your best JetBlue travel tips, pictures and to become inspired to get away.

“Free Flights to Families of Victims”

• Announced offer on its blog on Monday, June 13th, writing, “JetBlue is providing free seats on its available flights to/from Orlando for immediate family and domestic partners of victims who were killed or injured.

• JetBlue is also waiving charge fees for passengers traveling to/from Orlando in light of the tragedy.

https://twitter.com/JetBlue/status/742430916232904704/photo/1?ref_src=twsrc%5Etfw

U.S. Airways SkyWest JetBlue Alaska Airlines

177,000403

374,000119,000

559,000374,000

2.2 Million

185,000

Tweets to Followers GraphTweets Followers

Alaska Airlines Competitor Social Media Evaluation

Competitors

AMC Corporation• Thriving for more than 30 years• Owns AMC, IFC, Sundance Television, WE TV and IFC Films• Operate BBC American with joint venture with BBC Worldwide• Global division of AMC National Incorporated• Asia Pacific• Central Europe• United Kingdom• Latin America

Comcast Communications• 2015- increased revenue by 8.3% and operating cash flow by

7.7%• Focus on innovation and customer experience• Added 666,000 customer relations• 86% year-over-year improvement

• Push for X1 Platform• “Believe it is the best video product on the markets”• 30% of their video customers have X1

• Xfinity on Campus• Cable TV service for college students• Currently used by 30 different college campuses

AT&T • AT&T have multiple different sponsors they hold including• Professional Golf

• Celebrating 30 years as the title sponsor of the AT&T Pebble Beach National Pro-Am in July of 2016

• NCAA Corporate Championships• Support all 89 sports championships

• Disney• Collaborating to enhance the experiences of growing Disney guests

• Professional Racing• USA / Mexico Professional Soccer• Team USA

AT&T tweets to help

Allowing customers to text “Orlando” to #20222 to donate $10

to the Orlando Regional Medical Center’s Level One trauma Center to help with ongoing medical support

needs

Push for safe driving for Fathers Day in promoting the idea of

saving your text and partnering with “ItCanWait.com”

https://twitter.com/ATT?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

COX Communications• One of the largest broadband and entertainment companies in

the United States providing advanced digital video, internet, telephone, home security and automation services over a Nationwide IP network

• 6 million residences and businesses• Led industry by committing to deploy Gigabit internet speeds

to all residential customers • Recognized as the top operator For Women By Women in

Cable Telecommunications• COX was ranked among Diversity’s Top 50 companies for

Diversity 10 times including the last 9 years

COX Communications

• Pushing a new movement called TakeCharge!• Community outreach program campaign developed by COX

Communications that encourages safe and healthy behavior in todays digital world.

• Provides valuable tools and information that empowers parents and caregivers to protect loved ones while getting the most out of their technology.

Charter Communications Competitor Social Media

Evaluation

AMC Corporation

Comcast

AT&T

Cox Communica

tion

Chater C

ommunications

11,000

472,000

77,000194

133,000

564,000

132,000

761,000

21,000 26,300

Tweets to Followers GraphTweets Followers

Competitors

CBRE• 70,000 professional over 60+ countries• Worlds leading commercial real estate services and

investment company• 10.9 billion in 2015 revenue• Fortune 500 since 2008 and ranked 259th in 1026 according to

Forbes Magazine• Named Americas 15th Best Employer by Forbes in 2016• Cushman & Wakefield took CBRE’s leading executives making

them vice chairmen of global occupier services

JLL• Rose in ranking to 436 from 478 on the prestigious Fortune

500 list which ranks the 500 largest companies based in the United States by total revenue for their respective fiscal years

• JLL gross revenue reached a record high of 6 billion in 2015• More than 280 companies in more than 80 countries• Global workforce of more than 60,000 professional employees• 138 billion dollars in sales revenue• Has a sister investment company called LaSalle Management

which holds 58.3 billion of real estate assets

JLL Acquisitions• Total expansions of JLL’s firm from May 17th to June 8th 2016• Acquired Merritt & Harris as a way to broaden its project and

development services• Southern Texas with Travis Commercials • United Kingdom based property• Procofin in Finland territory• Harry & Moore in Kentucky

Cushman & Wakefield• 43,000 professional employees• 60+ countries• Recorded 5 billion dollars in revenue in 2015• Acquisition of the entire share capital of Cogest Retail- a

leading retail services and leasing firm with a portfolio of 51 shopping centers.• Immediate positive impact on Cushman & Wakefield Southern

European business• Acquired Oxford Commercial – long term partnership in

Austin, Texas

Cushman & Wakefield

• Recently launched their new application for Apple based products called ‘My C & W Research’

• Allows access, download and share the latest market insights and thought leadership from across Cushman & Wakefield's global network

Collier International Competitor Social Media Evaluation

CBRE JLL

Cushman

& Wak

efield

Collier In

ternational

4,614

116,000

3,796 7,050

109,000

54,000 50,00039,900

Tweets to Followers Graph

Tweets Followers

Competitors

Standard & Poor’s• 26 offices worldwide• Cover 99% of the worlds total market capitalization • Harnesses 135 billion data points a year• Recorded 47.5 trillion rated debt and 1,400 in credit analysis

Current News:• McGraw Hill Financial who owns Standard & Poor changed

their 128 year old family name to Standard & Poor. • Since 2013 their has been a focus shift towards global data

analytics and away from publishing for McGraw Hill. Rebranding to S&P considering it is the largest rating frim in the world.

Standard & Poor• Standard & Poor Global Website:• Provides credit ratings, research

and insights essential to driving growth and transparency

• Current news, articles and other forms of information are located on their website

• Often launch videos of their employed professionals providing insight on frequently asked questions and other current news/information

Fitch Group• Issues rating for ~19,500 banks, financial institutions,

insurance companies, corporations and governments• 1 of top 3 credit rating agencies in the world• Dual headquarters in New York City and London• 50 offices worldwide• Covers companies and governments in more than 150 nations• Multiple branches of Fitch Group• Fitch Ratings• Fitch Solutions• Fitch Learning• BMI Research

Fitch Group Social Media Push• Fitch Group is pushing their different sites of social media:• ASFMA

• Member of Asia securities industry and Financial Markets Association- an independent regional trade association.

• Regularly syndicates a selection of their commentary relevant to the capital markets of Asia

• Glassdoor• Insight for employees and employers thriving on companies embracing

transparency• LinkdIn

• Ratings• Solutions• Alumni

• SoundCloud• Utilizing a music based application to launch informational podcasts and interviews

• WeChat• Receive Fitch’s latest news in Chinese through WeChat and Sina Weibo

Moody’s Financial Competitor Social Media Evaluation

Standard & Poor Fitch Group Moody's Financial

9,699

106,000

64,000

4,924

104,000

45,500

Chart TitleTweets followers

Tweets to Followers Graph

Competitors

Cephalon Incorporated

• Wholly owned subsidiary of Teva Pharmaceutical Industries• Manufactures, markets

and distributes more than 11 drugs in the United States

Current News:• May 28th of 2015• Provigil drug generated over

475 million dollars in sales and made up half of Cephalon’s business but the FTC stepped in against it and settled a lawsuit for 1.2 billion dollars• FTC stepped in in order to

protect consumers from anti-competitive pay for delay settlements.

GlaxoSmithKline• 13,00 professional employees in research and development team• 1st pharmaceutical company to sign up to the AllTrials campaign for

research transparency• Partnerships:• Save the Children• Comic Relief- help catch Malaria• McLaren- Drive innovation and winning business ideas• Barclays- help Africa afford health care

• 89 manufacturing sites:• United States• United Kingdom• Belgium• China

• Distributed 690 million dollars of vaccines around the world• Currently have 101,000 million people in over 150 countries

GlaxoSmithKline

• When visiting the site a survey question will popup in order to improve the customers experience by ranking the survey

• Forgoing Improvements:• 100% of markets now operating the new

Commercial Model: Better attempt to engage and sell to customers

• Invested 3.1 billion dollars in 2015 to search to develop new medicines, vaccines and consumer products

• R&D Event:• Brings potential new medicines and vaccines

in GSK’s pipeline• 80% are potential first-class findings

Sanofi• Has ownership over:• Chattem• Merial• Zertive• Medley• Genfar• Winthrop• Globalpharma

• Organized into 5 global business units:• Diabetes & Cardiovascular• General Medicines & Emerging markets• Sanofi Genzyme• Sanofi Pasteur and Merial

• Headquarters are in both New York City and Paris, France

Sanofi’s Social Push• Sanofi Le Hub:• A social website where

people can discover and connect to the roadmap for better health

• Large push for their YouTube channel where videos are realized with current news and health information• 5,936 subscribers

Sunovion Competitor Social Media Evaluation

Cephalon In

corporat

ed

GlaxoSm

ithKlin

e PLCSa

nofi

Sunovio

n

06,485 2,766 293179

123,000

83,300

5,328

Tweets to Followers GraphTweets Followers

Competitors

Black Rock• 135+ Investment teams• 94th out of 100 on the

Fortune 100 list• 4.6 trillion assets under

managements• 70+ offices in 30 countries• Partners:• AT&T• Freddie MAC• Google• Morgan Stanley• Merrill Lynch

• Current News:• Closed purchase interest

with Texas wing Project• Grandview is jointly owned

by BlackRock and EC&RNA• First transaction with GE

Energy Financial Services

• Just had Investor day on June 15th where many presentations by their business leaders and executive employees where given.

State Street• Responsible for 11% of the worlds assets• Serve more than 100 markets• Partnerships:• Created State Street Global Alliance, LLC with APG- a Dutch

Pension Service• Boston Finical Data Services• Elkins/ McSherry• International Fund Services• WM Company• State Street Associates

State Street

• Push to Launch their new State Street Ideas

Application for Apple products

• Puts out research and insight for customers

Pensions with Purpose• Surveyed 400 pension funds

challenge• An innovative new pension

research study looking to improve the pensions of all

generations

Bank of New York Mellon• Longest lasting financial firm institution in the world (230

years)• 100 markets across 35 countries• 29.1 trillion assets under administration• 1.6 trillion assets under managements• Top company for Women in technology• Awarded Dow Jones Sustainability World Index for the second

year in a row by Anita Bory Institution• Constantly surveying uses to provide better customer service

and understanding of their services

Wellington Management Competitor Social Media Evaluation

BlackRock State Street Bank of New york Mellon

Wellington Management

110,800

5,944 3,296 1,801

288,000

5,944 18,800681

Tweets to Followers GraphTweets Followers

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