Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
Company PresentationQ1’2021Dohome Public Company Limited
Table of Contents
Q1’2021 Key Highlights1
Operating Results for Q1’20213
Business Outlook4
1
Business Impact from COVID-19 Situation2
Q1’2021 Key Highlights1
Q1’2021 Key Highlights
3
Outstanding Q1’2021 Result Promising Performance OutlookBusiness Impacts and
Competitive Strategy during COVID-19 Situation
Minimal impact from the 2nd wave as only three stores were closed for around 1 month in January while no stores have been closed during the ongoing 3rd wave of the pandemic
Promoting and pushing the existing service channels of online (E-Commerce) and direct phone ordering
Adapting working processes to be in line with the situation; such as, transferring employees from other sales team to direct sales team (phone-call ordering), and promoting the electronic payment
Considering credit customers more tightly to prevent incurring bad debts which results in a decrease in the allowance for doubtful accounts
Preparing the strict public heath control to all employees, customers and partners
The company begins to see results from recently implemented strategies (including SKU rationalization, enhancing sale team, and sourcing product with competitive price), while the margin improvement trends will still continue.
Targeted House Brand revenue contribution to be 20% of total sale in 2022
New stores has received positive feedback since the opening
The plan to open 3 more new stores this year is on time, with the Bowin branch (2nd branch this year) expected to be opened in June 2021, the Chonburi (Amata) branch (3rd branch this year) expected to be opened in November 2021, and the Surat Thani branch (4rd branch this year) expected to be opened in December 2021
The company is working on inventory efficiency through inventory replenishment system, with the targeted inventory day of 150 days within 2021
Total sale increased from THB 4,569 mn to THB 6,110 mn from Q1’2020 to Q1’2021, equivalent to 33.7% growth YoY and SSSG of 22.5% YoY
Better margins in all product categories due to newly implemented strategies
Gross profit margin (excluding steel) increased to approximately 20.0-22.0% in Q1’2021, compared to 16.6-18.5% in FY2018-FY2020
Net profit increased from THB 177 mn to THB 543 mn from Q1’2020 to Q1’2021, equivalent to 206.4% growth YoY, with the margin expansion from 3.9% to 8.9%
Inventory days decreased from 180 days in FY2020 to 168 days in Q1’2021
Business Impact from COVID-19 Situation
2
Due to the new wave of the epidemic of COVID-19, we temporarily closed;
19 DEC 2020 Rama2 and Phetkasem
28 DEC 2020Map Ta Phut
22 MAR 2020According to the Government’s measures to deal with COVID-19, we temporarily closed 8 large branches and 6 Dohome To-Go
Rangsit, Bang Bua Thong, Rama 2, Petchkasem, Korat, Udon, Khon Kaen, Chiang Mai, and 6 Dohome To-Go
3 MAY 2020Opened 4 large branches including
Rama 2, Petchkasem, Korat, Udon
17 MAY 2020Opened additional 4 large branches and 6 Dohome To-Go
Rangsit, Bang Bua Thong, Khon Kaen, Chiang Mai, and 6 Dohome To-Go
5
The government has allowed the opening;
27 JAN 2021Map Ta Phut
1 FEB 2021Rama2 and Phetkasem
Business Impact from COVID-19 Situation
Operating Results for Q1’2021
3
4,569 6,110
18,445 17,869 18,777
-0.7%-3.1%
5.1%
2018 2019 2020 Q1'2020 Q1'2021
Annual Revenue from Sales and Services Growth
Revenue from Sales and Services
THB mn
Key Changes
In Q1’2021, total revenue from sales and services increased 33.7% YoY due to:
positive SSSG of 22.5% YoY, despite having the COVID-19’s impact which temporarily closed Map Ta Phut, Rama2, and Phetkasem branch
additional revenue from new branch expansion, as well as the revenue increase from the branches in the ramp-up phase
Note: (1) Same store sales growth includes only the revenue from the branches that completed its full year operation.
Revenue from Sales and Services
7
Type Revenue Growth Q1’2021 Product Mix FY2018-Q1’2021
Dohome XL+L +33.0%Construction Materials: 42-48%Repair & Maintenance: 35-38%
Home Decoration: 17-20%
Dohome To Go +122.6%Construction Materials: 5-8%
Repair & Maintenance: 46-50%Home Decoration: 44-48%
E-Commerce +129.0%Construction Materials: 9-11%Repair & Maintenance: 19-20%
Home Decoration: 70-71%
Gross Profit
THB mn / % to Revenue from Sales and Services
Note: (1) Normalized GPM takes at the impact from changing the accounting policies on the provision for obsolete and slow-movingof inventory in 1Q2019 which results in the decrease of THB 73.3 mm in cost of goods sold in 1Q2019 due to the reversal of provision.
2,684 2,958 3,040
6981,324
14.6% 16.6% 16.2% 15.3%21.7%
16.2%
2018 2019 2020 Q1' 2020 Q1' 2021
Gross Profit Gross Profit Margin (GPM) Normalized Gross Profit Margin (GPM)
(1)
Key Changes
The YoY Gross profit margin experienced an upward trend, increasing from 15.3% in Q1’2020 to 21.7% in Q1’2021 which is mainly from;
improvement on gross profit margin from all product groups
gross profit margin (excluding steel) increased to approximately 20.0-22.0% in Q1’2021, compared to 16.6-18.5% in FY2018-FY2020
an increase in gross profit margin from both house brand and non-house brand products
an increase in revenue from distribution center
Gross Profit
8
Period Gross profit margin (excluding steel)
Q1/2021 20.0-22.0%
FY2018 - FY2020 16.6-18.5%
644 643 696
158 215
223 252327
71118
364 369
440
106
120
162 147
172
41
54
160 93
104
3
12
353 375
299
77
87
1,907 1,8792,038
455606
10.3% 10.5% 10.8% 9.9% 9.9%
2018 2019 2020 Q1' 2020 Q1' 2021
Selling Employee Expense Admin Employee Expense Depreciation and Amortization Delivery ExpenseMarketing Expense Others SG&A to Total Revenue Allowance for bad debt (reverse)
(5)(1)
SG&A Expenses
Key Changes Selling and administrative expenses (SG&A) of Q1’2021 increased by THB 150.9 mn or 33.2% YoY which is mainly from;
an increase in both selling and administrative employee’s expenses for serving major branch expansion plans in 2021 an increase in commission and transportation cost due to higher sales volume an increase in operating expenses from new branches
However, the percentage of SG&A to sales between Q1’2020 and Q1’2021 still indicated a stable trend at 9.9%.
33 10
THB mn / % to total revenue
(18)
9
SG&A Expenses
EBITDA, and Net Profit
1,254 1,563 1,652
399872
6.8% 8.7% 8.7% 8.7%14.2%
2018 2019 2020 Q1'2020 Q1'2021
EBITDA EBITDA Margin
439726 727
177543
2.4% 4.0% 3.8% 3.9%8.9%
2018 2019 2020 Q1'2020 Q1'2021
Net Profit Net Profit Margin
EPS(THB) 0.31 0.34 0.34 0.08 0.23
THB mn / % to total revenue
10
EBITDA & Net Profit
Key Financial HighlightFinancial RatiosCash Cycle
L/E
ROE
Cash Cycle
InventoryDays
APDays
ARDays
118 130 144 130
2018 2019 2020 Q1' 2021
149 162 180 168
2018 2019 2020 Q1'2021
19 17 18 18
2018 2019 2020 Q1'2021
3.09
1.81 1.93 1.95
2018 2019 2020 Q1'2021
49 49 54 55
2018 2019 2020 Q1'2021
9.2% 11.2% 10.1%14.3%
2018 2019 2020 Q1'2021
11
Business Outlook4
Accelerate Growth through New Large Store Format
Located in major cities with smaller size, while maintaining over 100,000 SKUs, and concept of “Completed Assortment, Competitive Price, Good Quality” similar to existing branches
Lower number of required employees as the new large store format has smaller branch area and utilizes automated storage and retrieval system (“ASRS”) to manage warehouse space
Air conditioned area in retail space to increase customers shopping experience and ease
Increase ability to open new stores from lower CAPEX requirement
Repair & Maintenance
Construction Materials
Home Decoration
Existing Large Store Format
Product MixConstruction Materials: 43-48%Repair & Maintenance: 35-38%
Home Decoration: 17-19%
Construction Materials: 25-33%Repair & Maintenance: 43-44%
Home Decoration: 24-31%
Area per branch (1)(sq.m.)
Retail Space ~19,500 - ~30,000Warehouse Space~18,000 - ~35,000
Retail Space~15,000 - ~20,000Warehouse Space ~12,000 - ~15,000
Target area Major cities including Bangkok vicinity Major cities
Target productofferings
Construction Material / Repair & Maintenance / Home Decoration
Construction Material / Repair & Maintenance / Home Decoration
Target revenue (2)
(per year) -Approximately
THB 1,500 mn per branchY1:Y2:Y3 = 60%:80%:100%
CAPEX per branch (3) - ApproximatelyTHB 450 mm per branch
13
New Large Store Format
Note: (1) Service area excludes parking and traffic area(2) Target revenue after 3 years of ramp-up phase(3) Construction CAPEX per branch includes ASRS and miscellaneous expenses but excludes land and rental expense
Opened New Large Store Format Stores
PhetkasemQ4/2019
SurinQ3/2020
Map Ta PhutQ3/2020
Laem ChabangQ1/2021
14
10 1216
36
05
10152025303540
2019 2020 2021F 2022F-2025F
Existing Branches and Future Branch Expansion
Chiang Mai
Udonthani
Khon Kaen
Ubon Ratchathani
Nakhon Ratchasima
Bang Bua Thong
Map Ta Phut, Rayong
Bangna
Rama 2
Rangsit
Phetkasem
Surin
Laem Chabang, Chon Buri
Large Store Branches
Distribution Center
North Region 1 branch; Chiang Mai (2015)
Bangkok Metropolitan Region 5 branches; Rangsit (2010), Rama 2 (2014), Bang Bua Thong (2015), Bangna (2018), Phetkasem (2019)
Northeast Region 5 branches; Ubon Ratchathani (1993), Nakhon Ratchasima (2007), Khon Kaen (2012), Udonthani (2013), Surin (2020)
BowinChonburi
Suratthani
Focus on land lease model to get better IRR
Expanding our investment in potential area such as Eastern Economic Corridor (EEC) areaCreate Dohome’s network to cover all regions in Thailand
Existing Branches
Future Branch Expansion
PhitsanulokEastern Region 2 branches; Map Ta Phut (2020), Laem Chabang (2021)
As of 31 March 2021
- Surin- Map Ta Phut
- Laem Chabang (operated Q1’2021)- Bowin - Chonburi- Suratthani - Hat Yai- Phitsanulok - etc.
Total 12Total 16
Total 36
Total 10Accelerate ramp-up strategy roll-outs
15
New large store format with lower CAPEX per store and lower operating expense
Hat Yai
New: Dohome Bowin Branch
Location Map Yang Phon, Pluak Daeng District, Rayong Province
Construction Progress 94%
Opening June 2021F
Eastern seaboard industrial
estate
Dohome
Amata city industrial
estate
Pinthongindustrial
estate
Pre-research on the potential
market
acquiring customers before opening stores
16
House Brand Products More than 20,000 SKUs of the House Brand
products The Company targets to achieve revenue
contribution from House Brand products at 20.0% by 2022
The Company focuses on product sourcing processes in order to obtain quality products at competitive prices
The Company has a House Brand development team to ensure that a variety of product options are available for customers
Conduct researches to study the requirements of customers and the competitive landscape in the market to optimize product selection
House Brand product procured only from qualified suppliers, both domestically and internationally
High-quality products meeting product standards with over 115 certifications issued by Thai Industrial Standard
Tools and Hardware
Bathroom
Furniture and Home Decoration
Home Appliances and Light Bulbs
1
Revenue Contribution from House Brand
14% 16% 17% 17% 16%
2018 2019 2020 Q1'2020 Q1'2021 17
Continuously Increase in Profitability
2022F
targets revenue contribution from House
Brand products
20%
% to revenues from sales and services
Distribution Center Located in Pathum Thani and began operation in June 2018 Total warehouse area of 41,580 sq.m. (60% Utilization after
ASRS is fully operating) Functions:
Receiving inventory Picking inventory Dispatching Inventory to customers and branches Installing the ASRS system to increase inventory
management efficiency Revenue from distribution center started to be higher than
cost which would reduce cost of goods soldReceiving
Picking
Dispatching
Suppliers
Cross dock
Store
Customers Stores
Inventory Management at the Distribution Center2
18
Continuously Increase in Profitability
More Efficiency through Inventory Replenishment System
Implement Learning Management system (LMS)
1
2 Implement Robotic Process Automation (RPA)3
Virtual Employee
Robot
The Company implement Robotic Process Automation to manage day to day operation more efficiency
The Robotic Process Automation can be equal to human workforce of 8 people
Start Implementing in January 2021 A reduction in replenishment lead time to reduce
safety stock Target inventory days to 150 days within 2021
Better serve customers’ needs(Right product at the right amount)
Lower stock levels Improve inventory turnover Increase cash flows
19
Continuously Increase in Efficiency
Web ERP @CS
QR Code–Self service
ID Card reader @CS
1
2
3
DOHOMEยินดีต้อนรับสู่สมาชิกดูโฮม
หมายเลขสมาชิกของคุณ
100906xxx เร่ิมสะสมคะแนน รับสิทธิพิเศษ
เพียงแจ้งเบอร์โทรศัพท์ เม่ือซ้ือสินค้าคร้ังต่อไป
CRM and Loyalty Program 1
SMS MembershipRegister Channel
Marketing Communication and Brand Awareness Enhancement through SMS and Direct Mail to Customer
Introduce New Product Categories2
Technology Products
ECO Friendly and Aging
Products
Professional Tools
20
Continuously Improve in Competitive Advantage
Number of Membership
2019 2020 Q1'2021
Dohome Activities to Support Our Customer during COVID-191
21
Dohome Activities during COVID-19 Situation
Dohome (Existing Store)1
ConstructionMaterial Promotion
OtherMarketing Activities
22
Marketing Activities
Dohome (New Store)2
Laem Chabang Branch Opening Event
23
Marketing Activities
E-Commerce3
24
Marketing Activities
25
Marketing Activities
E-Commerce3
Q&A
Appendix
Dohome’s History
2019 Converted to publicly traded company in the SET as “DOHOME” with first day trading on 6 August 2019
JUN 2020w
DOHOME was listed in SET100
JUL 2020Opened new branch “Surin”
SEP 2020Opened new branch “Map Ta Phut”
JAN 2021Opened new branch “Laem Chabang”
2H 2021Open new branches“Bowin”“Chonburi”“Suratthani”
OCT-NOV 2020Opened new Dohome To Go branches“Thai Somboon”“Ruay Sub”“Thairungthip Market”
28
FEB 2021Opened new Dohome To Go branches“Thap Yao Market”
Dohome Business OverviewAs of 31 March 2021
29
One-stop Home Products Destination
Branches
▶ Ubon Ratchathani▶ Nakhon Ratchasima▶ Rangsit▶ Khon Kaen▶ Udonthani▶ Rama II▶ Bang Bua Thong▶ Chiang Mai▶ Bangna▶ Phetkasem▶ Surin▶ Map Ta Phut▶ Laem Chabang
▶ Makro Charan▶ Makro Sathorn▶ Big C Bang Phli▶ Tesco Lotus Korat▶ Pantip▶ Tesco Lotus Bangna▶ Cosmo Walk▶ Chatchawan Market▶ Thaisomboon Market▶ Ruaysub Market▶ Thairungthip Market▶ Thap Yao Market
▶ Dohome’s Website▶ Chat&Shop
(Line&Facebook)▶ Lazada▶ Shopee▶ NocNoc▶ JD Central
Sales Team
Call Center and Telesales
International Suppliers Domestic Suppliers
Delivery Service
Repair and Maintenance Service
Home Installation Service
Design Center
Special Order
Home Products Services & Solutions
38 years experience in retail and wholesale business of construction
materials and home decoration items
Dohome: 13 Branches
E-Commerce: 6 Channels
Dohome To Go: 12 Branches
29
Key Corporate Strategy
“Completed Assortment” “Competitive Price” “Good Quality”
We focus on offering a completed range of products and services under concept of “Completed Assortment, Competitive Price, and Good Quality”
We offer a variety of products with over 100,000 SKUs and meet customers’ demand of both retail and wholesale customers by displaying products
from piece to box
We are known for providing competitive price with various price levels according to the designs and
brands
We offer product with good quality and high-standard services, such as product consultants,
delivery and installation services, and maintenance and repair services
30
P&L Summary
Q1’2021 Q1’2020 Changes
THB mm % THB mm % THB mm %
Revenue from sales 6,062.6 98.9 4,534.2 98.4 1,528.4 33.7
Revenue from services 47.4 0.8 35.1 0.8 12.3 35.1
Other incomes 22.1 0.4 38.2 0.8 -16.1 -42.1
Total revenue 6,132.0 100.0 4,607.4 100.0 1,524.6 33.1
COGS 4,786.0 78.0 3,871.6 84.0 914.5 23.6
Gross profit (1) 1,323.9 21.6 697.7 15.1 626.2 89.8
Selling & Administrative expenses 605.9 9.9 455.0 9.9 150.9 33.2
Other expenses 0.2 0.004 0.1 0.002 0.1 111.5
EBIT 739.9 12.1 280.8 6.1 459.1 163.5
Financial income 7.3 0.1 5.3 0.1 2.0 37.5
Interest expenses 63.5 1.0 64.4 1.4 -0.9 -1.4
Tax expenses 140.5 2.3 44.3 1.0 96.2 217.1
Net income 543.2 8.9 177.3 3.9 365.9 206.4
Depreciation & Amortization 132.5 2.2 118.0 2.6 14.5 12.3
EBITDA 872.3 14.2 398.7 8.7 473.6 118.8
Note: (1) Gross profit margin calculated based on revenue from sales and services31
Balance Sheet at a Glance
31 March 2021 31 December 2020Assets THB mm % THB mm %Cash and Cash Equivalents 223.02 0.99 99.52 0.48
Accounts Receivable and Other Receivables 1,095.90 4.85 903.19 4.35
Inventory 9,523.45 42.13 8,559.71 41.22
Property, Plant and Equipment and Intangible 10,712.05 47.39 10,381.62 50.00
Right of Use - Assets 673.26 2.98 523.90 2.52
Others 376.74 1.67 297.21 1.43
Total Assets 22,604.41 100.00 20,765.16 100.00
LiabilitiesBank Overdrafts and Short-term Loan 7,143.02 31.60 6,852.31 33.00
Accounts Payable and Other Payables 3,742.04 16.55 2,845.06 13.70
Right of Use - Liabilities 288.13 1.27 261.32 1.26
Long-term Loan and Financial Lease Liabilities 3,478.85 15.39 3,539.37 17.04
Others 315.47 1.40 177.35 0.85
Total Liabilities 14,967.50 66.21 13,675.40 65.86
Shareholder’s EquityIssued and Paid-Up Capital 2,165.52 9.58 2,165.52 10.43
Premium on Share Capital 3,646.99 16.13 3,646.99 17.56
Shortage from business combination under common control 2,431.84 10.76 1,888.69 9.10
Retained Earnings -9.05 -0.04 -13.05 -0.06
Others -598.39 -2.65 -598.39 -2.88
Total Shareholder’s Equity 7,636.91 33.79 7,089.76 34.14
32
SCAN US FOR RECEIVING OUR LATEST NEWS AND PROMOTIONS