Company(Presentaon( CONFIDENTIAL June2014 1content.stockpr.com › livewireenergy › media › 8802d5fae...Company(Presentaon(C"O"N"FI"D"E"N"T"I"AL (June2014 4 Bill Hodson"–CEO"!

Company Presenta.on June 2014 C O N F I D E N T I A L

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§  The Company §  Management §  Manufacturing §  Current Product §  New Product §  What is CBD? §  Product Specifica.ons §  Pricing §  Target Market §  Marke.ng Strategy

Table of Contents


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LiveWire Ergogenics, Inc. (OTCQB: LVVV) is a manufacturer of many different energy products. The Flagship product, LiveWire Energy chews, deliver a proprietary blend of ingredients that offer a similar energy boost as a Red Bull energy drink (80mg caffeine) or a 5-‐Hour Energy shot (138 mg caffeine), but are about the size of a Starburst candy.

LiveWire Ergogenics is now introducing our latest product: Cannarush & Cannabliss. A new energy chew contain the ingredient Cannabidiol (CBD) from industrial hemp oil.

The Company


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Bill Hodson – CEO §  25 years experience in marke.ng, sales, business development and promo.ons §  Exper.se in product development and market launches §  Built and managed Na.onal Sales force and implemented marke.ng strategy for what is now the premier golf grip manufacturer in the world

§  Created, developed and executed the largest consumer soccer expo in U.S.

Jeff Dole – Sales Manager & Brand development manager for LiveWire Ergogenics §  25-‐year veteran in private label brand management for top .er Convenience, Big Box and Grocery. Clear understanding of the dynamics for retailer needs and the customer expecta.ons.

§  Extensive experience launching and managing mul.ple products within convenience channel both interna.onal and domes.c.

Tony Torgerud – Eastern & Midwest Division Sales Manger; CEO Apple Rush Company, Inc. subsidiary §  25 plus years of experience in retail/packaged goods sales and management §  Strong sales force development and management for a home improvement category in addi.on to route sales Management experience

§  Significant experience with calling on all levels of buyers and managers and successful nego.a.ng shelving alloca.on, and mul.-‐million dollar contracts

Management


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LiveWire’s unique edible delivery system uses a proprietary manufacturing process that differen.ates us from the other energy products such as drinks, shots or other candy-‐like products. The key advantage of the LiveWire manufacturing process is our ability to protect the ac.ve ingredients while maintaining the desired flavor profiles. Our process is important when dealing with sensi.ve ingredients such as our specialized caffeine, vitamin mixes, amino acids, and flavorings.

Manufacturing


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Manufacturing – Quality

Our commitment to quality has been demonstrated with our acOons and proven by our results – there is more work to do!

§  Director of Quality and Compliance

§  Stork aseptic filling and packaging

§  SQF and cGMP process implementation

§  Automated quality systems

§  Inventory control through MAS 500

§  100% of customer audits passed in ’12 and ’13

§  FDA audit passed in January ’14

§  Third party audits passed in the past year – NSF & Silliker

§  SQF certification Level II

§  Organic Certification (Oregon Tilth)

§  Kosher Certification

Resources

Processes Standards

Results

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The LiveWire Energy chew contains a blend of ingredients that delivers an energy boost similar to the 8oz Red Bull (80 mg caffeine) or the 2oz 5-‐Hour Energy shot (138 mg caffeine). The LiveWire Energy chew is about the size of a Starburst candy. The chew dissolves in the mouth quickly to deliver its ac.ve ingredients including B-‐Vitamins and caffeine as energy boosters. The LiveWire Energy chew comes in eight different flavors including: §  Citrus Mango (90 mg caffeine) pictured §  Pomaberry (90 mg caffeine) §  Chocolate (100 mg caffeine) §  Mint Chocolate (120 mg caffeine) §  Sour Apple (90 mg caffeine) §  Cinnamon Fire (90 mg caffeine) §  Coffee (100 mg caffeine) §  Icy Mint (120 mg caffeine)

Current Product


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The first-‐of-‐its kind func.onal food chew with CBD-‐Rich HempOil™. Each Cannarush chew has 5mg of award-‐winning CBD-‐Rich Hemp Oil™, 100mg of caffeine (slightly more than one cup of coffee),and B vitamins. With the consistency of soj taffy, Cannarush chews are packed with flavor. They taste great, melt in your mouth in less than a minute and provide instant energy whenever you need it. a convenient way to enjoy natural energy, B vitamins, and hemp-‐based CBD. Also available in a caffeine free version, Cannabliss. 6 Fun Flavors: §  Sour Apple §  Citrus Mango §  Cinnamon §  Icy Mint §  Blackberry §  Chocolate

New Product


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CBD is an abbrevia.on for cannabidiol, a prominent naturally occurring cannabinoid component found in cannabis that comprises up to 40% of the plant. Cannabidiol is “a cannabinoid devoid of psychoac.ve effect.” Ajer THC (Δ9-‐tetrahydrocannabinol), CBD is by far the most studied natural cannabinoid. According to many researchers, CBD may be the single most important cannabinoid ever discovered. Is Cannabidiol Legal in My Country? If you live in the US, the legal status is clear. Cannabidiol made from industrial hemp is legal to purchase and consume in any state. However, if you obtain Cannabidiol from medical marijuana, you must be located in a state in which medical marijuana has been legalized. hpp://healthyhempoil.com/cannabidiol-‐legal-‐status/

What Is CBD?


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The CBD-‐Rich Hemp Oil™ in all Livewire Ergogenics products comes from natural commercial hemp (seeds and stalks with no leaves or flowers) grown by genera.onal farmers without the use of pes.cides herbicides, or chemical fer.lizers. The CBD-‐rich Hemp Oil Used in all Livewire Ergogenics products is Available in all 50 States and Over 40 Countries and is NOT Marijuana. As seen on:

The CBD-‐rich Hemp Oil™


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Product shots §  4 ct box §  48 count display box

Product Specifica.ons


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§  Two or Four Flavors per Display §  48 Packs per Display §  Easy-‐Open and Display §  Eye Catching §  Compact §  No Refrigera.on §  Customizable Display §  2 Displays per Master Carton §  5 Master Cartons per Case

Packaging – Display


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Integrates into your acOve lifestyle §  Tasty/Desirable Females, Energy Shot Consumers Appreciate §  Portable Everywhere Purse, Pocket, Backpack, Brief Case, Glove Box §  Consumable Any.me No Refrigera.on §  Healthy Blend Complete Posi.ve Experience §  No Crash Promotes Repeat Use / Purchase

We market our products to consumers, Ages 18 to 75, who want an energy boost within reach any.me, anywhere. Our product was designed for convenience, portability, taste, and affordability.

Targeted Consumer


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The LiveWire chew is ideal for anyone who wants an energy boost within reach any.me, anywhere. Characteris.cs of energy supplement users: §  Uses products to help improve their sense of wellbeing §  Uses products to help gain and edge or advantage §  Exercises at least one .me per week §  Weekend Warrior – par.cipate in outdoor ac.vi.es §  Higher rate of risk taking §  Success and winning are important goals §  Keener sense of adventure §  Important to be aprac.ve to opposite sex §  Like to do unconven.onal things

Target Markets


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§  Opens European Distribu.on Channel with Ini.al Order from Slovakia §  Ships “Down-‐Under” to Australia through Newly Signed Interna.onal Distributor Ezi Group

Pty Ltd. §  Expands Southeast Distribu.on with Team 3R Distribu.ng §  Now Available at Three MGM Resorts Interna.onal Loca.ons in Las Vegas and at 7-‐Eleven

Stores §  Signs Exclusive Endorsement Agreement with Professional Boxer, Manny Robles III §  Signs Broker Agreement With Dixon Marke.ng, Inc. for US Military Commissary and

Exchange Markets §  Expands Broker Network to Include “Big-‐Box” Retail Through Navigator Sales and Marke.ng §  Signs 5-‐Time NFL All-‐Pro Wide Receiver Randy Moss to Exclusive Endorsement Agreement §  Expands Midwest Distribu.on Footprint with Hilmes Distribu.ng, Inc. §  Begins Product Rollout in Texas with Consul.ng Central & Brokerage Inc. §  Now Available At Northgate González Markets in Southern California §  Secures Broker Representa.on in Arizona, New Mexico and Southern California §  Expands Retail Markets Throughout Northeastern with Garber Bros., and Progressive Food

Products §  Brand Ambassador Program Exceeds 800 Members §  Now Available At Terrible Herbst Convenience Stores in Nevada, Arizona and California

Press Releases – Highlights


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Livewire Ergogenics is incorpora.ng a comprehensive marke.ng campaign over the next 12 months.

This na.onal media plan will include: §  Na.onal Television with the “Start You Up” TV campaign (100,000 thirty (30) second commercial spots to be shown on over 132 cable television systems. )

§  Print Ads §  Internet Adver.sing §  Social Media §  Live Events, Sampling and Brand Ambassador Program §  College Campus marke.ng

Marke.ng Strategy


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Television will be a strategic part of our marke.ng mix with 100,000 thirty (30) second commercial spots to be shown on over 132 cable television systems. We will engage television in order to support product distribu.on as well as build awareness, s.mulate trial and reinforce purchase among our cons.tuency. This media effort will include network television as well as na.onal and local cable. Programming will be specific to the LiveWire target audience and the lifestyle opportuni.es that are reflected in the networks, sta.ons and programming that our target enjoys. –  Support expansion markets –  Pre-‐sell, sell and re-‐sell to s.mulate and support distribu.on

–  Local market niche media buying (networks, programming and day-‐parts)

–  Create pull-‐through

Television Campaign


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LiveWire Ergogenics recognizes the importance Social Media and that it is impera.ve to have an ongoing, relevant and realis.c dialog with our target audience. Social Media is an absolute ideal marke.ng communica.ons tool to engage our target audience. Our communica.on will always be fresh, realis.c and suppor.ve of our events, promo.ons, athletes, and the LiveWire Mission Statement as well as the Brand. In the future, we will expand this effort to increase an already loyal following that could include the following topics: §  Health .ps §  Recipes §  Self-‐help §  Contests §  Training .ps §  Tes.monials §  Calendar of events

Social Media Presence


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College Ambassadors – On Campus Events & Contests The college lifestyle and media habits are fully compa.ble with the LiveWire Brand. LiveWire will engage in a College Ambassador Program in key markets and campuses across the country to create opportunity for sampling, event par.cipa.on and promo.ons.

College Campus Marke.ng


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LiveWire has a “Feet on the Street” Local Area Marke.ng Team. This team includes a distribu.on partner working in concert with the LiveWire Local Area Marke.ng Ambassador. §  Iden.fy key distributors for retail markets §  Support Local Area Distributors §  Visit Retail Accounts §  Communicate the Brand Message §  Educate Retailer §  Op.mize LiveWire Retail Signage §  Co-‐Promote

(Co-‐op with retailer) §  Communicate LiveWire

in real .me social media

Feet On the Street


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§  On Site Promo.onal/Events §  Key Market Events §  Night Clubs §  Outdoor Events §  Photos/Stories §  Provide Merchandising

Live Promo.ons


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§  On-‐Site Demo’s – The key to geung the product in the hands of the target demographic is by staging sampling days at key accounts

§  These are done on high volume days when product sampling will be most effec.ve.

§  We have also implemented a special sampling campaign with select retail loca.ons that have agreed to have their employees distribute our products directly to every customer that buys an energy product by: –  Crea.ng a Sampling Plan for ver.cal market distribu.on/engagement –  Priori.ze segments –  Crea.ng sampling opportuni.es wherever/whenever possible

Sampling


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LiveWire Ergogenics will strive to be a proac.ve, promo.onal and sponsorship partner. We will seek those events that enable LiveWire to engage and interface with our target market. We are driven by interac.on that is reflec.ve to the LiveWire Brand and associa.ng with consumers that are equally engaged in the lifestyle that reflects, responds and subscribes to the LiveWire Mission Statement.

LiveWire is currently engaged in lifestyle ac.vi.es that include: Supercross, Motocross, Marathons, Triathlons, Paddle Boarding, Ultra-‐Marathons , Surfing, Skateboarding, Wakeboarding, Skiing, Snowboarding, BMX, Mountain Biking and Live Concerts.

Special Events


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LiveWire has publicity from their promo.onal events and marke.ng ac.vi.es

The LiveWire tac.cal public rela.ons support will include but not be limited to: §  Media List Development – We will develop media lists designed to appeal to the

target lifestyle, demographic group, affinity publica.ons consistent with our target audience and the markets we serve

§  Press Releases – To be developed that support LiveWire business development strategies, product development efforts and our various cons.tuencies

§  Feature Stories – Stories will be pitched to long-‐lead magazines (aimed at the par.cular lifestyle/demographic/event/business segments), regional publica.ons, select trades and, as developed, the company

§  Electronic Media – In tandem with launch dates, we will pitch select electronic media including television and radio news/talk shows

Public Rela.ons


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Contact Informa.on

Company Name: LiveWire Ergogenics, Inc. Place of IncorporaOon: Nevada, USA Cusip Number: 53838A104 OTCQB Ticker: LVVV Corporate Address: 24845 Corbit Place Yorba Linda, CA 92887 714-‐940-‐0155 888-‐NRG-‐CHEW Website: www.LiveWireEnergy.com SecuriOes Aeorney: The Law Offices of Michael Corrigan

Auditor/Accountant: RBSM LLP 805 Third Avenue Suite 902 New York, NY, 10022 United States

Transfer Agent: Con.nental Stock Transfer & Trust

Shares Authorized: 200,000,000 Shares Outstanding: 136,939,033 Public Float: 63,377,313

Contact informaOon: Bill Hodson, CEO 714-‐940-‐0155


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Line Extensions

§  Probio.cs §  Enhanced water §  Hemp protein powder §  Whey protein powder §  Shelf stable milk and fruit juice §  CBD Vape Oil


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Partners:

Documents

Company(Presentaon( CONFIDENTIAL June2014 1content.stockpr.com › livewireenergy › media › 8802d5fae...Company(Presentaon(C"O"N"FI"D"E"N"T"I"AL (June2014 4 Bill Hodson"–CEO"!