8/12/2019 Comparison of Two Double Page Spreads

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Zoë Freeman

Kerrang!

Comparison of Two Double Page Spreads

Kerrang!

Images:

Main image  – medium close-up, relaxed pose, serious engagement, slight smile, crossed arms, mise-

en-scene fits genre well – minimal make-up and accessories, died hair, fit the indie/rock scene

Minor images  – features a live performance picture – live performances are known to support and

represent the indie genre, ‘flashback’ image – reminder to the audience of what can be achieved

with hard work, how much their life can change if they persue a similar career

Positioning:

Title  – rhetorical question – large, draws the reader in, captures imagination, reader may

subconciously be looking for the answer throughout the article, “scared” overlaps – brought to front

to futher emphasise the question

Title is placed next to the main image on the right side of the page – follows the movement of the

audeiences eye

Text is in three columns – pull quote stands out, place in the middle of a chunk of text to grab the

attention of the reader and also break up the threee colmuns futher

Font Styles and Text Sizes:

Title – largest font size on the double page spread – easy to understand what the interview will be

about/addressing, clear font – accessible, uses red from t-shit to use in the word “scared” and also

for the subheading and mini headings during the interview, font style of itle – sharp, slightly

unorganised, appeals to the reader and genre

Top of the Pops

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Zoë Freeman

Language, Tone and Register:

Informal, rhetorical question hails the reader – makes them think about their fears/what they’re

scared of, also draws in on the possibility that they might have the same fear as Jenna (the feature

artist of the double page spread), conversational tone, almost commanding – asks the reader to

think

Audience and Gratification: 

Diversion  – interview acts as a diversion, distracting the audience from their life and plunging them

into a world that exists far from their own – that of a famous/popular muscian

Survalence  – use of a rhetorical question title meets this, the audience want to know what’s going

on in a world that isn’t like their own – natural curiosity plays an important part in this

Personal identity  – the reader is able to identify with the costume of the model and also what she is

speaking about in terms of genre, it also allows for a ‘self’ to be created and affirmed 

Social interaction  – inclusion of pictures of model as her younger self – ability to relate to the artists

becomes apparent, interview also allows for a connection to be made between the audience and the

reader as they feel as though they are becoming aquiented with someone they wouldn’t normally

have the chance to

Top of the Pops

Images:

Pop/rap/R&B genre  – serious pose, heavy make-up, meduim close up that focuses on facial

features/beauty rather than attire, flawless appearence, sleaked back hair, headshot – like a

professional model

Lip colour is drawn to make font colour

Attempts to look ‘mainstream’ – Tulisa moves away from R&B past to appeal to a wider audeince,

more ‘celebrity’ than ‘musicain’ – something many pop magazines do, remove the idenity of the

artist and dress them and make them ‘play’ to their genre – little creative freedom

Positioning:

Allienment exists around central image and pull quotes – both dictate where the text will be placed

Text is in small chunks rather than lengthy paragraphs – as the magazine and genre are both aimed

at and typically read by a younger audience than that of Kerrang! they might be bored and

disinterested in reading the entire article

Font Styles and Text Sizes:

Bold title engages reader – quotations build interaction and likeness/relatability, conversational

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Zoë Freeman

Slick font – matches the sleakness of the models appearence, flows nicely, no sharp edges, rounded

font, ‘no surprises’ – typography conforms to conventions, pop music is predictable – so is the layout

and typography

“stronger” is bolder than rest of text – engages reader, want to know of the “mistakes” that have

been made and how they helped her achieve the “strength” she claims to have now 

Language, Tone and Register

Relatability  – teens make mistakes! Often believe them to be ‘the end of the world’ – quote disputes

that, gives them hope that things are only temporary and they have the oppotunity to get better and

improve, uses celebrities to inform teens they are not alone

Conversational tone  – serious but informal, not something strangers would discuss – mistakes, how

life has changed/imporved, previous struggles – bridges gap between celebrity and reader, reader

feels involved and trusted

Uses and Gratification

Personal idenity  – the main image is of an attractive, well groomed woman who conforms to the

image of the idela ‘pop star’ , as a result of her arguably artificial beauty –  young female readers

may aspire to imitate her identity, and young male readers may admire her attractiveness, conforms

to Mulvey’s Male Gazy theory – men admire and objectify women as a result of their appearence,

where as women aspire to be like that of what they believe men to want/like