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COMPANY PRESENTATION
2012
Discovering and supporting pioneers in contemporary fashion
"Fashion finds its freedom in the art of individuals; NOT JUST A LABEL is a place for those who find their way off the beaten track, allowing them to express themselves in a community where everything goes... break the mould, redefine the expected, re-colour the palette, inspire and be inspired.”
| Young, aspiring fashion designers face enormous hurdles at the beginning of their careers…
| NOT JUST A LABEL (NJAL) is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion
| Set up in 2008 to infuse new life into fashion, NJAL was quick to become an indispensable tool for the industry; combating hurdles emerging talents face, helping them gain exposure and finance their progression independently by providing an easily accessible network and retailing forum via its online shop
| NJAL is a creative hub with a red carpet following, setting trends and perpetuating innovation. With 8,000 represented designers, NJAL is an infinitely expanding destination devoted to facilitating growth in the fashion industry
03 | ABOUT US
| As the pinnacle source for connecting the fashion industry with its future leaders, NJAL is the gatekeeper of undiscovered talent
| By providing an integral medium to discover new talent, gain exposure and be inspired, NJAL is an irreplaceable source for the progression of fashion across various sectors
| NJAL has been a major building block in the construction of some of the world’s most progressive brands. Extensive collaborations with fashion publications, leading brands and various media have helped designers evolve into e s t a b l i s h e d b u s i n e s s e s represented at major fashion weeks internationally
“It’s not your usual online shop, but a real up-to-date guide to discovering talent” VOGUE ITALIA
04 | THE NJAL PLATFORM
| NJAL’s digital showroom connects designers directly to the most renowned stylists, buyers, celebrities and media
| By creating their own free, individualised look b o o k s w i t h p e r s o n a l w e b a d d r e s s e s (www.notjustalabel.com/designer), designers can showcase their work to a global audience, no matter where they are based
| Buyers and press are able to search the Designer Directory by location, art school, type of design and use of organic/sustainable fabrics and directly contact and buy from the largest global talent pool of new designers by using the Email Designer feature, which can be found on each designer’s look book
| NJAL is one of the first commercial, social communities using entirely free and open-source software, underlining the spirit of creativity, freedom of ideas and importance of expression
05 | THE NJAL DESIGNERS’ LOOK BOOK
| At NJAL we give designers a hand in the global market
| NOT JUST A LABEL’s online shop offers a unique, curated selection of designer pieces and limited edition items from a pool of 8,000 emerging designers worldwide
| Besides offering the most sought-after creations, NJAL occasionally invites celebrities or key industry figures to join in the selection process, resulting in inspiring and unmatched collections
| Taking care of all administration and security to ensure successful transaction, NJAL’s designers offer their pieces directly from their studios around the world
| A direct link between shopper and designer results in higher profit margins for designers, increased local production, improved customer care and a way for talents to finance their progress independently
06 | ONLINE RETAIL ON NJAL
| One of the most influential fashion websites of the future – VOGUE ITALIA
| NJAL has proven to be a trusted venue for discovering new design talent, its online shop completely revolutionises our way of viewing retail – DAZED & CONFUSED
| One of the ten most essential websites of today: inspired and inspires, to be ahead of the trends – VOGUE PARIS
| An innovative platform where you will be able to discover the newcomers of
upcoming seasons. Keep an eye on them! – ELLE
| Introduces new designers and their work to the world – VOGUE.COM
| One of the year’s most exciting virtual fashion moments: NJAL is a veritable fashion spring-board, saturated with the ideas of tomorrow’s designers – WALLPAPER
| A gamut of leading designers have found success after appearing on NJAL – FINANCIAL TIMES
| NJAL is a genius website. A beyond-cool online store specialising in selling young designers’ pieces – GRAZIA
| One of the most respected internet fashion platforms – METAL MAGAZINE
| Threatening the age-old way of fashion – WONDERLAND MAGAZINE | A unique concept in the online market – DRAPERS
07 | WHAT THEY SAY
08 | SELECTED PRESS
| For its clients, NJAL offers a different take: entry through the stage door to the global community of opinion makers and leaders, and a chance to interact with a unique network of like-minded individuals with a profound sense of trendsetting
| Over the past years NJAL has been partner to many leading global brands; classic advertising, sponsorship agreements, advertorials, design competitions, fashion shows, product launches, temporary online sales, promotions involving NJAL’s database of designers and creatives have been hugely successful.
| NJAL’s platform, tens of thousands of followers on social media and an extensive fan base guarantee your brand is presented under a new light of creativity, individuality and uniqueness
| By advertising on NJAL, your company, school or medium is presented to a unique and refined target group, unreachable by conventional methods
09 | ADVERTISING & PARTNERSHIPS
10 | NJAL’S BUSINESS PARTNERS
NJAL’s designers spread over 93 countries:
Over 50,000 reached via social media:
USER PROFILES:
| Designers: between 18-33 years old, spread over 5 continents. Forward thinkers, trendsetters, opinion leaders
| Visitors: on average between 17-32 years old, ABC1, 30% UK, 26% US based. Fashion forward, digital generation, luxury consumers of tomorrow
| Shoppers: well-informed and affluent individuals (A), aged 33-48, city-professionals, creatives & celebrities
74%
9% 11%
6%
Newsletter
Other
11 | NJAL USER & MEDIA DATA
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
The NJAL team is nested within the trend producing cities such as London, Tokyo, New York and L.A. From these cities the scouting teams recruit designers from all over the world. NJAL’s partners are able to interact directly with a global network of creative talents as well as their extended networks of stylists, artists, photographers, bloggers and journalists…the opinion leaders of today
UNIQUE VISITORS:
PAGE IMPRESSIONS
| 55% of all European internet users searched for fashion online in 2011, over 30% buy clothing on the net
| “The European online retail market has grown by 150% since 2005, 25% per annum. Online luxury shopping over-performing overall web sales (+20% Vs. +8%)” (Euromonitor, 2010).
| 2010-2011: two phenomenal years for personal luxury
goods despite global events, “the market is growing consistently at a double-digit rate” (Morgan Stanley, 2011).
| Goldman Sachs is predicting that online retail will grow at
five times the rate of traditional retail by 2020 causing it to move from 8% to 17% of total retail sales
| “Increasing influence of social media and digital
marketing activities improve customer experience and positively affect online sales of luxury goods. Not only mono-brand websites, but especially very powerful multi-brand sites: convenience, strong editorial content and excellent service level are enhancing loyalty” (Bain Luxury Study, 2011)
12 | THE IMPORTANCE OF DIGITAL FASHION
NJAL IS THE WINNER OF THE DRAPERS E-TAIL AWARDS FOR BEST E-COMMERCE INNOVATION
| Luxury goods used to be purchased only to display status and prestige − now the market has seen the emergence of new, more complex and sophisticated motivations
| “We are going to enter an era in which logo and ostentation is going to be less successful. It will be about real quality.” Antoine Arnault, heir to the Louis Vuitton Moet Hennessy empire has predicted
| Shoppers have renewed calls for exclusivity and deeper
brand experiences, there is now a heightened awareness of social and environmental responsibility
| Consumers now seek style with substance and are looking for a story behind products; they desire a direct link to their favourite brands and want to stand out from the masses
“Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.” CECIL BEATON TOMIHIRO KONO
VOGUE ITALIA ‘IN GRANDE STILE’ BY STEVEN MEISEL NOTJUSTALABEL.COM/TOMIHIRO_KONO
13 | NJAL’S MARKET ENVIRONMENT
| The retail market is expected to shift from conspicuous to discerning consumption
| Increased scrutiny of product quality, authenticity, value for money, and a greater appreciation of artisanship and fine craftsmanship are vital in today’s retail landscape; a return to products with classic values of a lasting, higher calibre
| This newfound interest will also be reflected in the way consumers shop – products need to have a meaning and a story to tell
| Online as well as offline shopping experiences now need to be more exciting than ever before. Curation of product ranges is increasingly important
| NJAL’s young designers recognise their responsibilities for creating sustainable fashion. By applying artisan craftsmanship, they are known to create products that have classic values with longer lasting qualities
AOI KOTSUHIROI & GISELE GANNE VOGUE GERMANY ‘WELTENREISE’ BY SEBASTIAN KIM NOTJUSTALABEL.COM/AOI_KOTSUHIROI NOTJUSTALABEL.COM/GISELEGANNE
“One desire that is getting stronger than all the others remains the desire to be unique.” JOHN GALLIANO, 2010
14 | INDIVIDUALITY IS THE KEY DRIVER
NOT JUST A LABEL Ltd. 2B BLACKALL STREET LONDON, EC2A 4AD +44 20 7193 5749 [email protected] www.notjustalabel.com Follow NJAL on Twitter: @NOTJUSTALABEL
15 | CONTACT US
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